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Influencer categories
Home Archive by Category "Influencer categories"

Category: Influencer categories

Influencer categoriesInfluencer marketing

The Barbershop Influencer Marketing Guide

As a barbershop owner, you share the same goal with every other business out there: to make profits exponentially and become a big player in the industry. And as you might already know, your marketing strategy plays a huge role in achieving this. Speaking of which, influencer marketing is the current most powerful way to grow your brand awareness and achieve all of your marketing goals. Primarily, influencer marketing is all about paying social media celebs to promote your services. Popular product designers have been using it for years before now when saloons, barber shops, and other beauty service providers started hopping on the business trend. So, if you don’t know how to get started, read the step-by-step guide below.

STEP 1: Know Your Budget And Marketing Objectives

It may seem obvious that your marketing goal is to get your brand more popular and win more customers. But you want to be specific. Be specific about numbers and reaches and set realistic goals. Put it all into writing. Here’s an example; “I am spending $100 to generate 50 loyal customers from New York and 80 clients from Los Angeles, with each of them paying $30 per haircut”. This picture prevents the wastage of money and efforts. It also guides in the “choosing an influencer” stage explained below.

STEP 2: Find An Influencer

There are dozens of influencers out there: it’s like picking saloon furniture from IKEA. I digressed! The first step is to choose a “good” influencer: someone who posts high-quality content, has previous experience, is on target with your market/industry, and has worked with brands like you. With this in mind, head over to popular social media to create a list of 5-7 potential influencers that fit into your category. Hashtags like #sponsored and #ads will make your search easier on Instagram. Next, verify that the followers of your potential influencers are real. Often than not, when the followers on an influencer’s page are mostly commenting “very good”, “nice post” and similar short feel-good comments, those are likely bot-generated followers. Finally, make sure that your influencer has a large active following and engagement.

STEP 3: Reach Out To Them

At the end of step 2, you’ll probably wind up with a shorter list. Reach out to each influencer via messages, emails, websites, or through any medium that they’ve made available. Keep your first message short and don’t talk about money just yet. Ultimately, you want to find out if they’ve worked with a brand similar to you and disclose your interest in working with them.

STEP 4: Go Into The Details

After receiving a reply from them, it’s time to discuss how the relationship will go and how you want your campaign to work. The best platform to do this is via a video call but it’s not really a thing. Now, over the meeting, some important questions you should ask are how many videos and photos they will take for the campaign and if you’ll have copyrights to those materials for future advertisements. You should also talk about your marketing goals, what you’re offering them in return, your preferred timeline for the campaign, and any other important bit.

FINAL STEP: Launch, Study Results, And Learn

You both ought to have decided on a tracking system for the tracking of your ads’ performance. Though when using social media like Facebook and Instagram, they have a tracking system that shows important metrics and data about your ads. With such a system, you get to know the demographics of your potential clients and figure out your best and worst-performing ads. These info bits will come in handy when running other campaigns in the future.

In Conclusion

Whether improving your ROI or launching a new brand, influencer marketing is one of the most effective methods to hit your targets. But your success rate depends on doing it right. That’s why we’ve created this easy guide for people who run barbershops. You can also check this post to discover how to make your influencer marketing campaign a success during the holidays.

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Guest Writer July 6, 2022
254
Influencer categoriesInfluencer marketing

How To Become An Influencer In 2021

Are you wondering how to become an influencer in 2021? If yes, then you are not alone. With the growing popularity of social media platforms, more people are starting to realize the importance of becoming an influencer. 

Without any doubt, social media influencers are in high demand and popular these days. People follow them, brands want to collaborate with them, and they become a known face in no time.

Are you wondering what influencers are? An influencer is someone who has millions of followers on social media and whose recommendations are followed by brands or individuals. Further, influencers can be skilled individuals, groups of industry leaders, travelers, sportspeople, and other professionals.

There is also an increase in influencer marketing as it gives marketers direct access to an influencer’s loyal fan base. Following these tips will help you become an influencer in 2021 and beyond.

Find Out Your Niche


The first step is to identify the niche as it is an essential part of your journey as an influencer in 2021. The niche should be something that allows you to showcase your skills and help you grow them further.

When deciding on to become an influencer, you have the following categories to choose from:

·  Travel

·  Health

·  Fashion

·  Gaming

·  Food

·  Lifestyle

·  Phone reviews

·  Market reviews

·  Entertainment

·  Tech and more.

But you don’t need to limit yourself to one niche, according to your interest and skills, you can combine two or more niches. You can even turn your hobby into an influencer, which you can read more about here: https://keepface.com.

Choose Your Platform

Now, the next step is to decide or pick the platform to cover your niche on social networks. There are Instagram, Facebook, YouTube, Pinterest, LinkedIn, and many more platforms that you can use to become an influencer with your niche.

If you desire to create videos of travel or any other niche, then YouTube or Instagram is the best option. On the other hand, for blogs and content in a niche, LinkedIn is the best choice.  

 Media like Facebook, YouTube, and Instagram are especially successful for fashion, lifestyle, travel, and beauty. The key here is to choose a format or social media network according to your niche. Also, you should get a domain name for your channel or blog. You can check premium names from trusted sites like https://domainify.com/.

Create High-Quality Content


Keep in mind that the “content is king.” High-quality content is really important to become a successful influencer. So, think about how you can create good content that is related to your niche.

Make sure you will need to offer value to your audience through the content so that people feel connected with you and wait for your next content piece. You will get attention only if you offer what the audience wants.

Be Authentic and Consistent


People can follow you or see you only if you are consistent with your work as an influencer. No one likes a person who is not authentic and consistent. Your followers will unsubscribe you or forget you over time if you fail to regularly offer them good content.

