The Art of Content Marketing

You’ve probably heard that “content is king”. Content is insights! Expressed in myriad forms and styles, it is information that makes readers feel, think and change their lives. Brian Dean, Neil Patel, Gary Vee, and many others have long been singing the praises of the almighty content for years. Content marketing is an art of initiating communication with prospects without actually selling them any product, but introducing or reminding consumers about your brand. So you can see, content marketing strategy stands in the “awareness” stage of the sales funnel.


There’re so many exciting statistics about content marketing like content marketing campaigns cost less than 62% less than traditional marketing, but generates 3x as many leads. According to CMI, 91% of B2B marketers use content marketing to reach customers and 60% of B2C marketers are committed to content marketing. Feeling excited already? Then keep reading to see more benefits. 


There’s no better long-term strategy than content marketing. Unlike social media ads or press releases, content can drive traffic, awareness or leads for years. Content that is designed to bring the audience to us can be in various different formats like written articles, infographics, video tutorials, social media posts and many more. Regardless of type, quality content should answer a specific question or solution for a problem that your potential customers might be searching for.


Long story short, when done right content marketing is the best strategy to grow your brand’s awareness and engagement. 


The content marketing strategy consists of two main steps: 


  1. Producing engaging content that readers would want to read.
  2. Distributing that content so that it can be found on organic search.

Both of these steps are important to run successful content marketing, but you don’t have to do everything manually. The science of automation, like in any part of our life, helps us save time which as you know is also money. Today I’m going to blend the art content marketing with the science of automation for you.


Ways to Automate Content Marketing

The latest advances in AI technology such as Natural Language Generation (NLG) allows us to automate routing content automation tasks. Machine and deep learning techniques can be used in searching, analyzing and learning from articles that are related to the given keyword to generate an optimized and unique content. Of course, it would make the content generation process a lot easier, but it might also not be the best idea as the automated content often lacks depth, insight, and more importantly creativity. 


You can still automate some part of work at different stages in the content marketing pipeline: Content creation, curation, and distribution. 


Despite advanced big data technologies and AI, automation of the content creation process is still in its infancy but we can still automate some parts of the process – visual, audio and text can be created automatically by AI algorithms. 


There’re companies that offer NLG services that can solve problems like creating reports from given data or preparing text research. Automated Insights Wordsmith is a SaaS platform that turns the document into text. Narrative Science’s Quill provides similar content generation but as a managed service. 


Google’s Deepmind can generate meaningful images from your sentences. Google’s other tool, Duplex is an AI system reads texts verbally, even adds human-like pauses and fillers to its speech.



Content curation is easier than content creation. It’s a time-saving tactic that enables the use of quality content from other creators to sustain your audience’s attention. It’s a place where automated tools really shine. The concept is basically about finding the perfect content and indicating it to your audience on social media in a way that adds value. 


First thing you need to know that this content doesn’t have to be yours, actually it has to belong to someone else you praise. The range goes from the prominent expert advice from a relevant thought leader, to an exceptional blog post from a website you are interested in. All you have to do is  to select only the best content that deserves to be seen by your social media followers, and then voilà, you fulfilled your role as a content creator.



By the assist of content distribution your social media followers can easily look through numerous channels and media formats that you distributed for them. You may think that this term is a bit vogue for me because we see it frequently from various aspects. So content distribution is the process where brands or individuals spread their contents to larger audiences. These audiences could be targeted and the content publicaze in multiple media formats through various channels.


Content distribution channels can be categorized into three groups : Owned media , Earned media and Paid media


Owned Distribution


Owned media is something that no third party has a control over. You are the one and only ruler of the content you are going to promote.  Your website, blog, videos, social media posts, etc. can include owned media examples.


Earned Distribution


Earned media is a bit different than owned media. Here you need third parties to involve the sharing process of content for you. These people can be social media influencers or other social media users who repost or retweet content constantly. Product reviews, social media mentions, tweets, shares, reposts, non-sponsored blog posts etc. can be the exact case for earned media.


Paid Distribution

Obviously the name gives itself away. In paid media you pay third party channels to assist you to reach your target audiences. There is a conundrum, well if third parties are also involved here then what is the difference between earned media and paid media? While earned distribution counts on organic reach, paid distribution is evidently paid for with ad dollars. For illustration; social media advertising, content discovery tools, Sponsored content on third-party publications or promoted posts on Facebook, etc.


If we look into the content distribution statistics, phonemonel results will make your jaws drop, I promise.



I think now you have enough reason to believe that with all the opportunities presented to you in a golden plate, you can spread your brand’s value wider than you imagined. There is no room for mere excuses for letting your holdings fade away.  Distribute your content and enjoy the process.

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What is Retargeting, and Is It Really Hard to Keep Your Existing Customers?

If we go back and look into our search history we all would see that we have checked out one or two websites which want to sell something to us. Certainly, given the situation and modern world’s accessibility, buying something online is far from being a fictional concept. 


Beyond doubt we need to give credit to so-called websites because they work so hard to attract people to their pages with the group of platforms and  marketing activities. However the majority of the time the result never changes. Sadly, in accordance with the latest numbers, less than 4% of the site visitors actually purchase the products and the rest of them are leaving the page without purchasing any product and there is a high possibility that they won’t hear from them again. 


