The Barbershop Influencer Marketing Guide

As a barbershop owner, you share the same goal with every other business out there: to make profits exponentially and become a big player in the industry. And as you might already know, your marketing strategy plays a huge role in achieving this. Speaking of which, influencer marketing is the current most powerful way to grow your brand awareness and achieve all of your marketing goals. Primarily, influencer marketing is all about paying social media celebs to promote your services. Popular product designers have been using it for years before now when saloons, barber shops, and other beauty service providers started hopping on the business trend. So, if you don’t know how to get started, read the step-by-step guide below.

STEP 1: Know Your Budget And Marketing Objectives

It may seem obvious that your marketing goal is to get your brand more popular and win more customers. But you want to be specific. Be specific about numbers and reaches and set realistic goals. Put it all into writing. Here’s an example; “I am spending $100 to generate 50 loyal customers from New York and 80 clients from Los Angeles, with each of them paying $30 per haircut”. This picture prevents the wastage of money and efforts. It also guides in the “choosing an influencer” stage explained below.

STEP 2: Find An Influencer

There are dozens of influencers out there: it’s like picking saloon furniture from IKEA. I digressed! The first step is to choose a “good” influencer: someone who posts high-quality content, has previous experience, is on target with your market/industry, and has worked with brands like you. With this in mind, head over to popular social media to create a list of 5-7 potential influencers that fit into your category. Hashtags like #sponsored and #ads will make your search easier on Instagram. Next, verify that the followers of your potential influencers are real. Often than not, when the followers on an influencer’s page are mostly commenting “very good”, “nice post” and similar short feel-good comments, those are likely bot-generated followers. Finally, make sure that your influencer has a large active following and engagement.

STEP 3: Reach Out To Them

At the end of step 2, you’ll probably wind up with a shorter list. Reach out to each influencer via messages, emails, websites, or through any medium that they’ve made available. Keep your first message short and don’t talk about money just yet. Ultimately, you want to find out if they’ve worked with a brand similar to you and disclose your interest in working with them.

STEP 4: Go Into The Details

After receiving a reply from them, it’s time to discuss how the relationship will go and how you want your campaign to work. The best platform to do this is via a video call but it’s not really a thing. Now, over the meeting, some important questions you should ask are how many videos and photos they will take for the campaign and if you’ll have copyrights to those materials for future advertisements. You should also talk about your marketing goals, what you’re offering them in return, your preferred timeline for the campaign, and any other important bit.

FINAL STEP: Launch, Study Results, And Learn

You both ought to have decided on a tracking system for the tracking of your ads’ performance. Though when using social media like Facebook and Instagram, they have a tracking system that shows important metrics and data about your ads. With such a system, you get to know the demographics of your potential clients and figure out your best and worst-performing ads. These info bits will come in handy when running other campaigns in the future.

In Conclusion

Whether improving your ROI or launching a new brand, influencer marketing is one of the most effective methods to hit your targets. But your success rate depends on doing it right. That’s why we’ve created this easy guide for people who run barbershops. You can also check this post to discover how to make your influencer marketing campaign a success during the holidays.

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Music for Influencer Videos: How to Do it Correctly

One of the most important elements of an effective video is music. Choosing the right music can make your influencer videos more engaging, entertaining, and play an important role in delivering your message to your audience. But you can’t exactly use that Macklemore track or Adele tune for your videos because the budget required to license top artists is beyond what you’ll be able to afford. 

Your best bet when it comes to obtaining music for your influencer videos is royalty free music. They offer several benefits that appeal to content creators. Continue reading to learn more about royalty free music.

What is Royalty Free Music?

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Royalty free music is a type of music license that allows you to pay for a song ONCE and use the music as many times without additional payment. This is in contrast to “Rights Protected” music that requires you to make payments for additional usage of the music. 

The one-time payment of royalty free music offers a lot of convenience to many individuals and companies. It also makes royalty free music cheaper. The sound quality of royalty free music is top notch as long as you are using a reputable royalty free music provider.

By using royalty free music, your influencer videos will be free of any legal action in the future. While you do have to pay for royalty free music, it’s better than dealing with legal troubles in the future.

What Happens if You Use Copyrighted Music Without Permission?

If an artist or music label finds out you’ve been using their music without permission, one of the two things below can happen:

  1. You receive a cease and desist letter telling you to take down the video and what will happen if you refuse. 
  2. You get sued, which is rare for this type of infringement but nevertheless possible. 