Majority of the audience of influencers follows them because they put so much effort to be the best version of themselves. Moreover, they always brace themselves to meet the expectations of their followers. Being honest and authentic is somehow part of the game. Because once they get caught while cheating or double-dealing you will fall from grace overnight.

Listen to your viewers

Another best way to become a perfect influencer is to offer what your audience wants. For this, you can search your niche on Google and find what kind of content people like. After this, determine the long-tail keywords used by your audience and create content similar to them. You can also make use of social media platforms to understand the taste of your audience.

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Guest Writer October 28, 2021
175
Influencer categoriesInfluencer marketingProduct update

Their Turn To Shine: Micro Beauty Influencers

I don’t know how many of you will agree with me but right now make-up is like a way-out, not just for beauty influencers but for many of us from troubles of the world we live in. Given the fact that 2020 was a complete mess, and unsurprisingly 2021 is on the skids, things are not going smoothly for us. Deadly pandemic, global movement for racial justice, wars, illnesses, feminine, stock market crash, wildfires and many more. However, in our little, shiny worlds we try to escape from the world’s brutality in different ways. 

Maybe that will sound a bit cheesy but make-up unites us. Besides, I have proof to support my opinions.

Hello, You Beautiful Things

Whether you are into make-up, beauty topics or not, we all have heard the name of “ Huda Beauty”. An Iraqi-American make-up artist and entrepreneur Huda Kattan founded her brand Huda Beauty with her sisters, Mona and Alya. That woman is the true definition of determination because she turned a $6,000 loan into a billion dollars business. Struggles, disappointments, exertions burn into ashes and she just remembered that the passion was her true north. 

The Dutch make-up artist, Nikkie de Jager could also be a great example to prove my point. De Jager, better known as NikkieTutorials, made it known that she was threatened and blackmailed by people who had knowledge about her true identity. They were bullying her by leaking  her story to the press. However, it all backfired because after Nikkie’s coming out video her make-up community supported her cordially.

Both of these marvellous women are quite popular, yet there are countless number of micro influencers who made a name for themselves on the beauty topic and are high on the agenda because of their make-up tutorial videos. Nevertheless, have you thought about why make-up and beauty topics set the wood on fire? If the answer is negative then let’s find out together.

Black Days in the Bright Era

Unfortunately, things were a bit more severe in the past. During the second world war production of cosmetics diminished and it was subjected to the luxury tax. make-up announced as lessening morale and putting interest in people’s appearances. Buying beauty products condemned by so many during the economic recession.

Beauty and make-up topics are a little bit controversial from the beginning. Even right now, in our current era,the Cenozoic, if the amount of product you put on your own face or body is not appropriate for some, you will be criticized, marginalized or even abused by a complete stranger.

Despite all those condemnation, in our social-media era, we are not using make-up to diverge, we are using it to communicate, to make ourselves heard. Increasing interest over make-up and beauty topics are not coming from quarantine weariness, it is a safe haven from brutal realities. Besides, if something is making both creator and viewers happy, why drill it with questions.

Beauty Shines Through The Flaws

Before occupying ourselves with the speculations about what are the trends thriving amongst niche beauty micro-influencers on Instagram at the moment, we should raise our heads and take a look around. Everyday we pass by far too many fashionably elegant and sophisticated women, on the crosswalk or at our local cafe, yet most of the time never give our attention to their appearances.  Because organic make-up, astounding colors on upturned eyelids, flashy lip glosses on full lips, breathtaking voluminous hair shouldn’t slip beneath the radar. 

Whether you’re a brand who wants to find the best matching beauty influencers or just a beauty addict knowing who shows the maximum effort to deserve being your brand face or mentor is your right. In our list we have collected more than  2000 high quality beauty, make-up influencers from the US who will be the best match to carry out your marketing campaign. Moreover, their signature style and devoted following will make sure everything will go smoothly during and after the campaign.

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Micro Beauty Makeup Influencers In The USA

Keepface will assist you during the process as an influencer marketing software which helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns.

Hall of Fame 

If we have your attention then let’s take a look at these remarkable micro beauty influencers. Once you have access to our influencer  lists you will see that the spectrum of influencers vary from 1K to over 300K and you can find lifestyle, fashion, travel and many more focused influencer categories within the list. 

For instance in the DailyCurlz website you will see an influencer who lives her life to the fullest. Her page isn’t dedicated to just simple hair or beauty hacks, she shares her view on products she used firsthand, events she attended, even you can find a segment where she posts about food and wine, even DIY included into her site. Despite the fact that she has a lot on her plate, yet her engagement rate is 11.51%. 

Now time to talk about another wonderful example of a micro beauty influencer, Madeline Torres. This young mother regularly shares compelling posts on her Instagram account. She has 58.6K followers and her engagement rate is 4.16%. So, if you have a brand that wants women who just bought a life into the world to feel included in the beauty topic, you should give it a thought to collaborate with her too.  

The lists we have prepared for you will definitely help you to get the result you aimed for your campaigns more easily. That method will prevent you from losing the most precious thing for a brand in a rush which is time. Moreover, most importantly finding the right influencers for your campaign is quite risky and majority of the time the reason for campaigns to fail. Only the right match will give the feeling of belonging to the target audience. Once the target audience shares the same outlook with the product micro beauty influencers there will be no odds to jeopardize the results you aimed for. So I don’t think there is much to talk about, now you should go to Keepface.com and purchase your first list then enjoy your campaign.