As I mentioned before only a small percentage of page visitors convert, yet wouldn’t it be nice to see these people on your website again and maybe they could convert the second time. So here is the thing you need to know that grabbing the attention of customers  who left your website without buying anything, or requesting a demo or even completing a registration is surprisingly easy. When I say easy, I don’t mean casting a spell or anything like that, as you might agree it is not a piece of cake to find a reliable fortune-teller, all you need is retargeting. You may ask what on earth is this retargeting. So wait in wings to know all about it.


First Things First, Retargeting

What-is-Retargeting-influencer marketing
If we go by the customary definition, retargeting is a strategic way to remind consumers of their inceptive interest and bring them back to these websites to complete their purchase. Let’s be honest when we say that it could creep most of us out. However when we give it a chance and have a deep look we could say that it’s already part of our life. 


To see the big picture, let’s take one person, Daniel, as our customer who checked your product on your website, possibly from his PC. He browses not only one but several products but unfortunately adds nothing into his “shopping trolley”. Then leaving your website without any purchase from his chart and giving not even one notice, now he is long gone, he might or might not visit your website again, even chance. However, a few days later, when he was roaming on the internet from one page to another, he saw an advertisement for his product, the product he checked a couple days ago but didn’t purchase, along with some other correlated stuff. He is a bit confused yet riveted, so now all he needs to do is to go back to the same website and purchase the product he hasn’t beforehand. See, easy-peasy.


We can analyze the situation from different angles. Have you noticed that when a customer is about to leave the store, one salesperson approaches you and starts a conversation with you to find more about your needs. After a productive chit-chat this salesperson knows what you are looking for and he\she can persuade you to make a purchase. Same thing happens with retargeting, so that is why we also could call it remarketing. 


Retargeting gives online sellers an opportunity to engage with consumers and learn more about their needs and so they can make a personalized sales pitch.


How to Turn Potential Customers into Happy Customers?

At the moment retargeting is one of the leading topics in the marketing industry and a huge chunk of marketers are allocating big portions of their budgets to it. Just so you know it is not a baseless claim, retargeting might be the most affluent tactic and nearly 70% of the potential customers who have been seen retargeted advertisement more presumably will convert. 


You may have experienced that when you look into a new site most of the time in the bottom of the page we see a question regarding the cookie usage of the website. And bingo, these cookie-driven tactics have been used for retargeting. So marketers can track visitors who have visited the website but left without buying anything, they watch us with eagle eyes.


I guess you have so many questions in your mind and one of them would be which platforms you can retarget people. First Google display ads, they sell themselves with “Choose Keywords and Pay for Clicks To Send Users to Your Website” line and astoundingly it really works. Then here comes Facebook and Twitter ads. These ads are particularly eye catching and appealing, so visitors could enjoy more and show an interest in your company or your products. Moreover this may be the best technique to boost your brand awareness.


After all that information, it’s necessary to mention that retargeting is not an issue or violation of privacy. When some people come across this product ad they have two ways to deal with it. Initially they can simply ignore it, or click it. The other part of these people would actually be happy to be reminded of something they may have forgotten about. To be targeted with relevant ads would make them genuinely glad.


The Importance and Benefits of Retargeting

Although the fact that retargeting sounds like starting over the targeting process it is completely different. How possibly you can start targeting every single new customer who visited your website without buying anything. Retargeting is the complete opposite though. Here you will get anew visitors who are more likely to convert, rather than  fighting to draw the attention of customers who are first-time visitors to your website and there is a huge possibility that they won’t convert.


After getting the basic information about retargeting, perceiving the benefits won’t be the hardest task for anyone.


  • Clearly you will generate more sales
  • You will increase brand awareness
  • It will maximize your customers lifetime value
  • You will retain your existing customers
  • Conversion rate  will be increased
  • Making your brand recognizable will be comprehensible
  • Improvement in cost effectiveness will be inevitable
  • Retargeting will increase your ROI
  • The level of engagement will thrive
  • Reaching interested prospect will be a piece of cake


If you see how retargeting actually influences customers you’ll wonder why you have not put your efforts into it. Retargeting will prosper your business for sure.

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Content Marketing Can Never Be So Easy Without A Rephrase Tool

Content is an integral aspect of a website. Quality content that is fresh and offers valuable knowledge that users want is something that any online marketer is actively seeking. Creating your original material will consume a lot of effort. Hiring someone to compose original content for you can be pricey. It’s not practical for many content providers to compose on their budgets.  

As a solution to brand new material, older posts may be reorganized and rewritten so that they seem to be a completely different document. The quickest way to edit older documents is to use automated paraphrasing tools to do the task. This short article will tell you about some of the best paraphrasing tools out there.  


You’ll find a range of word changer resources to paraphrase online material. Some of them seem to be free to use, while some are subject to certain costs. The type of paraphrase tool that you make will depend on your particular requirements and the sum of money that you can spend if you’re going to use a paid article rewriter. If you are searching for the perfect paraphrasing tool, you can check out the ones mentioned below. 