If you intend to use copyrighted music without having a license for it on social media, your video might even be taken down during the upload process as big players like Youtube have robust Content ID for copyright protection. Music owners can take the following actions on Youtube videos that infringe their copyright:

  • Mute the video.
  • Runs ads in the video.  
  • Block the video worldwide or in selected countries. 
  • Prevent the video owner from monetizing the video. 

This can be problematic and even damage your channel’s revenue to zero if you aren’t careful in the music you choose. By using royalty free music, you won’t have to worry about getting three strikes and having your Youtube channel (and your hard work) deleted.

What Are the Costs of Royalty Free Music?

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Royalty free music providers can offer annual or monthly subscriptions or sell individual song licenses. Subscription-based services allow you to use their entire catalog for the duration of your subscription while individual song licenses allow you to use any purchased song for as long as you want. 

Prices vary greatly when it comes to royalty free music. Subscriptions can range from $6 to $60 per month while the price of individual songs can range from $26 to over $50.

Common Uses for Royalty Free Music?

Royalty free music is popularly used for commercial uses such as advertisements, corporate video ads, and film projects. They are also used for influencer videos, school projects, infomercials, artistic performances, and so on. As long as you’ve acquired the rights to use a royalty free track, you can pretty much use it for anything. 

There are consequences to using music illegally. Royalty free music offers an affordable and legal way of including high-quality music in your videos. With the number of royalty-free songs available, the versatile content creator in you will have a blast selecting that perfect track for your videos.

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10 Reasons Why Brochure Design is Still The Best Marketing Tool

Today, most companies rely on brochures to introduce themselves and their products or service.  The brochure is an important marketing tool that can help you in presenting your business message to customers. According to a report by the “Business Marketing Association”,  98% of the people who use the internet for product information end up buying something offline.  

For businesses, creating your own brochure design has never been this crucial; brochures work best in generating leads, transforming website visitors into customers, and boosting traffic on your company’s online store.

We’ve established why print media marketing is still relevant, but how? 

Apart from the conventional benefits of having printed leaflets/brochures like they’re tangible, easily shareable, and offer credibility; we’ve listed down 10 reasons why brochure design is still the best marketing tool you should utilize for your business.

Brochures Are A Future-Proof Marketing Tool

Brochure as a printed media marketing can be considered as a future-proof marketing tool because print isn’t going away any time soon.  In fact, according to NAPL’s 2011 Census of Print Publications, at least 1 billion book titles and 726 million newspapers were sold in the US alone which shows that print isn’t something we can neglect despite the rise of digital technology.

The average lifespan of a printed piece is about 2 years, meaning that businesses or organizations would need to constantly update their content or order new leaflets/brochures once the previous stock is out.  However, the same cannot be said for websites and social media which can be updated anytime at a minimal cost.

For this reason alone, brochures are still preferable over websites and other digital forms of marketing because customers won’t lose interest in your business if you keep on updating or refreshing your content.

Company Brochure Designs Are Easily Shareable

As mentioned in the beginning, brochures are best in generating leads, turning website visitors into customers, and boosting traffic on your company’s online store.  No matter how you put it, brochures will always be something worth passing around because they’re easily shareable with friends, colleagues, and family members by either mailing them or uploading images to social media sites.

Printed leaflets/brochures don’t need an internet connection or password just to view their contents which makes printed marketing materials more accessible than digital forms of promotions.  

Brochures don’t require batteries; no software installation is required; everything is provided ‘as is’ when given to your friend who will appreciate having something tangible to pass around without having to worry about batteries, charging, or technical problems.

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A Brochure Layout Are Personalized Marketing Tools

Since there are several types of brochure printing services available online today, you’re probably wondering how does it affect your marketing?

Aside from an increase in brand awareness; companies are also using brochures as personalized marketing tools because they can be customized based on the target audience’s needs and preferences.  This tactic is best used for B2B companies who need to convince potential clients by presenting their key benefits via printed material.

The average cost of customizing a brochure ranges between $250-$500 which is not bad considering that it can help boost interaction with existing customers while attracting new ones at the same time.  

Printed leaflets/brochures can be personalized based on their target audience by choosing a free design template and inserting the company’s logo, contact number, and website address to further promote its brand identity.

