How Is Amazon AWS Certbolt Certified Cloud Practitioner Certification Beneficial to IT Specialists?

Introdution

There is a surprising increase in the popularity of AWS as a platform. Therefore, with an increasing number of customers, cloud computing can be a splendid skill for anyone with aspirations in IT. If it is about job security and great wages, then this is what you need. That is why instead of waiting and wasting your time, it is best to take advantage of the opportunity of making a great impact in the cloud domain. So, it is time for you to take up the Amazon AWS Certified Solutions Architect Associate Dumps Cloud Practitioner certificate with its related test CLF-C01 and launch into the arena of the cloud!

Why Opt for This Certificate?

Specialists who have arrived at the pinnacle of their IT careers began by laying an exceptional foundation. That is why great benefits await you if you start with the entry-level AWS Certbolt Certified Cloud Practitioner. These are enumerated as follows:

  • It establishes you in AWS cloud technology

AWS presents varied steps or levels within its certification schema. It begins with the entry-level and moves to the associate-level designations. After these two steps, one can strive for a professional-level certificate. This way, an Amazon AWS Certification Dumps practitioner can easily obtain what s/he needs to venture into the next phase of their careers. By launching in a strong way, you will get a career that really has a lot of perks like professional growth and remuneration. 

  • Show of skills and commitment to success

A certificate is a stamp of your skills in a distinct field. Regarding the AWS Certified Cloud Practitioner, earning it is a clear corroboration of having skills that relate to the prominent platform called Amazon Certification Dumps. Again, it is a display of the commitment you have with respect to your career and your role as well as what you do. 

  • Employment opportunities are enhanced

The Certbolt AWS Certified Solutions Architect Professional Dumps Cloud Practitioner certification is considered transformational when it comes to employment. This is due to how you come closer to your dream job after earning it. The other part remaining is for you to add it to your CV and apply to your most desired job role. There are increased chances of getting that role since this validation will enhance your potentiality.

  • Enhanced salary potential

Candidates who acquire the Certbolt Amazon AWS Certification Cloud Practitioner access massive opportunities that they can utilize in advancing their careers and earning fair pay. This would greatly rely on their levels of skills, where they are located, and how long they have been working in the specific role. ZipRecruiter.com offers the average emoluments for the USA specialists having such a certificate at $132,083 per year. 

Conclusion

Simply put, the Certbolt Amazon AWS Certification Training Course Cloud Practitioner certification is on demand since its basis is the globally appreciated platform within the expanse of cloud computing. With more businesses shifting to platforms such as AWS to enjoy enhanced efficiency that comes at reduced costs, anyone with this certificate and skills is going to benefit. Thus, to acquire it is to bestow yourself with expanded job opportunities as well as distinguished salaries. Go for it to start enjoying the perks!   

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The New Era of Online Shopping: Keepface Influencer Store

Modern days technological advances are pushing the envelope on a daily basis trying to improve and magnify our life experiences. As a matter of fact the abundance of these innovations make it hard to even keep track of them. However the information I am going to share with you will make your jaw drop. If you are an influencer or you have an intention to be, read more attentively, because the latest news from influencer marketing will bliss you out.

 

You may think that what is all this fuss about? It is about a groundbreaking announcement of Keepface Influencer Store. Still not excited? Wait for the thrilling news then. In Keepface Influencer Store, we turn social media influencers into entrepreneurs by creating their own online store.

 

Well, is there anyone who doesn’t love shopping? Maybe just a handful of people, but except those people we feel deep affection for shopping. Precisely, in the times like these. If we look at the bright-side of the situation, days when we had to visit the mall or shopping plaza and spend our whole time checking that there any brand store has got any deal or discount only just for a couple of dresses or accessories were gone with the wind.

 

However now we are living in the E-commerce era. Almost everything is just a click away from us. Just a little tap on our smartphones or tablets, then this thing miraculously will appear beside you. Have any clothes, accessories, cosmetics, or even household items seem appealing to you? Well we have Keepface Influencer Store for anything and everything.

Keepface is the Man Behind the Curtain

keepface influencer store

 

Before breaking our Influencer Store’s traits into pieces, I need to put Keepface in the picture and emphasise that the great mind behind this great Influencer Store project is Keepface

 

Now we need to spotlight this striking project, Influencer Store. Influencers are ordinary people, like the ones we pass everyday on the street, yet something makes them special that we can’t keep ourselves away from them. Yes, I might be talking about YOU! Influencers give inspiration, show what looks like the right decisions. This could be as small as an accessory you choose to wear or something big, like travelling the countries you have never been.

 

We, as a company , highly appreciate our influencers’ efforts. Maybe that’s why we lend them our hands to have online stores. Authentic content they created, the products they promoted through social media and most importantly the trust they built with their audience make them new generation entrepreneurs.

How does the Keepface Influencer Store work?

Keepface Influencer Store is just like any other store, but with more specific features. We have  already created the  Influencer Store for influencers and all you have to do is add your favorite clothes, shoes, household items, anything you gave a try, loved and endorsed.

