Metafluence Partners with Interstellar Ventures

We are pleased to announce our most recent strategic partnership with Interstellar Ventures. We have reached a partnership agreement with Interstellar Ventures to assist Metafluence in acquiring an edge in the metaverse. Interstellar is a venture capital network that specializes in providing capital fundings and extensive marketing services.

This partnership aims to expand Metafluence’s network scope and reach, by benefiting Interstellar Venture’s inclusive network in the cryptocurrency space. Moreover, we are confident that Interstellar’s endeavor will reinforce Metafluence to reach a wider range of audiences and influencers. Interstellar Ventures empowers Metafluence to achieve its financial and marketing goals by using its immense PR, advisory services, KOLs, and verification services. Indeed, their tier 1 Public Relations, 200 gaming KOLs, and a community with a combined reach of over 10k will add significant value to this strategic partnership. We believe that our close relationship will open doors for Metafluence to have core competencies and distinguish itself in the metaverse soon.

About Interstellar Ventures

Interstellar Ventures company is the leading venture capital network in the cryptocurrency sphere. They use various approaches to meet the expectations of projects in building a larger network. Hence, Interstellar Ventures are designed to support projects through VC capital raises, crypto KOL services, PR verification, incredible advertising, and marketing advisory services. They have been in this industry for more than 5 years offering paid advertisements worth millions of dollars. Likewise, they use an extensive network to raise and provide capital to cryptocurrency projects.

Interstellar Ventures is mainly a cryptocurrency-focused company that uses its significant power of crypto KOLs to help promote and hype projects. Meanwhile, they have 200 gaming KOLs and over 480 KOLs who are essentially non-crypto in case the project requires influencers from a different niche.

Moreover, Interstellar Ventures believe that Public Relations is vital in cryptocurrency projects. Hence, they have tier 1 PR and a community with a combined reach of 10k+. Where they provide comprehensive PR relation services such as guaranteed verification for social media platforms, where you can achieve credibility. Also, Interstellar Ventures supports projects with influencer campaigns, community management on Telegram and Discord, SEO, Social Media management, and crypto-related content services are to name a few.

Learn more about Interstellar Ventures: www.interstellar-ventures.com

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Learn more about Metafluence: www.metafluence.com

Join our community

Telegram  https://t.me/metafluence

Twitter  https://twitter.com/Metafluencecom

LinkedIn  https://www.linkedin.com/company/metafluence-network

Reddit  https://www.reddit.com/r/Metafluence

Medium  https://medium.com/@metafluence

Discord  https://discord.gg/uDc34fJj

YouTube — Metafluence Channel

Instagram  https://www.instagram.com/metafluence.network

Read More

Saeed Hareb Al Darmaki, Founder of Sheesha Finance joins Metafluence’s advisory board

We are very pleased to introduce our latest strategic advisor, Saeed Hareb Al Darmaki, founder of Sheesha Finance, and a well-known visionary in the crypto space. Sheesha Finance, founded by Saeed, is one of our early investors that believes in the success of Metafluence. Saeed is always committed, passionate, and strives to expand his knowledge in the industry, and we are honored to have him as our advisor.

We are very confident that our strategic partnership with Sheesha Finance, combined with Saeed’s expertise and determination will add immense value to Metafluence, helping us to attain our strategic goals and create core competencies in the metaverse. Moreover, we are assured that along with Saeed’s advisory oversight, Sheesha Finance will strengthen our unity.

About Saeed Hareb Al Darmaki

Saeed has an excellent track record of working across the technology and financial services sectors in the UAE and beyond. In addition to his role as Managing Director for the Middle East and North Africa (MENA) for CasperLabs, Saeed is the Founder of Sheesha Finance and Co-Founder of Alphabit Digital Currency Fund. He sits on boards of entities such as PAID, Real-Ex, DEX, MENA Fintech Association, BeMobi, Jahani & Associates, LEAD Ventures, Royale Finance, Artha, TeraBlock, DeFi11, Splinterlands, Aqar Chain, Fractal, DECA4, and Kenzi Wealth. Saeed has worked as a specialist, advisor, managing director, ambassador, co-founder, senior advisor, and strategic partner for well-known companies and helped them achieve their goals. Thus, he has established an extensive network across Africa and the Middle East. This extensive experience has given Saeed immense insights into the crypto/blockchain space and empowered him to develop a key network of contacts, helping him grow his knowledge of the market exponentially.

We are thrilled about this unique collaboration with Saeed and appreciate all his contributions and valuable expertise.

