How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis. 

With all the cuts in ad spend, the global pandemic turns influencer marketing into a more meaningful form of digital marketing. Influencer marketing is adjusting itself to changes requiring more improvement based content. Followed by the spike in consumer demand for social media content, influencers massively increase their posts. Live streaming gets more popular as it generates more social interaction. They also try new content styles and new platforms. 

Let’s see some influencers categories who are shining during the crises and will help your brand to reflect it.

#1 Foodies are busy at the kitchen

 

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A post shared by Jake Cohen (@jakecohen) on Jul 2, 2020 at 6:27am PDT

Raise your hands if you have cooked something you have never done before the quarantine. We all did. And the biggest inspiration for us was food influencers who are busy with sharing posts about trying something new. 

Also, affected by the closure of restaurants, now people have more time to try homemade recipes. Live streaming is the most popular and rising content type among food influences to educate and enjoy time with their followers. 

Besides, this is a godsent time for food brands to communicate with their consumers and nail their influencer campaigns. There are so many creative ways brands can work with food influencers during the lockdown crisis.

#2 Lockdown is going well for fitness bunnies

There is not a better time to stay healthy and physically active than ever. While the demand for a home workout is increasing digital fitness industry has boomed. Today, fitness videos are one of the most viewed videos on YouTube. Home exercise videos have increased by more than 200 percent in the UK. 

Since gym studios were forced to close fitness influencers make home exercise tutorials. They encourage social interaction among followers and help to reduce stress and anxiety during the quarantine. 

#3 Home has the best background 

Although there is no place to try fashion trends of 2020, fashion influencers do not stop creating content with work-from-home outfits. The quarantine also forces fashion gurus to create more creative and purposeful content at home.  They offer a healthy distraction in this nervous situation for those who want to work on their personal styles. Video content is also popular among fashion influencers as they prepare videos while taking ongoing social media challenges.

 

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A post shared by KATIE ONE (@katie.one) on Jun 30, 2020 at 1:17pm PDT

#4 Tech wizards are upgrading influencer marketing

Tech influencers are taking advantage of crises by actively posting about the latest digital news and innovations. Influencers often share their user experience and recommendations. Usually, these people are industry bloggers, experts who are a genuine source of information and tent to have authenticity and engagements. This is also an opportunity for people to add new skills while getting digitally connected. 

With the rapid digital transformation, the role of tech influencers is becoming more important as consumers value third party advice before making purchase decisions. Considering that many brands continue to digitalize their operations the role of tech wizards will be vital for B2C and B2B business as well.

 

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A post shared by Gadget Flow (@gadgetflow) on Jun 26, 2020 at 1:42pm PDT

#5 Lifestyle influencers reshape their content strategies

Lifestyle influencers are tailoring their content to “home edition”. The range of lifestyle content is increasing with lifehacks to combat the crisis, to #workfromhome, house cleaning, the lists of books, must-watch movies, and of course Netflix recommendations. In addition, influencers try and advise different time management tools and apps to manage time at home efficiently. 

Along with influencers, many brands increase their social media posts and adjust timings to drive more engagement. A good example was done by P&G’s brand Always. The brand let popular social media influencers take over their Instagram stories for a day and post IGTV videos on the brand’s page. Such activities contribute to better brand-influencers also brand-audience relations.

#6 Hustlers beat crises

Entrepreneurs are another rising influencers category during crises. By posting about their taken steps and future expectations of the business these people are getting more social interaction. Profound knowledge and solid backgrounds allow them to be accepted as a valid source of information. From marketing perspectives, entrepreneurs have more significance in B2B business being the right players for endorsing related products.

Don’t just dream about it.
Take action and work as hard as you can.

— Neil Patel (@neilpatel) June 26, 2020

Last but not least

These are influencer groups who pivoted their content and expected to be in favor of brands in crisis. Influencer marketing has never been this important to connect your audience and spread your message. To find more influencers go to Keepface’s Influencer Discovery and get access to one of the largest influencer database. Here’s our step-by-step guide on how to find the right influencers for your brand in seconds. 

With more and more brands investing in influencer marketing, influencer discovery becomes more complicated and diversified. The growing market generates new influencer categories and new audiences over time. And brands should stay up-to-date to nail the most effective influencer marketing campaigns.

In 2020, 51% of marketers say influencer-created content is more effective than brand-created content. So, finding the right influencers is half of a successful influencer marketing strategy. The more influencer resonates with your brand, the more successful your campaign will be. But finding the fittest influencer is not as easy as it sounds. 

If you’ve already defined your campaign goals, the next step is to dive into influencer discovery. It’s in your best interest to find and reach out to relevant influencers in the shortest time. Today we’ll guide you through how to streamline influencer discovery and outreach via Keepface’s Influencer Discovery. 

Let’s get started!

Search and find influencers

After logging in to your account jump in Discovery – it’s just in the left corner. 

Click Discovery and you will be directed to Search bar automatically. Below the bar, you can see the latest registered influencers.

Use Filter to get concentrated results for your campaign. Filter button is designed to find out the most relevant influencers by their category, audience size, engagement, social platforms, price range, country, and gender. And with the Upgraded Plan, you can even go further by filtering influencers’ audience search on language, location, gender, interests category, and age groups. 

Click Show Results next to Filter to get the results according to your filter. 

Influencer names come with filtered results. In a few seconds, you will find your best fit influencers on the database. There are two view options, List and Grid view. You can choose how you want to see your results. 

Overview of each influencer’s profile

Click View details to quickly see the overview of influencer profiles. You will be able to see the latest and most engaging posts of influencers, as well as their category, global and country ranking score, total audience, and media value. So you get an in-depth view of influencers without leaving the platform.

Dive into their Audience Analyze to see whether that influencers’ audience matches with your target audience. By looking at the latest posts you will have an overview of their styles and engagement of the recent posts beforehand. These are all necessary stats that will help you to decide whether the influencer is relevant to your brand or not. 

Add influencers to your lists for later use 

On the right side of the section, you see Add to list. Lists are a great way to save your filtered results so you will save time while campaign planning. 

You can either add influencers to the list you created before or Create a new list. Influencer lists help you in your future campaigns where you just choose the list and submit the campaign.

Say, you need a list of “Fashion micro-influencers”. Adjust filters accordingly and select influencers who you think are the right fit by clicking the box in front of each name.  Click Add to List (red button below Search Bar), choose the List and all the selected influencers will be added to that list. Or you can add influencers individually, just clicking Add to List (blue button next to Influencer Profile) and selecting the list. 

Your list is ready

You can reach your lists anytime by clicking Lists on the drop-down menu under the Influencer Box (see on the screenshot).

Note that the number of lists depends on your Subscription Plan, so with a free plan, you can create only one influencer list. 

Creating lists before starting your campaign will save you a huge time, so when you create a campaign you’ll only need to add your brief, content types and add your list of influencers with a few clicks. That easy!