 

 Here influencers need to urge their audience to take a look at the store with appealing and engaging content. These contents may be photo, video or story, doesn’t matter, anything you like. However when customers go to the store and purchase the items which the influencer promoted then this committed influencer got paid. 

 

Moreover my story part of the project is explicitly compelling, because here influencers may add their own pictures. So the audience can see the real product on the gorgeous influencers not on the zero size, super skinny model.

 

How does the Keepface Influencer Store work.

 

 

The Things You will Get From the Project

 

Let’s have a look at the things that you will get if you become the part of the Keepface Influencer Store:

  • Stable and increasing income;
  • Long-term cooperation with the top local and international brands;
  • Less time spent for negotiations;
  • Fully monetizing the audience;
  • Free e-commerce shop

 

Keepface-Influencer-store

 

Although the Keepface Influencer Store was newly established but it managed to create a common ground for influencers to engage with consumers and build authentic, emotional connections that are critical for business. With various astonishing  products, Influencer Store put itself in for being one of the top online platforms for clothes, bags, shoes, watches, jewellery, electronics, and  more with amazing deals from top brands.

 

Keepface’s monetization mechanism with high ROI will open the new income doors to your face. So more money you get, more products you promote and later on you will find yourself in the middle of a pleasant infinite loop. Keepface Influencer Store’s convenient features hundreds of well-known brands and millions of eye catching brands are on the tips of your fingers. 

 

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How to Make Your Brand Stand out in International Women’s Day

Although this year’s circumstances are quite different from previous years, we still celebrate the International Women’s Day with the same passion and compassion. Because 8 March is not just a day we can pass by and try to make up later, it is the day of raising awareness, fighting fiercely and knocking down all the setbacks  for women’s equality.  The marking of  economical, cultural and socio-political accomplishments of women all over the world is embodied in International Women’s Day. 

 

Since this empowering day comes along a couple of perplexing questions may  cross your minds. Does your brand need to get involved in International Women’s Day celebrations? If the answer is yes, what will make your brand stand out among oceans of other brands and their catchy campaigns? 

 

In this blog we will try to help you not only boost your brand sales but also raise awareness towards women’s empowerment movement. Moreover, if you are short on ideas about what kind of campaign you suppose to have, you may check our “ 5 Ideas for Influencer Marketing Campaign on International Women’s Day”  blog and have the down pat about this special day. So, roll up your sleeve  and let’s get started.

 

Girls Can do anything Boys Can do and More

Girls Can do anything Boys Can do and More
Anne Shirley  said these words long ago and it made us think again that who can raise  awareness of the inequalities women face today, more than women who achieved everything by themselves. Women who are working towards gender equality in every aspect of their lives non-stop will shine the light on your brand amidst the unendurable digital crowd.

 

Collaborating with women influencers who can inspire with their personal stories and relate these stories to your brand won’t be missed out by their followers. People love personal stories especially social media users, that is why having more engagement among consumers will be the matter of time and loyalty of women influencers audience will become evident.

 

#ChooseToChallenge

#ChooseToChallenge is the International Women’s Day campaign theme for 2021. “To change the world we need to challenge the world” they say. Smashing the patriarchy and burning it all down is not an easy process, because you are what you do.

 

In order to connect people from every demographic on International Women’s day you don’t need to be a global brand. Creative range of IWD hashtags and location tags will increase engagement insanely.

 

In fact unique and eccentric hashtags may be the best way to spread your brand’s message all over the world. While creating these hashtags you also can  encourage the influencers you work with to submit their pictures on the IWD site to show your brand’s solidarity and unity. Raise your hand high to show you’re in and that you commit to choose to challenge and call out inequality.

 

Special Content Strategy for Special Day

In one of our previous blogs we try to help you about how to make your content king, or let’s say queen. One way or another we should understand that particular dates deserve special and more attractive content, no doubt this could be one of the  greatest strategies to celebrate International Women’s Day.

 

Launching a social media campaign with micro and nano influencers will help you out while sharing your products and services with a bigger  audience. However you may also use this opportunity to raise social awareness, because it shouldn’t be all about boosting your sales.

 

Time to Raise Together

Time to Raise Together
In the modern world’s dog-eat-dog perception small businesses don’t survive. Especially women-owned businesses suffer more than others. Therefore you should use this occasion to lend a hand to the women who broke the mold. You can send these women-owned-businesses certain products and services they can make use of them or simply send an office gift. Don’t forget we rise by  lifting others.

 

We can’t ignore the fact that consumers are likely to choose the brands which weigh in on the modern world’s issues over other brands. If you show your interest in changing the world into an equal and better place for the people from every genders, race and nationality your brand visibility and presence will be superior, inevitably .

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5 Ideas for Influencer Marketing Campaign in International Women’s Day (updated)

International Women’s Day is held on March 8 to raise awareness towards gender discrimination, women’s rights advocacy, empower and celebrate the achievements of women. 

 

This day is also a wonderful time for the advertising industry as well as an opportunity for brands to kick off creative campaigns to engage with current customers and attract new ones. 