This is a free online paraphrasing tool that lets you rewrite the text into versions that satisfy the reading criteria. The text box will take up to 1500 words in a single shot and rearrange and paraphrase online easily. The various versions that the tool can offer will be the initial step for creative thinking within your organization.  The beauty of article rewriter by rewriteguru is that it comes with information that genuinely makes sense for both users and search engines. You can easily copy and paste, without worrying about getting it processed, as with certain other tools. There is no need to fill a security captcha any time you upload data on this online word changer. There is also no advertising, which renders it the most awesome word change tool possible. 


This paraphrasing tool is web-based, so you don’t need to use the room by uploading something to your device. This word changer tool’s synonymous directory is fairly stable and can allow the right times to use synonyms. Apart from its index, it also helps you upload a list of synonyms from a separate tool and add the collection to your collection.  

This platform also lets you align the material with regular checks such as Copy scape and Plagiarism. The only aspect you have to note is that you should have a decent understanding of English on your hand so that you really can filter out the rare instances of an idiotic text. 


The production of this free article rewriter tool has two layers. The fundamental distinction with other applications is that it often uses a human aspect to produce its performance. Originally, a person is writing many copies of the article to be revised. When completed, all of these documents are then mixed to provide the full edition of the report.  

This intricate mechanism’s benefit is becoming the human aspect that guarantees that the final product is truly readable. This online paraphrase tool will give you more readability. Still, it comes at a cost due to the extremely lengthy process you spend obtaining the finished product. 


This is a similar free method, except it does battle with the need to insert captcha code, so you can easily copy and paste the content you want to rewrite. The method guarantees that simpler words substitute all difficult and complicated terms or sentences in your content. This method is famous for educators struggling to get their learners to use a vocabulary that is easier to understand. 

They upload a bit of complex document into the Rewordify paraphrasing tool method and then show the rewritten performance utilizing their projectors so that the pupil can see and recognize the difference. This online paraphrase tool provides the opportunity to determine how the findings are to be presented. 


The most excellent aspect of this tool is its built-in thesaurus, which is regularly expanded by users. You can either modify the document individually or allow the program to rewrite it dynamically for you. You should try out this tool’s digital demo alternative and see why it has become so famous. But if you want to access the full capabilities, you need to pay for a premium upgrade.  

This involves the possibility of automatically uploading a rewritten document to a blog, comparing two copies of the article, finding out the most famous or most widely used synonyms for specific terms, etc. 


The paraphrasing tool you want will depend largely on what you want to do and how you will be using the rewritten material. Although there is no online paraphrase method that generates high content prepared to publish, many of them significantly minimize the amount of human involvement that goes into rewriting posts.

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Top Influencer Marketing Trends for 2021

Although the fact 2020 wasn’t the best year we will remember joyfully, but clearly it taught us some things. Other than devastating oven-ready cunning plans and desolating our “normal” lives. However it taught us patience, self-restraint, and the importance of having high social activity. You may think, what does that have to do with anything? Well my friends, I am saying so after learning the newest influencer marketing trends for 2021 we all will mind what we are going to plan to do and actually do. Above all, the future is unpredictable.


Now, forget about 2020, we are over and done with it. Let’s focus on our brand new year, 2021. First thing you need to know is that influencer marketing is going to be bigger than ever, it’ll become a $15 billion dollar industry by the next year, and as we already see it’s continuing to grow into being a hot topic on social media. #sponsored posts are swarming our feed in a speed of light. I wouldn’t say I’m complaining about the situation, yet it’s what it’s. So, enough about chit chat, let’s get to work and find out what 2021 is cooking for us.


The More Variety, The Better Society

As Andres Tapia once said “ Diversity is the mix. Inclusion is making the mix work”. Hopefully 2021 will be the year that influencer marketing will be more focused on diversity and inclusion.


Unfortunately, we all have witnessed that Black influencers faced inequality and discrimination over the course of 2020’s social activism.  From symbolic effort to unfair pay, several brands hold responsible for their biased actions. 


Owing to the fact that representation can shift predetermined opinions, it is very vital in Influencer marketing as well as other creative industries. Just to create a better society, brands also need to do fulfil their duties and add building diversity and inclusion on campaigns to their new year resolutions.


Who will Run the World? TikTok.

TikTok was officially launched in 2016 and after four years it surpassed over 2 billion mobile downloads worldwide, I dare to say that app became an inseparable part of millions of young people’s lives. When a brand decides to start a campaign the first thing they need to do is to focus on the people who will influence your target customers. When you intend to work on a more youthful demographic, stop beating around the bush, give it a second thought to work with TikTok influencers.


The importance of user-generated content is far beyond noticeable. Moreover, it’s no secret that customers tend to trust user-generated content more than brand-sponsored posts. Just so you know, UGC is a TikTok marketing trend that brands shouldn’t ignore. Even Donald Trump lost a battle with it, therefore if anyone claims TikTok is going to lead Influencer Marketing, we wouldn’t be surprised at all.


Ultimate Secret of Art: Being Natural

No way!, you may think, but no, it’s really happening. Authenticity on social media is going to have its fluorescence turn in the incoming year. We all want to show flawless and perfect parts of ourselves on social media, yet revolution is around the corner.