To learn more about Saeed Al Darmaki, click here

To learn more about Sheesha Finance, click here

Join Sheesha Finance Community

Twitter

Telegram

Medium

YouTube

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

To learn more about Metafluence, click here

Join Our Community

Telegram

Twitter

LinkedIn

Reddit

Medium

Discord

YouTube

Instagram

Read More

Metafluence Partners with DigiCorp Labs

We are thrilled to announce that Metafluence has extended its business scope and achieved a partnership agreement with DigiCorp Lab to help us foster a digital world for an influencer-centric ecosystem. DigiCorp will help us to facilitate an environment that allows influencers, businesses, and influencer audiences to interact in the metaverse securely by maintaining overall user privacy.

DigiCorp Lab focuses on providing decentralized technology, and they are specialized in providing enhanced Virtual ecosystems, eliminating security threats and risks; and enabling users to repatriate control and ownership of their data completely. DigCorp Lab strongly believes in user sovereignty and privacy, which will allow us to protect our user’s data and privacy in the Metafluence ecosystem.

This partnership brings Metafluence and DigiCorp Lab together to create an advanced influencer-centric ecosystem by utilizing combined technological expertise of the both sides in building an influencer-centric metaverse economy. DigiCorp Lab’s collaboration will assist Metafluence in hosting and securing data accumulated through user activity in the metaverse. Certainly, by working closely with DigiCorp lab, Metafluence aims to offer the most reliable, secure, and advanced metaverse solutions for our stakeholders.

As Metafluence, we are very optimistic about this exceptional partnership with DigiCrop since it will enable both companies to share their capabilities and skills in creating a safe digital environment for influencers, businesses, and audiences to communicate and interact.

About DigiCorp Labs

DigiCorp Lab is a metaverse-based service company designed to deliver advanced digital services for businesses around the world. They are experts in building secure and decentralized metaverses. Moreover, DigiCorp Lab is created to demystify sophisticated technologies for businesses, brands, and consumers and to unlock the real-world application of decentralized technology. They aim to eliminate risks and threats to allow businesses and users alike to have control and ownership of their data.

Digicorp lab works thoroughly with DigiThree, DigiLife, and DigiWare in building and delivering reliable and advanced digital services. DigiThree is part of the DigiCorp family — an ecosystem of secure, decentralized, metaverse-based services designed to build an inherently secure, people-centric, value creation-focused web of tomorrow. Thus, DigiThree aims to deliver secure and private next-level solutions for individuals and enterprises, for an advanced future.

When it comes to DigiLife, it is a consumer and brand-focused ecosystem that provides secure and accessible storage for digital assets. DigiLife is the most reliable approach to protect data, unlock the potential of NFTs, and manage digital life, assets, authentication, and representation, through the metaverse avatar project. Likewise, DigiWare helps to connect the entire ecosystems to Blockchain technology with a range of high-availability tools for core and application development, while providing a seamless integration.

To learn more:

www.digicorplabs.com

www.digithreelabs.com/

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0. To learn more: www.metafluence.com

Join our community

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord — https://discord.gg/uDc34fJj

YouTube — Metafluence Channel

Instagram — https://www.instagram.com/metafluence.network

Read More

Metafluence Partners with Arize

We are thrilled to announce that Metafluence has reached a partnership agreement with ARize as a strategic associate to build a global marketplace for an influencer-centric ecosystem. ARize is an XR company specializing in creating Web AR and Web VR for SMEs on the web platform to deliver a unique experience for the business audience.

Empowering the future of the Metaverse, ARize is strengthening its position and expanding the horizons of its business by NFT creation and royalty management for virtual goods, and fund NFT-based assets, and participating in resale royalties.

The partnership between Metafluence and ARize aims to contribute to influencer-centric content development and NFT creation, for the showcase, development, and marketing of various visual arts in the Metafluence ecosystem. We believe that with the expertise of ARize, this partnership will empower both Metafluence and ARize to enhance their platforms, as well as attract more potential audiences to the Metaverse. In addition, we are also confident that this cross-collaboration between the 2 companies will bring immense benefits to both communities.

ARize is developing a blockchain native content engine that will empower the future of the metaverse. In the cooperation, by implementing 3D and augmented reality experiences, ARize will help us to create influencer personalized spaces in the Metaverse, while we assist ARize with our wide influencer networks.