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Leaflet Design Improves Communication Effectiveness

Another reason why brochures are still relevant in business marketing is that they can improve communication effectiveness between companies and customers because printed pieces offer an idea of what to expect when actually visiting the store or opening their doors for sales.  

Brochures also make a good reference guide for customers who can use it while shopping which helps them decide faster whether a product is worth buying or not without having to visit the mall again.

Aside from making an impression about your company’s professionalism, brochures are also the best way to introduce employees who would be greeting customers at the store.  

Customers will feel safer knowing their concerns will be heard and accordingly addressed by people who are knowledgeable about the product they’re selling because it is much better than receiving random answers from someone pretending to know about your problems.

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Brochure Design Increases User Experience

An increase in user experience is another benefit of using brochures as marketing tools for generating leads or capturing website visitors into email subscribers.  Brochures are often used to showcase products that are available in stores whether online or offline which consequently improves customer experience because it helps them decide faster if a given item is worth buying or not.  

Need to get your hands on some kick-ass brochure templates? Then do yourself a favor and go to Venngage, the hottest brochure maker app, and easily make your very own design now!

Brochures Are Perfect For First-Time Customers

Printed leaflets/brochures are one of the best lead generation tools for first-time customers which are often used as a personalized marketing tool to introduce them to your company’s products without having to personally attend or speak with them.  Since brochures are filled with useful information, they would feel more connected to your brand and will be more likely to become loyal customers after their first purchase.

Compared with other digital ads which only reach certain demographics, printed material offers more advantages.  Brochures can reach everyone regardless of age or geographical location because it has an infinite range of coverage potential which ultimately increases the chances of generating leads for your company.

Conclusion

There you have it, the biggest reasons why brochure design is still one of the best marketing tools for you to use. What are you waiting for? Start designing now!

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5 Benefits Influencer Marketing Can Offer to Your Business

Today’s marketing landscape is highly varied and full of options. Companies and businesses are straining to keep up with trends and figure out what marketing investments actually move the needle. Sometimes they succeed, but many times they waste precious time, energy, and resources. 

There’s a better way: the rise of influencer marketing has made available a highly profitable marketing strategy that, when done right, can significantly change the way your business finds and connects with its audience.

What is Influencer Marketing?

Influencer marketing” refers to enlisting influencers, individuals who have curated a social media following within a particular niche or interest commonality, to market your brand or product(s).

The Benefits of Working with Influencers to Market Your Business

Including influencer marketing in your business’s marketing mix can be a lucrative strategy for optimizing your marketing efforts. Influencer marketing has been shown to create several strong advantages for companies that do it well:

  • Influencer marketing boasts a strong return on investment. Studies and figures estimate that influencer marketing can yield a return of $5 or more for every dollar spent. This figure also has the potential to be increased substantially because unlike other forms of marketing, influencers often accept compensation in the form of product discounts, samples, and reciprocal promotion outside of monetary compensation.
  • Influencer marketing can yield higher quality leads and customers than other marketing channels. This is thanks to the deep, cultivated relationships influencers develop with their audiences that make consumers more likely to readily accept and engage with brands or products influencers recommend. This can lower customer acquisition cost, shorten onboarding time and resources, or increase revenue per customer when using influencer marketing to source leads.
  • Influencer marketing garners significantly higher social media engagement than in-house social media content. Social media engagement makes up a significant portion of average consumers’ time and influence, especially in younger audiences. Because influencers are experts in social media engagement, using influencer marketing can help your business thrive in this playing field much more quickly and efficiently than trying to develop your social media marketing game in-house.
  • Influencer marketing can help you broadcast data-driven stories. Using data to tell a story or share a compelling message is vital to many marketing efforts. Doing this well requires creativity, narrative mastery, and aesthetic appeal. Influencers work in these currencies already, and rely on their talent for storytelling and creating compelling content to be successful. This makes influencers a huge asset when crafting a campaign – especially one that relies on data or using data points to convey a message.
  • Influencer marketing can keep your company in front of trends. Engaging in influencer marketing requires engaging with the trends influencing your markets. Influencers can provide a huge asset for your company or business because they expose you to the heart of emerging trends. Engaging influencers to market your brand gets your company closer to the epicenter of your market and can also provide critical insight into what trends may emerge in the near future.

