Although this year’s circumstances are quite different from previous years, we still celebrate the International Women’s Day with the same passion and compassion. Because 8 March is not just a day we can pass by and try to make up later, it is the day of raising awareness, fighting fiercely and knocking down all the setbacks  for women’s equality.  The marking of  economical, cultural and socio-political accomplishments of women all over the world is embodied in International Women’s Day. 

 

Since this empowering day comes along a couple of perplexing questions may  cross your minds. Does your brand need to get involved in International Women’s Day celebrations? If the answer is yes, what will make your brand stand out among oceans of other brands and their catchy campaigns? 

 

In this blog we will try to help you not only boost your brand sales but also raise awareness towards women’s empowerment movement. Moreover, if you are short on ideas about what kind of campaign you suppose to have, you may check our “ 5 Ideas for Influencer Marketing Campaign on International Women’s Day”  blog and have the down pat about this special day. So, roll up your sleeve  and let’s get started.

 

Girls Can do anything Boys Can do and More

Anne Shirley  said these words long ago and it made us think again that who can raise  awareness of the inequalities women face today, more than women who achieved everything by themselves. Women who are working towards gender equality in every aspect of their lives non-stop will shine the light on your brand amidst the unendurable digital crowd.

 

Collaborating with women influencers who can inspire with their personal stories and relate these stories to your brand won’t be missed out by their followers. People love personal stories especially social media users, that is why having more engagement among consumers will be the matter of time and loyalty of women influencers audience will become evident.

 

#ChooseToChallenge

#ChooseToChallenge is the International Women’s Day campaign theme for 2021. “To change the world we need to challenge the world” they say. Smashing the patriarchy and burning it all down is not an easy process, because you are what you do.

 

In order to connect people from every demographic on International Women’s day you don’t need to be a global brand. Creative range of IWD hashtags and location tags will increase engagement insanely.

 

In fact unique and eccentric hashtags may be the best way to spread your brand’s message all over the world. While creating these hashtags you also can  encourage the influencers you work with to submit their pictures on the IWD site to show your brand’s solidarity and unity. Raise your hand high to show you’re in and that you commit to choose to challenge and call out inequality.

 

Special Content Strategy for Special Day

In one of our previous blogs we try to help you about how to make your content king, or let’s say queen. One way or another we should understand that particular dates deserve special and more attractive content, no doubt this could be one of the  greatest strategies to celebrate International Women’s Day.

 

Launching a social media campaign with micro and nano influencers will help you out while sharing your products and services with a bigger  audience. However you may also use this opportunity to raise social awareness, because it shouldn’t be all about boosting your sales.

 

Time to Raise Together

In the modern world’s dog-eat-dog perception small businesses don’t survive. Especially women-owned businesses suffer more than others. Therefore you should use this occasion to lend a hand to the women who broke the mold. You can send these women-owned-businesses certain products and services they can make use of them or simply send an office gift. Don’t forget we rise by  lifting others.

 

We can’t ignore the fact that consumers are likely to choose the brands which weigh in on the modern world’s issues over other brands. If you show your interest in changing the world into an equal and better place for the people from every genders, race and nationality your brand visibility and presence will be superior, inevitably .

Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel.

 

SEO (Search Engine Optimization) is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is a way to help Google and other search engines find you so that you can show up in search results.

 

According to Econsultancy, 82 percent of consumers who search on Google click on the results of brands they are familiar with more than they don’t. It means that the content that consumers see in their social media feed determines their search queries.

 

So in this blog, we are writing about the reasons why you should leverage your influencer marketing to improve your SEO.

 

Influencer Marketing Can Help You Build Backlinks

Inbound links can increase your domain authority and thus your rankings and traffic. As you know backlinks are a crucial piece of any SEO strategy.  The quality of your link profile has a tremendous impact on your SEO.  According to Moz, the authority and quality of sites that link to you are among the top SEO factors. It means that you’ll need to get links from high-authority domains relevant to your site. However, it is not easy most of the time.