Many influencers already start to share their post with #nofilter or #inthemoment taglines and most probably it is going to be huge trend in 2021. Although Instagram could be the platform which pays attention  to the visual attractiveness, if influencers want to stand out with their aesthetic posts they need to  pinpoint engaging captions more than ever.


The Rise of Micro Influencers

If you are interested in Influencer marketing you have already heard about them. The amount of these influencers’ followers is not as big as macro influencers or celebrities. More specifically, if you have less than 10,000 followers you will fall into the micro influencers category. In the past brands didn’t pay enough attention to them, but currently the situation is changing.


It’s the known fact that micro influencers are more affordable to work with and most of the time it is no trouble to find a micro influencer with a niche audience. So it is expected that renowned brands will open their eyes and start to collaborate with micro influencers who come with fewer demands and don’t make any fuss like bigger names.

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Influencer Marketing for Political Space: Top 5 Socio-Political Influencers

There are some particular topics that you need to be careful who you are listening to, society and political matters are on the first rank . If those people call themselves as socio-political influencers they need to have specific characteristics as well. Then let’s begin to tear these people’s traits down. 

Allow me to start this part with a question. Have you seen anybody too timid, yet widely influential. Quite impossible. That’s why socio-political influencers have to be able to share their views with many people and not be shy about expressing an idea. Simply to be an influencer you need to be part of a number of networks, it applies to socio-political influencers too, nevertheless being well-informed and having expertise on the matter far more important. To carry your reputation decently you need to be not just another person who barely knows about politics. You should be the one who is a source of expertise on a subject after that your view will be seen as credible. Last but not least, having a high level of activism is strongly required. Socio-political influencers are much more likely to be involved in more traditional, formal approaches to influencing social and political issues such as being involved in local or other groups, writing to politicians etc.

Burning our heads in the sand won’t change the fact that the consumer landscape is swapping day by day. Over the past five years, brands have chosen to collaborate with social media influencers and they created a $5-10 billion dollar industry. It is not a joke that 49% of consumers’ purchases depend on influencer recommendation. 70% of teens trust influencers more than traditional celebrities, while 86% of women use social media for purchasing advice. Influencers’ effect on consumers doesn’t restrain purchasing advice that also leads us to influencers for purchasing recommendations could also sway their vote.  

Another critical question arises from here, where to start to find the right socio-political influencers for your influencer marketing campaign. Only the right influencers can reach their target audience, build trust, and drive engagement impressively. Our answer to this question is pretty simple – from Keepface! As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience you want. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Reaching to the most relevant influencers, communicating with them, and managing campaigns using real-time analytics are a piece of cake.

In this blog we compiled a list of five socio-political influencers throughout the world and operating in the Society and Politics space you can find and hire.

Greta Thunberg

At the age of 15 Greta won a climate change essay competition and everything started after that. Three months later she started protesting in front of the Swedish parliament to make them meet the carbon emissions target. She held a sign that read “School Strike for Climate” and began regularly missing lessons to go on strike on Fridays, urging students around the world to join her.More than 20,000 students around the world had joined her in countries including Australia, the UK, Belgium, the US and Japan. She joined strikes around Europe, choosing to travel by train to limit her impact on the environment.

Her protests went viral on social media and as support for her cause grew, other strikes started around the world, spreading with the hashtag #FridaysForFuture. The impact she has made on the global stage in such a short time made everybody wonder about her influence on social media (specifically Twitter) and how it has changed over the past year.

A world-renowned activist and a powerful influencer on climate change, Greta has  10.5M followers on Instagram and her engagement rate is 2.91%. Furthermore she has 4.4 m followers on twitter.

Francis Baraan

Francis Martin Beltran Baraan is a Filipino human rights activist, a political commentator & blogger,a social media personality, an entrepreneur, hotelier, and a resource speaker on press freedom & fake news. He is popular for his vocal criticism & fierce posts on Facebook and Twitter against President Rodrigo Duterte, his administration, his family, and his drug policies. Being a human rights advocate and pro-democracy social media activist, Francis Baraan’s posts on social media are usually critical of President Duterte and his administration. His tweets are also critical of American President Donald Trump, who then blocked Francis Baraan on Twitter. Moreover, he fiercely shared on one of the latest Twitter posts the public figures who are holding governmental positions blocked him. He has 13k followers on Instagram and 104.7k on Twitter. 

Hugh Grant

2020 will be quite an unforgettable year from various aspects certainly . For all we know getting Brexit done will be one of them. Yet for better or for worse one figure we know since our childhood in a completely different sphera stepped up into the political stage. The actor Hugh Grant, who has become a fixture on the campaign trail, explained that he has no party affiliation. “As a father of five children, I want to save the country from catastrophe,” he said. When the  election was called, in late October, Grant had been lively on social media—he’s a mite over half a million Twitter followers—tweeting about the National Health Service and describing Johnson as a “weak little Narcissus.” Even on the 1st of February when Brexit got done, Grant couldn’t help to express his view on  the matter. He has 602k active followers on Twitter.

