What is Earned Media Value and Influencer Media Value

Before the influencer era, earned media typically bound up with the editorial and mentions of brands in newspapers and magazines. But nowadays, all this changed, everyone can count as influencers on social media. Imagine one tweet or one post from an ordinary user on social media can make a Mexican wave and it can affect positively or negatively the brand’s online presence. That is why every single post on social media counts as a form of earned media. It increases the importance of Earned Media Value(EMV). Analysis and understanding of Earned Media Value are now becoming a clearer way for brands to evaluate the value of their investment in social media. In this blog, we will define EMV and demonstrate the usability of this metric in influencer marketing.

 

What is Earned Media Value (EMV)?

What is Earned Media Valuee

Earned media value is a more advanced metric about a brand that refers to the sum of any type of mention gained through social media, websites, blogs, forums, reviews, and so on. That mentions not from advertising (paid media) and didn’t come from brand’s media channels(owned media).  Take a look at our previous blog to learn more details on the differences between each type of media. In General, this form of media includes word-of-mouth, recommendations, or conversations about the brand.

 

Marketers used to measure EMV entirely on user-generated content (UGC) and were not invested in it as it was not considered very valuable to brands. Nowadays, sponsored ads, influencers, and many such factors have increased the value of EMV and motivate brands to invest in it.

 

EMV helps brands understand how their marketing path and online presence affects their potential customers. If the earned media value is low, it is usually an indication of mistakes in marketing strategy. If EMV is high, it shows that this brand is on the right track or builds meaningful connections with its target audience.

 

The connection between IMV and EMV

The connection between influencers(Influencer media value) and EMV

The earned media value (EMV) is the method of calculating the value from every type of media. However, influencer media value (IMV) is more specific than EMV, focusing solely on influencer marketing.

 

Influencer marketing is a relatively new strategy for marketers who are willing to build strong relationships with their target audience. It is obvious that influencer marketing is the best of the effective marketing strategies. For this reason, the EMV model was adopted as an influencer media value (IMV) and applied to the influencer field with minor changes. It is proved that influencer posts lead to better quality impressions than traditional PPC(Pay-per-click) ads. That is why marketers shift EMV to influencer marketing.

 

Why Earned Media Value is Important to Influencer Marketing

why emv is so important

Both earned media value and influencer media value assist brands to predict which influencers are likely to have the highest ROI.  Of course, after knowing this possibility, brands can easily choose the right path and strategy to increase awareness and sales.

 

But do not forget that, firstly, you should identify a well-grounded perspective to calculating EMV and IMV, which could help you make better influencer marketing decisions. 

 

Gaining a solid understanding of your EMV and IMV can help you save paid media costs by showing you which influencers also possess high EMV.

 

How to Calculate Influencer Earned Media Value

How to Calculate Influencer Earned Media Value

Since earned media is so valuable, you will want to calculate it to identify how it contributes to your brand’s sales. The problem with this is that there is no agreed formula for calculating earned media value.  Here are a few different methodologies for calculating EMV.

 

  1. Based on Non-Paid Impressions

Calculation: Impressions(Non-paid) x CPM

 

2.  Based on Organic and Viral Impressions

Calculate: Impression(Organic Impressions Over Last 30 Days) x CPM x Average CLV(Customer Lifetime Value)

 

3. Based on Reach and Conversion:

Calculate: Reached Users X CPM by Vertical x Conversion Factor 

 

These aren’t even all of the methods people have used to calculate EMV.  For influencer campaigns, calculating EMV can help brands figure out how effective influencer activities have been.  In influencer marketing, there are two methods to calculate EMV according  to marketing KPI (impression or engagement)

 

  • Emv based on Impressions 

If your target is to drive brand awareness, then you should track and calculate an EMV based on Impression. For that, you need to determine CPM (cost per impression). For instance, it can be based on the brand’s previous paid influencer campaigns or known digital media rates.

You can then calculate the Impressions EMV by multiplying the Impression CPM by the free impressions delivered / 1,000.

(Impressions) * (Cost per 1,000 or CPM) 

 

  • EMV based on engagement

If engagement is more significant than an impression for your marketing strategy, you can also track an EMV based on engagement. In the calculation process, the same way is followed as above.

Figure out Engagement CPM, then multiply the Engagement CPM by the free engagements delivered (likes + comments) / 1,000.