 

Here is the solution. Working with influencers is a great opportunity to create better and the most important natural inbound links for your website. For example, let’s say you ask influencers to share your links on organic and rich content. In Search engines, that kind of mention is considered high-quality.

 

When these influencers create content and link to you, this creates a high-quality backlink for your site. As a result, this will improve your search rankings. When an influencer shares content their audience tends to share too. Consequently, you earn a new inbound link with each share, which will improve the diversity of your link profile and popularity. In either, Influencer marketing simply increases your efforts to build a quality link profile.

 

 

Influencer Marketing Improves Brand Awareness and Engagement

It is clear that a lack of consumer engagement will have a negative effect on your search rankings. The more you engage your target audience, the more traffic you will see on your website. Influencers can be the key to increasing your engagement rates, thereby increasing the visibility of the brand.

 

Brand awareness is one of the main reasons why marketers use influencer marketing. Influencer recommendations are noticed and taken into consideration by their followers so easily and due to influencers’ high followers, they have great power to increase brand exposure by reaching a large number of people in one post. Brand content posted by influencers will get their followers talking and sharing about you. What better way is there to rise through the ranks?

 

Influencers Provide Intriguing and Fresh Content

Content creation is an important part of improving search rankings. Search engines take into account the content quality, keyword usage, content readability, the quantity and quality of social shares to determine rankings. Ultimately, the amount of unique content you create affects where your brand ranks in search results. So creating unique and interesting content for attracting your target audience is a must.

 

The problem is that even the most experienced marketers can run out of content ideas. This is where influencer marketing can help you. Influencers will add a new sound to your content marketing campaigns with new ideas. Influencers can help you create content for your site and create sponsored content on your behalf. In some cases, influencers also encourage your target audience to create their content with branded hashtags. 

The latest advances in AI technology such as Natural Language Generation (NLG) allows us to automate routing content automation tasks. Machine and deep learning techniques can be used in searching, analyzing and learning from articles that are related to the given keyword to generate an optimized and unique content. Of course, it would make the content generation process a lot easier, but it might also not be the best idea as the automated content often lacks depth, insight, and more importantly creativity. 

 

You can still automate some part of work at different stages in the content marketing pipeline: Content creation, curation, and distribution. 

Create 

Despite advanced big data technologies and AI, automation of the content creation process is still in its infancy but we can still automate some parts of the process – visual, audio and text can be created automatically by AI algorithms. 

 

There’re companies that offer NLG services that can solve problems like creating reports from given data or preparing text research. Automated Insights Wordsmith is a SaaS platform that turns the document into text. Narrative Science’s Quill provides similar content generation but as a managed service. 

 

Google’s Deepmind can generate meaningful images from your sentences. Google’s other tool, Duplex is an AI system reads texts verbally, even adds human-like pauses and fillers to its speech.

 

Curate 

Content curation is easier than content creation. It’s a time-saving tactic that enables the use of quality content from other creators to sustain your audience’s attention. It’s a place where automated tools really shine. The concept is basically about finding the perfect content and indicating it to your audience on social media in a way that adds value. 

 

First thing you need to know that this content doesn’t have to be yours, actually it has to belong to someone else you praise. The range goes from the prominent expert advice from a relevant thought leader, to an exceptional blog post from a website you are interested in. All you have to do is  to select only the best content that deserves to be seen by your social media followers, and then voilà, you fulfilled your role as a content creator.

 

Distribute

By the assist of content distribution your social media followers can easily look through numerous channels and media formats that you distributed for them. You may think that this term is a bit vogue for me because we see it frequently from various aspects. So content distribution is the process where brands or individuals spread their contents to larger audiences. These audiences could be targeted and the content publicaze in multiple media formats through various channels.

 

Content distribution channels can be categorized into three groups : Owned media , Earned media and Paid media

 

Owned Distribution

 

Owned media is something that no third party has a control over. You are the one and only ruler of the content you are going to promote.  Your website, blog, videos, social media posts, etc. can include owned media examples.