Mark Wallace 

British journalist, newspaper columnist and political activist Mark Wallace is Chief Executive of the website ConservativeHome. Wallace has stated that his particular interest is in “the way political machines are evolving in the age of low party memberships and digital innovation”. In October 2017, he was placed at Number 89 in “The Top 100 Most Influential People on the Right” by political commentator Iain Dale. In September 2019, he was placed at Number 58 in “The Top 100 Most Influential Conservatives of 2019”, again by Dale. Wallace has  56.7k followes on Twitter.

Mariam Said

Senior Anchor, tv producer, host of #trending Mariam Said is MENA brand ambassador too. Television show host and personality widely recognized for her work on MBC Channel 4’s Entertainment Tonight. She was featured on the cover of a 2017 issue of Gate Magazine. Mariam has 4.4M followers on Instagram and her engagement rate is 1.53%. She has 250.9K followers on Twitter.

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Top 5 Wedding Influencers Every Bride-to-be Should Follow

Wedding influencers on Instagram are becoming increasingly famous as well as important. They are setting new standards for the industry and letting people know how to plan better for their bid day. Additionally, if you’re already engaged then it’s the best time to start following the wedding influencers in order to take inspiration. Not only do they provide amazing ideas but they also teach useful tips and tricks to prepare for your wedding in the best possible way.

From jaw-dropping cakes around you to floor-to-ceiling decoration, you can find wedding inspiration using Instagram. That’s why for your convenience, we have rounded up the hottest and professional wedding influencers that you must start following today. Following their stories is undoubtedly a fun activity but keep in mind that it can also be a great source of help. It will allow you to get a clear idea to turn your dream day into reality. So, get yourself ready to double-tap.

Who are the top 5 wedding influencers every bride-to-be should follow?

Here are some of the best wedding influencers that you want to follow in 2020/2021. You can also find other wedding influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.


Lottie is a wedding influencer, content creator, strategic storyteller, and social media manager from Somerset. If you want to know the successful marriage stories and events to get inspiration from that you should definitely follow her. She writes in a number of wedding magazines. She covers everything from inspirational blog posts to advice-based features. Her Instagram profile is home to weddings and beauty.

Nikki Watkins

If you want to have amazing ideas for your wedding photoshoot then following Nikki Watkins on Instagram is a must. She is a wedding photographer based in Bedfordshire with a considerable following. She captures the romantic, relaxed, and soft images of couples. The photos showcase innovative styling, themes, and the best ways to decorate your wedding venue. If you want to have an unforgettable wedding photo shoot, then start following her on Instagram right away.

Samantha Clarke

Samantha Clarke was a lawyer by profession but she chose her passion to become a wedding influencer. She is also an amazing wedding photographer and shares her photos on Instagram. If you want killer ideas for both your bridal and wedding photography, her gallery of both fine art and candid wedding photography can inspire you for your wedding. She provides her followers with ideas from florals decoration to gowns.

Rue De Seine

It’s an Instagram account managed by multiple people but because of its exceptional ideas for bridals, it has made its way to our list of the best top 5 wedding influencers every bride-to-be should follow. You can follow this page specifically to get innovative ideas for your bridal. Moreover, you can also search from their latest collection drops, bridal style inspo, and real bridal stories to make your appearance stand out on your big day.

Elizabeth Austin-Davis

Last but not least is Elizabeth Austin Davis who is an award-winning wedding photographer and wedding stylist. She describes herself as a free-flowing with a blended mixture of documentary and editorial expert. Following her on Instagram will allow you to get an incredible sense of photography style to have that will suit your personality at your wedding. You can scroll through her gallery that contains both artistic and traditional romantic, soft, and relaxed shots.

After checking all of these influencers you must be wondering what is the easiest and the most efficient way to get married. Especially for the UAE (and GCC) residents. You should check out this little cute startup called Easy Wedding Seychelles. Its’ team will help you with your wedding as it’s the most efficient and fastest way to get married.

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How to Make Your Influencer Marketing Campaign Successful During the Holiday Season

We have said goodbye to Black Friday and Cyber Monday. They are not long gone, yet they opened the way for the upcoming Holiday season. Yes! If we take Christmas and New Year into account December may be the best time for influencer marketing campaigns. Despite the fact Covid-19 pushed us into our homes, still when we scroll through our social media feeds Christmas vibes surround us with its thrilling beauty. Not excited? What about if we say that your Christmas Influencer Campaign is already wrapped up, with a bow on top! In order to make our customers comfortable we’re making it simple for you. We’ll manage everything, so you can focus on having your biggest Christmas ever.

Psst! We have something for you

Holiday season has knocked upon our door. Several brands took this opportunity and have already started to plan ways to leverage their businesses. To attract customers attention with product promotions, discounts, seasonal promotions, deals is just part of the job. As we know it is not that easy to affect the purchasing decisions of others. At least not without an insight on the matter. When you, as a brand, think that you’ve stepped into a hard path influencers walk onto the stage and save the day.

A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones. 


Word of Mouth is a Campaign Saver

Wasting your precious time and money on a marketing campaign which is doomed to fail is just sad. Make sure you fully analyze and determine the influencers that are best for this campaign is worth the time and effort. It can be easy to fall back on simply looking at the number of followers an influencer has. But this is a poor way to judge whether someone will be a good fit for your campaign. The right influencer creates original and engaging content. Their authority over the matter and relationship with their audience make it possible for them to affect the purchasing decisions of others.