 

Of course, calculating these formulas is not easy. With Keepface, brands can track engagement, along with influencer EMV. Brands can use EMV metrics to identify where they will get maximum ROI.  Keepface uses proprietary technology to quantify the value of Influencer media value, making IMV the standard for measuring social media buzz and engagement.

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Why Keepface Influencer Store is Beneficial for Brands?

Keepface is a SaaS tool for brands to run influencer marketing, employee & customer advocacy campaigns through a single platform for maximizing marketing ROI since 2016. From 2016 till now we assist brands in their influencer marketing campaigns. Brands use our platform to identify, recruit, and negotiate with influencers by spending less time. 

Now we are proud to announce our new project, Influencer store under the slogan ‘Social Proof Creates Trust and Trust Sells’.

influencer store by Keepface

In our Influencer Store project, we create online stores for influencers to turn them into e-commerce owners. Influencers only need to create authentic content and promote products on social channels. The influencers who will participate in this project will have the opportunity to decorate their e-commerce stores with the products of their favorite brands and share their lifestyles with their audience.

Basically, we create an online store for influencers, they add their favorite items which they tested, loved, and endorsed, and in the online store influencers sell the products without investing in those products. Influencers only need to promote themselves and their products on their social media through engaging content.

influencer store by Keepface

This is how the system works in influencer stores: 

 

  1. Influencers create engaging and branded content by their favorite products.
  2. encourage their audience to purchase them. 
  3. Consumers are directed to the websites of the brands from the influencer stores because of the influencer endorsement.
  4. Brands get conversions and quality traffic.

Influencer store’s interface

Influencer stores have a quite simple interface so it facilitates the process of adopting by users. As you know a good User Interface is substantial because it can turn potential visitors into buyers as it makes easier interactions between the user and your website.

There are some important features which I would like to bring to your attention about the interface.

When you enter the influencer store you will see five sections at the top; home page, products, brands, apps, and story. 

  • The home page section will direct you to the landing page of the influencer’s store. 
  • With the product button, consumers can see the products which the influencer uses and recommend. Consumers can filter the products by their tag as well. 
  • In the brand’s section, we can see the influencer’s favorite brands that influencers use.
  • In the story part, you can see the products that the influencer shares with his/her daily life pictures and give information about products like where he/she bought a product, etc. You can click the Read more button for finding more information about products.

Why is Keepface Influencer Store beneficial for brands?

influencer store

In general, influencer store projects are a combination of three concepts; affiliate marketing, influencer marketing, and social selling. It means that when brands join the influencer store, they can take advantage of all three of them together. To be more precise, businesses combine affiliate marketing and influencer marketing to reach social media-driven audiences and sell their products. It is a great strategy to invest in to build long-term relationships with customers.

 

  • First of all, influencer stores can help brands increase brand awareness while it is one of the main reasons why marketers use influencer marketing. As you know, influencer recommendations are noticed and taken into consideration by their followers so easily. By influencer stores, brands stand out and attract new followers for themselves, giving them increased visibility and the opportunity to gain more traction.

 

  •  You can also reach your target audience and sell your products much easier than any marketing strategy.  By the Influencer store, your products are more likely to be seen by your target audience or who might engage with you – which is the ultimate goal of the influencer store.

 

  • Influencer store projects increase your brand credibility and trust by partnering with influencers. Consumers tend to trust recommendations from influencers which is the biggest power of influencers. So when they add items to the influencer store it will be seen as a genuine testimonial and will help you build a trustful connection.

 

  • Influencer stores can also be beneficial to your search engine rankings as it helps to boost your reach. As you know, influencer marketing and affiliate marketing are both good for SEO. This means that you can improve your search engine ranking with influencer stores. Influencer stores  is a great opportunity to create better and the most important natural inbound links for your website.

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Why Influencer Marketing Is Great for Your SEO?

Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel.

 

SEO (Search Engine Optimization) is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is a way to help Google and other search engines find you so that you can show up in search results.

 

According to Econsultancy, 82 percent of consumers who search on Google click on the results of brands they are familiar with more than they don’t. It means that the content that consumers see in their social media feed determines their search queries.

 

So in this blog, we are writing about the reasons why you should leverage your influencer marketing to improve your SEO.