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Rumiya Mammadova October 11, 2021
172
Influencer categoriesInfluencer marketingTürkçe İçerik

5 Adımda Makyaj İnfluencer’i Olmanın Yolları

Güzellik konusunun sağlık ve sıhhat ile birlikte insanların listelerinde üst sıralarda olduğunu fark etmiş olmanız gerek. Sağlıklı olmanın yanı sıra genç ve güzel görünmek istememiz gizleyebileceğimiz bir şey değil. Güzellik alanındakı fenomenlerin sosyal medyayı şekillendirdiğini ve en son pazarlama trendlerine hızlı bir şekilde uyum sağladığını görmemek mümkün değil.

Kendinizi güzellik alanında görenlerden biriyseniz, daha spesifik olarak, diğer insanlar için ilham kaynağı olacak kişi olmak istiyorsanız, o zaman doğru yerdesiniz.Bu adımları izleyerek, bir güzellik influenceri kariyerine sıfırdan başlayabilirsiniz. Hadi o zaman, ne duruyoruz, işe koyulalım, işte ipuçlarınız.

Paylaşdığınız İçeriği “Kraliçe” Yapın

Hiç kimse ilk denemede bir makyaj dehası ya da cilt bakım gurusu olmanızı beklemiyor, ama sonunda bunu da yapmanız gerekecektir. Kitlenizin sizi ciddiye almasını istiyorsanız, cilt bakımının arkasındakı temel bilimi veya saç ve cildi etkileyen farklı bileşenleri bilmeniz gerekir.

Saçlarımın daha hızlı büyümesini nasıl sağlayabilirim? Makyaj fırçaları nasıl temizlenir? Rutin cilt bakımım ne olmalıdır? Göz çevresindeki kahverengi lekelerden nasıl kurtulabiliriz? Tırnaklarımı nasıl güçlendirebilirim?

Tüm cevaplar sizden bir tık uzakta. Zamanınızın çoğunu araştırmaya harcayın ve ardından takipçilerinize göz alıcı bir şekilde sunun. Bununla birlikte, sınırlarınızı  aşmak istiyorsanız, bu konuyla ilgili derslere, güzellik kongrelerine ve hatta seminerlere katılabilirsiniz, bunlar sizi en son trendlere güncel tutacaktır. Güzellik endüstrisinde de yeni araştırma ve teknolojiye her zaman dikkat edin.

Bir güzellik influencer’i olmak sadece her seferinde şık görünmekle ilgili değildir. Aynı zamanda mükemmel ürün ve endüstri bilgisine sahip olmak, lansmanlar, güzellik hackleri ve en son saç ve makyaj trendleri ile güncel kalmakla ilgilidir. Başarılı bir influencer olmak için, pazarlamanın püf noktalarını ve sosyal medya platformlarını anlamanız gerekir.

Nişinizi Doğru Seçin

Hepimiz güzelliğin çok kapsamlı  bir konu olduğu konusunda hemfikir olabiliriz ve sadece tek bir kişinin güzelliğin her yönünü bilmesi mümkün olmayabilir. Genel bilgiye sahip olmak en iyisidir, ancak çabalarınızı odak yönünüze koymak daha iyidir.

Ekstra para kazanmak için bazı güzellik ürünleri satmak isteyebilirsiniz, ancak enerjiniz cilt bakımı, saç bakımı veya daha dar konuları hedefleyebilir ki, kitleniz sizi bu konuda guru olarak görecektir.

Niş bir kitleye sahip güzellik influencerlerinin, kozmetik ve moda markalarının ürün tanıtımı için dikkat ettikleri kişiler olduğunu bilmeniz gerekir.

Sosyal Medya Hesaplarınızı Geliştirin

En önemli sorulardan biri, takipçilerinize nasıl ulaşacağınızdır? Bu soru için güçlü sosyal medya platformları geliştirmeniz gerekiyor.

Bu kısmı ciddiye almak çok önemlidir, çünkü para kazanmak istiyorsanız, bunu bir iş olarak yapmak zorundasınız. İlk olarak  kendinizi daha sonra ürün ve hizmeti satmak gerekecektir.

Asla İnstagram ile sınırlamayın. Kanatlarınızı açabildiğin kadar açın. Kendinizi görünür, yararlı, aktif, kalıcı, ulaşılabilir ve erişilebilir hale getirmeniz gerekir. İçeriğiniz takipçilerinizin isteklerini yansıtmalı ve onların istedikleri içeriği vermek için dinleme becerilerinizi kullanmanız gerekecektir.

Kendinizi bir marka haline getirmek oyun değiştiren bir eylemdir. Seçtiğiniz renk, stil, içerik vb. insanlara sizin özel biri olduğunuzu düşünmenizi sağlayacaktır.

İçeriğinizi ilgi çekici ve paylaşılabilir hale getirin. Takipçilerinizin yararlı ipuçlarınızı başkalarıyla paylaşmalarına teşvik edin. Ayrıca, hashtag’ler sizin için bulutları temizleyecek, içeriğinizi kategorize etmenize yardımcı olacak ve doğru hashtag’ler anında size daha fazla takipçi kazandırabilir. Birçok güzellik şirketi mikro influencer’lerle işbirliği yapmak istiyor ve çoğu zaman #discoverunder10k kullanıyor.  

Bir şey daha, bariz #güzellik, #makyaj hashtag’leri artık yararlı olmayabilir. Bunların yerine, #organic, #instamakeup, #ciltbakımı, #IGciltbakımı #bakımzamanı gibi hashtag’ler kitlenizin Instagramda paylaşımlarınızı atlayıp geçmesi yerine özel ilgi alanlarına göre bulmasına yardımcı olurlar.  

Hesabınızı en son trendler, ürün fotoğrafları ve benzeri ile karıştırdığınız sürece hangi sosyal medya devini seçtiğiniz önemli değildir. Daha fazla platform, daha fazla insan demektir. unutmayın. Günlük mesajları paylaşmak, kendinizi aktif tutmak kendinizi bu nişe adadığınızı hissettirecek ve bu işi ciddiye aldığınız için takip edilmeyi hak eden kişi siz olacaksınız.