We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.



Fake Social Activity Trend

In all sincerity, we are obligated to tell you the truth. Without professional help it is almost impossible to find and hire the right influencer. Having way more followers than an actual capacity of an influencer is an ordinary situation now. More specifically fake social activity and fraud make it really hard to run an effective influencer marketing campaign. Yes, almost every influencer is active across so many social networks and yes, they also generate so much content but yet it’s not enough. However the assessment of influencers – their authenticity, audience, effectiveness and engagement, is hardly possible. 



Keepface is Here for You

You need professionals who will always provide the entire picture. And here we make our debut for your brand. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.



Countdown to Christmas

Let’s say, you are almost ready to launch your Christmas campaign but using the same traditional image posts haven’t worn out yet? How about creating short videos or short films, don’t be timid. Let your imagination run wild, certainly doing something out of the ordinary can help your brand stand out from the ocean of holiday campaign posts and brand promotions. 


Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product. 


At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions. 

Ready to kick some goals this holiday season? 

Get to work! 

May your campaigns be merry and bright!


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10 Model Influencers Making Their Mark in Social Media

We all have witnessed that Instagram made its mark in the world and it became the top social media channel for influencer marketing. Ultimately, it turned into a favorite among both brands and influencers. Especially with the rapid growth of the platform over the past five years, Instagram influencers are becoming even more popular and valued.

 As we may imagine, Social media is very important in the fashion industry for both models and brands. Apart from the traditional type of models, we have new ones now; more aesthetic, more authentic, more one of us. Model influencers. These models can make contacts and find jobs through their social media thanks to their thousands and even in come cases millions of followers. Sometimes those that become influencers are the ones that don’t follow the industry standards, but they have the attitude and social media knowledge to make modeling their main job. A lot of them command a following of millions of people, so brands seek out their help to promote their products and services. 

Their ability to attract and engage Instagram users with highly appealing contents is the foremost reason why they have amassed such huge followings. Let’s be honest, every time when you go through their feeds, you’ll find tons of images and videos that may fascinate you. This makes them worth a follow, whether you’re a brand or a content creator yourself. Searching for a model influencer on Instagram or elsewhere is more time-consuming than you can imagine. However, if you get access to Keepface’s 350K influencer database, the right influencers are just a click away. Now check out these top Instagram models that you might want to follow on Instagram.

Gigi Hadid

When Gigi Hadid was just two years old, she landed her first modelling opportunity as a model for Baby Guess clothing.  During her modelling career, she’s found fame through Instagram and has risen through the ranks to qualify as one of the most popular Instagram models on the planet. Gigi Hadid is only 25 years old, but she’s already climbed her way to the top of the modeling industry. Hadid’s success is due in part to her relatable social-media presence and the connection she has with her fans. She has 60.78 million followers on Instagram, 9.88 million on Twitter, 4.45 million on Facebook and her engagement rate is 8.74%.

Lucky Blue Smith

Lucky Blue Smith is a famous American model and musician. He has made it to the cover page of several international fashion magazines including ‘Vogue’. Lucky began his career in modeling as a child. By twelve, he became a seasoned model in the fashion industry. Lucky Blue has more than 2.9 million followers on his Instagram account with 4.46% engagement rate, and has a fan base of 347.5 K on Facebook and 295K followers on Twitter respectively.

Liu Wen 

Liu started her modeling career in 2005 when she entered the New Silk Road World Model Contest. Liu Wen has garnered a heavy social media following on platforms such as Instagram and Weibo. The immensity of her audience led American Vogue to dub her as a leader in the digital movement. Liu was the first Chinese model to walk in a Victoria’s Secret Fashion Show. She was also the first Chinese model to appear on the front cover of American Vogue and has worked with a number of highly reputable brands. Lui has 5.2 million followers on Instagram.

Phil Cohen

Phil Cohen used to be Art Director at a graphic design agency. But one day, he decided he wanted to show the world his photographs of different outfits. He then began to design clothing still-lives. He has a classic and minimalist style. His profile has more than 784.5k followers, and in it you will see looks for all kinds of occasions, both for work and travel, events and daily life.

Sommer Ray

At just the age of 24, it’s thought that Instagram influencer Sommer Ray made more than $26,000 per post on Instagram. Sommer worked as a beauty blogger and an ‘Instagram’ model. Sommer’s now the face and body of many Instagram influencer campaigns and has a startling Instagram following of more than 25.6 million and her engagement rate is 3.25%. 

Mariano Di Vaio

At 31 years old, this Italian model and blogger has been considered one of the greatest references of style for many years. He became famous for his blog “MDV Style” and from there he jumped to all social networks. He was one of the first male influencers because until then most influencers were women.

He is, without a doubt, an example of success, taste and knowing how to behave. A clear example of Italian style. He has 6.2m followers on Instagram and his style is emulated by many men. 