 

Influencer Marketing Can Help You Build Backlinks

Influencer Marketing Can Help You Build Backlinks.
Inbound links can increase your domain authority and thus your rankings and traffic. As you know backlinks are a crucial piece of any SEO strategy.  The quality of your link profile has a tremendous impact on your SEO.  According to Moz, the authority and quality of sites that link to you are among the top SEO factors. It means that you’ll need to get links from high-authority domains relevant to your site. However, it is not easy most of the time.

 

Here is the solution. Working with influencers is a great opportunity to create better and the most important natural inbound links for your website. For example, let’s say you ask influencers to share your links on organic and rich content. In Search engines, that kind of mention is considered high-quality.

 

When these influencers create content and link to you, this creates a high-quality backlink for your site. As a result, this will improve your search rankings. When an influencer shares content their audience tends to share too. Consequently, you earn a new inbound link with each share, which will improve the diversity of your link profile and popularity. In either, Influencer marketing simply increases your efforts to build a quality link profile.

 

 

Influencer Marketing Improves Brand Awareness and Engagement

Influencer Marketing Improves Brand Awareness and Engagement
It is clear that a lack of consumer engagement will have a negative effect on your search rankings. The more you engage your target audience, the more traffic you will see on your website. Influencers can be the key to increasing your engagement rates, thereby increasing the visibility of the brand.

 

Brand awareness is one of the main reasons why marketers use influencer marketing. Influencer recommendations are noticed and taken into consideration by their followers so easily and due to influencers’ high followers, they have great power to increase brand exposure by reaching a large number of people in one post. Brand content posted by influencers will get their followers talking and sharing about you. What better way is there to rise through the ranks?

 

Influencers Provide Intriguing and Fresh Content

Influencers Provide Intriguing and Fresh Content
Content creation is an important part of improving search rankings. Search engines take into account the content quality, keyword usage, content readability, the quantity and quality of social shares to determine rankings. Ultimately, the amount of unique content you create affects where your brand ranks in search results. So creating unique and interesting content for attracting your target audience is a must.

 

The problem is that even the most experienced marketers can run out of content ideas. This is where influencer marketing can help you. Influencers will add a new sound to your content marketing campaigns with new ideas. Influencers can help you create content for your site and create sponsored content on your behalf. In some cases, influencers also encourage your target audience to create their content with branded hashtags. 

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3 Main Tips to Win the Battle of Influencer Marketing Campaigns

As influencers continue to be a hot topic on social media, influencer marketing is becoming more and more popular. Thus, we start seeing more sponsored posts in our feed every day, and that doesn’t show any signs of slowing down. COVID-19 lockdowns have been quite devastating for many industries, however, coronavirus seems to fuel the fire for influencer marketing. In fact, 63% of marketers plan to increase their influencer marketing budgets during 2021. Based on data from Mediakix, Business Insider estimates that brands are expected to spend up to $ 15 billion on influencer marketing by 2022.

According to Mediakix, 89% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.

 

When we take the influencers’ impact on the consumers’ purchasing habits on the one hand, and the influencer marketing statistics which I mentioned above, on the other hand, we can straightforwardly claim that influencer marketing is the best of the effective marketing strategies. However, when it is used wrongly, it not only damages the brands’ online presence but also its reputation. 

 

So as you see, influencer marketing is sensitive. It isn’t just about finding someone with an audience and offering them money so they can say good things about you. When you start your influencer marketing campaign, you should take some steps and avoid taking some. What are the secrets of successful influencer marketing campaigns? What should brands pay attention to during their campaigns? In this blog, we’ll generally talk about you need to consider to avoid your brand becoming a loser and make your bank account look like a phone number.

 

1. What are you trying to achieve from an influencer marketing campaign?

What-are-you-trying-to-achieve-from-an-influencer-marketing-campaign

Are you building awareness about an upcoming product, creating buzz about services, increasing social engagement, or driving clicks to your website?

It’s important to set up specific goals before starting a campaign(in fact, the first and foremost thing you should do) because it is like a guideline for tracking and measuring success throughout the campaign.  Also, these goals assist you to ensure that influencers are on the same page with your brand.

Brands must be as clear as day in their campaign goals. Clear and brief influencer marketing goals are crucial to a successful influencer campaign. Your campaign goals can be various and specific for your brand. However, in influencer marketing, the campaign should target at least one of these three goals: 

 

  • Build brand awareness and strengthen brand online presence.
  • Increase social engagement and interactions.
  • Generate leads and drive sales and profits

 

If you focus on too many goals in one influencer marketing campaign, that is not effective as well. So, every influencer campaign should target one or maybe a couple of main business objectives.