 

If you haven’t designed your plan for this particular day, it’s just the right time to get serious about planning your marketing campaign to delight your customers with special offers and increase your sales.

Influencer marketing campaign ideas for International Women’s Day

womens-day

There are many marketing strategies brands can implement to catch consumers’ attention on International Women’s Day which often leads to confusion and it becomes challenging to choose the best one amidst the fierce competition over attention-grabbing campaigns. 

 

Why should brands work with influencers for Women’s Day campaigns?

 

Just like any other service, advertising is also expensive on special days. As social media platforms are shaping our digital world, it’s also becoming a search engine for people to look for products. Therefore, leveraging prominent and influential social influencers easily makes its way to potential customers’ feeds and hearts. 

 

Influencers have enough power to direct customers’ purchase decisions that will, in turn, direct them to your site or store. Besides, with the facilitation of social media algorithms influencer campaigns can organically increase the exposure by reaching niche audiences that could be expected to convert at a high rate.

 

Long story short, we’ve brainstormed and gathered 6 influencer campaign ideas for pushing your sales and discount offers.

Provide gift ideas for loved ones

gift-ideas-for-women's-day

This day is an opportunity to delight loved ones, mothers, sisters or significant others with special gifts. As lots of people are in search of gift ideas, they often tend to visit their trusted influencers’ profiles. And as might already know, social media influencers are great at guiding their followers where they could find gift ideas. 

 

It doesn’t matter in what industry your brands are, FMCG, beauty or technology, sending gifts of your products and to spread them to your advocates’ profiles is the best way to increase exposure and drive sales on special days, as well as promote your sales offer.   

 

You might ask influencers to present any product from your brand to their loved ones and share a photo or video post showing his feelings in as authentic as possible. You can also generate branded hashtags for scaling your campaign. 

Corporate Social Responsibilities for IWD

International Women’s Day is held in different parts of the world to recognize women in the society. Thanks to social media, the attitude takes big steps for supporting women, removing barriers in education, career, raising the voice of women in decision making. Global brands, celebrities, opinion leaders stand out to fight for women’s rights, educate girls, create better working conditions, break the glass ceiling and equal pay. 

 

It is your chance as a company to show your dignity to women. Customers always have loyalty to brands that value them. You can run several campaigns from creating special hashtags on social media about the elimination of selective aborts, no to violence against women, equal pay, women in business, women empowerment to covering educational expenses girls living in remote villages. 

 

Influencers have the ability to spread brand messages authentically and emotionally. According to the research, 87% of respondents will buy a product if the brand supports the social issue they care about. Even if it is a CSR campaign, make a good search on influencers finding.

 

If you want to support gender inequality issues, work influencers that always care about aesthetics of contents, emphasize women rights on their profiles and accepted as respected personas in your audience. The right influencers will help to deliver your campaign message to a large audience and help to build your brand goodwill. 

One of the biggest FMCG companies, P&G launched a social campaign for unwrapping gender bias and discrimination. The project called #WeSeeEqual includes different activities with each to emphasize gender equality and bias. Some affiliate brands such as Always, Ariel, Pampers, and Pantene were mentioned in the video to support gender equality, change established attitudes, remove barriers ahead of women and open new opportunities.

Another graceful campaign was plotted by the global franchisee McDonald’s. The brand inverted its golden arch to nod to International Women’s Day. They also changed the logo M to W in social media and designed caps, T-shirts, bags, and packaging to celebrate “women everywhere”. 

McDonalds-international-womens-day

Bundle packs for influencers

Among all choices, bundle packages can be the most effective way to boost your products as these packs allows companies to make people be aware of more than one product. 

 

Brands can collaborate with influencers, send them well-designed packages which consist of different products and special cards with positive notes celebrating their International Women’s Day. 

 

This is also a way to establish a long-lasting relationship with influencers for collaborating in future campaigns. But, let them know what you’re sending ahead of time to ensure they’re interested in the first place.

 

Then influencers may give their opinions about the products, post a picture with these packages and write an appreciation message to show their gratitude for the brand.

One of the fast ways of activating your social audience and growing your number of customers is to run giveaway campaigns. On special days everyone is busy buying gifts to their beloved ones while forgetting to praise themselves. 

 

For example, you can hold a contest on social media where influencers will define the rules such as commenting on the post or resharing the post. Influencers will share a photo with their favorite product from your brand and write why they like that product. Women are asked to share the products they like and their features. Winners will be gifted with their favorite products. If you are in a cosmetics, fashion or jewelry industry, it will refine your audience in social media and push sales.

Cooking by men influencers

men-influencers-cooks-for-his-partrner

As a food brand, you might struggle to come up with an original content idea with a saturation of touching stories around. If you want to go creative on this day, we have an exclusive idea. 

 

In honor of Women’s Day, influencers can cook a surprise dinner for their mother, wife, sister whoever usually prepares meals. The content will be presented with a special focus on your brand’s products which is placed among the ingredients. 