Karışmak Yerine Öne Çıkın

Bu sektörde vizyonulu bir güzellik influenceri olduğunu iddia eden milyonlarca insan var. O zaman seni bu insanlardan farklı kılan nedir? Neden özelsin? Tüm bunların yanısıra yaratıcı olmak için beyninizi kullanın, kendinizi rakiplerinizden ayırın. Denemek istediğiniz fikir daha önce kullanılmışsa, size Pablo Picasso’nun bir keresinde çaldığı bir cümleyi hatırlatmama izin verin: “Amatörler ödünç alır, profesyoneller çalar”.

Benzersizliğiniz, herkesin kendilerinden bir şeyleri bulabileceği paylaşımlarınız, ipuçları ve püf noktalarınız, güncel ve modaya uygun içeriğiniz, ilgi çekici ve çeşitlendirilmiş konularınız ve düzenli bilgi akışınız sizi diğerlerinden farklı kılan özelliklerdir.

Markanızı Tanıtın

“Aman Tanrım, markam yok” diyebilirsin, ama bizim sana cevabımız şudur ki “tatlım, sen bir markasın.” Kendini çılgınca tanıt.

Bir avuç takipçi için itibarınızı feda etmeyin, her zaman takipçilerinizle aranızı iyi tutun. Kitleniz sizi fark ediyorsa, yaptığınız her şeyi fark edecektir: iyi, kötü ve çirkin 

İşe koyulmak için şimdiden daha iyi bir zaman mı var? Artık güzellik influencer’i olmanın yollarını biliyorsun. O halde ne bekliyorsun? Kollarını sıva ve işe koyul.

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Rumiya Mammadova April 22, 2021
168
Influencer categoriesInfluencer communityInfluencer marketing

Turn Your Hobby Into a Career: Easy Steps to Start Your Career as an Influencer

Doing the work you have a passion for is not actual work, it’s a hobby. Earning your life from the hobby is one of the best things you can do with your life. If you are reading this you probably had an experience with “ the real job” and positively you are fed up with it and now time to turn your passion into a career.

First and foremost setback in this mighty process is what kind of hobby will possibly let you keep  having a quality of life when you are not working 9 to 5 business based work. Before making life changing decisions you need to have short and long term goals. Planning to monetize your passion is the most important part of the process.

There are millions of people out there who are pursuing their dreams and interests, eventually thriving them into a career. The hobby is something that you take pleasure doing in your spare time. This might be taking photos, cooking, gardening, performing, gaming, caring for animals, writing etc. the list can go on and on but the crucial point is how to spend less time working and more time enjoying your passion and earning your life.

What Does Your Heart Desire?

At this point of our blog we are going to talk about influencing. You may think, wait I was planning to do my hobby and earn money how come I need to know about influencing. The thing is the society we live in demands us to put something on the table if we want to make money . In your case it’s making people trust you.  Here is why random people rely on your personal decisions. 

You may not realize but being an influencer is quite a ruthless process. You can put all the effort but people may not be interested in, this time you either change your mind or give your everything to your audience.

Influencing is a vitally important leadership skill which you have a control over others choices, opinions and behaviours. In order to be in charge of others, you need to make them trust you. And believe it or not, the reward of your efforts will yield a profit after deepening the trust between you and the people who follow your steps. 

Find Your Niche

Once you get enough people to follow you, the number  doesn’t need to be immerse, because well-read brands are not essentially focusing on a huge audience, they are in the search of people who have an ability to encourage others and to act on their recommendations. 

If  you have a quick look on Instagram, you will see millions of fitness influencers, on Youtube gamers, travellers ruling over people’s interests. So how will you make yourself stand out from the crowd? You need to specialize your content. 

Let me give you a little personal example; there is a boy on Youtube called Milad Mirg. As a person who loves to watch food making videos I accidentally came across a video. I saw a person making subway sandwiches (seemed yummy), while sharing short stories. Now he answers the questions from the comment section while making appealing foods. Videos are either a few seconds or 1-2 minutes long. He has more than 1.21 Million subscribers. 

All I want to tell you is you don’t necessarily need to stand out to be a successful social media influencer. Just be authentic and engaging with your audience, inspire them while enjoying yourself. Only then will your niche be as plain as nose on your face.

Monetize Your Influence

After finding the best match to your interests, the thing which gives you tremendous satisfaction, another vital part arises from here which is to make money out of it. Nowadays the majority of people claim that influencing is not an actual career, yet the same mass of people want to be one of them. So when you determine about starting your career as an influencer, never let those people discourage you. Major part of the influencers getting paid for promoting brands’ products and services. Sponsorship is the great way to make a big chunk of money. 

In one of our previous blogs we explained why content is the king of influencer marketing. Thereof your content will decide your further partnership for you. The better content, the better partnership algorithm works most of the time. Your relevance as an influencer, reach and engagement rate highlights your distinguished features, but brands possibly will scroll down your social media accounts to make sure the quality of the content you created to make sure your influence is worth to pay.

No matter how detailed you have been taught, the only essential step to achievement comes from experience. Before getting solid results you might wait months or even years, patience and commitments will honour your satisfying outcome. Creating authentic, appealing content and putting consistent effort on your work will drive brands to collaborate with you undoubtedly.  One blog couldn’t be enough to explain the whole concept, so maybe we will meet the other one again.  

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Rumiya Mammadova April 12, 2021
193
Influencer categoriesInfluencer community

Top Travel Influencers Brands Need to Know About

Since today’s consumers trust social media influencers and their recommendations above anybody else, influencers have become an integral part of many brands’ marketing strategies. Influencer campaigns can drive main metrics like engagement, visibility, number of followers, and increased sales, etc.