 

2. Your most important criterion when choosing an influencer is number of followers?

Your-most-important-criterion-when-choosing-influencer-is-numbe-of-followers
Then you already lost the battle. Paying attention to only the influencer’s follower count is the most common mistake while choosing an influencer to promote a brand. It should not be the most critical priority of influencer marketing. On the contrary, brands should choose influencers who have a similar culture to their campaign. Finding the right influencers can be challenging. Brands should carefully analyze the audience, key metrics before starting collaboration because an influencer with a lot of followers doesn’t mean an engaging audience.

 

You can check out the influencer in the following sequence:

  • Go through the influencer’s pages.
  • Look at what kind of content influencer share:
  • Check whether the influencer’s culture fits with your brand.
  • Look at the engagement they get on their posts with the help of likes and comments. (However, Influencers can buy fake followers and pay like or comment on their posts that can mislead you.)

 

These steps will help you to explore and make a better-informed decision. Take time to dig into these details. However, searching for the right influencer on Instagram or elsewhere is time-consuming. This is where it makes sense to use Keepface.

How to find the right influencers for your influencer marketing campaigns?

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

 

Also, you should consider fraudulent influencer factors. According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any noticeable results. When influencers use social media bots for increasing follower count and creating fake engagement, it becomes difficult to determine the credibility of influencers. 

 

3. Be realistic when offering, make authentic relationships with your audience.

Be-realistic-when-offering-make-authentic-relationships-with-your-audience

Real offers, communication, authenticity play a huge role in your influencer marketing.

Keep it real and make realistic offers. For example, in February 1992,  Pepsi Philippines announced that they would print numbers, ranging from 001 to 999, inside the caps of Pepsi bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos to 1 million pesos for a grand prize (roughly US$40,000 in 1992),  Pepsi allocated a total of US$2 million for prizes. But an error at a bottling plant led to 600,000 winners — and lawsuits, rioting, and even deaths. One marketing campaign creates a big crisis not only for the company but also for the country. Certainly, the above  is not an example of an influencer marketing campaign. However, brands should learn lessons from this mistake: it is better to stick to promises you can deliver on.

 

Also, communication and authenticity can affect your campaign’s achievement. If brands want to pursue a successful influencer campaign, then they must think about building real connections with their target audience.  At least personalizing each message, avoiding cliche statements are ways to keep communication between brand and audience genuine.

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7 Top Bookstagrammers – Book Influencer Marketing

Contrary to popular belief, the book industry is not at risk of dying – far from it. In fact, the industry has seen growth in the last few years, with book sales increasing in value by 1.4% in 2018 according to Nielsen BookScan. Nowadays, the book industry stepped into a new stage with the help of electronic publishing.  

Most people think that, internet, social media move books away from humanity. But there is another aspect of this phenomena. Social media influencers, especially book influencers can affect book sales and take it to the next level. Word of mouth marketing, more precisely peer-to-peer recommendation  powerful  factors in the growth of book sales.  

Book influencers are individuals who present themselves on social media accounts as book lovers. They write articles, posts, and other types of content that attract people with similar interests. Bookstagram is a common name of an Instagram community that posts pictures of books and book-related things. 

Book influencers focus on specific niches, so whether you are a bookseller & publisher, or brand, you can deliver your messages to the ideal target audience. That is why their recommendations are more powerful than the other category of influencers. The campaign created with book influencers is ideal for brands’ social media presence and customer engagement.. Social posts about books have some of the best engagement because people like to discuss books that they read.

Everything sounds well however finding right influencers is not easy. So here we create a list of book influencers which we think is quite handy for your next influencer marketing campaign. You can also find other book  influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Let’s go back to our list. 

LotteLikesBooks

Lotte is a social media star who has gained fame for her Instagram account. She has earned popularity for documenting her favorite books through seasonal reading lists. Lotte has studied literature and media communication while at university. She’s a Berlin-native and her Instagram account @lottelikesbooks has more than 70.5K followers. 

