Take a Look into the Future of Social Media Influence: An All-in-one Decentralized Ecosystem

Keepface has been a bridge between influencers and brands since 2017. As an influencer marketing (IM) platform, Keepface enables advertisers  to reach the most relevant influencers, communicate with them, and manage campaigns using up-to-date analytics. With its 1.3 billion potential outreach and more than 400K influencers in its database, Keepface has managed 1500+ campaigns with well-known brands such as Uber, Microsoft, Samsung, and many more.

Now, it is time to share with you some great news that we are all excited about!  

Given the challenges and hardships involving commercialized influence between advertisers, influencers, and their audiences, we at Keepface, decided to work on a potential permanent fix – a decentralized and tokenized ecosystem that will enable all the stakeholders to easily engage in a transparent and incentivized manner. 

As a native currency of the soon-to-be decentralized and tokenized Keepface ecosystem, Keepcoin will enable all the stakeholders to easily engage in a transparent and incentivized manner.

In order to understand the current issues related to the commercialized influence and to demonstrate our solution, we will have a detailed look at each party involved in the process: advertisers, influencers, and the audiences. Let’s start with the advertisers.

Advertisers

To work with the right influencers for their campaigns, it is important for advertisers to track influencers’ key performance metrics. Currently, with the advanced influencer analytics, our Keepface platform allows advertisers to find the most suitable influencers based on their location, category, engagement rate, audience, gender, average or estimated price, and tags alongside with the audience filters. Additionally, the Shop Discovery and Smart Matching features also will allow advertisers to search for relevant influencer shops where their products can be listed. 

Despite the functionality and usability of the current Keepface platform, we have observed that advertisers face some difficulties when working with influencers given fraudulent Social Media activity, lack of transparency, payment and authenticity issues. Non-disclosure of influencers’ past campaigns and inability to run performance-based campaigns makes it more complicated for advertisers to work with influencers. However, with the decentralized Keepface ecosystem, advertisers will have access to influencers’ past campaigns, and they will be able to focus highly on the results. More importantly, Keepcoin will ensure transparent and smooth transactions between influencers and advertisers. Also, the mentioned parties will communicate in a more efficient and incentivized manner. 

Influencers

When it comes to influencers, they are most likely to encounter challenges in regards to the direct monetization of their influence. Also, the advertiser compensation could be often lower than the advertiser requirements. Not to mention, they risk losing their credibility if advertised products do not meet audiences’ expectations. So, the mission of Keepcoin is to address the aforementioned challenges and allow influencers to easily monetize their audience via influencer shops ranging from physical to digital products and NFT marketplaces. 

How do we maintain transparency between influencers and advertisers?

One of the key points of the proposed ecosystem is transparency from the perspective of both sides: influencers, and advertisers. The ad affinity will not only allow advertisers to see influencers’ past campaigns and performance, but also their rankings determined by the previous advertisers’ rating. Likewise, influencers also will be able to rate their experience with the advertisers through evaluating their authenticity, product quality, requirements, and offerings.

The Audience

The decentralized Keepface ecosystem will also facilitate audience and influencer engagement. The influencer sub-platform will be built with a strong emphasis on communications with audiences allowing them to rate the influencers and their shop products. More importantly, they will be able to tip and directly message (DM) the influencers. The performance of the audience will also be assessed, as regular users will get points based on their activity such as tipping and rating influencers. While the audience points will not have any intrinsic value, they will demonstrate community reputation and dedication encouraging loyalty.

Keepcoin, Commercialize Influence!

We are building a transparent, second layer decentralized ecosystem that addresses the very challenges involved in commercialized influence. With Keepcoin, advertisers will be able to work with influencers on a data-driven and performance-based mechanism; influencers will be able to effectively monetize their influence, and the audiences will have the opportunity to directly engage with, and support influencers. Hence, as an integral part of Keepface ecosystem, Keepcoin creates a tokenized and incentive-based network for all the involved parties.

Visit keepface.io to learn more.

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Advertisers, Influencers, and The Audiences: A New Look at the Challenges of Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. Today, more than ever, consumers are choosing to listen to each other over brands. That’s why influencers are so powerful. They are trusted individuals with loyal followings across digital platforms. Influencers start conversations and make it easier for brands to target their audiences on a big scale. 

First thing you need to know is that influencer marketing is heading to be bigger than ever, recent estimates show influencer marketing set to become a $15 billion dollar industry by 2022, according to Business Insider. To add, 63% of marketers plan to increase their influencer marketing budgets in this year (2021). And, despite influencer marketing being a relatively young industry, 89% of marketers find it more profitable

With the rise of influencer marketing, more and more advertisers choose influencers to promote their products in the most authentic and efficient way. Thus, influencer marketing is a great way to reach your target audience and build brand awareness among like-minded individuals. But, despite the exceptional growth, there are a number of unaddressed challenges that advertisers, influencers, and influencer audiences are encountering. Let’s look at what these challenges are.

Advertisers

Influencer marketing has risen in popularity over the years, driven in part by driving sales, quality content creation and third-party credibility. But as the industry has grown, some issues have emerged. These are major problems which advertisers can come across during influencer marketing campaigns.