Tips for Getting Started

If your business or company is interested in employing influencer marketing, here are a few tips for how to move forward:

Look at Existing Influencer Campaigns in Your Vertical or Industry 

Take a look at what your competitors are doing. Look at best practice for similar verticals. Gain an understanding of what’s already being done and how your company might either emulate or improve on current trends.

Identify the Market or Market Segments You’d Like to Reach 

Influencer marketing can be hugely varied but tends to center on particular demographics more strongly than others. It’s important to define the possible ages, geographic locations, gender(s), interests, and other identifying features of markets you’d like to reach. Make sure the influencers you might engage have active audiences that match the needs of your business.

Gather and Then Refine a List of Potential Influencers 

Do your research and prospect a wish list of promising influencers whose content, storytelling, and personality might fit well with your brand, before making contact. This will help you craft your pitch and have a better idea of what your business needs are so that you and any influencers you speak with can more quickly gauge a good fit.

Create a Clear Project and Proposal 

Working with influencers should be navigated intelligently and strategically just like any other type of marketing. Thinking through your objectives, assets, timeline, strategy, and deliverables will make the experience much easier and more profitable for everyone involved when you decide to engage an influencer to help you with your marketing.

Test First 

Not sure if influencer marketing is a good fit? Unlike some more traditional forms of advertising, influencer marketing can be tested and tweaked using modest resources and can provide a low-threshold alternative to other marketing channels that make it easily accessible for a range of business types.

Whatever your business’s size, needs, or industry, influencer marketing could prove a highly lucrative marketing strategy and create significant gains and growth if done right. Now is the time to explore what difference influencer marketing might make for you.

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How To Become An Influencer In 2021

Are you wondering how to become an influencer in 2021? If yes, then you are not alone. With the growing popularity of social media platforms, more people are starting to realize the importance of becoming an influencer. 

Without any doubt, social media influencers are in high demand and popular these days. People follow them, brands want to collaborate with them, and they become a known face in no time.

Are you wondering what influencers are? An influencer is someone who has millions of followers on social media and whose recommendations are followed by brands or individuals. Further, influencers can be skilled individuals, groups of industry leaders, travelers, sportspeople, and other professionals.

There is also an increase in influencer marketing as it gives marketers direct access to an influencer’s loyal fan base. Following these tips will help you become an influencer in 2021 and beyond.

Find Out Your Niche


The first step is to identify the niche as it is an essential part of your journey as an influencer in 2021. The niche should be something that allows you to showcase your skills and help you grow them further.

When deciding on to become an influencer, you have the following categories to choose from:

·  Travel

·  Health

·  Fashion

·  Gaming

·  Food

·  Lifestyle

·  Phone reviews

·  Market reviews

·  Entertainment

·  Tech and more.

But you don’t need to limit yourself to one niche, according to your interest and skills, you can combine two or more niches. You can even turn your hobby into an influencer, which you can read more about here: https://keepface.com.

Choose Your Platform

Now, the next step is to decide or pick the platform to cover your niche on social networks. There are Instagram, Facebook, YouTube, Pinterest, LinkedIn, and many more platforms that you can use to become an influencer with your niche.

If you desire to create videos of travel or any other niche, then YouTube or Instagram is the best option. On the other hand, for blogs and content in a niche, LinkedIn is the best choice.  

 Media like Facebook, YouTube, and Instagram are especially successful for fashion, lifestyle, travel, and beauty. The key here is to choose a format or social media network according to your niche. Also, you should get a domain name for your channel or blog. You can check premium names from trusted sites like https://domainify.com/.

Create High-Quality Content


Keep in mind that the “content is king.” High-quality content is really important to become a successful influencer. So, think about how you can create good content that is related to your niche.

Make sure you will need to offer value to your audience through the content so that people feel connected with you and wait for your next content piece. You will get attention only if you offer what the audience wants.

Be Authentic and Consistent


People can follow you or see you only if you are consistent with your work as an influencer. No one likes a person who is not authentic and consistent. Your followers will unsubscribe you or forget you over time if you fail to regularly offer them good content.

Majority of the audience of influencers follows them because they put so much effort to be the best version of themselves. Moreover, they always brace themselves to meet the expectations of their followers. Being honest and authentic is somehow part of the game. Because once they get caught while cheating or double-dealing you will fall from grace overnight.