Cups and Thoughts

Cath is a student by day and a blogger by night. She loves reading, journaling, and finding new café spots to soak up the ambiance. Cath is constantly recommending her favorite reads and sharing her journal entries with her audience. She strives to inspire people to read, write, and live a mindful lifestyle. Cath’s Instagram account @cupsandthought has a 157K audience and 8.54%  engagement rate.

Book Bento

Read It Forward runs the Instagram account called @bookbento. The account has a  more than 64.8K audience and 1.2% engagement rate. Book Bento Box shares really good content on Instagram. But here’s the catch: items related to the book’s content surround each cover, similar to a bento box arrangement. It’s a very stylized account with plenty of recommendations.

Elizabeth Sagan

Bookstagrammer Elizabeth Sagan has been sharing her love for books with her 163k followers for several years, and never ceases to amaze everyone with her creative scenarios. It all began with sharing her favorite reads, then interactive shots with a bookcase. As she became more and more involved with the idea, photos got steadily more complex and creative. Today she creates intricate and inspiring artwork from her massive collection of books.

Folded Pages Distillery

Our next bookstagrammer is Hikari Loftus, she is an influencer behind the camera at @foldedpagesdistillery, to talk bookish pics, Insta tips and fav books. This beautiful account shows off books in chaotic, visually interesting, and incredibly detailed compositions. Hikari Loftus is an avid reader who is quick to share her latest book with an audience of more than 122K followers on Instagram. 

Ink & Fable

Patience Randle created @inkandfable to share her love for reading. Over the years, it transformed into a space to share more than just the books she was picking up. A lifestyle blog for the modern bibliophile, inkandfable features a mix of everything that Patience loves: style, travel, and of course all things bookish. Patience E. Randle uses her Instagram account inkandfable to share her latest literary adventures with more than 28.2K followers. 

The Reading Women

What began as an empowering podcast has led to an inspiring account to the tune of 143K followers, proving the gals at @thereadingwomen don’t mess around. As you can tell by the account’s handle, this page is entirely dedicated to all the female authors in the world who churn out impressive work. What’s more, you listen to podcast hosts Kendra and Autumn discuss some of their favorite titles on a weekly basis.

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Top Tech Influencers In The World Of Technology

With the evolution of technology, there is a big ask for information about the latest technology developments and devices. Today’s people tend to learn information from the internet. 

In social media, there is a group of influencers who have a passion for technology, share their knowledge which is to fulfill peoples’ demand for technological innovations. We call them a tech influencer. Tech influencers is a bridge between consumers and technology brands. That is why they can be an effective marketing strategy for promoting products and expanding reach. 

Working with tech influencers can help brands attract their target audience, and increase brand awareness. Sponsored and promoted content, gadget reviews, product comparisons, technology hauls, or unboxing videos – no matter which strategy you choose, you will get good results with the right tech influencers.

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Here we create a list of top tech influencers.

Marques  Brownlee

Our first influencer is the best technology reviewer on the planet right now Marques Brownlee, also known professionally as MKBHD, is an America-based YouTuber best known for his technology-focused videos and podcasts. The name of his YouTube channel is a concatenation of MKB (Brownlee’s initials) and HD (for high-definition). As of November 2020, it has nearly 13 million subscribers and over 2 billion total video views.  He 

Baris Ozcan

New York based “storyteller” Baris is producing and broadcasting YouTube videos about art, design, technology and literature. Every week he tries to build and tell simplified stories around complex technological concepts and social issues as his hub content. Baris is also an award winner art director at the creative agency he founded, “Abak.us”, a certified instructor and a prominent public speaker at popular events such as TEDx talks in Turkey. He has a 1.1M audience and a 10.24% engagement rate on Instagram. However, his main popularity came from YouTube. He became one of YouTube’s 12 change ambassadors around the world. He produces international projects for this program called #CreatorsforChange. On Youtube, more than 4.8 million people watched his art, design, and technology stories nearly 400 million times.

Valentin Petukhov

Our next influencer is Valentin Petukhov. Russian techie who is famous for his Wylsacom YouTube channel. He has the most popular channel in Russia about technology. He has earned more than 2 billion views there for his litany of tech reviews, tips, and shopping hauls. Also, Valentin is quite popular on Instagram and Twitter. In Instagram(2.2M), Youtube(9.3M), Twitter(1.2M) he has 12.6M  total audience and 2.72% Engagement Rate. 