  • Difficulty and time-loss in finding the right influencers.
  • Fraudulent SM activity and fake following of an influencer. Inability to acquire in-depth SM audience analytics. 
  • Difficulties in conducting payment transactions, especially if the parties are based in different countries (includes government regulations as well).
  • Trust concerns among advertisers and influencers. This is a common issue especially when both, or one of the parties is anonymous. 
  • Scalability of the campaigns – difficulties that involve dealing with a large number of influencers.
  • Difficulty in tracking the overall campaign results, especially the sales. 

Influencers

Like advertisers, influencers also face some issues in the commercialized influence. Influencers pursuing commercial activity may encounter the below-mentioned challenges in general.

  • Advertiser offerings that demand higher quality posting but offer lower compensation. 
  • Difficulties in direct monetization of the audience (selling influencer products or getting ad revenue). The lack of easier solutions.
  • Uncertainty in the advertiser’s product quality, which may lead to the loss of the audience credibility.
  • The risk of losing some credibility because of sponsored postings. This may become a major issue for an influencer if the sponsor becomes a target of a public backlash.
  • Inability to gather and address all the channel audiences in one place.  

The Audiences

The parasocial relationship between the influencers and the audience trumps the opinion leadership and the audience is usually more willing to engage if the influencer content is more authentic. However, with the current state of influencer marketing and in a context of commercialized influencer – audience relationships, the audience engagement is mostly limited to social media features such as “likes”, “comments” and “shares”. Although some popular social media platforms have already implemented rewarding systems like badges or  the ability to tip influencers, a thorough solution for commercialized influence is missing. Moreover, the audience is interested to engage with, and support all social media channels of an influencer in one place without constantly visiting different platforms. 

The Solution

The solution is to build a transparent, second layer decentralized ecosystem on top of the existing Social Media networks. At Keepface, we are building that very ecosystem by addressing the challenges of all the involved parties. With the launch of Keepcoin, which will be the native currency of the Keepface ecosystem, we are developing a tokenized and incentive-based network for advertisers, influencers, and the audiences. 

At the current stage, our Keepface platform effectively allows more than 5000 registered advertisers to communicate, and work with over 400 thousand influencers globally. More than 100 influencers have their own Keepface e-commerce shops where advertisers too can list their products by agreeing with the influencers.

Keepcoin would allow us to take the Keepface ecosystem to the next level by tokenizing, decentralizing and more importantly, by adding the missing piece of the puzzle, which is the audience. 

  • Advertisers will have easier, more data-driven and performance-oriented solutions. 
  • Influencers will have more means to monetize their influence with their shops and NFT marketplaces.
  • Audiences will be able to engage closely with influencers by direct communications or support, product, and personal ratings. 

Visit keepface.io to learn more.

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Influencer Marketing: The What, Why, and Hows

In recent years influencer marketing gained momentum over traditional digital marketing, and it is a hot topic for everybody these days. To promote their products, prestigious advertisers spend fortunes on influencer marketing. 

It is the known fact that running influencer marketing campaigns consume plenty of resources, including significant budgets alongside with a small-size separate team. However, what if you are a company with a limited budget, a startup, or you simply do not have the money to pay an agency to start an influencer marketing campaign for you. You cannot afford celebrities, but you also want to be promoted in social media efficiently. Firsts are always harder than seconds, but Keepface makes every step of the process easier for you. 

influencer-marketing

Sure you have already heard about influencer marketing but let’s briefly sum it up now. Influencer marketing goes conjointly with two other types of marketing which are probably more familiar to you: social media marketing and content marketing. Influencer marketing, on the other hand, is a type of marketing that content creators- influencers- that have a unique relationship with a particular audience to promote a brand through social media. 

Word of mouth marketing has always been the most dominant form of marketing, from the first time when people start to sell their products, the verbal message still stands valid today. So influencer marketing is based on the fact that consumers trust other consumers more than they believe advertisers.

Here is the list of key steps to make influencer marketing work for your business.

#1 Set Your Goals

This will help you to find the right influencer for your brand. Why would you like to work with influencers? What are your goals? What are you looking for? Impressions? Clicks? Conversions? All these metrics serve to measure the performance of your campaign. 

Awareness

Awareness is your main goal if it is your first promotion or you are promoting a new product. It is better to advertise your brand through influencers from a specific niche. Impressions are key metrics for measuring awareness.

Community Engagement

community-engagement

You may grow awareness about your brand or products in multiple ways, but this one is the greatest and favorable. Engagement helps to see the customer attitude towards your brand. Trigger responses from a specific community, through vouchers, contests, and targeted campaigns. This helps your content reach new users, and gives the influencer something unique to offer their followers.

Sales

The sale is the ultimate goal of any project. But if it is your primary goal, you need to focus on click and conversions. The niche community you target may prove to be a good and reliable source of customers.

Business Fit

Along with social media metrics you need to pay attention to other qualities like niche and brand fit. The importance of the influencer niche is laid on a coherent base because you need to be sure that it aligns with yours. In other words, any influencer you choose needs to be in accordance with your particular audience. 