Adut Akech

Adut Akech has become one of the industry’s faces to watch. She started her modelling career at 16, signing to Chadwick Models in Sydney, Australia. In 2018 Time recognised her as one of the “25 Most Influential Teens of 2018” and in December 2019 she won the “Model of the Year” award at British Fashion Awards in London. She is very active on social media, and has 1.1 million followers on Instagram.

 Matthew Zorpas

Matthew is from Cyprus but his heart is London, and because of this, he is a great representative of today’s typical gentleman. In 2010, the English edition of Esquire placed him in second place in the Best Dressed Male List. Since then, his career has been on the rise.

He has 186k ​​followers on Instagram. He is also the author of the masculine style website “The Gentleman Blogger” and he is also a fashion consultant. His audience on Instagram is 186k.

Josephine Skriver 

In 2011, upon finishing school, Skriver began pursuing her modelling careerJust half a decade into her career, Skriver has already cat-walked in over 300 fashion shows. Her supermodel status that she enjoys today is both due to the quality and quantity of her work and modelling and advertising assignments. She also uses her Instagram profile to promote the things that matter the most to her, as well as promoting her latest brand campaigns. She has 6.2 million followers and her engagement rate is 1.44%.

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Beating Heart of Influencer Marketing, Celebrities: 7 Actress Influencers

For better or worse we can not imagine our lives without social media. Even before the explosion of Instagram, Facebook, Twitter and other social media platforms, brands would use celebrities (we didn’t used to call them as an actress or actor influencers) advertising and it was the most effective way to reach and influence potential customers. With the sudden rise of social media, the influencer marketing world has changed drastically. Instagram which has more than 1 billion active monthly users online is the most successful social media network in the world. Numerous fabulous features made the campaign process easier for both brands and influencers. 

We dare to say that celebrities are the first influencers. Brands are still racing with each other to sign deals with A-list actresses and actors. Maybe not in the past, but now almost every agency takes into account all of their actresses “followers” for promotional purposes. Only sharing some contents for a renowned brand doesn’t seal the deal for actress influencers. Moreover having a large number of followers doesn’t weigh much without considerable engagement.

So to make everything go smoothly for brands we find the right influencers for brands. With Keepface‘s wide range of services, we can present multiple ways to collaborate with those fabulous actress influencers, such as sponsored content, reviews, an ambassador role etc. Keepface helps you identify, recruit, and negotiate with influencers in one platform. With the access of over 350K influencers & content creators, you can find the perfect match for your business. All you have to do is to go to, get a free demo and hire the right actress influencers for your campaign. 

In this blog, we broke down the most astonishing A-list actress influencers. Just a quick reminder, all those spectacular actress influencers in Keepface’s database, so what are you waiting for?  Each and every one of them is so special no matter rom-coms, superhero flicks, dramas or horror movies/ TV shows they appear in. So let’s get started. 

Priyanka Chopra Jonas

Priyanka Chopra is an actor, singer, producer and philanthropist, and the winner of the Miss World pageant of 2000. She has received numerous awards, including a National Film Award, and five Filmfare Awards, and was awarded the Padma Shri, the fourth highest civilian award, by the Government of India in 2016. In addition to her acting career, Chopra is noted for her philanthropic work and was appointed as a UNICEF Goodwill Ambassador for Child Rights in 2010. As a singer, she has released three singles. Her audience on Instagram is 58.4 millions and her engagement rate is 1.47%.

Lele Pons

23-year-old Lele Pons is an American Internet celebrity, YouTuber, actress, singer, dancer, model, and former host of La Voz… México and she is a multi-talented star who blurs the line between digital creator and traditional entertainer with her comedy, music, and content. Pons also landed deals with Google Maps, Google Search, Target & Snickers. She has earned recognition for her game-changing creativity and success as one of this generation’s leading global entertainers. Pons came to prominence on Vine before the platform shut down in 2016. She has since branched out, creating comedy sketches for YouTube, where she now has over 17.3 million subscribers, and 42.7 million followers on Instagram and her engagement rate is 3.09%. She has acted in film, television and in music videos, also released her own music, and co-authored a novel in 2016.

Danna Paola 

Danna Paola, is a Mexican actress, singer and model. She gained popularity as a child actress and singer, starring in dozens of television projects throughout her early childhood and adolescence. Nevertheless I think we started to recognise her globally after her amazing performance on Netflix show “Elite”. She is quite active on social media and a good portion of her posts are for brands that she’s partnered with. One of her strengths is crafting content that genuinely intrigues followers.

Hande Erchel

Hande Ercel is a talented and beautiful actress and a model. Young Turkish actress has been active in showbiz since 2013. Hande is noticeably known for her role of Selin Yilmaz in the Turkish TV show “Günesin Kizlari” which in English means “The daughters of the Sun)”. She is also a model and has posed for different agencies. Hande, a promising and beautiful actress started modelling for different agencies from 2012. To be a part of this industry she has been the dream of lots of girls, and Hande was one of them until she got her break in modelling and acting career.

She has a strong social media influence with more than 17.2 million Instagram followers and more than 280,000 followers on Twitter. Her engagement rate is insanely high, 12.91%.

Eva Marcille 

Eva Marcelle Pigford is an American actress, fashion model and television personality. She started her career by winning the third cycle of America’s Next Top Model. She has appeared in numerous reality shows and music videos. With a 4.2 million audience on Instagram, she gives fabulous diva vibes.