Justine Ezarik

Justine Ezarik, known as iJustine, is an America-based tech influencer. With almost seven million subscribers on YouTube, Justine often uploads reviews of the latest releases within the technology and gadgets industry such as the newest phones, tablets, laptops, and cameras on the market. As well as informative technology content, Justine also shares entertaining gaming videos and daily vlogs with her highly engaged fanbase. More than 6.7 million people watched her technology videos nearly 1 billion views. With a large and loyal following, Justine is an active user on Instagram, she has a 1.7 M audience on there.

Zack Nelson

Zack Nelson, from the YouTube channel JerryRigEverything, has turned a love of repairing into the most viewed cell phone repair channel on the internet. His simple explanations and brief tutorials have helped millions of people with repairs of their own. With more than 6.44M subscribers, Zack’s channel, JerryRigEverything, features him demonstrating how to fix electronics. He reviews technology and made a video about the durability of iPhones and gaming systems. Jack also has an Instagram account with 755.9k audience and 5.43% Engagement Rate.

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King Of The YouTube: Top Gaming Influencers

In today’s world, the audience who watch online games and live streams are even bigger than gamers. The top gaming influencers amuse their audience with content like tutorials, competitive gaming, giveaways, live gameplays, game reviews, etc. on YouTube. 

Gaming influencers are helping brands break into a competitive market and enhance their online presence. Forming a long-term partnership with them might make your business thrive. With gamers, you are able to target a wider audience, especially the younger generation, from teenagers to millennials. 

There are so many opportunities and ways you can partner with gaming influencers to get a good shootout for your brand.  Collaborating with gamers can improve your brand awareness, and more people see what you have to offer.

But how to find the ideal influencer for both your brief and budget?

With Keepface, you can create long-term partnerships with gaming influencers and make your business thrive. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Searching for a gaming influencer on Instagram or elsewhere is time-consuming. Here we created a list of top game influencers that can boost brand awareness and reach. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.  

PewDiePie

Felix Arvid Ulf Kjellberg aka PewDiePie is a gamer and commentator best known for his humorous “Let’s Play” videos and vlogs on YouTube. With his most-subscribed YouTube channel, Felix became one of the iconic social media influencers. Because of hilarious gaming videos, the channel had surpassed a million subscribers within the space of just two years. His gaming commentary proved to be incredibly entertaining to gaming enthusiasts all over the world. Given his status as the most famous social media influencer of all time, it’s no surprise that countless brands have teamed up with Felix for their influencer marketing campaigns. He has 107M subscribers on Youtube with 26 billion views.

Markiplier

Welcome to Markiplier! If you like to play horror games, then Markiplier is going to be your favorite Youtuber because he loves shooting videos of horror games. Mark Edward Fischbach, the man better known as Markiplier, is an American YouTube gamer. You’ll find some hilarious gaming videos, original comedy sketches, animated parodies, and other bits of entertainment on his channel.

Markiplier is undoubtedly one of the biggest YouTube stars with 27.5M subscribers and 14 billion views. He’s known for his incredible energy and big reactions in his Let’s Play video game commentary and play-through features, which are both characteristics that have helped him win the hearts and minds of fans.

VanossGaming

And if you’re like to watch the video game on Youtube, there’s a good chance you’ve watched some of Vanoss’ videos on Grand Theft Auto or Call of Duty. The man behind the channel, Evan Fong has known online as VanossGaming, is a Canadian internet personality, video game commentator who enjoys making content about video games with his friends. He posts montage-style videos on YouTube of him and other creators playing various video games. The VanossGaming YouTube channel is one of the largest on the platform, with 25.3M subscribers and 13 billion views.

SSSniperwolf

When it comes to female gamers, Alia Shelesh aka SSSniperwolf is certainly leading the way. Since playing her first video game as a young child, she has continued to share her passion for gaming with millions of fans around the world.  She joined YouTube in 2013 and began posting “let’s play” and game reviews. Now she is renowned for playing popular titles such as Fortnite, Far Cry, Overwatch, Grand Theft Auto, Destiny, Halo, and The Division.  SSSniperwolf’s video catalog has expanded to include the ever-popular reaction videos which have garnered her a huge following with her YouTube channel topping 23.1M subscribers and 8 billion views.

Ninja

Tyler Blevins, better known by his online alias Ninja, is an American YouTuber and professional gamer. His career in gaming began while he was still young when he took part in a couple of esports teams in competitive play for ‘Halo 3,’ which launched him into his gaming career.