Reputation is another crucial factor to consider when finding an influencer even though some influencers have a loyal following but alienate many others. If the influencer you want to engage in is not an authentic person, consider the fact that you may forfeit your potential or existing customers.

Once you know what you aim to achieve, you can set a budget to pay an influencer for your brand. This also lets you think about how to reward influencers. For example, you may consider an upfront payment in addition to the commission for any sales made.

#2 Identify Your Channels

social-media-platforms

Before all else, your audience has to be your first concern. What do your potential clients or customers like? Where do they spend their time? Then think about yourself: what is the most estimable thing for your brand? Which channel do you want to grow and which one would be the place you can thrive? By knowing your consumers well you will easily incorporate those data to your influencer marketing. 

First, determine which social media platforms you should use based on your business. You can grow your website through influencers on specific niches or just through specific bloggers who generate a lot of traffic and write about things comparable to your technique or you can go with social media platforms.

Instagram

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. The app offers the perfect space for the brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s a marketing force that isn’t going anywhere.

Youtube

YouTube is swiftly becoming one of the most popular influencer marketing channels. With recent advancements in internet speeds, video content has become the most preferred content for online activities. While you will find videos on most social networks now, and Instagram has even created a competing long-form video platform – IGTV, YouTube is still the de-facto place for people to come to get their video fix. 

Facebook

In many ways, Instagram has grown to be the star of the Facebook stable of social media apps. It may no longer be the social network of choice for adolescents, but it can even claim dominance of the social market, with over 2.32 billion active users at the end of 2018.

We don’t talk about Facebook influencer marketing as much as we do marketing on Instagram. But if your target demographic uses Facebook, it is where your influencer marketing should be.  

Twitter

As of 2019, there are approximately 330 million active monthly users on Twitter, making it one of the biggest social networks globally. Consider the steady growth in the number of active monthly users on Twitter for the past few years. 

TikTok

As with all influencer and social media marketing, you have to avoid coming across as too salesy on TikTok. This is particularly the case because of TikTok’s youthful demographic – advertisers find Generation Z notoriously difficult to reach because of their total disdain for anything that resembles a traditional advertisement. As with all influencer marketing, the key to success on TikTok is working with influencers whose followers match your target market. 

#3 Find Your Influencers

After doing numerous research the next thing is finding the influencers to work with you and to create compelling campaigns around your brand. And to roll with your campaign, you have to make sure that you have a perfect influencer brief. 

But, you shouldn’t be a hundred percent sure that they’ll work with you. Sometimes it’s unlikely that they’re accessible from a financial or logistical viewpoint. Also, it’s worth knowing that the influencers you’ve picked might not be in your niche, that means they won’t help you to spread your business’s message to the right people.

At Keepface Influencer Discovery you can easily find the right influencers for your brand without spending extra time and money. If you truly want a successful marketing campaign, you’ll need professionals to do the tasks for you. 

There are no strict rules to prevent you from getting creative or let your influencer be the one. If you use the opportunities social media presents for you to connect with your audience and rely on your influences to act on behalf of you, all those efforts will yield fruitful results.

#4 Manage the Relationship

After hiring influencers for your campaign, you need to nurture the relationship with them for further collaborations. Keep in mind that influencers are business people just like you, with a job to do and a reputation to uphold. 

#5 Measure the Results

You’ve concluded your influencer marketing campaign, now time to measure the results versus your original goals to put a figure on whether it’s worth repeating. Did you get more followers, impressions, leads, clicks, or sales? Calculate your ROI too. What results did you get for the time and money?

Ready to Roll Out Your Influencer Campaign?

Once you’ve assessed your results, then you’ll have an idea of what worked and how to proceed next time to do your utmost. Rinse and repeat the steps for the upcoming campaign. You will have a clear picture of who you’ll work with during your next campaign, and it will help you to refine your strategy. Keepface provides advertisers with all the necessary information they need for influencer marketing. 

Nevertheless, if you are not getting desired results, try a different approach to your influencer marketing. The marketing business changes in a blink of an eye, but these main concepts will mostly hold. Now it’s time to go out there and make the most out of influencer marketing!

Visit keepface.io to learn more.

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What is Earned Media Value and Influencer Media Value

Before the influencer era, earned media typically bound up with the editorial and mentions of brands in newspapers and magazines. But nowadays, all this changed, everyone can count as influencers on social media. Imagine one tweet or one post from an ordinary user on social media can make a Mexican wave and it can affect positively or negatively the brand’s online presence. That is why every single post on social media counts as a form of earned media. It increases the importance of Earned Media Value(EMV). Analysis and understanding of Earned Media Value are now becoming a clearer way for brands to evaluate the value of their investment in social media. In this blog, we will define EMV and demonstrate the usability of this metric in influencer marketing.

 

What is Earned Media Value (EMV)?

What is Earned Media Valuee

Earned media value is a more advanced metric about a brand that refers to the sum of any type of mention gained through social media, websites, blogs, forums, reviews, and so on. That mentions not from advertising (paid media) and didn’t come from brand’s media channels(owned media).  Take a look at our previous blog to learn more details on the differences between each type of media. In General, this form of media includes word-of-mouth, recommendations, or conversations about the brand.