Anna Khilkevich

Anna Khilkevich is an actress, known for Maximum Impact, Snegurochka and Sosed .In addition to being an actress, Anna also is a professional DJ, and spins vinyl for the dance groove at nightclubs throughout the greater Moscow region, such as the “Push”, the “Hummer”, the “Bar Boss”, the “Myod”, the “Aprel”, and the “Druzya druzey”. She has been signed with the Russian disco label “Luxury Music” since March 2014. She has 10.1 million followers on Instagram.

Janna Nick

Janna Nick is a Malaysian actress and singer. Starting her career in entertainment, she is highly known for her roles in television credits. Moreover, she is the CEO of JN_studioentertainment. Jana has 6.1 million followers on Instagram and her engagement rate is 0.84%.

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A Reader’s Guide to the World: Journalist Influencers

You may agree with us that Journalism is not the systematic study of the structure or a or concept which needs to fit in. It is a human practice and there will always be some setbacks, errors and misconceptions, yet if we have to be misinformed by someone it should be a person we rely on, not some kind of prestigious news agency or an incompetent. The New York Times, The Washington Post, The Daily Mail, forget them all; they need to put more effort to hook people’s attention. We are talking about someone who is showing great interest, trying out and taking virtuous risks for the things you are intrigued too.

I think you know what I mean: Journalist Influencer, people, aren’t they astonishing. Actually if there is a thing, they truly care about is to empower people with information. Journalist Influencers write and express themselves not just for the sake of talking. They do it for entertainment as well. Let’s face the truth, is anybody enjoying their news with the stone-cold face? Guess no one. Some may criticize them heavily for using their platforms “for attention.” Well, hang on a minute, then what is the point of being a writer if not to get people to engage with your ideas? 

Another important question arises from here. Where to find these exceptionally talented journalist influencers.

The majority of brands weren’t born yesterday, they are already aware of the fact that a huge chunk of followers doesn’t mean an engaging audience. They need to analyze the audience and key metrics. All those steps make it so challenging for brands the hiring right journalist influencers process. Let’s face it we don’t have any magic stick for you to make it easy for you, yet we have marvelous  Keepface platform which never will let you down. Searching for a journalist influencer on Instagram or elsewhere is more time-consuming than you can imagine. However, if you get access to   Keepface‘s 350K influencer database, right influencers are just a click away.

Katie Couric

Our first Journalist influencer is Katie Couric who started her career at the ABC News bureau in Washington, but we are not talking about her long gone past, right? This accomplished, middle-aged woman’s career spans decades. She’s now the Global Anchor for YahooNews, and she managed to persevere in her profession and still works her finger to the bone. Through her podcast, daily newsletter and frequent Instagram Live Installments, her staff of 16 met with the demand of her audience perfectly. People know Katie for her sense of humor and uncanny responses, no wonder she has 1.4 million followers and her engagement rate is 22K. 

Ta-Nehisi Coates

He respectively gained a huge number of readers when he wrote about cultural, social, and political issues, to be specific, regarding African Americans and white supremacy at The Atlantic.You may have heard his name after he called out liberal magazines for being racist. Yes, the world is changing, but we unfortunately can not change people’s opinions on race entirely, yet we have to try. This is exactly what Mr. Coates did. He used his Twitter account as a go-to spot news on racially motivated police shootings. He shows the true face of the world to his 390K followers.

Benjamin Lowy

Dad, husband, recovering conflict photog, diver, sony artisan; those are the words Ben uses to define himself. We may also add the pioneer because he is one of the first adopters of mobile photography. Ben’s first actual job right after graduation was being a photographer. He was hired to cover the Iraq War for Time. Over the years he has attended numerous wars and conflicts for various newspapers. We know it’s almost impossible to get rid of scars of the past, but he changed his jobs course to a completely different field. He covered fashion shows for The New Yorker. All in all even from the earliest stage of his career Ben used Instagram to show what is really going on in the other side of the world. How people die over nothing. He has 225.1K followers on Instagram and he is quite active in other social media platforms too. 

Jenna Wortham 

Co-host of The New York Times podcast “Still Processing” Jenna Wortham also covers start-ups and digital culture for The New York Times. When she was hired to Times Magazine some cited it was because of her huge following including more than 530 000 Twitter followers. With the passing years she proved her true value and now 573K followers look forward to seeing her. On Instagram she has 65.1K followers and her engagement is 4 K. 

Kara Swisher

Some may categorize her as a technology business journalist, but she is a completely sophisticated woman. Kara is co-founder of Recode, executive producer of Code Conference, host of the podcast “Sway” and co-host of the Pivot. Moreover she writes weekly for The New York Times Opinion section. Former President Barack Obama, Hillary Clinton,Nancy Pelosi and many more well-known public figures were her guests. Her 1 million followers wait for Kara’s live-tweets with bated breath. Furthermore, she has 32.2K followers On Instagram.

We hope we could show you the visible part of the iceberg but don’t forget it only makes 10% of the whole iceberg. You can find plenty of proficient journalist influencers on the Keepface platform.

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