Bonus: Wolt 8 March Influencer Marketing Campaign

Wolt's Influencer Marketing Campaign

As a technology company, Wolt makes it immensely easy for us to discover and get the great food delivered. Wolt enables customers to enjoy quality food at their favorite store or restaurant without needing to leave the comfort of their home. All you need to do is pick a restaurant, build your order, and hit send.

 

To carry out the successful influencer marketing campaign Wolt joined up with Keepface and created the campaign which drove quite strong engagement among social media users by reaching 1.6M total audiences. The platform that campaign took place was Instagram. Their influencer-driven campaign was implemented by 8 competent influencers. Striking post and informative stories allowed the campaign to get over 1M impressions and 73 K total engagement. Wolt’s 8 March campaign was launched on the 6th of March and ran on till the 20th of March. Check the case study to learn more.

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Why Influencer Marketing Is Great for Your SEO?

Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel.

 

SEO (Search Engine Optimization) is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is a way to help Google and other search engines find you so that you can show up in search results.

 

According to Econsultancy, 82 percent of consumers who search on Google click on the results of brands they are familiar with more than they don’t. It means that the content that consumers see in their social media feed determines their search queries.

 

So in this blog, we are writing about the reasons why you should leverage your influencer marketing to improve your SEO.

 

Influencer Marketing Can Help You Build Backlinks

Influencer Marketing Can Help You Build Backlinks.
Inbound links can increase your domain authority and thus your rankings and traffic. As you know backlinks are a crucial piece of any SEO strategy.  The quality of your link profile has a tremendous impact on your SEO.  According to Moz, the authority and quality of sites that link to you are among the top SEO factors. It means that you’ll need to get links from high-authority domains relevant to your site. However, it is not easy most of the time.

 

Here is the solution. Working with influencers is a great opportunity to create better and the most important natural inbound links for your website. For example, let’s say you ask influencers to share your links on organic and rich content. In Search engines, that kind of mention is considered high-quality.

 

When these influencers create content and link to you, this creates a high-quality backlink for your site. As a result, this will improve your search rankings. When an influencer shares content their audience tends to share too. Consequently, you earn a new inbound link with each share, which will improve the diversity of your link profile and popularity. In either, Influencer marketing simply increases your efforts to build a quality link profile.

 

 

Influencer Marketing Improves Brand Awareness and Engagement

Influencer Marketing Improves Brand Awareness and Engagement
It is clear that a lack of consumer engagement will have a negative effect on your search rankings. The more you engage your target audience, the more traffic you will see on your website. Influencers can be the key to increasing your engagement rates, thereby increasing the visibility of the brand.

 

Brand awareness is one of the main reasons why marketers use influencer marketing. Influencer recommendations are noticed and taken into consideration by their followers so easily and due to influencers’ high followers, they have great power to increase brand exposure by reaching a large number of people in one post. Brand content posted by influencers will get their followers talking and sharing about you. What better way is there to rise through the ranks?

 

Influencers Provide Intriguing and Fresh Content

Influencers Provide Intriguing and Fresh Content
Content creation is an important part of improving search rankings. Search engines take into account the content quality, keyword usage, content readability, the quantity and quality of social shares to determine rankings. Ultimately, the amount of unique content you create affects where your brand ranks in search results. So creating unique and interesting content for attracting your target audience is a must.

 

The problem is that even the most experienced marketers can run out of content ideas. This is where influencer marketing can help you. Influencers will add a new sound to your content marketing campaigns with new ideas. Influencers can help you create content for your site and create sponsored content on your behalf. In some cases, influencers also encourage your target audience to create their content with branded hashtags. 

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The Art of Content Marketing

You’ve probably heard that “content is king”. Content is insights! Expressed in myriad forms and styles, it is information that makes readers feel, think and change their lives. Brian Dean, Neil Patel, Gary Vee, and many others have long been singing the praises of the almighty content for years. Content marketing is an art of initiating communication with prospects without actually selling them any product, but introducing or reminding consumers about your brand. So you can see, content marketing strategy stands in the “awareness” stage of the sales funnel.

 

There’re so many exciting statistics about content marketing like content marketing campaigns cost less than 62% less than traditional marketing, but generates 3x as many leads. According to CMI, 91% of B2B marketers use content marketing to reach customers and 60% of B2C marketers are committed to content marketing. Feeling excited already? Then keep reading to see more benefits. 

 

There’s no better long-term strategy than content marketing. Unlike social media ads or press releases, content can drive traffic, awareness or leads for years. Content that is designed to bring the audience to us can be in various different formats like written articles, infographics, video tutorials, social media posts and many more. Regardless of type, quality content should answer a specific question or solution for a problem that your potential customers might be searching for.

 

Long story short, when done right content marketing is the best strategy to grow your brand’s awareness and engagement. 

 

The content marketing strategy consists of two main steps: 

 

  1. Producing engaging content that readers would want to read.
  2. Distributing that content so that it can be found on organic search.

Both of these steps are important to run successful content marketing, but you don’t have to do everything manually. The science of automation, like in any part of our life, helps us save time which as you know is also money. Today I’m going to blend the art content marketing with the science of automation for you.