About ARize

ARize is the first 3D NFT marketplace to supercharge the metaverses and Gamefi. It is

a metaverse-ready marketplace for virtual goods and experiences. ARize unites creators, developers, and NFT enthusiasts in its cross-metaverse platform. With ARize, you can mint real 3D assets to NFTs and bring them to life with AR, trade and Auction 3D NFTs and generate revenue for your creations.

Learn more about ARize: www.arize.io

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Join our Community:

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord — https://discord.gg/75zvPVy7hC

YouTube — Metafluence Channel

Instagram — https://www.instagram.com/metafluence.network

Read More

Metafluence Partners with Sheesha Finance

Metafluence is very excited to announce a strategic partnership with Sheesha Finance, a DeFi multi-chain platform.

Sheesha Finance is a leading DeFi platform that invests into exceptional projects in early or seed stages. It provides its investors with access to diversified project portfolios at early stages of their funding. Noteworthy, Sheesha Finance already took part in more than 50 token launches, and is currently partnering with Goldfingr, Ideaology, MIMIR, AlpacaFinance, MELD, Fuse, and many more. All projects that Sheesha Finance invests in are distributed as partner project tokens to the members of the Sheesha Finance community who stake their tokens on the platform via smart contracts. With plans to become a member-managed decentralized autonomous organization (DAO), Sheesha Finance is dedicated to upholding full transparency and integrity within the DeFi space.

At Metafluence, we enable influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where SM influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform, and our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

We believe that this strategic partnership will add an immense value to both Metafluence and Sheesha Finance Community. Through uniting our vision and competencies, we aim to thrive and prosper in the Metaverse.

Join our Community:

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord — https://discord.gg/75zvPVy7hC

YouTube — Metafluence Channel

Instagram — https://www.instagram.com/metafluence.network

Read More

Metafluence Partners with IKONIC

We are honored to announce our next strategic partnership with IKONIC. As Metafluence — “Influence To Earn” platform, we’re excited to start our collaboration with a company that works with brands and influencers from all over the world, facilitating the implementation of both global and hyper-local strategies.

The partnership of two names in the world of Metaverse — Ikonic and Metafluence platforms — aims to bring esports players and influencers together. As a result of this partnership, esports players — Ikonic platform stars, will be able to showcase their Esports NFTs in their METAROOMS on the Metafluence platform, right along with Ikonic NFT MARKETPLACE. Fans will also have access to Ikonic NFTs sold on the Ikonic Marketplace, as well as other items from the same players listed for sale in their Metaroom.

A Remarkable Influencer-Centric Environment That Brings Together Esports Players And Influencers

From now on, esports fans will be able to access premium player-generated content not only in the “Ikonic Marketplace” but also in the NFT Rooms inside the Metahuts. And what’s more, in these Metarooms, fans can also discover other NFTs of the same players that are available for purchase.

As a result of this partnership between Metefluence and Ikonic, the two companies will bring together creative creators and fans from the world of the Metaverse. In today’s digital world, esports players are also influencers that everyone follows. This partnership between Metefluence and Ikonic will allow influencers to get the most out of their content in Metaverse.

About IKONIC

The IKONIC brings fans and Esports stars together to create, collect, and earn from the best moments in gaming. It is the only dedicated Esports marketplace for premium player-created content as well as a devoted marketplace to showcase your skills.

Check out the official website of IKONIC: https://ikonic.gg/

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Join Our Community:

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord —https://discord.gg/75zvPVy7hC

YouTube — Metafluence Channel

Instagram — https://www.instagram.com/metafluence.network

Read More

Metafluence Partners with Master Ventures

We are thrilled to announce a strategic partnership with Master Ventures (MV), a leading venture capital firm focused on blockchain technology. Metafluence is currently being incubated and supported by Master Ventures for an incubation period of 2 years.

Master Ventures is a group of highly enthusiastic blockchain technology and finance professionals who assist companies’ transition into the decentralized economy. The company professionals see central powers as a lagging force behind the development of technology. They believe that with the latest technological advancements, now companies can build and operate in a transparent and decentralized ecosystem.

Through advising and investing into blockchain-based projects, Master Ventures strives to create next generation companies. While the company has notable expertise in developing blockchain projects for more than 7 years, its experience in blockchain projects dates back to 2012. To add, Master Ventures already has invested in more than 40 projects such as DAO Maker, Elrond, Thorchain, Bitfinex, Reef, Mantra DAO, and Kraken.

At Metafluence, we enable influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where SM influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform, and our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

We envision that the concept of Metaverse will evolve into being a digital world empowered by blockchain. Since Master Ventures is very keen on the metaverse movement, we believe this strategic partnership will add immense value to both sides. Our common vision is what unites us, and we believe this union will transcend the metaverse movement by empowering SM influencers and allowing the masses to embrace the metaverse at scale.