Partnerships with travel influencers can help brands reach a wider audience and boost engagement in an authentic and organic way. Travel influencers can persuade others to take action, which depends on what brands want to achieve. By partnering with the right travel influencers, you can get your brand in front of a wide audience. Many hospitality and travel brands know that travelers trust peer recommendations, so  they add travel influencers into their marketing plan.

But how do you find the right person to grow your brand? In this stage, Keepface steps in. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Travel Influencers In USA And Europe

Searching for a travel influencer on Instagram or elsewhere is time-consuming.  Here we created a list of top travel influencers that can boost brand awareness and reach. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.  

Emilie Ristevski

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A post shared by Emilie Ristevski (@helloemilie)

Emilie Ristevski is an Australian photographer & travel influencer and the creative mind behind @helloemilie.  Emilie is a Freelance Travel and Lifestyle photographer for an extensive range of tourism boards, digital publications, and lifestyle clients and has partnered with some of the world’s leading brands, including Adobe, Lonely Planet, Mercedes Benz, and many more. 

Her distinctive style of dream-like imagery has led her to all corners of our planet, from remote villages in South America to Iceland, Namibia, and everywhere in-between. Emilie’s work aims to encourage her audience to seek a deeper connection with nature and themselves, in the hope to discover a new found love for our beautiful planet earth we call home. Helloemilie has 1.3M followers and a 2.3%Engagement Rate on Instagram.

Chelsea Yamase

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A post shared by Chelsea Y.✨🌊 Adventure Travel (@chelseakauai)

From free diving over one hundred feet into the ocean’s depths to walking five hundred feet in the air, Chelsea Yamase, aka @chelseakauai, isn’t afraid to go the distance. She is a Hawaii-based influencer and deeply curious human here practicing courage. Known for her bravery in the outdoors, Chelsea has been hiking, diving, surfing, slacklining, and photographing way through 53 countries and counting. And with a million followers and a 5.01% engagement rate on Instagram, it seems that Yamase’s daredevil nature and athletic abilities are capturing the attention of the world. 

Thebucketlistfamily

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A post shared by The Bucket List Family (@thebucketlistfamily)

Meet the Gee family!  They work from all around the world as Family Travel Journalists! Their story began in 2015 when they decided to sell everything and leave home for a journey around the world together. They also started a blog, and with over 2.5M Instagram followers and a 5.67% engagement rate, they now have enough income to support their travel. They say it is a difficult decision to reset our lives and sell everything but they’re grateful every day that we took that chance and were brave. 

Yana Leventseva

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A post shared by YANA LEVENTSEVA (@yana_leventseva)

@yana_leventseva is an Instagram star and model who is known for also being a travel blogger, photographer, makeup artist. She is known for sharing a variety of her artistic endeavors as well as modeling content with her over 1.1 million Instagram followers, where engagement rate is 2.13%. She first began sharing fitness and modeling related content on her Instagram. She can be seen modeling and representing a variety of different companies on her Instagram including Guess, Vivasan, and Mille Rose Milano. 

Kyle Dempsey

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A post shared by Huck (@kylefinndempsey)

Thanks to travel snapshots and other photography projects, Dempsey’s Instagram account, @KyleFinnDempsey, has more than 565K followers with a 3.48% engagement rate. He is known for whimsical shots featuring rustic cabins, cozy nooks, old vehicles, fall foliage, and campfires. Dempsey said that he tries to create content that transports the viewer into the scene, forgetting their stresses and flooding their minds with hope and happiness.

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Lamiya Babazade November 19, 2020
135
Influencer categoriesInfluencer marketingKeepstar

5 Steps To Start Your Career As Beauty Influencer

You may possibly have noticed that the beauty topic sits high on the list of people along with health and wellness. And this is not something we can hide that we want to stay looking young and beautiful as well as being healthy. 

We can say that beauty influencers shaped influencer marketing and quickly adapting to the latest influencer marketing trends.

If you are one of the people who saw themselves in the beauty field, more specifically if you want to be the one who will be the inspiration to the people, you are in the right place.

Following these steps, you can start a beauty influencer career from scratch and rock it. Let’s get to work, here are your tips.

Make Your “Content King”

deana-hanifa

Nobody expects you to be the genius of makeup or skincare guru from the first time but eventually, you will feel the need of it. If you want your audience to take you seriously you need to know the basic science behind skincare or the different ingredients that affect hair and skin.

How can I make my hair grow faster? How to clean makeup brushes? What should my skincare routine be? How to get rid of undereye circles? How can I make my nails stronger?

All the answers are a click away from you. Spend most of your time on researching then present it to your followers in a glamorous way. However, if you want to take up the limit you may take lessons, beauty conventions and even seminars, they will keep you up to date with the latest trends.  Pay attention to new research and technology in the beauty industry as well.

Being a beauty influencer is not just about looking stylish every time. It’s also about having excellent product and industry knowledge and staying updated with launches, beauty hacks, and latest hair and makeup trends. To become a successful influencer, you need to understand the tricks of marketing and get a grasp of social media platforms.

Choose Your Niche

makeup-skincare-guru

We all may agree that beauty is a broad topic and it is merely possible that one person could know every aspect of it. Having an overall knowledge is perfect but it is better to put your efforts into the aspect you are focused on.

You may want to sell some beauty products to earn extra money but if you focus your energy on skincare, haircare, or even narrower topics your audience will see you as the guru in that particular topic.

You need to know that beauty influencers with a niche audience are the ones cosmetic and fashion brands lookout for product promotion.

