How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis.
With all the cuts in ad spend, the global pandemic turns influencer marketing into a more meaningful form of digital marketing. Influencer marketing is adjusting itself to changes requiring more improvement based content. Followed by the spike in consumer demand for social media content, influencers massively increase their posts. Live streaming gets more popular as it generates more social interaction. They also try new content styles and new platforms.
Let’s see some influencers categories who are shining during the crises and will help your brand to reflect it.