 

Marketers used to measure EMV entirely on user-generated content (UGC) and were not invested in it as it was not considered very valuable to brands. Nowadays, sponsored ads, influencers, and many such factors have increased the value of EMV and motivate brands to invest in it.

 

EMV helps brands understand how their marketing path and online presence affects their potential customers. If the earned media value is low, it is usually an indication of mistakes in marketing strategy. If EMV is high, it shows that this brand is on the right track or builds meaningful connections with its target audience.

 

The connection between IMV and EMV

The connection between influencers(Influencer media value) and EMV

The earned media value (EMV) is the method of calculating the value from every type of media. However, influencer media value (IMV) is more specific than EMV, focusing solely on influencer marketing.

 

Influencer marketing is a relatively new strategy for marketers who are willing to build strong relationships with their target audience. It is obvious that influencer marketing is the best of the effective marketing strategies. For this reason, the EMV model was adopted as an influencer media value (IMV) and applied to the influencer field with minor changes. It is proved that influencer posts lead to better quality impressions than traditional PPC(Pay-per-click) ads. That is why marketers shift EMV to influencer marketing.

 

Why Earned Media Value is Important to Influencer Marketing

why emv is so important

Both earned media value and influencer media value assist brands to predict which influencers are likely to have the highest ROI.  Of course, after knowing this possibility, brands can easily choose the right path and strategy to increase awareness and sales.

 

But do not forget that, firstly, you should identify a well-grounded perspective to calculating EMV and IMV, which could help you make better influencer marketing decisions. 

 

Gaining a solid understanding of your EMV and IMV can help you save paid media costs by showing you which influencers also possess high EMV.

 

How to Calculate Influencer Earned Media Value

How to Calculate Influencer Earned Media Value

Since earned media is so valuable, you will want to calculate it to identify how it contributes to your brand’s sales. The problem with this is that there is no agreed formula for calculating earned media value.  Here are a few different methodologies for calculating EMV.

 

  1. Based on Non-Paid Impressions

Calculation: Impressions(Non-paid) x CPM

 

2.  Based on Organic and Viral Impressions

Calculate: Impression(Organic Impressions Over Last 30 Days) x CPM x Average CLV(Customer Lifetime Value)

 

3. Based on Reach and Conversion:

Calculate: Reached Users X CPM by Vertical x Conversion Factor 

 

These aren’t even all of the methods people have used to calculate EMV.  For influencer campaigns, calculating EMV can help brands figure out how effective influencer activities have been.  In influencer marketing, there are two methods to calculate EMV according  to marketing KPI (impression or engagement)

 

  • Emv based on Impressions 

If your target is to drive brand awareness, then you should track and calculate an EMV based on Impression. For that, you need to determine CPM (cost per impression). For instance, it can be based on the brand’s previous paid influencer campaigns or known digital media rates.

You can then calculate the Impressions EMV by multiplying the Impression CPM by the free impressions delivered / 1,000.

(Impressions) * (Cost per 1,000 or CPM) 

 

  • EMV based on engagement

If engagement is more significant than an impression for your marketing strategy, you can also track an EMV based on engagement. In the calculation process, the same way is followed as above.

Figure out Engagement CPM, then multiply the Engagement CPM by the free engagements delivered (likes + comments) / 1,000.

 

Of course, calculating these formulas is not easy. With Keepface, brands can track engagement, along with influencer EMV. Brands can use EMV metrics to identify where they will get maximum ROI.  Keepface uses proprietary technology to quantify the value of Influencer media value, making IMV the standard for measuring social media buzz and engagement.

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Why Keepface Influencer Store is Beneficial for Brands?

Keepface is a SaaS tool for brands to run influencer marketing, employee & customer advocacy campaigns through a single platform for maximizing marketing ROI since 2016. From 2016 till now we assist brands in their influencer marketing campaigns. Brands use our platform to identify, recruit, and negotiate with influencers by spending less time. 

Now we are proud to announce our new project, Influencer store under the slogan ‘Social Proof Creates Trust and Trust Sells’.

influencer store by Keepface

In our Influencer Store project, we create online stores for influencers to turn them into e-commerce owners. Influencers only need to create authentic content and promote products on social channels. The influencers who will participate in this project will have the opportunity to decorate their e-commerce stores with the products of their favorite brands and share their lifestyles with their audience.

Basically, we create an online store for influencers, they add their favorite items which they tested, loved, and endorsed, and in the online store influencers sell the products without investing in those products. Influencers only need to promote themselves and their products on their social media through engaging content.

influencer store by Keepface

This is how the system works in influencer stores: 

 

  1. Influencers create engaging and branded content by their favorite products.
  2. encourage their audience to purchase them. 
  3. Consumers are directed to the websites of the brands from the influencer stores because of the influencer endorsement.
  4. Brands get conversions and quality traffic.

Influencer store’s interface

Influencer stores have a quite simple interface so it facilitates the process of adopting by users. As you know a good User Interface is substantial because it can turn potential visitors into buyers as it makes easier interactions between the user and your website.

