An American brand of oral hygiene products, Oral-B has been in business for decades. Brand's popularity aligns with its functionality. After launching Oral-B kids electric toothbrushes the brand's reputation exceeded. The toothbrushes have the fewest fancy features of the latest models. The most important things experts recommend is that it has a built-in two minute time and access to one of the most extensive  and affordable lines of replaceable toothbrush heads available. 

Brand’s reputation and performance along with Keepface’s effort allow us to draw a conclusion that 1M total impressions with only six influencers wasn't attained by chance. The campaign took place on Instagram  where influencers invited their followers to cheer up their kids with adorable smiles. Only 6 magnificent influencers' endeavor campaigns got over 1M impressions and 18K engagement rate.