 

Develop Your Social Media Accounts

 

One of the most important questions is how will you reach your followers? For that question, you need to develop strong social media platforms.

Taking this part seriously is vital because if you want to make money out of it you have to work this as a business. First, sell yourself then sell your products and services.

Don’t limit yourself with Instagram. Spread your wings. You need to make yourself seen, useful, engaged, active, persistent, approachable and available. Your content should reflect your customer’s desires, and ease your conscience. Use your listening skills to give your buyers the content that they ask for.

Making yourself is a brand is a game-changing act. The color you choose, style, content etc. will make people think that you are special.

Make your content engaging and shareable. Encourage your followers to share your helpful tips. Additionally, hashtags will clear the clouds for you, they will help you categorize your posts and the right hashtags can instantly gain you more followers. A lot of beauty companies looking to collaborate with micro-influencers and most of the time they use #discoverunder10k. Imagine how this could help you. 

One more thing, using obvious #beauty,#makeup hashtags may not be helpful anymore. Instead of them, you can use hashtags such as #organic, #instamakeup, #skincarejunkie, #IGskincare. They will help your audience find you based on their specific interest rather than simply scrolling on Instagram.  

Which social media giant you choose doesn’t matter unless you mix up your post with facts, latest trends, product pics etc. Don’t forget the more platforms, the more people. Sharing daily posts, keeping yourself active will make you seem that you’ve committed yourself to this niche and because you take this job seriously, you are the person who deserves to be followed.

Stand Out Instead of Blending in

nadjiba

There are millions of people out there who claim to be a beauty influencer who had a vision in this sector. Then what makes you different from these people? Why are you special? Then use your brain to get creative, set yourself apart from the competitors. If the idea you want to try is used before then let me remind you a phrase Pablo Picasso stole once “ Amateurs borrow, professionals steal”.

Your uniqueness, relatable and doable tips and tricks, topical and trendy content, engaging and diversified topics, and regular flow of information are the things which distinguish you from the others.

 

Promote Your Brand

 

You may say “Oh Gee, I don’t have a brand”, my dear, you are a brand. Promote yourself religiously.

Don’t sacrifice your dignity for a handful of followers, always stay on people’s good graces. If your audience recognizes you they will recognize everything you do; good, bad, and ugly.

 

Start to Influence Now

 

What time is better than now?  Now you know how to become a beauty influencer so what are you waiting for? Roll up your sleeves and get busy.

 

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Rumiya Mammadova September 22, 2020
151
Influencer categoriesInfluencer community

10 Different Niche Micro-influencers from MENA

Continuing our micro-influencer lists from different regions. Micro-influencers are an effective medium to set up in a new market and bring back your lost target audience. 

Working with micro-influencers, you can reach different audience groups with the same budget you offer to single macro-influencer. Also, micro-influencers have 22.2 times more conversion rates than celebrities or macro-influencers.

As we talked in our blog, MENA has a distinct marketing ecosystem and consumer behavior from the Western markets.  Entering into MENA as a sole agent may anticlimax your digital marketing strategy and result in loss of dollars. Mega influencers have worldwide recognition and contributions in the establishment of influencer marketing in MENA. With global trends shifting to more engaged and authentic social media users, micro-influencers are gaining power in MENA.
Although mega-influencers turned the long reigned traditional marketing into a world-known influencer market, MENA has 

 

  • Rising investment in influencer marketing,
  • Colorful influencer categories,
  • Influencers with different social media accounts.

So, here is nano list of a different tier of promising MENA micro-influencers to follow and work with:

#1 @layanfitness

 

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A post shared by Layan (@layanfitnesss) on May 3, 2019 at 8:27am PDT

Layan is a fitness, food, and travel influencer from UAE with 30K followers. Wherever she goes from desert to beach, she shares her workout routine. Layan thinks that self-confidence comes from balanced mental and physical health, and it reflects in her content as well. Layan always instructs her followers with workout guidelines and inspires them to take a step further. Apart from fitness and nutrition brands, she also collaborated on beauty and care campaigns. 
#2 @nada.ahmed1919

 

Our next influencer is Egypt based actress Nada Ahmed. Her social media content includes lifestyle, entertainment, and parenting. Her Instagram profile is followed by 48K people. Nada also has a YouTube channel where she reached 504K subscribers just in a year. 

 

#3 @lulusaria

Can you imagine a MENA influencer list without a makeup category? No. So, the next influencer is Lulu Saria from Saudia Arabian. As a makeup artist, she posts tutorials from simple to aesthetic Arabic makeup looks. Lulu also shares her tips for skincare and beauty, including products that she uses. 

#4 @sana_mahjoub

 

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A post shared by S A N A (@sana_mahjoub) on Jun 4, 2020 at 11:57am PDT

Sana is Tunisian based entertainment and fashion influencer with 55K audience. Classic, chic, casual, elegant her style appeals to everyone’s taste. With art, nature, history, food, she has the best example of a real Instagram account. Her colorful profile instantly gives positive vibes the moment you look at her feed. Check her account to understand my overdo.
#5  @alainaboujaoude

 

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A post shared by Alain Abou Jaoude (@alainaboujaoude) on Apr 24, 2019 at 12:34am PDT

Coming to foodies, Alain is a food influencer from Lebanon amassed by 47K Instagram followers. He is a master in eating and cooking. You can find a bit of travel with photography on his Instagram account. Alain is also active on TikTok with an entertaining concept reaching 32K followers. 

 

#6 @tiyatrolist

 

Our next influencer is a stylist from Turkey with 13K followers. Gurkan creates a different range of content on lifestyle, fashion, travel, food categories. As a personal stylist, he tries every style from casual to classic. 