Richard became famous around March 2018, when he started playing ‘Fortnite Battle Royale.’ ‘Fortnite Battle Royale’ attracts over 200 million players universally, and Ninja Fortnite Gamer is the finest player, and the most noticeable. As a result, he is the most popular Fortnite gamer, who is loved for his skill. The turning point for Tyler came in March 2018, when he played with Drake. After that his gaming career hit a new high and it skyrocketed since then. Now he has 24.1M subscribers and 2 billion views on his Youtube channel.

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Top Travel Influencers Brands Need to Know About

Since today’s consumers trust social media influencers and their recommendations above anybody else, influencers have become an integral part of many brands’ marketing strategies. Influencer campaigns can drive main metrics like engagement, visibility, number of followers, and increased sales, etc.

Partnerships with travel influencers can help brands reach a wider audience and boost engagement in an authentic and organic way. Travel influencers can persuade others to take action, which depends on what brands want to achieve. By partnering with the right travel influencers, you can get your brand in front of a wide audience. Many hospitality and travel brands know that travelers trust peer recommendations, so  they add travel influencers into their marketing plan.

But how do you find the right person to grow your brand? In this stage, Keepface steps in. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Searching for a travel influencer on Instagram or elsewhere is time-consuming.  Here we created a list of top travel influencers that can boost brand awareness and reach. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.  

Emilie Ristevski

Emilie Ristevski is an Australian photographer & travel influencer and the creative mind behind @helloemilie.  Emilie is a Freelance Travel and Lifestyle photographer for an extensive range of tourism boards, digital publications, and lifestyle clients and has partnered with some of the world’s leading brands, including Adobe, Lonely Planet, Mercedes Benz, and many more. 

Her distinctive style of dream-like imagery has led her to all corners of our planet, from remote villages in South America to Iceland, Namibia, and everywhere in-between. Emilie’s work aims to encourage her audience to seek a deeper connection with nature and themselves, in the hope to discover a new found love for our beautiful planet earth we call home. Helloemilie has 1.3M followers and a 2.3%Engagement Rate on Instagram.

Chelsea Yamase

From free diving over one hundred feet into the ocean’s depths to walking five hundred feet in the air, Chelsea Yamase, aka @chelseakauai, isn’t afraid to go the distance. She is a Hawaii-based influencer and deeply curious human here practicing courage. Known for her bravery in the outdoors, Chelsea has been hiking, diving, surfing, slacklining, and photographing way through 53 countries and counting. And with a million followers and a 5.01% engagement rate on Instagram, it seems that Yamase’s daredevil nature and athletic abilities are capturing the attention of the world. 

Thebucketlistfamily

Meet the Gee family!  They work from all around the world as Family Travel Journalists! Their story began in 2015 when they decided to sell everything and leave home for a journey around the world together. They also started a blog, and with over 2.5M Instagram followers and a 5.67% engagement rate, they now have enough income to support their travel. They say it is a difficult decision to reset our lives and sell everything but they’re grateful every day that we took that chance and were brave. 

Yana Leventseva

@yana_leventseva is an Instagram star and model who is known for also being a travel blogger, photographer, makeup artist. She is known for sharing a variety of her artistic endeavors as well as modeling content with her over 1.1 million Instagram followers, where engagement rate is 2.13%. She first began sharing fitness and modeling related content on her Instagram. She can be seen modeling and representing a variety of different companies on her Instagram including Guess, Vivasan, and Mille Rose Milano. 

Kyle Dempsey

Thanks to travel snapshots and other photography projects, Dempsey’s Instagram account, @KyleFinnDempsey, has more than 565K followers with a 3.48% engagement rate. He is known for whimsical shots featuring rustic cabins, cozy nooks, old vehicles, fall foliage, and campfires. Dempsey said that he tries to create content that transports the viewer into the scene, forgetting their stresses and flooding their minds with hope and happiness.

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Pet influencers: Most Popular Animals on Social Media

Until now, we create a list of influencers from different niches. Now, have you ever heard about pet influencers? They are actual animals, and as hilarious as it sounds, their owners are social media managers, posting for them and even making money per post for whatever they advertise. 

Nowadays, animals rule influencer marketing, so brands can take advantage of this opportunity. That is why we create a list of pet influencers who dominate influencer marketing. For finding more visit our website and sign in to our platform if you’re looking to expose your brand.