There are some important features which I would like to bring to your attention about the interface.

When you enter the influencer store you will see five sections at the top; home page, products, brands, apps, and story. 

  • The home page section will direct you to the landing page of the influencer’s store. 
  • With the product button, consumers can see the products which the influencer uses and recommend. Consumers can filter the products by their tag as well. 
  • In the brand’s section, we can see the influencer’s favorite brands that influencers use.
  • In the story part, you can see the products that the influencer shares with his/her daily life pictures and give information about products like where he/she bought a product, etc. You can click the Read more button for finding more information about products.

Why is Keepface Influencer Store beneficial for brands?

influencer store

In general, influencer store projects are a combination of three concepts; affiliate marketing, influencer marketing, and social selling. It means that when brands join the influencer store, they can take advantage of all three of them together. To be more precise, businesses combine affiliate marketing and influencer marketing to reach social media-driven audiences and sell their products. It is a great strategy to invest in to build long-term relationships with customers.

 

  • First of all, influencer stores can help brands increase brand awareness while it is one of the main reasons why marketers use influencer marketing. As you know, influencer recommendations are noticed and taken into consideration by their followers so easily. By influencer stores, brands stand out and attract new followers for themselves, giving them increased visibility and the opportunity to gain more traction.

 

  •  You can also reach your target audience and sell your products much easier than any marketing strategy.  By the Influencer store, your products are more likely to be seen by your target audience or who might engage with you – which is the ultimate goal of the influencer store.

 

  • Influencer store projects increase your brand credibility and trust by partnering with influencers. Consumers tend to trust recommendations from influencers which is the biggest power of influencers. So when they add items to the influencer store it will be seen as a genuine testimonial and will help you build a trustful connection.

 

  • Influencer stores can also be beneficial to your search engine rankings as it helps to boost your reach. As you know, influencer marketing and affiliate marketing are both good for SEO. This means that you can improve your search engine ranking with influencer stores. Influencer stores  is a great opportunity to create better and the most important natural inbound links for your website.

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Why Influencer Marketing Is Great for Your SEO?

Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel.

 

SEO (Search Engine Optimization) is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is a way to help Google and other search engines find you so that you can show up in search results.

 

According to Econsultancy, 82 percent of consumers who search on Google click on the results of brands they are familiar with more than they don’t. It means that the content that consumers see in their social media feed determines their search queries.

 

So in this blog, we are writing about the reasons why you should leverage your influencer marketing to improve your SEO.

 

Influencer Marketing Can Help You Build Backlinks

Influencer Marketing Can Help You Build Backlinks.
Inbound links can increase your domain authority and thus your rankings and traffic. As you know backlinks are a crucial piece of any SEO strategy.  The quality of your link profile has a tremendous impact on your SEO.  According to Moz, the authority and quality of sites that link to you are among the top SEO factors. It means that you’ll need to get links from high-authority domains relevant to your site. However, it is not easy most of the time.

 

Here is the solution. Working with influencers is a great opportunity to create better and the most important natural inbound links for your website. For example, let’s say you ask influencers to share your links on organic and rich content. In Search engines, that kind of mention is considered high-quality.

 

When these influencers create content and link to you, this creates a high-quality backlink for your site. As a result, this will improve your search rankings. When an influencer shares content their audience tends to share too. Consequently, you earn a new inbound link with each share, which will improve the diversity of your link profile and popularity. In either, Influencer marketing simply increases your efforts to build a quality link profile.

 

 

Influencer Marketing Improves Brand Awareness and Engagement

Influencer Marketing Improves Brand Awareness and Engagement
It is clear that a lack of consumer engagement will have a negative effect on your search rankings. The more you engage your target audience, the more traffic you will see on your website. Influencers can be the key to increasing your engagement rates, thereby increasing the visibility of the brand.

 

Brand awareness is one of the main reasons why marketers use influencer marketing. Influencer recommendations are noticed and taken into consideration by their followers so easily and due to influencers’ high followers, they have great power to increase brand exposure by reaching a large number of people in one post. Brand content posted by influencers will get their followers talking and sharing about you. What better way is there to rise through the ranks?

 

Influencers Provide Intriguing and Fresh Content

Influencers Provide Intriguing and Fresh Content
Content creation is an important part of improving search rankings. Search engines take into account the content quality, keyword usage, content readability, the quantity and quality of social shares to determine rankings. Ultimately, the amount of unique content you create affects where your brand ranks in search results. So creating unique and interesting content for attracting your target audience is a must.

 

The problem is that even the most experienced marketers can run out of content ideas. This is where influencer marketing can help you. Influencers will add a new sound to your content marketing campaigns with new ideas. Influencers can help you create content for your site and create sponsored content on your behalf. In some cases, influencers also encourage your target audience to create their content with branded hashtags. 

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3 Main Tips to Win the Battle of Influencer Marketing Campaigns

As influencers continue to be a hot topic on social media, influencer marketing is becoming more and more popular. Thus, we start seeing more sponsored posts in our feed every day, and that doesn’t show any signs of slowing down. COVID-19 lockdowns have been quite devastating for many industries, however, coronavirus seems to fuel the fire for influencer marketing. In fact, 63% of marketers plan to increase their influencer marketing budgets during 2021. Based on data from Mediakix, Business Insider estimates that brands are expected to spend up to $ 15 billion on influencer marketing by 2022.