 

Ways to Automate Content Marketing

Ways-to-Automate-Content-Marketing
The latest advances in AI technology such as Natural Language Generation (NLG) allows us to automate routing content automation tasks. Machine and deep learning techniques can be used in searching, analyzing and learning from articles that are related to the given keyword to generate an optimized and unique content. Of course, it would make the content generation process a lot easier, but it might also not be the best idea as the automated content often lacks depth, insight, and more importantly creativity. 

 

You can still automate some part of work at different stages in the content marketing pipeline: Content creation, curation, and distribution. 

Create 

Despite advanced big data technologies and AI, automation of the content creation process is still in its infancy but we can still automate some parts of the process – visual, audio and text can be created automatically by AI algorithms. 

 

There’re companies that offer NLG services that can solve problems like creating reports from given data or preparing text research. Automated Insights Wordsmith is a SaaS platform that turns the document into text. Narrative Science’s Quill provides similar content generation but as a managed service. 

 

Google’s Deepmind can generate meaningful images from your sentences. Google’s other tool, Duplex is an AI system reads texts verbally, even adds human-like pauses and fillers to its speech.

 

Curate 

Content curation is easier than content creation. It’s a time-saving tactic that enables the use of quality content from other creators to sustain your audience’s attention. It’s a place where automated tools really shine. The concept is basically about finding the perfect content and indicating it to your audience on social media in a way that adds value. 

 

First thing you need to know that this content doesn’t have to be yours, actually it has to belong to someone else you praise. The range goes from the prominent expert advice from a relevant thought leader, to an exceptional blog post from a website you are interested in. All you have to do is  to select only the best content that deserves to be seen by your social media followers, and then voilà, you fulfilled your role as a content creator.

 

Distribute

Distribute
By the assist of content distribution your social media followers can easily look through numerous channels and media formats that you distributed for them. You may think that this term is a bit vogue for me because we see it frequently from various aspects. So content distribution is the process where brands or individuals spread their contents to larger audiences. These audiences could be targeted and the content publicaze in multiple media formats through various channels.

 

Content distribution channels can be categorized into three groups : Owned media , Earned media and Paid media

 

Owned Distribution

 

Owned media is something that no third party has a control over. You are the one and only ruler of the content you are going to promote.  Your website, blog, videos, social media posts, etc. can include owned media examples.

 

Earned Distribution

 

Earned media is a bit different than owned media. Here you need third parties to involve the sharing process of content for you. These people can be social media influencers or other social media users who repost or retweet content constantly. Product reviews, social media mentions, tweets, shares, reposts, non-sponsored blog posts etc. can be the exact case for earned media.

 

Paid Distribution

paid-distribution
Obviously the name gives itself away. In paid media you pay third party channels to assist you to reach your target audiences. There is a conundrum, well if third parties are also involved here then what is the difference between earned media and paid media? While earned distribution counts on organic reach, paid distribution is evidently paid for with ad dollars. For illustration; social media advertising, content discovery tools, Sponsored content on third-party publications or promoted posts on Facebook, etc.

 

If we look into the content distribution statistics, phonemonel results will make your jaws drop, I promise.

 

 

I think now you have enough reason to believe that with all the opportunities presented to you in a golden plate, you can spread your brand’s value wider than you imagined. There is no room for mere excuses for letting your holdings fade away.  Distribute your content and enjoy the process.

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What is Retargeting, and Is It Really Hard to Keep Your Existing Customers?

If we go back and look into our search history we all would see that we have checked out one or two websites which want to sell something to us. Certainly, given the situation and modern world’s accessibility, buying something online is far from being a fictional concept. 

 

Beyond doubt we need to give credit to so-called websites because they work so hard to attract people to their pages with the group of platforms and  marketing activities. However the majority of the time the result never changes. Sadly, in accordance with the latest numbers, less than 4% of the site visitors actually purchase the products and the rest of them are leaving the page without purchasing any product and there is a high possibility that they won’t hear from them again. 

 

As I mentioned before only a small percentage of page visitors convert, yet wouldn’t it be nice to see these people on your website again and maybe they could convert the second time. So here is the thing you need to know that grabbing the attention of customers  who left your website without buying anything, or requesting a demo or even completing a registration is surprisingly easy. When I say easy, I don’t mean casting a spell or anything like that, as you might agree it is not a piece of cake to find a reliable fortune-teller, all you need is retargeting. You may ask what on earth is this retargeting. So wait in wings to know all about it.

 

First Things First, Retargeting

What-is-Retargeting-influencer marketing
If we go by the customary definition, retargeting is a strategic way to remind consumers of their inceptive interest and bring them back to these websites to complete their purchase. Let’s be honest when we say that it could creep most of us out. However when we give it a chance and have a deep look we could say that it’s already part of our life. 

 

To see the big picture, let’s take one person, Daniel, as our customer who checked your product on your website, possibly from his PC. He browses not only one but several products but unfortunately adds nothing into his “shopping trolley”. Then leaving your website without any purchase from his chart and giving not even one notice, now he is long gone, he might or might not visit your website again, even chance. However, a few days later, when he was roaming on the internet from one page to another, he saw an advertisement for his product, the product he checked a couple days ago but didn’t purchase, along with some other correlated stuff. He is a bit confused yet riveted, so now all he needs to do is to go back to the same website and purchase the product he hasn’t beforehand. See, easy-peasy.

