Running successful influencer relations requires the art of negotiation and a well-planned technique. You have to maximize efficiency in terms of time and cost spend on influencer outreach. The goal is to make a win-win deal for both influencers and brands.
In this blog, we will walk you through the dealmaking process at the Keepface platform step-by-step.
Bulk Announcement of the Campaign via Influencer Emails
In the influencer discovery blog, we have explained the process of creating a project, adding influencers, and creating a list of influencers for your further campaigns. Once you hit the Start Campaign button, the selected influencers get email notifications.
Brands are also notified when influencers Start, Apply or Reject the campaign. So, even if you forget to check the influencers you can still follow the whole process.
Start to Connect with Influencers via Bulk Messaging
Once the selected influencers Apply the campaign you can start a conversation via bulk messaging. Just click the Message icon in the right corner.
Want to send varying offers to particular influencers? Picking certain influencers instead of selecting all can help you be more descriptive on your priorities and expectations. Because the campaign content, influencer deliverables can change on the influencer category, audience size, and the budget.
The Filter button, In the right corner, allows you to see the status of influencers who Applied, Started, and Rejected in one sight.
You can also write the details of your campaign, your expectation, and even add an attachment you want the influencers to see.
Individual Communication & Detailed Briefing at Scale
Because the one-size-fits-all logic does not work on influencer marketing, individual dealmaking will help to approach each influencer. Individual Communication allows you to control your voice tone and expectations from influencer to influencer.
You can discuss the content price, how the influencer plans to do the campaign, ask your questions. You need to clearly explain your campaign goals, content requirements, and influencer deliverables up to the hilt. And this is what Individual Dealmaking is for.
Content Creation Moderation and Approving
By linking to the shared posts you can moderate and approve influencer posts, their captions. On the Content Dashboard, you can preview the content price, content count, and directly link from here once influencers posts campaign’s content on social media.
Content moderation helps you keep track of influencer content and see if it lines up with your campaign priorities.
Time to Make a Deal
Keepface dealmaking tool allows you to manage the whole campaign in one spot while keeping track of communication and each of influencer content. This will help you to measure the results once the campaign finishes. So, stay tuned for the upcoming reporting through Keepface blog 🙂
When it comes to Influencer Marketing the fashion industry is winning big....