According to Mediakix, 89% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.

 

When we take the influencers’ impact on the consumers’ purchasing habits on the one hand, and the influencer marketing statistics which I mentioned above, on the other hand, we can straightforwardly claim that influencer marketing is the best of the effective marketing strategies. However, when it is used wrongly, it not only damages the brands’ online presence but also its reputation. 

 

So as you see, influencer marketing is sensitive. It isn’t just about finding someone with an audience and offering them money so they can say good things about you. When you start your influencer marketing campaign, you should take some steps and avoid taking some. What are the secrets of successful influencer marketing campaigns? What should brands pay attention to during their campaigns? In this blog, we’ll generally talk about you need to consider to avoid your brand becoming a loser and make your bank account look like a phone number.

 

1. What are you trying to achieve from an influencer marketing campaign?

What-are-you-trying-to-achieve-from-an-influencer-marketing-campaign

Are you building awareness about an upcoming product, creating buzz about services, increasing social engagement, or driving clicks to your website?

It’s important to set up specific goals before starting a campaign(in fact, the first and foremost thing you should do) because it is like a guideline for tracking and measuring success throughout the campaign.  Also, these goals assist you to ensure that influencers are on the same page with your brand.

Brands must be as clear as day in their campaign goals. Clear and brief influencer marketing goals are crucial to a successful influencer campaign. Your campaign goals can be various and specific for your brand. However, in influencer marketing, the campaign should target at least one of these three goals: 

 

  • Build brand awareness and strengthen brand online presence.
  • Increase social engagement and interactions.
  • Generate leads and drive sales and profits

 

If you focus on too many goals in one influencer marketing campaign, that is not effective as well. So, every influencer campaign should target one or maybe a couple of main business objectives.

 

2. Your most important criterion when choosing an influencer is number of followers?

Your-most-important-criterion-when-choosing-influencer-is-numbe-of-followers
Then you already lost the battle. Paying attention to only the influencer’s follower count is the most common mistake while choosing an influencer to promote a brand. It should not be the most critical priority of influencer marketing. On the contrary, brands should choose influencers who have a similar culture to their campaign. Finding the right influencers can be challenging. Brands should carefully analyze the audience, key metrics before starting collaboration because an influencer with a lot of followers doesn’t mean an engaging audience.

 

You can check out the influencer in the following sequence:

  • Go through the influencer’s pages.
  • Look at what kind of content influencer share:
  • Check whether the influencer’s culture fits with your brand.
  • Look at the engagement they get on their posts with the help of likes and comments. (However, Influencers can buy fake followers and pay like or comment on their posts that can mislead you.)

 

These steps will help you to explore and make a better-informed decision. Take time to dig into these details. However, searching for the right influencer on Instagram or elsewhere is time-consuming. This is where it makes sense to use Keepface.

How to find the right influencers for your influencer marketing campaigns?

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

 

Also, you should consider fraudulent influencer factors. According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any noticeable results. When influencers use social media bots for increasing follower count and creating fake engagement, it becomes difficult to determine the credibility of influencers. 

 

3. Be realistic when offering, make authentic relationships with your audience.

Be-realistic-when-offering-make-authentic-relationships-with-your-audience

Real offers, communication, authenticity play a huge role in your influencer marketing.

Keep it real and make realistic offers. For example, in February 1992,  Pepsi Philippines announced that they would print numbers, ranging from 001 to 999, inside the caps of Pepsi bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos to 1 million pesos for a grand prize (roughly US$40,000 in 1992),  Pepsi allocated a total of US$2 million for prizes. But an error at a bottling plant led to 600,000 winners — and lawsuits, rioting, and even deaths. One marketing campaign creates a big crisis not only for the company but also for the country. Certainly, the above  is not an example of an influencer marketing campaign. However, brands should learn lessons from this mistake: it is better to stick to promises you can deliver on.

 

Also, communication and authenticity can affect your campaign’s achievement. If brands want to pursue a successful influencer campaign, then they must think about building real connections with their target audience.  At least personalizing each message, avoiding cliche statements are ways to keep communication between brand and audience genuine.

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7 Top Bookstagrammers – Book Influencer Marketing

Contrary to popular belief, the book industry is not at risk of dying – far from it. In fact, the industry has seen growth in the last few years, with book sales increasing in value by 1.4% in 2018 according to Nielsen BookScan. Nowadays, the book industry stepped into a new stage with the help of electronic publishing.  

Most people think that, internet, social media move books away from humanity. But there is another aspect of this phenomena. Social media influencers, especially book influencers can affect book sales and take it to the next level. Word of mouth marketing, more precisely peer-to-peer recommendation  powerful  factors in the growth of book sales.  

Book influencers are individuals who present themselves on social media accounts as book lovers. They write articles, posts, and other types of content that attract people with similar interests. Bookstagram is a common name of an Instagram community that posts pictures of books and book-related things. 