 

We can analyze the situation from different angles. Have you noticed that when a customer is about to leave the store, one salesperson approaches you and starts a conversation with you to find more about your needs. After a productive chit-chat this salesperson knows what you are looking for and he\she can persuade you to make a purchase. Same thing happens with retargeting, so that is why we also could call it remarketing. 

 

Retargeting gives online sellers an opportunity to engage with consumers and learn more about their needs and so they can make a personalized sales pitch.

 

How to Turn Potential Customers into Happy Customers?

potential-customers
At the moment retargeting is one of the leading topics in the marketing industry and a huge chunk of marketers are allocating big portions of their budgets to it. Just so you know it is not a baseless claim, retargeting might be the most affluent tactic and nearly 70% of the potential customers who have been seen retargeted advertisement more presumably will convert. 

 

You may have experienced that when you look into a new site most of the time in the bottom of the page we see a question regarding the cookie usage of the website. And bingo, these cookie-driven tactics have been used for retargeting. So marketers can track visitors who have visited the website but left without buying anything, they watch us with eagle eyes.

 

I guess you have so many questions in your mind and one of them would be which platforms you can retarget people. First Google display ads, they sell themselves with “Choose Keywords and Pay for Clicks To Send Users to Your Website” line and astoundingly it really works. Then here comes Facebook and Twitter ads. These ads are particularly eye catching and appealing, so visitors could enjoy more and show an interest in your company or your products. Moreover this may be the best technique to boost your brand awareness.

 

After all that information, it’s necessary to mention that retargeting is not an issue or violation of privacy. When some people come across this product ad they have two ways to deal with it. Initially they can simply ignore it, or click it. The other part of these people would actually be happy to be reminded of something they may have forgotten about. To be targeted with relevant ads would make them genuinely glad.

 

The Importance and Benefits of Retargeting

Although the fact that retargeting sounds like starting over the targeting process it is completely different. How possibly you can start targeting every single new customer who visited your website without buying anything. Retargeting is the complete opposite though. Here you will get anew visitors who are more likely to convert, rather than  fighting to draw the attention of customers who are first-time visitors to your website and there is a huge possibility that they won’t convert.

 

After getting the basic information about retargeting, perceiving the benefits won’t be the hardest task for anyone.

 

  • Clearly you will generate more sales
  • You will increase brand awareness
  • It will maximize your customers lifetime value
  • You will retain your existing customers
  • Conversion rate  will be increased
  • Making your brand recognizable will be comprehensible
  • Improvement in cost effectiveness will be inevitable
  • Retargeting will increase your ROI
  • The level of engagement will thrive
  • Reaching interested prospect will be a piece of cake

 

If you see how retargeting actually influences customers you’ll wonder why you have not put your efforts into it. Retargeting will prosper your business for sure.

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Content Marketing Can Never Be So Easy Without A Rephrase Tool

Content is an integral aspect of a website. Quality content that is fresh and offers valuable knowledge that users want is something that any online marketer is actively seeking. Creating your original material will consume a lot of effort. Hiring someone to compose original content for you can be pricey. It’s not practical for many content providers to compose on their budgets.  

As a solution to brand new material, older posts may be reorganized and rewritten so that they seem to be a completely different document. The quickest way to edit older documents is to use automated paraphrasing tools to do the task. This short article will tell you about some of the best paraphrasing tools out there.  

BEST PARAPHRASING TOOL YOU MIGHT NEED TO USE 

You’ll find a range of word changer resources to paraphrase online material. Some of them seem to be free to use, while some are subject to certain costs. The type of paraphrase tool that you make will depend on your particular requirements and the sum of money that you can spend if you’re going to use a paid article rewriter. If you are searching for the perfect paraphrasing tool, you can check out the ones mentioned below. 

1. REWRITEGURU 

This is a free online paraphrasing tool that lets you rewrite the text into versions that satisfy the reading criteria. The text box will take up to 1500 words in a single shot and rearrange and paraphrase online easily. The various versions that the tool can offer will be the initial step for creative thinking within your organization.  The beauty of article rewriter by rewriteguru is that it comes with information that genuinely makes sense for both users and search engines. You can easily copy and paste, without worrying about getting it processed, as with certain other tools. There is no need to fill a security captcha any time you upload data on this online word changer. There is also no advertising, which renders it the most awesome word change tool possible. 

2. CONTENT PROFESSOR 

This paraphrasing tool is web-based, so you don’t need to use the room by uploading something to your device. This word changer tool’s synonymous directory is fairly stable and can allow the right times to use synonyms. Apart from its index, it also helps you upload a list of synonyms from a separate tool and add the collection to your collection.  

This platform also lets you align the material with regular checks such as Copy scape and Plagiarism. The only aspect you have to note is that you should have a decent understanding of English on your hand so that you really can filter out the rare instances of an idiotic text. 

