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King Of The YouTube: Top Gaming Influencers

In today’s world, the audience who watch online games and live streams are even bigger than gamers. The top gaming influencers amuse their audience with content like tutorials, competitive gaming, giveaways, live gameplays, game reviews, etc. on YouTube. 

Gaming influencers are helping brands break into a competitive market and enhance their online presence. Forming a long-term partnership with them might make your business thrive. With gamers, you are able to target a wider audience, especially the younger generation, from teenagers to millennials. 

There are so many opportunities and ways you can partner with gaming influencers to get a good shootout for your brand.  Collaborating with gamers can improve your brand awareness, and more people see what you have to offer.

But how to find the ideal influencer for both your brief and budget?

With Keepface, you can create long-term partnerships with gaming influencers and make your business thrive. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Searching for a gaming influencer on Instagram or elsewhere is time-consuming. Here we created a list of top game influencers that can boost brand awareness and reach. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.  

PewDiePie

Felix Arvid Ulf Kjellberg aka PewDiePie is a gamer and commentator best known for his humorous “Let’s Play” videos and vlogs on YouTube. With his most-subscribed YouTube channel, Felix became one of the iconic social media influencers. Because of hilarious gaming videos, the channel had surpassed a million subscribers within the space of just two years. His gaming commentary proved to be incredibly entertaining to gaming enthusiasts all over the world. Given his status as the most famous social media influencer of all time, it’s no surprise that countless brands have teamed up with Felix for their influencer marketing campaigns. He has 107M subscribers on Youtube with 26 billion views.

Markiplier

Welcome to Markiplier! If you like to play horror games, then Markiplier is going to be your favorite Youtuber because he loves shooting videos of horror games. Mark Edward Fischbach, the man better known as Markiplier, is an American YouTube gamer. You’ll find some hilarious gaming videos, original comedy sketches, animated parodies, and other bits of entertainment on his channel.

Markiplier is undoubtedly one of the biggest YouTube stars with 27.5M subscribers and 14 billion views. He’s known for his incredible energy and big reactions in his Let’s Play video game commentary and play-through features, which are both characteristics that have helped him win the hearts and minds of fans.

VanossGaming

And if you’re like to watch the video game on Youtube, there’s a good chance you’ve watched some of Vanoss’ videos on Grand Theft Auto or Call of Duty. The man behind the channel, Evan Fong has known online as VanossGaming, is a Canadian internet personality, video game commentator who enjoys making content about video games with his friends. He posts montage-style videos on YouTube of him and other creators playing various video games. The VanossGaming YouTube channel is one of the largest on the platform, with 25.3M subscribers and 13 billion views.

SSSniperwolf

When it comes to female gamers, Alia Shelesh aka SSSniperwolf is certainly leading the way. Since playing her first video game as a young child, she has continued to share her passion for gaming with millions of fans around the world.  She joined YouTube in 2013 and began posting “let’s play” and game reviews. Now she is renowned for playing popular titles such as Fortnite, Far Cry, Overwatch, Grand Theft Auto, Destiny, Halo, and The Division.  SSSniperwolf’s video catalog has expanded to include the ever-popular reaction videos which have garnered her a huge following with her YouTube channel topping 23.1M subscribers and 8 billion views.

Ninja

Tyler Blevins, better known by his online alias Ninja, is an American YouTuber and professional gamer. His career in gaming began while he was still young when he took part in a couple of esports teams in competitive play for ‘Halo 3,’ which launched him into his gaming career.

Richard became famous around March 2018, when he started playing ‘Fortnite Battle Royale.’ ‘Fortnite Battle Royale’ attracts over 200 million players universally, and Ninja Fortnite Gamer is the finest player, and the most noticeable. As a result, he is the most popular Fortnite gamer, who is loved for his skill. The turning point for Tyler came in March 2018, when he played with Drake. After that his gaming career hit a new high and it skyrocketed since then. Now he has 24.1M subscribers and 2 billion views on his Youtube channel.

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Lamiya Babazade November 19, 2020
Influencer marketing

3 Step Guide to Boost Your Online Game Player Base via Influencers in Stay-at-home Period

The coronavirus has hammered a lot of businesses, but it has lit a fire under others, including the online game industry. Its sales are soaring, but they could be even better. If you’re a game developer or publisher, one way for you to ramp up sales even further would be to use online influencers in your marketing. 

This is particularly true for small companies with limited budgets. Influencers can take big online game makers’ sales to the next level and help start-ups and indie games gain a foothold in the industry at a modest cost.