Listen to your viewers

Another best way to become a perfect influencer is to offer what your audience wants. For this, you can search your niche on Google and find what kind of content people like. After this, determine the long-tail keywords used by your audience and create content similar to them. You can also make use of social media platforms to understand the taste of your audience.

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How Marketing Can Respond to the COVID-19 Crisis

Life has changed considerably over the last several weeks. Many of us are under stay-at-home orders and there are policies that are preventing us from going about our lives as usual. The impact on business has been dramatic, and professionals in the field, especially those at a digital marketing agency, are wondering how they can respond.

On one front, marketing professionals have been working from home so the functions of marketing can continue when they can’t go to the office. While this has been helpful, there is a recognition that the business landscape has changed and marketing departments will have to adjust. Plans that were on track a few months ago may no longer be relevant, so many of us will need to look into coronavirus resources for businesses and find ways to adapt to the new reality. 

Marketers are going to play a vital role in helping businesses adapt during the coronavirus pandemic. Businesses may need to make a shift in the types of products they sell or they might need to change their messaging to reach customers or clients in a way that is more likely to resonate in light of the new reality.

The following are a few of the steps and strategies for marketers and business leaders who are trying to figure out what they can do to respond to the coronavirus outbreak.

Keep Your Clients and Customers Up to Date

Whether you are a business selling products, a B2B service provider or a marketing professional, you have to stay in close contact with your customers and clients at this time. Along with that, you have to acknowledge the current circumstances. If you try to carry on like things are normal, you are going to seem out of touch and unprepared.

Let them know what you are doing to respond to the crisis and assure them that you can still meet their needs. Make sure they know you can develop plans to help their businesses during this difficult time. 

You should also stay in touch so you can learn about the challenges they are facing. Ask them about what they need from you and what you can do to better support their mission. 

This contact can be in the form of phone calls or through email, but you should also make sure to keep people informed by posting on social media and by releasing information on your website. 

Assess Your Market Position 

It is actually a great time to reassess and adjust your market position. People are staying at home and using the internet more than they normally would, so this offers the perfect opportunity to get new messaging out there. 

Start by looking at your ideal customer. Is it the same person it was a few months ago or last year? Consider how your product or service is going to benefit your customers and think of ways to demonstrate the benefits. With an understanding of who your customer is and how they can benefit from your product or service, you can create messaging that will resonate and inspire action.

Once you know your ideal customer and the value proposition you are offering, you should consider your market positioning strategy. Do you want to be a cost leader by offering the most competitive prices on the market? Maybe you want to differentiate your brand and target a segment of the market. You could also consider combining these two positioning strategies together.

Adjust Your Marketing Strategy

Now that you have established an ideal customer and you know how you want to position your brand, you can start developing a marketing strategy to meet your goals. 

Take a look at the audience you are pitching to. What is their age group? Are you selling primarily to men or women? Are you selling to businesses or consumers? Does your ideal customer fit into a specific income range? What are their interests? 

The list of questions could go on. The more specific you get, the easier it will be to target the right customers with the right messaging. It will also help you select the right marketing strategy and the marketing channels that will be most effective when trying to reach the customers you want to reach.

Prepare for the Future

Finally, this is a good time to prepare your marketing strategy for the “what ifs”. Most of us did not see the coronavirus coming, and that left us scrambling to react without much of a plan. Now is the time to try to forecast what may happen, run some tests and make plans for different possible outcomes.

Look at different timelines for the economy in your area reopening. Consider the possibility that some of these timelines might change and try to project what the impact will be on your business for different scenarios. Maybe run some market research and try to project the numbers for things like expenses and revenues. Think about how your marketing strategy will need to change to respond to different outcomes and the messaging you will need to have ready for these events.

Marketing won’t be able to solve every problem that businesses experience as the result of the coronavirus, but it should play an important part in the response. By reviewing your marketing strategy and making the necessary adjustments, you can keep your business in the minds of customers and reassure them that you can continue to meet their needs.

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How to Choose an Affordable SEO Package for Your Startup

Imagine coming to the office every day and opening your laptop to find hundreds of emails from prospects who are hungry to do business with your startup.

While this can be a dream for many startups, the reality is that millions of searches happen every day on Google and if you can get a fraction of those users to reach your website through Search Engine Optimization, you could end up with more customers than you really need.