 

Earned Distribution

 

Earned media is a bit different than owned media. Here you need third parties to involve the sharing process of content for you. These people can be social media influencers or other social media users who repost or retweet content constantly. Product reviews, social media mentions, tweets, shares, reposts, non-sponsored blog posts etc. can be the exact case for earned media.

 

Paid Distribution

Obviously the name gives itself away. In paid media you pay third party channels to assist you to reach your target audiences. There is a conundrum, well if third parties are also involved here then what is the difference between earned media and paid media? While earned distribution counts on organic reach, paid distribution is evidently paid for with ad dollars. For illustration; social media advertising, content discovery tools, Sponsored content on third-party publications or promoted posts on Facebook, etc.

 

If we look into the content distribution statistics, phonemonel results will make your jaws drop, I promise.

 

• Google answers 3.8 million search queries per minute.
• 952 posts are published on Instagram each second.
• 8,726 tweets are posted to Twitter each second.
• 60% of marketers create one piece of content each day.

 

I think now you have enough reason to believe that with all the opportunities presented to you in a golden plate, you can spread your brand’s value wider than you imagined. There is no room for mere excuses for letting your holdings fade away.  Distribute your content and enjoy the process.

What Is Affiliate Marketing

 

Affiliate marketing is like owning a supermarket. Supermarket owners don’t need to produce any product, on the contrary, these products came from various companies. Supermarkets promote those products on the shelves and resell them. Customers buy them at a higher price than the supermarket owner paid to companies. It’s the same principle.

 

The difference is affiliates don’t have to buy the products, they just promote them instantly. And also in affiliate marketing, affiliates promote products for commissions and the final price of the product remains the same. The companies sacrifice a percentage of the profit, but they manage to sell more products without paying for advertising costs.

 

Affiliate marketing is the process of earning a commission by promoting another company’s product and service as well. It allows brands to partner with individuals or companies to do some work instead of them. These individuals or companies are known as affiliates. 

 

An affiliate marketer sells products on behalf of clients and gets to keep an agreed percentage of the profits. Affiliates introduce products to the audience from other companies. In return, they get a commission from any purchases people from the audience make. 

 

It is a kind of revenue sharing. People who have products, but not an audience, can increase their market by working with people who have an audience, but not a product. 

The idea behind it is that you promote other people’s products, often through an affiliate network and earning a commission. In affiliate marketing, promotion of products and services set in on the Internet.

 

Affiliate Marketing Looks Like A Triangle

The company – who wants to advertise its products/services  via the affiliate marketing model.

The affiliate –  who promote the products in on the Internet.

The affiliate network – is an intermediary between a company and an affiliate. These networks usually offer a wide variety of products from companies and there are thousands of affiliates who can promote these products.  

In the network, there are affiliate managers who are a bridge between brands and affiliates, usually responsible for recruiting affiliates to increase conversions for brands and to help affiliates on their promotions.

 

How Does Affiliate Marketing Work?

The company has to pay affiliates only for customers who will visit their website and take action, and this is a very profitable deal. If potential customers visit the company’s website or purchase its products, then the company pays affiliates the agreed percentage of profits.

 

It means that the company is sacrificing a small percentage of its profits but it is still advantageous than traditional advertising and its promotional costs. In this way, the company pays only when a sale or other action is taken, in other words, when the company reaches the desired result. (the desired result is not always selling products or services). 

 

Affiliates place special links on their social media profiles or websites and blogs. When someone clicks those links they get redirected to a company’s website. By the use of a special cookie when a visitor clicks an affiliate link, it tells the company that the visitor comes through this special link. 

 

Customer service, delivery, or support does not concern affiliates. The only concern might be cookie expiration. For instance, Amazon uses 24-hour cookies. It means that they will pay their affiliates commissions during those 24 hours.