 

Before we discuss how to use influencers to increase high-quality traffic to your game, and achieve other goals you have, let’s look at what self-quarantining during the virus has already been doing for the industry.

video-games
To start with, mobile game downloads jumped 39 percent globally in February as cities, states and countries began ordering people to stay at home to avoid getting coronavirus. In the United States, which has the world’s highest percentage of online game users — 72 percent of all mobile phone customers — online game playing spurted 75 percent at peak hours. Meanwhile, the gaming platform Steam saw a record 23 million users logging on. Turns out, all of the video gaming has actually been deemed a healthy way to stay connected to others during this period.

 

As good as these achievements were, online game makers and retailers could grab even more business by persuading current users to do more gaming and non-gamers to try their hand at it. And a key way to pull this off would be partnering with influencers. 

Reach more players instantly! Start your influencer campaign now with ready-to-start packages. Click to see.

Most influencers would be glad to help because online game marketing would give them another source of income. Some would be especially eager because they have lost income from industries like travel that have been so hit hard that they decided to reduce their ties with influencers. So, what opportunities can influencers provide online game businesses, and how would you go about creating a partnership with influencers?
Here are some 3 Steps based on some of Keepface’s successful influencer campaigns with gaming companies:

#1 Target untapped-niche segments

With millions of people stuck at home, now is a great time to try to convince non-gamers to give it a go. 

After you decide on traffic goals, choose the right social media platform for your campaign. YouTube and Twitch are the most popular for gamers, but depending on your strategy and the audience you want to reach, you might want to try something else — like Instagram, Twitter, or Tik-Tok.

There are a lot of micro-influencers out there. You need to identify those that are the best fit for you.

Start with vetting them on social media. Identify those who have high audience engagement levels and the ability to persuade their followers. Target untapped niche segments like intellectual youngsters,  working women, or “experienced” fathers. ?

This means you need to find influencers who can appeal to different audiences. 

 

Remember: A potential influencer’s gaming experience is the last thing you need to worry about. ?

cat-playing-game-tablet

#2 Launch an initial campaign

The next step is to make a trial campaign with a pool of selected influencers. Start with streamlined campaigns requiring minimal outlays. This can be as simple as putting a video link in an influencer’s story.  Also, send your proposal to a lot more influencers than you need so you will be assured of a good response. For example, if you need 10 influencers for a campaign, pitch to 200. ?

 

A good strategy for pitching to a lot of influencers at the same time is to join Facebook groups that many are members of and float your proposals there. You will be surprised at how many micro-influencers will bite. Connect with them and you will suddenly enhance your influencers pool. 

influencers-on-facebook-groups
In addition, many automation tools can help you reach out to influencers. One is ours — Keepface. Automated tools not only help you select the right influencers but also help you make tailored partnership pitches to them.
influencer-outreach-tools-platforms
Your pitch should consist of a concise but inspiring note that includes a description of your game, feedback from your clients, and an expression of how eager you are to work with influencers. Mention that you would like to do a trial campaign and, if the results are good, then begin a long-term collaboration.

Give them the content you want to be posted and ask them to do something simple in the first campaign, reward those whose posts performed well.

#3 Measure and optimize your success

Make sure you have measuring tools ready that can determine whether your campaign is succeeding. If you’re achieving the targets and milestones you set, you will likely want to stick with your campaign content and influencer. If not, change either, or both. The main milestone for any game marketeer is the cost per install (CPI), which you will need to measure with each influencer. CPI is what you pay each time when a user installs your game. 

Give different download links to each influencer and compare the number of viewers, traffic, and the number of downloads that each generates. Use Adjust to gauge the performance of traffic coming from each influencer. 

Also, give instant feedback to influencers who are doing a great job. And start a second campaign immediately with your best-performing influencers. Try different types of content delivery formats — like live streaming, sharing, tagging friends, and calling for group games. 

Limit the time you devote to researching a campaign’s results. Start with one or two measurements, and add or subtract barometers as you need. Your goal should be to optimize campaigns one at a time, with particular focus on those that generate a higher return on investment.

If you are short on time and resources but still want to try influencer marketing, consider getting pre-built influencer campaign modules that you can launch immediately.

We’re here to help

We hope this blog has whetted your interest in the notion of using influencers to help you increase sales of your games and achieve other goals during a time when the stay-at-home economy is creating a lot of opportunities for the industry. 

 

Want to learn more about how to get started promoting your game via influencers? Check our limited ready-to-start campaign packages for gaming companies. 

 

More than 2,500 clients are using the Keepface platform, working with 30,000 influencers we’ve lined up. We’d love to help you take your success to another level during this global digital transformation period. 

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Emin Valiyev April 11, 2020