How to Choose an Affordable SEO Package

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SEO Packages can range from as low as AED 500 per month to as high as AED 18,000 per month. The range is so wide that most startups make the mistake of going with the cheapest offers. Google has some of the smartest engineers in the world working on their search algorithm and if the startup believes that an agency charging AED 500 per month can get their site on the front page of Google for the chosen keyword, they could be living in an alternative reality. When a user searches using a keyword, within a faction of a second Google has to decide which 7 sites they have to show on the front page from among the millions of sites that they have in their Bigtable.

Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: Petabytes of data across thousands of commodity servers. Many projects at Google store data in Bigtable, including web indexing, Google Earth, and Google Finance.

Affordability is not what matters

SEO has one of the highest conversion rates of all marketing channels but it also happens to be the toughest channel to get traffic from Google’s mission is to bring relevant information to users and if your website is not relevant enough to the user, no matter how many links you build to your site it is not going to show up on the front page.

In fact, when startups hire cheap SEO agencies they are hiring companies which use software to generate thousands of backlinks to their site. In the past, SEO was based on the number of backlinks that a website had and the more links you had, the higher the chance to rank on the front page of Google

That is no longer the case today and if you wish to go from zero traffic per month to 4712 visitors a month (like the one shown below), you can longer depend on backlinks.

Give Google What it Wants

If Google is trying to be as relevant to its audience as possible, your SEO efforts should be centered around relevancy and the smartest way to get an affordable SEO Package in Dubai would be to hire an agency that can make your site highly relevant to the search term that you are trying to rank for.

Google’s relevancy score is based on technical relevance including site hierarchy, tags, descriptions, structured data markup and internal linking. The content relevancy is based on keyword usage, semantic context and depth of content authority. Off Page relevancy comes from the domain authority of the site, range of contextual links pointing to the site and the inflow of traffic.

Growth Hack for SEO

Most startups would like to know if there is a growth hack for SEO and fortunately for you a secret growth hack does exist! It is being used by SEO agencies like Seo Souq and what they do is when they take on a new SEO project they blog about it on LinkedIn (which has a domain authority of 98) and get thousands of people from LinkedIn to visit the Startup website. If the content on the website is highly optimized, the bounce rate on the site will be below 30% which is a key indicator of the site’s quality inside Google Analytics. This combination of new traffic from a high authority domain and low bounce rate is a powerful signal to Google that the new site is highly relevant and worthy of being shown on the front page of Google.

Final Decision

As you can see, SEO packages range from AED 500 per month to AED 18,000 per month and there are thousands of options available in the UAE. However, your decision to choose an SEO agency should be carefully evaluated based on the outcome that you are expecting.

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Why Content Marketing is Still Important in 2021

We all will remember 2020 for its extraordinary challenges, probably as long as we live. Businesses big and small faced tough times and significant losses. The challenges of the pandemic combined with a lack of proper planning contributed to a global economic depression. Nobody could predict businesses would shut down and operation would either have to be shifted online or paused for months.

2020 taught us some important lessons, such as the need to always have a plan B, the relevance of online shopping platforms for business of all kinds, and the importance of digital infrastructure such as safe and reliable online payment systems. Content marketing has been popular for several years now, but it has not been consistently implemented across the board. Now, when still don’t know how long it will take to completely get back to normal, we need to plan this year differently. In this context, content marketing is more relevant than ever and is one of the best ways to promote your business and build revenue.

Build trust in your brand

In general, consumers favoured in-person purchases over virtual shopping before the COVID-19 pandemic. For this reason, a significant percentage of consumers are hesitant while shopping online because they aren’t yet comfortable with the process and they may be afraid of getting the wrong product or even being scammed.

In this context, quality content can make your customer comfortable and more likely to trust your brand. This trust will also help you to build a long-lasting relationship with your customers and potential customers.

COVID-19 made online shopping a must

The pandemic has put in-person shopping out of reach for many people, so as a replacement they have temporarily shifted to online shopping. This has turned into a golden opportunity for brands to produce quality content because if consumers develop trust in the business and their products, they will continue to buy these products online even after the pandemic is over.

Additionally, because customers have shifted online, they are looking for more information about brands and products to before making purchasing decisions. Therefore, investing in content marketing will help you to attract more site visitors and convert more visitors into sales.

Content market is not product marketing

Marketing alone does not generate optimal results: your customers will find plenty of alternatives online so you need to ensure your product stands out to beat the competition. Product marketing only deals with the marketing of one product. Consumers these days are increasingly cynical about advertising and marketing materials, and are skeptical about the claims you may make about your products in your web copy or advertising.