 

Advantages Of Affiliate Marketing

As you understand, this system has tremendous benefits for all sides – for the companies, for affiliates, for affiliate networks.

The company pays in cases of final sales and does not sell without any tangible results. The result is absolutely measurable. With this system, affiliates promote products without the company being forced to pay in advance. This leads to affiliates doing their job more responsible.

For affiliates, the system is overly flexible and lucrative. Affiliates find a product, promote it to others, and earn a piece of the profit for each sale that you make even if you sleep. They also manage to promote dozens of different products from multiple companies without being in their workplace in a very short space of time. They can make money from a single campaign for years. 

On the other hand, affiliate networks undertake campaign management, offer affiliates, and management tools for monitoring promotions for companies.

 

Affiliate Marketing VS Influencer Marketing

With the integration of social media into our lives, affiliate and influencer marketing have become a major campaign of marketing plans. While these concepts are pretty similar, they also vary when you deep down.

 

Let’s check out the differences which help marketers to discover which option is best for campaigns.

 

Marketers can get good results using both forms of marketing. The biggest feature of influencer marketing is delivering a message across to a relevant target audience. However, affiliate marketing ensures a risk-free investment, it means that marketers only pay for actual results.

 

Influencer marketing is mostly used to increase brand awareness while affiliate marketing for driving sales. 

 

Also one of the main differences is the payment. Influencers usually paid beforehand, but affiliates’ payments based on commission.

 

Influencer and affiliate marketing have different ways to measure success. Influencer marketing mostly focuses on new followers gained, number of shares, and engagement. Affiliate marketing takes a more tangible approach to ROI calculations through sales, orders, conversion rates, new customers.

Selecting the right influencer is the most important step in influencer marketing. But this does not apply to affiliates. Companies can share a unique discount code or coupon code with affiliates, which they can include in their posts.

 

Understand The Power Of Affiliate Marketing With Keepface

Keepface helps brands who want to use the power of affiliate influencer marketing and affiliates who want to promote the brand’s products or services by providing technical support, consulting services, monitoring the quality of affiliates’ work, and offering analytical and other tools.

The conditions of brands vary depending on the product they offer, their marketing strategy, and budget.

Keepface learns all the conditions of brands, find right influencers/affiliates who have a similar culture to brands campaigns. Discuss all the terms with affiliates, such as what they will do, which product they will advertise on which platform, what the content consists of, and, of course, the earning of affiliates.

So, sign in now to take advantage and get the most out of your affiliate marketing.

 

B2B or B2C your consumers are your best brand advocates. User-Generated Content is simply known as photo, video, text, audio content that is voluntarily shared by the brand fans on social media. 

 

UGC is considered to be the most authentic form of influencer marketing. It is a true inspiration for content creators and potential consumers to buy the product. 90% of buyers say their purchase is influenced by the UGC. 

How is UGC Reshaping Influencer Marketing?

 

Do you remember the cornerstone of influencer marketing? Inspiration is still the name of the game. With their authentic content, users act as the source of information and brand advocates for your brand.

 

With UGC, you can see your real and potential customers in detail and bring them to your social media. It also helps to reach larger audiences via a straightforward strategy. The difference between traditional influencer marketing and UGC based marketing is here the countless number of people can promote your brand without extra spendings. 

 

Why Do You Need to Leverage UGC?

 

UGC gives a lead to substantial benefits that you might need to take additional steps in other marketing channels. UGC helps to:

 

Increase organic traffic to your website. According to the study, 87% of search engines find UGC as the second most reliable element of a purchase decision. People take time to search for goods they want to buy, and they are willing to buy things that are used and appreciated by other users.

 

Build trust and community. Sure all of us seen Instagram posts with Apple and its product names. Initially being active on Facebook and Twitter as a brand, Apple’s arrival on Instagram took a while. For certain, it is worth it. Instead of replicating the same content, Apple encouraged its users to post a video, photo, or any content with their phones with Apple hashtag. 