3. CALGONIA 

The production of this free article rewriter tool has two layers. The fundamental distinction with other applications is that it often uses a human aspect to produce its performance. Originally, a person is writing many copies of the article to be revised. When completed, all of these documents are then mixed to provide the full edition of the report.  

This intricate mechanism’s benefit is becoming the human aspect that guarantees that the final product is truly readable. This online paraphrase tool will give you more readability. Still, it comes at a cost due to the extremely lengthy process you spend obtaining the finished product. 

4. REWORDIFY 

This is a similar free method, except it does battle with the need to insert captcha code, so you can easily copy and paste the content you want to rewrite. The method guarantees that simpler words substitute all difficult and complicated terms or sentences in your content. This method is famous for educators struggling to get their learners to use a vocabulary that is easier to understand. 

They upload a bit of complex document into the Rewordify paraphrasing tool method and then show the rewritten performance utilizing their projectors so that the pupil can see and recognize the difference. This online paraphrase tool provides the opportunity to determine how the findings are to be presented. 

5. THE BEST SPINNER 

The most excellent aspect of this tool is its built-in thesaurus, which is regularly expanded by users. You can either modify the document individually or allow the program to rewrite it dynamically for you. You should try out this tool’s digital demo alternative and see why it has become so famous. But if you want to access the full capabilities, you need to pay for a premium upgrade.  

This involves the possibility of automatically uploading a rewritten document to a blog, comparing two copies of the article, finding out the most famous or most widely used synonyms for specific terms, etc. 

CONCLUSION 

The paraphrasing tool you want will depend largely on what you want to do and how you will be using the rewritten material. Although there is no online paraphrase method that generates high content prepared to publish, many of them significantly minimize the amount of human involvement that goes into rewriting posts.

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Top Influencer Marketing Trends for 2021

Although the fact 2020 wasn’t the best year we will remember joyfully, but clearly it taught us some things. Other than devastating oven-ready cunning plans and desolating our “normal” lives. However it taught us patience, self-restraint, and the importance of having high social activity. You may think, what does that have to do with anything? Well my friends, I am saying so after learning the newest influencer marketing trends for 2021 we all will mind what we are going to plan to do and actually do. Above all, the future is unpredictable.

 

Now, forget about 2020, we are over and done with it. Let’s focus on our brand new year, 2021. First thing you need to know is that influencer marketing is going to be bigger than ever, it’ll become a $15 billion dollar industry by the next year, and as we already see it’s continuing to grow into being a hot topic on social media. #sponsored posts are swarming our feed in a speed of light. I wouldn’t say I’m complaining about the situation, yet it’s what it’s. So, enough about chit chat, let’s get to work and find out what 2021 is cooking for us.

 

The More Variety, The Better Society

The-more-variety-the-better-society
As Andres Tapia once said “ Diversity is the mix. Inclusion is making the mix work”. Hopefully 2021 will be the year that influencer marketing will be more focused on diversity and inclusion.

 

Unfortunately, we all have witnessed that Black influencers faced inequality and discrimination over the course of 2020’s social activism.  From symbolic effort to unfair pay, several brands hold responsible for their biased actions. 

 

Owing to the fact that representation can shift predetermined opinions, it is very vital in Influencer marketing as well as other creative industries. Just to create a better society, brands also need to do fulfil their duties and add building diversity and inclusion on campaigns to their new year resolutions.

 

Who will Run the World? TikTok.

Who-will-run-the-world-TikTok.
TikTok was officially launched in 2016 and after four years it surpassed over 2 billion mobile downloads worldwide, I dare to say that app became an inseparable part of millions of young people’s lives. When a brand decides to start a campaign the first thing they need to do is to focus on the people who will influence your target customers. When you intend to work on a more youthful demographic, stop beating around the bush, give it a second thought to work with TikTok influencers.

 

The importance of user-generated content is far beyond noticeable. Moreover, it’s no secret that customers tend to trust user-generated content more than brand-sponsored posts. Just so you know, UGC is a TikTok marketing trend that brands shouldn’t ignore. Even Donald Trump lost a battle with it, therefore if anyone claims TikTok is going to lead Influencer Marketing, we wouldn’t be surprised at all.

 

Ultimate Secret of Art: Being Natural

Ultimate-Secret-of-Art-Being-Natural
No way!, you may think, but no, it’s really happening. Authenticity on social media is going to have its fluorescence turn in the incoming year. We all want to show flawless and perfect parts of ourselves on social media, yet revolution is around the corner.

 

Many influencers already start to share their post with #nofilter or #inthemoment taglines and most probably it is going to be huge trend in 2021. Although Instagram could be the platform which pays attention  to the visual attractiveness, if influencers want to stand out with their aesthetic posts they need to  pinpoint engaging captions more than ever.

 

The Rise of Micro Influencers

rise-of-micro-influencers
If you are interested in Influencer marketing you have already heard about them. The amount of these influencers’ followers is not as big as macro influencers or celebrities. More specifically, if you have less than 10,000 followers you will fall into the micro influencers category. In the past brands didn’t pay enough attention to them, but currently the situation is changing.