Join Our Community:

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord — https://discord.gg/75zvPVy7hC

YouTube — Metafluence Channel

Instagram — https://www.instagram.com/metafluence.network

Read More

Meet Metafluence, An Influencer-centric Ecosystem in the Metaverse

We are witnessing revolutionary advancements in technology that would enable us to enter the new era of digitalization and the virtual world called Metaverse. Have you ever heard about Travis Scott’s in-game virtual concert? Or maybe you have come across Ariane Grande’s ‘Rift Tour’? These can be considered as one of the closest examples that would help to explain the Metaverse concept. An interactive digital world, where people have their own customizable avatars, can explore various spaces and immerse themselves into the new realm. Sounds exciting right? Well, Metaverse is real and is happening right now. Some of the biggest companies like Meta, NVIDIA are already pouring billions of dollars into building their own metaverses. In addition, there are also numerous new projects joining this promising future and trying to bring something unique and powerful to the community and Metaverse.

Metafluence is one of those early pioneers in this emerging field and aims to fill the gap between Influencer Marketing and Metaverse. Influencer Marketing is considered as one of the most powerful marketing strategies of our generation by top marketers. However, this marketing strategy also has its own limitations. Currently, some of the unaddressed challenges that both influencers and brands face include payment issues, shortage of data-driven solutions, fraudulent social media activities, and etc. This is when Metafluence comes into play to disrupt the Metaverse and bring its users seamless experience. To elaborate, Metafluence is set to address the earlier mentioned challenges and unleash the full potential of Influencer Marketing, by utilizing the power of blockchain technology and building the Metaverse where influencers, brands and audiences will be able to flawlessly engage and interact with each other in a digital world. Metafluence will empower influencers to monetize their influence, expose brands to wider target audiences and bring the audiences to influencers as close as ever before. All the parties will be able to join real-time discussions, participate in different activities, attend certain events and much more! Our ecosystem will consist of several unique features, enabling the Metafluence to be a truly unprecedented place for all its users. Some of those features include: Metahuts (Influencer homes), NFT Gallery, Meta Shop, Crypto Room, Guest Room, Metaclans, Events, Billboards and more.

Metafluence has its own token named $METO that will be used throughout the whole ecosystem. $METO token’s utility includes but is not limited to purchases and transactions, community incentives and governance. Purchases and transactions include the activities related to NFT purchases, acquisition of Influencer Homes (Metahuts) or upgrades, event tickets, premium access, brand stores and more. Community incentives on the other hand will include token holder incentives, affiliate incentives, staking incentives, transaction fee incentives and activity incentives. Finally, $METO will be used in voting, curation and Metaclan memberships. Widespread usage of $METO is a crucial part of our project, as it will allow us to continuously develop the ecosystem and build a sustainable Metaverse.

So far, Metafluence has already achieved several remarkable milestones and thrives to secure the next ones. Metafluence is currently being incubated and supported by Master Ventures (one of the well-known industry leaders) for 2 years. In addition, we are also collaborating with other prominent industry experts at the moment and growing our ecosystem to bring you an unparalleled experience.

Join Our Community:

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord — https://discord.gg/75zvPVy7hC

YouTube — Metafluence Channel

Website — Metafluence.com

Read More

Metafluence is Here!

We are very excited to announce our rebranding from Keepcoin to Metafluence!

While in the 90s “Metaverse” was just an imaginary word from a fiction, recent incidents clearly indicate that Metaverse is here and it is the future.

To begin, let’s have a quick tour into the recent events: Travis Scott’s virtual concert at Fortnite gets attended by 12 million people, Microsoft is building its own metaverse, and Facebook becomes “Meta” and so on, so forth. All these events tell us one thing: Metaverse is real, and it is happening now.

As we were noticing the quick transition of social media platforms and tech giants into the metaverse, we seized the immense opportunity of creating something bigger, in fact, much bigger — an influencer-centric ecosystem in the Metaverse.

While Influencer Marketing (IM) is worth only $15 billion, Metaverse and NFTs’ estimated addressable market value is more than $1 trillion. Thus, we decided to move Keepcoin into a whole new level — Metaverse. After going through more than 10.000 brand name variations, we finally came up with what suited us the best, Metafluence — Influence to Earn!

In short, What is Metafluence?