The result? Highest customer loyalty in smartphone and tablet production, 90% of brand retention among iPhone users.

 

Bu gönderiyi Instagram’da gör

 

apple (@apple)’in paylaştığı bir gönderi (12 Eyl, 2017, 11:41öö PDT)

Boost engagement. On Instagram, National Geographic has the most massive followers as a brand. 

National Geographic displays the beauty of nature and diversity of cultures through photographers’ eyes around the world. With a large scale, UGC content the brand reaches 3.4 million daily engagements. 

 

Bu gönderiyi Instagram’da gör

 

National Geographic (@natgeo)’in paylaştığı bir gönderi (3 Ağu, 2020, 7:35ös PDT)

Together with Keepface Hawaya, the dating app collaborated with social media influencers from Indonesia and Malaysia. Influencers created a video story post about the Hawaya app. The brand further shared those videos on their social media channels.

 

Increase EMV and SEO value. Another estimable example is Glossier’s. The beauty brand incorporates UGC in almost all of the product lines. Glossier sends samples to influencers before product launches. The reason behind the success of Glossier is treating each customer as an influencer, says Brand’s CEO Emily Weiss.

 

Also, social media platforms like Facebook favors personalized content over brand page content. 

 

Forms of UGC 

 

The most common ways on social media are using hashtags and brand mentions in posts. Brands usually encourage branded or product-specific hashtags for boosting engagement with the audience. Brand mentions are used to share consumer feedback over certain products. 

 

Customer reviews and product ratings are the other type of user-generated content on websites. This creates trust and opinion before purchasing any product. 

 

How Can You Leverage UGC as Your Next Digital Marketing Channel?

 

Start with Influencer Marketing

 

Even UGC is changing the way brands reach with their audience; they still need influencers to spark the campaign. If you are in a tight budget and plan to use UGC, probably fewer people follow your brand’s social media accounts. Working with influencers that are followed by your potential buyers will trigger your engagements and brand awareness. 

 

Be Active on Social Media

 

When we say be active, we mean posting frequently on your social media accounts, answering questions users ask you, responding to the events that align with your brand, and keeping track of your metrics such as reach, impressions to see the progress you are making. Ask your followers how they would incorporate your specific product into their life. 

 

You can use automated tools to manage your social media, but it is essential to add a human touch to your page. In this way, you can increase your followers which will lead to driving positive engagement.

 

Reward Your Favorites

 

You can hold contests or giveaways on your page or collaborate with influencers asking followers to post their pictures with your brand. Because content creators are not paid for this, giving some incentives will raise their interest. In this way, users will be more spirited to post to be gifted at the end.

 

Huda Beauty is sharing their favorite makeup videos which are accepted as the best promotion for pro makeup artists. 

 

Show Reviews and Customer Photos on Your Website

 

To expand UGC from social media, you can display reviews and ratings next to the product features on your website. In this way, you let your users tell how it works.

 

Next to product reviews, you can also show your customers pictures. 

 

Drawback of UGC

 

Maybe the only difficulty you may encounter is managing the post users share. You may come across with hate posts, negative comments, or content that contains political, social arguments which can negatively influence your brand image. Lots of brands put UGC back on their digital marketing plan. But, there is a solution to any problem. By having well-planned social media management, you will overcome any mess you may face. 

 

Empower UGC Now!

Starting from B2C user-generated content is overflowing to the B2B market as well. As it is the most authentic form of influencer marketing, we can expect that brands will continue to leverage UGC in their digital marketing. At Keepface With 301K influencer base, you will find the most matching influencer to your campaign.

As a marketer if influencer marketing on YouTube seems to be difficult like a journey to the end of the galaxy, then our tips will be a Hitchhiker’s Guide for your campaigns.

 

Social media use has increased rapidly over the past decade and a half. Making money is one of the most crucial features of social media for brands and influencers. Brands use social media to present their products or to reach new audiences. 