Book influencers focus on specific niches, so whether you are a bookseller & publisher, or brand, you can deliver your messages to the ideal target audience. That is why their recommendations are more powerful than the other category of influencers. The campaign created with book influencers is ideal for brands’ social media presence and customer engagement.. Social posts about books have some of the best engagement because people like to discuss books that they read.

Everything sounds well however finding right influencers is not easy. So here we create a list of book influencers which we think is quite handy for your next influencer marketing campaign. You can also find other book  influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Let’s go back to our list. 

LotteLikesBooks

Lotte is a social media star who has gained fame for her Instagram account. She has earned popularity for documenting her favorite books through seasonal reading lists. Lotte has studied literature and media communication while at university. She’s a Berlin-native and her Instagram account @lottelikesbooks has more than 70.5K followers. 

Cups and Thoughts

https://www.instagram.com/p/CHiFtSWDX_q/

Cath is a student by day and a blogger by night. She loves reading, journaling, and finding new café spots to soak up the ambiance. Cath is constantly recommending her favorite reads and sharing her journal entries with her audience. She strives to inspire people to read, write, and live a mindful lifestyle. Cath’s Instagram account @cupsandthought has a 157K audience and 8.54%  engagement rate.

Book Bento

Read It Forward runs the Instagram account called @bookbento. The account has a  more than 64.8K audience and 1.2% engagement rate. Book Bento Box shares really good content on Instagram. But here’s the catch: items related to the book’s content surround each cover, similar to a bento box arrangement. It’s a very stylized account with plenty of recommendations.

Elizabeth Sagan

Bookstagrammer Elizabeth Sagan has been sharing her love for books with her 163k followers for several years, and never ceases to amaze everyone with her creative scenarios. It all began with sharing her favorite reads, then interactive shots with a bookcase. As she became more and more involved with the idea, photos got steadily more complex and creative. Today she creates intricate and inspiring artwork from her massive collection of books.

Folded Pages Distillery

Our next bookstagrammer is Hikari Loftus, she is an influencer behind the camera at @foldedpagesdistillery, to talk bookish pics, Insta tips and fav books. This beautiful account shows off books in chaotic, visually interesting, and incredibly detailed compositions. Hikari Loftus is an avid reader who is quick to share her latest book with an audience of more than 122K followers on Instagram. 

Ink & Fable

Patience Randle created @inkandfable to share her love for reading. Over the years, it transformed into a space to share more than just the books she was picking up. A lifestyle blog for the modern bibliophile, inkandfable features a mix of everything that Patience loves: style, travel, and of course all things bookish. Patience E. Randle uses her Instagram account inkandfable to share her latest literary adventures with more than 28.2K followers. 

The Reading Women

What began as an empowering podcast has led to an inspiring account to the tune of 143K followers, proving the gals at @thereadingwomen don’t mess around. As you can tell by the account’s handle, this page is entirely dedicated to all the female authors in the world who churn out impressive work. What’s more, you listen to podcast hosts Kendra and Autumn discuss some of their favorite titles on a weekly basis.

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Top Tech Influencers In The World Of Technology

With the evolution of technology, there is a big ask for information about the latest technology developments and devices. Today’s people tend to learn information from the internet. 

In social media, there is a group of influencers who have a passion for technology, share their knowledge which is to fulfill peoples’ demand for technological innovations. We call them a tech influencer. Tech influencers is a bridge between consumers and technology brands. That is why they can be an effective marketing strategy for promoting products and expanding reach. 

Working with tech influencers can help brands attract their target audience, and increase brand awareness. Sponsored and promoted content, gadget reviews, product comparisons, technology hauls, or unboxing videos – no matter which strategy you choose, you will get good results with the right tech influencers.

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Here we create a list of top tech influencers.

Marques  Brownlee

Our first influencer is the best technology reviewer on the planet right now Marques Brownlee, also known professionally as MKBHD, is an America-based YouTuber best known for his technology-focused videos and podcasts. The name of his YouTube channel is a concatenation of MKB (Brownlee’s initials) and HD (for high-definition). As of November 2020, it has nearly 13 million subscribers and over 2 billion total video views.  He 

Baris Ozcan

New York based “storyteller” Baris is producing and broadcasting YouTube videos about art, design, technology and literature. Every week he tries to build and tell simplified stories around complex technological concepts and social issues as his hub content. Baris is also an award winner art director at the creative agency he founded, “Abak.us”, a certified instructor and a prominent public speaker at popular events such as TEDx talks in Turkey. He has a 1.1M audience and a 10.24% engagement rate on Instagram. However, his main popularity came from YouTube. He became one of YouTube’s 12 change ambassadors around the world. He produces international projects for this program called #CreatorsforChange. On Youtube, more than 4.8 million people watched his art, design, and technology stories nearly 400 million times.

Valentin Petukhov

Our next influencer is Valentin Petukhov. Russian techie who is famous for his Wylsacom YouTube channel. He has the most popular channel in Russia about technology. He has earned more than 2 billion views there for his litany of tech reviews, tips, and shopping hauls. Also, Valentin is quite popular on Instagram and Twitter. In Instagram(2.2M), Youtube(9.3M), Twitter(1.2M) he has 12.6M  total audience and 2.72% Engagement Rate. 