#7 @ahmadadelzoubi

 

The next micro-influencer in our list is Ahmad from Jordan. He creates lifestyle, fashion, travel, music content. Ahmad’s Instagram feed where he reached 31K audience is decorated with his covers for different Western and Arabic songs. 

 

#8 @mymoroccanfood 

 

Continuing on the food category with Moroccan influencer. Nargiz is a chef and author of her cookbook Casablanca. She successfully introduces Moroccan cuisine to the world. With her delicious meal and cookie recipes, she is amassed by 44k Instagram followers. Follow her to find your fav Moroccan food.

#9 @shabnam_rakim

 

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A post shared by Shabi ?? (@shabnam_rakim) on Jul 7, 2019 at 6:29am PDT

Our next lifestyle influencer is a Bahrain based model, Shabnam. She posts different makeup and outfit looks by adding taste with her captions. Shabnam works with local and global food chains, clothing, accessory brands like Rolex, Rolls Roys, Verge Girl. She also shares her covers of different songs and reached 60K followers.
#10 @daniellaifrach

 

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A post shared by D A N I E L L A (@daniellaifrach) on Feb 5, 2020 at 10:33pm PST

Now, let’s calm our souls down with yoga. Daniela is an Israel based yoga influencer with 42K followers. You can’t find a single post without an inspirational caption.  Her yoga poses melting into nature will make you start yoga now.  

 

Find It Useful?

 

These were the drops in the rain. If you are thinking about finding the micro-influencers you are in the right place. With more than 20K MENA based micro-influencers, you will reach your target audience while saving your time and money at Keepface.

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Natella Mammadzade August 31, 2020
158
Influencer categories

6 Types of Influencers are Effective in Pandemic

How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis. 

 

With all the cuts in ad spend, the global pandemic turns influencer marketing into a more meaningful form of digital marketing. Influencer marketing is adjusting itself to changes requiring more improvement based content. Followed by the spike in consumer demand for social media content, influencers massively increase their posts. Live streaming gets more popular as it generates more social interaction. They also try new content styles and new platforms. 

 

Let’s see some influencers categories who are shining during the crises and will help your brand to reflect it.

#1 Foodies are busy at the kitchen

 

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A post shared by Jake Cohen (@jakecohen) on Jul 2, 2020 at 6:27am PDT

Raise your hands if you have cooked something you have never done before the quarantine. We all did. And the biggest inspiration for us was food influencers who are busy with sharing posts about trying something new. 

Also, affected by the closure of restaurants, now people have more time to try homemade recipes. Live streaming is the most popular and rising content type among food influences to educate and enjoy time with their followers. 

Besides, this is a godsent time for food brands to communicate with their consumers and nail their influencer campaigns. There are so many creative ways brands can work with food influencers during the lockdown crisis.

#2 Lockdown is going well for fitness bunnies

There is not a better time to stay healthy and physically active than ever. While the demand for a home workout is increasing digital fitness industry has boomed. Today, fitness videos are one of the most viewed videos on YouTube. Home exercise videos have increased by more than 200 percent in the UK. 

 

Since gym studios were forced to close fitness influencers make home exercise tutorials. They encourage social interaction among followers and help to reduce stress and anxiety during the quarantine. 

#3 Home has the best background 

Although there is no place to try fashion trends of 2020, fashion influencers do not stop creating content with work-from-home outfits. The quarantine also forces fashion gurus to create more creative and purposeful content at home.  They offer a healthy distraction in this nervous situation for those who want to work on their personal styles. Video content is also popular among fashion influencers as they prepare videos while taking ongoing social media challenges.

 

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A post shared by KATIE ONE (@katie.one) on Jun 30, 2020 at 1:17pm PDT

#4 Tech wizards are upgrading influencer marketing

Tech influencers are taking advantage of crises by actively posting about the latest digital news and innovations. Influencers often share their user experience and recommendations. Usually, these people are industry bloggers, experts who are a genuine source of information and tent to have authenticity and engagements. This is also an opportunity for people to add new skills while getting digitally connected. 

With the rapid digital transformation, the role of tech influencers is becoming more important as consumers value third party advice before making purchase decisions. Considering that many brands continue to digitalize their operations the role of tech wizards will be vital for B2C and B2B business as well.

 

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A post shared by Gadget Flow (@gadgetflow) on Jun 26, 2020 at 1:42pm PDT

#5 Lifestyle influencers reshape their content strategies

Lifestyle influencers are tailoring their content to “home edition”. The range of lifestyle content is increasing with lifehacks to combat the crisis, to #workfromhome, house cleaning, the lists of books, must-watch movies, and of course Netflix recommendations. In addition, influencers try and advise different time management tools and apps to manage time at home efficiently. 

 

Along with influencers, many brands increase their social media posts and adjust timings to drive more engagement. A good example was done by P&G’s brand Always. The brand let popular social media influencers take over their Instagram stories for a day and post IGTV videos on the brand’s page. Such activities contribute to better brand-influencers also brand-audience relations.

#6 Hustlers beat crises

Entrepreneurs are another rising influencers category during crises. By posting about their taken steps and future expectations of the business these people are getting more social interaction. Profound knowledge and solid backgrounds allow them to be accepted as a valid source of information. From marketing perspectives, entrepreneurs have more significance in B2B business being the right players for endorsing related products.

Don’t just dream about it.
Take action and work as hard as you can.

— Neil Patel (@neilpatel) June 26, 2020

Last but not least

 

These are influencer groups who pivoted their content and expected to be in favor of brands in crisis. Influencer marketing has never been this important to connect your audience and spread your message. To find more influencers go to Keepface’s Influencer Discovery and get access to one of the largest influencer database. Here’s our step-by-step guide on how to find the right influencers for your brand in seconds. 