 

As social media grows and the platforms diversify, more and more users are joining it, and these users are starting to create their own content. Thereby the influencers who influence the behavior of consumers were born and opened new doors in business and marketing.

There is an undeniable fact that influencer marketing has flourished since joining Instagram to the social media platforms. But there are other players in the market. According to a survey, Youtube is the second important social media channel for influencer marketing with 70 percent.

 

Moreover, YouTube videos are the third most used format coming after Instagram stories and Instagram videos.

YouTube is rapidly becoming one of the most popular influencer marketing channels. It is an actual platform for people to watch and edit their video, while you will find videos on most social networks now. 

 

Instagram has even created a long-form video platform IGTV for competing purposes. It is clear that IGTV won’t replace YouTube, but it could only complement it. 

If Google is the Queen, then YouTube is the Princess

We know that Google is the most used search engine. Youtube comes in next as the second largest search engine when you consider users, searches, and minutes spent on a site, which is owned by Google.

 

When you search for information, YouTube videos appear on Google’s search results as well. Therefore, Google considers videos are as important as text-only pages and it is no secret that searchers click on the first 10 organic results. 

Is It Worthy to Use Influencer Marketing on YouTube?

Video content is now an integral part of most people’s online experiences with recent improvements in internet speeds. The increase in the use of video also encourages influencers to use this method. YouTube is an extraordinary place for expanding the potential of influencers and influencer marketing.

 

Creating complementary videos as part of your marketing strategy on YouTube is a great advantage for brands who want to boost their business. The following factors prove the role of YouTube in influencer marketing and will motivate marketers.

•  Over 2. billion people use YouTube. That’s about one-third of the internet. 
• 81% of businesses use video as a marketing tool, up from 63% over the last year. 
• According to Forbes, YouTube’s top earner 8-year-old Ryan Kaji made $26 million playing with toys in 2019. 

How to Use YouTube for Influencer Marketing?

With the right strategy and influencers, you can make the most out of your YouTube influencer marketing for your brand. There are different ways you can use YouTube, which booms influencer marketing. 

 

Depending on brand goals, customer needs, good marketers can create different types of campaigns. Unboxing videos, giveaway & contests, ads & promotions, product launches are some of the foremost ways you can use YouTube influencers.

 

You can also add hashtags and locations to go even deeper with your influencer marketing. Influencers can be test subjects for marketers.

Step-by-Step YouTube Influencer Marketing Guide

Step 1. Understand your target audience

 

The most vital step in influencer marketing is to analyze and understand the target audience and predict their desire. Understanding the target audience helps to build trust and deliver your brand message.

 

Step 2. Set Clear Goals

 

Brands must be evident with influencers on their campaign purposes. 

As a part of the collaboration, the goals have a profound influence on every YouTube video. The tone of influencer content can change from your campaign purpose. Let’s say, for a sales directed campaign influencer may create a whole video on your new product line. 

Step 3. Identify the Right YouTube Influencers

 

Choose the right influencers who will help you to achieve your goals. The number of followers should not be the most critical priority when choosing influencers.  On the contrary, brands should choose influencers who have a similar culture to their campaign. This is where it makes sense to use Keepface in finding the right influencers for your brand. 

Your budget will also affect your influencer choice. Accordingly, focusing on YouTubers who make videos for the target audience within the budget will be more effective.

 

Step 4. Analyze Creator’s Content Quality

 

When working with YouTube influencers, you should analyze the influencers’ content, their channels’ aesthetics. There must be harmony between your brand, target audience, and influencers. For instance, if you want to promote your family-friendly brand, you should collaborate with YouTube influencers whose content aligns with family values and your brand values,

Step 5. Work with Influencer Marketing Experts

 

Influencer marketing can be complicated and hard to control, especially for large scale YouTube partnerships. That’s where Keepface stepped in. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.

 

Working with Keepface brands are handed on every step of the influencer marketing process, including influencer discovery, influencer management, content creation, and analyzing and reporting a campaign’s progress.