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where SM influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Join Our Community:

Telegram — https://t.me/metafluence

Twitter — https://twitter.com/Metafluencecom

LinkedIn — https://www.linkedin.com/company/metafluence-network

Reddit — https://www.reddit.com/r/Metafluence

Medium — https://medium.com/@metafluence

Discord — https://discord.gg/uDc34fJj

YouTube — Metafluence Channel

WebsiteMetafluence.com

Read More

5 Benefits Influencer Marketing Can Offer to Your Business

Today’s marketing landscape is highly varied and full of options. Companies and businesses are straining to keep up with trends and figure out what marketing investments actually move the needle. Sometimes they succeed, but many times they waste precious time, energy, and resources. 

There’s a better way: the rise of influencer marketing has made available a highly profitable marketing strategy that, when done right, can significantly change the way your business finds and connects with its audience.

What is Influencer Marketing?

Influencer marketing” refers to enlisting influencers, individuals who have curated a social media following within a particular niche or interest commonality, to market your brand or product(s).

The Benefits of Working with Influencers to Market Your Business

Including influencer marketing in your business’s marketing mix can be a lucrative strategy for optimizing your marketing efforts. Influencer marketing has been shown to create several strong advantages for companies that do it well:

  • Influencer marketing boasts a strong return on investment. Studies and figures estimate that influencer marketing can yield a return of $5 or more for every dollar spent. This figure also has the potential to be increased substantially because unlike other forms of marketing, influencers often accept compensation in the form of product discounts, samples, and reciprocal promotion outside of monetary compensation.
  • Influencer marketing can yield higher quality leads and customers than other marketing channels. This is thanks to the deep, cultivated relationships influencers develop with their audiences that make consumers more likely to readily accept and engage with brands or products influencers recommend. This can lower customer acquisition cost, shorten onboarding time and resources, or increase revenue per customer when using influencer marketing to source leads.
  • Influencer marketing garners significantly higher social media engagement than in-house social media content. Social media engagement makes up a significant portion of average consumers’ time and influence, especially in younger audiences. Because influencers are experts in social media engagement, using influencer marketing can help your business thrive in this playing field much more quickly and efficiently than trying to develop your social media marketing game in-house.
  • Influencer marketing can help you broadcast data-driven stories. Using data to tell a story or share a compelling message is vital to many marketing efforts. Doing this well requires creativity, narrative mastery, and aesthetic appeal. Influencers work in these currencies already, and rely on their talent for storytelling and creating compelling content to be successful. This makes influencers a huge asset when crafting a campaign – especially one that relies on data or using data points to convey a message.
  • Influencer marketing can keep your company in front of trends. Engaging in influencer marketing requires engaging with the trends influencing your markets. Influencers can provide a huge asset for your company or business because they expose you to the heart of emerging trends. Engaging influencers to market your brand gets your company closer to the epicenter of your market and can also provide critical insight into what trends may emerge in the near future.

Tips for Getting Started

If your business or company is interested in employing influencer marketing, here are a few tips for how to move forward:

Look at Existing Influencer Campaigns in Your Vertical or Industry 

Take a look at what your competitors are doing. Look at best practice for similar verticals. Gain an understanding of what’s already being done and how your company might either emulate or improve on current trends.

Identify the Market or Market Segments You’d Like to Reach 

Influencer marketing can be hugely varied but tends to center on particular demographics more strongly than others. It’s important to define the possible ages, geographic locations, gender(s), interests, and other identifying features of markets you’d like to reach. Make sure the influencers you might engage have active audiences that match the needs of your business.

Gather and Then Refine a List of Potential Influencers 

Do your research and prospect a wish list of promising influencers whose content, storytelling, and personality might fit well with your brand, before making contact. This will help you craft your pitch and have a better idea of what your business needs are so that you and any influencers you speak with can more quickly gauge a good fit.

Create a Clear Project and Proposal 

Working with influencers should be navigated intelligently and strategically just like any other type of marketing. Thinking through your objectives, assets, timeline, strategy, and deliverables will make the experience much easier and more profitable for everyone involved when you decide to engage an influencer to help you with your marketing.

Test First 

Not sure if influencer marketing is a good fit? Unlike some more traditional forms of advertising, influencer marketing can be tested and tweaked using modest resources and can provide a low-threshold alternative to other marketing channels that make it easily accessible for a range of business types.

Whatever your business’s size, needs, or industry, influencer marketing could prove a highly lucrative marketing strategy and create significant gains and growth if done right. Now is the time to explore what difference influencer marketing might make for you.

Read More