 

It’s the known fact that micro influencers are more affordable to work with and most of the time it is no trouble to find a micro influencer with a niche audience. So it is expected that renowned brands will open their eyes and start to collaborate with micro influencers who come with fewer demands and don’t make any fuss like bigger names.

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3 Main Tips to Win the Battle of Influencer Marketing Campaigns

As influencers continue to be a hot topic on social media, influencer marketing is becoming more and more popular. Thus, we start seeing more sponsored posts in our feed every day, and that doesn’t show any signs of slowing down. COVID-19 lockdowns have been quite devastating for many industries, however, coronavirus seems to fuel the fire for influencer marketing. In fact, 63% of marketers plan to increase their influencer marketing budgets during 2021. Based on data from Mediakix, Business Insider estimates that brands are expected to spend up to $ 15 billion on influencer marketing by 2022.

According to Mediakix, 89% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.

 

When we take the influencers’ impact on the consumers’ purchasing habits on the one hand, and the influencer marketing statistics which I mentioned above, on the other hand, we can straightforwardly claim that influencer marketing is the best of the effective marketing strategies. However, when it is used wrongly, it not only damages the brands’ online presence but also its reputation. 

 

So as you see, influencer marketing is sensitive. It isn’t just about finding someone with an audience and offering them money so they can say good things about you. When you start your influencer marketing campaign, you should take some steps and avoid taking some. What are the secrets of successful influencer marketing campaigns? What should brands pay attention to during their campaigns? In this blog, we’ll generally talk about you need to consider to avoid your brand becoming a loser and make your bank account look like a phone number.

 

1. What are you trying to achieve from an influencer marketing campaign?

What-are-you-trying-to-achieve-from-an-influencer-marketing-campaign

Are you building awareness about an upcoming product, creating buzz about services, increasing social engagement, or driving clicks to your website?

It’s important to set up specific goals before starting a campaign(in fact, the first and foremost thing you should do) because it is like a guideline for tracking and measuring success throughout the campaign.  Also, these goals assist you to ensure that influencers are on the same page with your brand.

Brands must be as clear as day in their campaign goals. Clear and brief influencer marketing goals are crucial to a successful influencer campaign. Your campaign goals can be various and specific for your brand. However, in influencer marketing, the campaign should target at least one of these three goals: 

 

  • Build brand awareness and strengthen brand online presence.
  • Increase social engagement and interactions.
  • Generate leads and drive sales and profits

 

If you focus on too many goals in one influencer marketing campaign, that is not effective as well. So, every influencer campaign should target one or maybe a couple of main business objectives.

 

2. Your most important criterion when choosing an influencer is number of followers?

Your-most-important-criterion-when-choosing-influencer-is-numbe-of-followers
Then you already lost the battle. Paying attention to only the influencer’s follower count is the most common mistake while choosing an influencer to promote a brand. It should not be the most critical priority of influencer marketing. On the contrary, brands should choose influencers who have a similar culture to their campaign. Finding the right influencers can be challenging. Brands should carefully analyze the audience, key metrics before starting collaboration because an influencer with a lot of followers doesn’t mean an engaging audience.

 

You can check out the influencer in the following sequence:

  • Go through the influencer’s pages.
  • Look at what kind of content influencer share:
  • Check whether the influencer’s culture fits with your brand.
  • Look at the engagement they get on their posts with the help of likes and comments. (However, Influencers can buy fake followers and pay like or comment on their posts that can mislead you.)

 

These steps will help you to explore and make a better-informed decision. Take time to dig into these details. However, searching for the right influencer on Instagram or elsewhere is time-consuming. This is where it makes sense to use Keepface.

How to find the right influencers for your influencer marketing campaigns?

As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

 

Also, you should consider fraudulent influencer factors. According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any noticeable results. When influencers use social media bots for increasing follower count and creating fake engagement, it becomes difficult to determine the credibility of influencers. 

 

3. Be realistic when offering, make authentic relationships with your audience.

Be-realistic-when-offering-make-authentic-relationships-with-your-audience

Real offers, communication, authenticity play a huge role in your influencer marketing.

Keep it real and make realistic offers. For example, in February 1992,  Pepsi Philippines announced that they would print numbers, ranging from 001 to 999, inside the caps of Pepsi bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos to 1 million pesos for a grand prize (roughly US$40,000 in 1992),  Pepsi allocated a total of US$2 million for prizes. But an error at a bottling plant led to 600,000 winners — and lawsuits, rioting, and even deaths. One marketing campaign creates a big crisis not only for the company but also for the country. Certainly, the above  is not an example of an influencer marketing campaign. However, brands should learn lessons from this mistake: it is better to stick to promises you can deliver on.

 

Also, communication and authenticity can affect your campaign’s achievement. If brands want to pursue a successful influencer campaign, then they must think about building real connections with their target audience.  At least personalizing each message, avoiding cliche statements are ways to keep communication between brand and audience genuine.

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