I would like to take the opportunity to give information about Keepface influencer platform. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Searching for a pet influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right pet influencers.

Jiffpom

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JiffPom is the most followed animal on social media. Only on Instagram he has 10.6 M followers. He is a small Pomeranian dog that has two Guinness World Records. Jiffpom also is an animal actor. He made a number of appearances, including in Katy Perry’s “Dark Horse” music video which has been viewed over 2 billion times on YouTube. You can see him in movies too.

Nala Cat

Nala is fluffy, adorable, Instagram’s most popular cat with 4.3M followers. The Instagram account of Nala Cat started in 2012, and her cute photos quickly went viral. Nala is the most-followed Cat on Instagram.  Nala’s owner launched the cat food brand “Love, Nala” recently.

Doug the Pug

Doug the Pug is a dog living in Nashville, who has gained social media following and has reached the status of a celebrity dog. He is the most followed pug on the internet with over 13 million followers. Doug is the winner of a People’s Choice Award for Animal Star 2019. Forbes named Doug The Pug the #2 most influential pet in 2018. Doug’s Facebook page has over 6 million likes, his Instagram account has 3.8 million followers, his Twitter account has just hit over 2.7 million followers.

Juniper and Fig

Social Media is not only for cats and dogs.  So, meet with two adorable foxes. They are North American red foxes who live at home with a menagerie of other rescued animals. Juniper and Fig host 3M followers on her Instagram page with an engagement rate that shows playing with their best animal friends. This Instagram account educates people about exotic animal rescues and gives people an inside look into what living with a fox is like.

Swaggy Wolfdog

Swaggy Wolfdog is arguably one of today’s most popular trained canine characters in the world. He frequently dresses in different outfits and wears glasses. Swaggy social media stardom carries over 2.7 million followers. He has a mafia called Swaggy Squad, which a lot of people and pets are a part of. Swaggy rose very quickly in the gang ranks, and soon became good friends with many social media influencers.

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Top 5 Photography Influencers On Instagram

There’s no better social media network than Instagram for photographers. Instagram was created for sharing images, which is why it is easy for both amateurs and professionals to demonstrate their works.

Photography influencers are best for brands that are looking for inspiring the target audience in the influencer campaigns. Here we create a list of photograph influencers from different tiers for brands that are leveraging Instagram for their businesses.

But firstly, I would like to take the opportunity to give information about Keepface influencer platform. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Searching for a photograph influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right photography influencers.

Let’s go back to our influencer list.

Christoffer Collin

Christoffer Collin is a self-taught travel, landscape, and lifestyle photographer from Sweden. He shares his photos of nature around the world with his 1.2 million followers on his Instagram account with a 1.38% engagement rate. Christoffer also a writer. In his first book, Christoffer describes his personal journey, shares a selection of his best pictures, and reveals how he managed to go from a few Instagram followers to more than one million.

Kyrenian

Our second photographer Altug Galip—known as kyrenian has more than 1.3 million people and 1.11% engagement rate. Altug has been taking photos for 20 years. Altug Galip was introduced to Instagram by a friend in 2011. Since then, Galip has been filling his feed with riveting photos from around the world. He makes his followers drool with his artistic and surreal shots and hopes to never stop.

itsbigben

Benjamin Prescott, the creator of the itsbigben, is a Canada-based photographer specializing in outdoor lifestyle, travel, and commercial advertising. He says that his father’s habit of documenting everything had a great impact on his career. Now Ben takes photos for a living, documenting other people’s life experiences and shares these magnificent photos with 421K people on Instagram, where the engagement rate is 3.1%.

shortstache

Creator of shortstache Garrett King is a lifestyle photographer with a knack for storytelling. His main focuses are design, photography, and videography. Garrett’s unique perspective in the creative industry is evident through his color aesthetic and derivative in his style and storytelling is a key element in his professional work.  As for Instagram, Garrett has 475K followers and a 5.28% engagement rate.

Ichmiles

Cal known as Ichmiles on Instagram is a next influencer in our list. The reason I added him to this list was because of the pictures he shared, in harmony with each other, and mostly in the same tones.  Cal travels to different cities from various countries and takes pics. I am sure his pics can be inspirational for travelers. He reached 113K followers with 3.28% engagement rate.

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