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Natella Mammadzade July 10, 2020
182
Influencer categoriesInfluencer marketing

7 Benefits of Working with Micro-influencers

In this day and age, as people are becoming more and more skeptical regarding traditional advertising methods, famous companies or smaller businesses need to reinvent their strategies and find ways to make their self-promotion more authentic. This is where so-called micro-influencers come into play.

A lot of brand names used to prefer working with famous celebrities with a large number of followers, through methods such as product placement, but over time people have become more apprehensive towards this promotion strategy. It seems like the tide is turning, and more and more companies seek for the increasingly numerous benefits of working with smaller influencers.

Difference between micro-influencers and celebrities

micro-influencers-gif
Being an “influencer” has become the newest trend this century. It is a lifestyle many people turn to, and as an Awin study states, “social media influencer” is the second most popular career option for people aged 11 to 16. Anyone can be a social media influencer these days, although people tend to call people with less than 10,000 followers micro-influencers. 

 

These micro-influencers make up the majority of influencers on most digital platforms, and while their number of followers is small, their influence is quite big. In fact, because they have fewer follower bases, these small-time influencers have the tendency to be more engaged with their audience on a daily basis. This cannot happen with people with huge follower bases, as they cannot interact with all of them constantly. 

 

Another thing that sets apart smaller influences and social media celebrities is that the first category tends to be more relevant to a more specific industry. Micro-influencers tend to be experts in niche categories, and their audience is also made up of people interested in that niche. Bigger celebrities will not have followers that are as invested in specific aspects of their brand. 

Why do companies prefer smaller influencers?

1. Cost-effective

micro-influencers-are-cost-effectiveFirst and foremost, many brands nowadays turn to micro-influencers as opposed to celebrities because they are highly cost-effective. Celebrities tend to charge a lot higher fees for their collaborations, which is a lot of the times not worth it for the value of the work they can deliver.

 

Any brand should include micro-influencers in their business strategy, as it will give long term benefits for their budget. The same amount of money they put into a top-tier influencer to promote their products through a single post could be used to pay a larger number of smaller influencers. By doing this, brands have a higher chance to reach a wider audience, a more engaged audience, and thus allowing them to build a genuine fan base. 

2. Scepticism of the public over celebrity promotions

Not so long ago, promotions made by celebrities used to be highly effective. However, in recent years, the culture around celebrities seems to have diminished, as people became more and more skeptical. People nowadays seem to have become aware of the fake aspect of sponsored promotion, and instead prefer promotions based on actual preference. It is proven that once a smaller influencer crosses the line of 1 million followers on social media, most people will brush off their posts as sponsored deals rather than genuine passion.

3. They seem more genuine

authenticity-micro-influencersPeople with only a few thousand followers generally give the impression of being genuine, trustworthy people, as they provide more authentic and relatable content to their audiences. Fans tend to engage more with an influencer if they have a certain aesthetic to their content, if they connect to a more personal level and if their tone is authentic, friendly, and engaging. They can also spread the message a company intends to send in a cleaner, more genuine way. 

 

As they are sharing their personal content, micro-influencers show their appreciation towards their growing community more, and they are highly likely to attend certain events and interact with their followers by replying to their comments or messages. For someone whose posts get around 300 comments every day, it becomes increasingly harder to engage every single person on a personal level.

4. Smaller influencers have more specific content

Micro-influencers tend to have a niche audience, meaning a smaller number of followers, that is more connected to the specific topics the influencers represent. These follower bases will tend to have a lot of people usually engaging in similar content, and part of a similar demographic profile, assets which are really useful for companies looking to promote specific products. 

 

“Smaller influencers often allow companies to target audiences interested in that niche. Not only that, but since the influencers themselves are familiar with that particular niche, they can provide detailed descriptions and recommendations for the products themselves. This makes for a better, more genuine promotion, which really helps in the long, as the relevance of the promoter to the brand is key in any marketing scheme,” explains Adam Kirrian, a social media writer at Assignment Writers and UKWritings.

5. It is easier to find genuine brand fans

micro-influencers-fan-baseWhen a smaller influencer is involved with a niche topic, chances are they may already be fans of the brand a company is trying to promote. This is particularly good for any business because it doesn’t take any time to convince them to help you promote your products. In fact, a lot of the times smaller influencers do promotions by themselves without the companies’ knowledge, so it is worthwhile to find someone who is already promoting the desired product. 

6. They are better to work with

Typically, micro-influencers tend to be more engaging on a personal level, which makes it easier for businesses to establish personal connections to them.  

“A lot of the times, businesses claim that smaller influencers go above and beyond to satisfy the needs of their client, as they show their gratefulness towards the people that notice them and value their work. They also claim that it is easier to contact them and that they tend to be more open to explore the tasks they are given and provide out-of-the-box content,” says Hillary Ian, a blogger at State Of Writing and Oxessays.

7. Great for small businesses and startups

startups-influencer-marketingUnlike big companies, which have bigger budgets and can afford to hire anyone to promote their content, smaller companies have to find cheaper options in order to compete with the big leagues in the market. This is not a problem since small business owners or startups can rely on micro-influencers who closely relate to their brand to work with, on a smaller budget. 

 

This is great for anybody who is just starting up in the business, as it no longer means that only big brands and names compete in the market. In fact, starting with smaller fan bases can be a good thing, as you establish your relevance to the market while building up a reputation among the consumers, without having to spend a lot of money on promotion. 

 

As it seems, there are many benefits to working with smaller influencers rather than people with large follower bases. Nowadays, people are becoming less and less interested in the traditional advertisements, resorting to Adblock software most of the time, so using micro-influencers can become the new, more creative method to reach your target audience, without seeming forced. 

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Beatrix Potter May 18, 2020
157
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