Justine Ezarik

Justine Ezarik, known as iJustine, is an America-based tech influencer. With almost seven million subscribers on YouTube, Justine often uploads reviews of the latest releases within the technology and gadgets industry such as the newest phones, tablets, laptops, and cameras on the market. As well as informative technology content, Justine also shares entertaining gaming videos and daily vlogs with her highly engaged fanbase. More than 6.7 million people watched her technology videos nearly 1 billion views. With a large and loyal following, Justine is an active user on Instagram, she has a 1.7 M audience on there.

Zack Nelson

Zack Nelson, from the YouTube channel JerryRigEverything, has turned a love of repairing into the most viewed cell phone repair channel on the internet. His simple explanations and brief tutorials have helped millions of people with repairs of their own. With more than 6.44M subscribers, Zack’s channel, JerryRigEverything, features him demonstrating how to fix electronics. He reviews technology and made a video about the durability of iPhones and gaming systems. Jack also has an Instagram account with 755.9k audience and 5.43% Engagement Rate.

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King Of The YouTube: Top Gaming Influencers

In today’s world, the audience who watch online games and live streams are even bigger than gamers. The top gaming influencers amuse their audience with content like tutorials, competitive gaming, giveaways, live gameplays, game reviews, etc. on YouTube. 

Gaming influencers are helping brands break into a competitive market and enhance their online presence. Forming a long-term partnership with them might make your business thrive. With gamers, you are able to target a wider audience, especially the younger generation, from teenagers to millennials. 

There are so many opportunities and ways you can partner with gaming influencers to get a good shootout for your brand.  Collaborating with gamers can improve your brand awareness, and more people see what you have to offer.

But how to find the ideal influencer for both your brief and budget?

With Keepface, you can create long-term partnerships with gaming influencers and make your business thrive. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Searching for a gaming influencer on Instagram or elsewhere is time-consuming. Here we created a list of top game influencers that can boost brand awareness and reach. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.  

PewDiePie

Felix Arvid Ulf Kjellberg aka PewDiePie is a gamer and commentator best known for his humorous “Let’s Play” videos and vlogs on YouTube. With his most-subscribed YouTube channel, Felix became one of the iconic social media influencers. Because of hilarious gaming videos, the channel had surpassed a million subscribers within the space of just two years. His gaming commentary proved to be incredibly entertaining to gaming enthusiasts all over the world. Given his status as the most famous social media influencer of all time, it’s no surprise that countless brands have teamed up with Felix for their influencer marketing campaigns. He has 107M subscribers on Youtube with 26 billion views.

Markiplier

Welcome to Markiplier! If you like to play horror games, then Markiplier is going to be your favorite Youtuber because he loves shooting videos of horror games. Mark Edward Fischbach, the man better known as Markiplier, is an American YouTube gamer. You’ll find some hilarious gaming videos, original comedy sketches, animated parodies, and other bits of entertainment on his channel.

Markiplier is undoubtedly one of the biggest YouTube stars with 27.5M subscribers and 14 billion views. He’s known for his incredible energy and big reactions in his Let’s Play video game commentary and play-through features, which are both characteristics that have helped him win the hearts and minds of fans.

VanossGaming

And if you’re like to watch the video game on Youtube, there’s a good chance you’ve watched some of Vanoss’ videos on Grand Theft Auto or Call of Duty. The man behind the channel, Evan Fong has known online as VanossGaming, is a Canadian internet personality, video game commentator who enjoys making content about video games with his friends. He posts montage-style videos on YouTube of him and other creators playing various video games. The VanossGaming YouTube channel is one of the largest on the platform, with 25.3M subscribers and 13 billion views.

SSSniperwolf

When it comes to female gamers, Alia Shelesh aka SSSniperwolf is certainly leading the way. Since playing her first video game as a young child, she has continued to share her passion for gaming with millions of fans around the world.  She joined YouTube in 2013 and began posting “let’s play” and game reviews. Now she is renowned for playing popular titles such as Fortnite, Far Cry, Overwatch, Grand Theft Auto, Destiny, Halo, and The Division.  SSSniperwolf’s video catalog has expanded to include the ever-popular reaction videos which have garnered her a huge following with her YouTube channel topping 23.1M subscribers and 8 billion views.

Ninja

Tyler Blevins, better known by his online alias Ninja, is an American YouTuber and professional gamer. His career in gaming began while he was still young when he took part in a couple of esports teams in competitive play for ‘Halo 3,’ which launched him into his gaming career.

Richard became famous around March 2018, when he started playing ‘Fortnite Battle Royale.’ ‘Fortnite Battle Royale’ attracts over 200 million players universally, and Ninja Fortnite Gamer is the finest player, and the most noticeable. As a result, he is the most popular Fortnite gamer, who is loved for his skill. The turning point for Tyler came in March 2018, when he played with Drake. After that his gaming career hit a new high and it skyrocketed since then. Now he has 24.1M subscribers and 2 billion views on his Youtube channel.

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