This is where content marketing comes in: engaging and interesting content that demonstrates all features of the product and why they are beneficial will convince your customers to make a purchase. 

What type of content should you produce?

Every brand has different content needs. Every product has a different target audience, so it is important to make sure that the content is will help you to reach the right audience, and be interesting and engaging for that audience. If the content will not engage your target audience of ideal customers, then it is essentially useless.

It is also important to keep content fresh: content should also be updated in order to stay relevant in today’s competitive market. Post new and relevant content regulary will allow you to continually engage with your audience.

2021 is the best opportunity to stand out

This year will be your big opportunity to make your brand stand out in the digital world. The online world is full of small companies and large brands, so it is your content that will show how interesting and unique your brand is.

As the world recovers from the COVID-19 pandemic and its economic slump, consumers will be exploring new brands and products, and content is your ticket to unlock this new business. Content marketing will not only help capture the attention of your potential customers through organic links and social media shares, but it can also boost your site’s SEO.

Build healthy relationships with your customers

Content marketing is also an excellent way to attract long-lasting customers. The relationship of any brand with its customers is based on trust and that is why providing them engaging and authoritative content is the foundation for lasting and loyal relationships with your customers.

Everything takes time

You need to be patient once you invest in content production. With time, a strong content marketing strategy will deliver results, but you won’t see these straight away. This is a long-term strategy and you need to keep monitoring your progress from and regularly update your content to get results. But most important, you need to stick with it and be patient – your investment will pay off in the long run!

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How Is Amazon AWS Certbolt Certified Cloud Practitioner Certification Beneficial to IT Specialists?

Introdution

There is a surprising increase in the popularity of AWS as a platform. Therefore, with an increasing number of customers, cloud computing can be a splendid skill for anyone with aspirations in IT. If it is about job security and great wages, then this is what you need. That is why instead of waiting and wasting your time, it is best to take advantage of the opportunity of making a great impact in the cloud domain. So, it is time for you to take up the Amazon AWS Certified Solutions Architect Associate Dumps Cloud Practitioner certificate with its related test CLF-C01 and launch into the arena of the cloud!

Why Opt for This Certificate?

Specialists who have arrived at the pinnacle of their IT careers began by laying an exceptional foundation. That is why great benefits await you if you start with the entry-level AWS Certbolt Certified Cloud Practitioner. These are enumerated as follows:

  • It establishes you in AWS cloud technology

AWS presents varied steps or levels within its certification schema. It begins with the entry-level and moves to the associate-level designations. After these two steps, one can strive for a professional-level certificate. This way, an Amazon AWS Certification Dumps practitioner can easily obtain what s/he needs to venture into the next phase of their careers. By launching in a strong way, you will get a career that really has a lot of perks like professional growth and remuneration. 

  • Show of skills and commitment to success

A certificate is a stamp of your skills in a distinct field. Regarding the AWS Certified Cloud Practitioner, earning it is a clear corroboration of having skills that relate to the prominent platform called Amazon Certification Dumps. Again, it is a display of the commitment you have with respect to your career and your role as well as what you do. 

  • Employment opportunities are enhanced

The Certbolt AWS Certified Solutions Architect Professional Dumps Cloud Practitioner certification is considered transformational when it comes to employment. This is due to how you come closer to your dream job after earning it. The other part remaining is for you to add it to your CV and apply to your most desired job role. There are increased chances of getting that role since this validation will enhance your potentiality.

  • Enhanced salary potential

Candidates who acquire the Certbolt Amazon AWS Certification Cloud Practitioner access massive opportunities that they can utilize in advancing their careers and earning fair pay. This would greatly rely on their levels of skills, where they are located, and how long they have been working in the specific role. ZipRecruiter.com offers the average emoluments for the USA specialists having such a certificate at $132,083 per year. 

Conclusion

Simply put, the Certbolt Amazon AWS Certification Training Course Cloud Practitioner certification is on demand since its basis is the globally appreciated platform within the expanse of cloud computing. With more businesses shifting to platforms such as AWS to enjoy enhanced efficiency that comes at reduced costs, anyone with this certificate and skills is going to benefit. Thus, to acquire it is to bestow yourself with expanded job opportunities as well as distinguished salaries. Go for it to start enjoying the perks!   

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