Romania Fashion Influencers, Growth Drivers of New Fashion Brands in Romania

 

> **Who are Romania fashion influencers on Instagram?** They are Romanian content creators who specialize in fashion, style, and apparel on Instagram and actively help brands grow in the Romanian market. Romania’s influencer marketing industry reached EUR 112 million in 2025, with fashion ranking as the number one investing sector. These creators deliver 3.24% average engagement, well above the global 0.70% Instagram average, and 92% of Romanian consumers have made a purchase based on an influencer recommendation.

 

Romanian brands allocate 22% to 30% of their digital budgets to influencer marketing. The EU average sits at just 4% to 7%. Fashion is 41.5% of Romania’s EUR 8.1 billion ecommerce market. For brands looking to enter or expand in Romania, fashion influencers are not just a marketing channel. They are growth infrastructure.

This post covers the top creators, real brand collaboration examples, campaign economics, and how to run your first fashion outreach in Romania.

Reach out to 270 Romanian fashion influencers on Keepface →

 

Table of Contents

1. Why Romania Is a Growth Market for Fashion Brands
2. Top Romanian Fashion Influencers by Engagement
3. Real Brand Collaboration Examples in Romanian Fashion
4. What 3.24% Average Engagement Means for Brand Growth
5. Micro vs Macro Fashion Influencers in Romania
6. How Keepface Outreach Works and What It Costs
7. Campaign Costs When You Work With Romanian Fashion Influencers
8. ROI Case Study With Romanian Fashion Creators
9. More Fashion Influencer Lists on Keepface
10. How to Launch a Fashion Campaign in Romania in 5 Steps
11. Key Takeaways
12. FAQ

 

Why Romania Is a Growth Market for Fashion Brands

 

Quick answer. Romania’s women’s apparel market is projected at $6.57 billion in 2025, growing at 6.91% annually (Statista). Per capita fashion spending is only 48.6% of the European average, meaning enormous room for brand growth as incomes rise.

Fashion ecommerce accounts for 41.5% of Romania’s EUR 8.1 billion online market. That is roughly EUR 3.36 billion in online fashion spending, flowing through a market where 92% of consumers have purchased something based on an influencer recommendation (MDPI Academic Study, 2024).

Instagram reaches 5.78 million Romanians, with 54.5% of users being women and the 18-34 age group making up 3.5 million users. That is the exact demographic where fashion purchasing decisions happen.

About You proved what is possible here. The German online fashion retailer launched in Romania in October 2019 and hit EUR 100 million in revenue within the first year, relying heavily on influencer collaborations (Romania Insider). Answear, the Polish fashion retailer, followed a similar playbook with Romanian stylists and fashion bloggers.

Per capita fashion spending in Romania sits at EUR 375 versus the EUR 772 European average (NIQ/GfK 2025). Brands that build influencer relationships now are positioning themselves for a market that will double in spending power over the next decade.

 

Top Romanian Fashion Influencers by Engagement

 

Quick answer. The Keepface Romania fashion list features 270 vetted creators. Below are the highest-engagement profiles from the list, sorted by engagement rate.

Creator	Followers	Engagement Rate	Niches
Iuliana Mihai	33.9K	4.43%	Fashion, Lifestyle, Beauty
Gabriela Iacomi	13.2K	3.83%	Fashion, Lifestyle, Beauty
Monalisa Gheorghe	8.5K	3.41%	Fashion, Lifestyle, Beauty
Teodor Andrada	54K	0.72%	Fashion, Beauty
Georgiana Nedelcu	20.3K	0.34%	Fashion, Lifestyle, Beauty

 

The top three creators all have engagement rates above 3%, with Iuliana Mihai leading at 4.43%. All five profiles are available for direct outreach through the Keepface Romania Fashion list. You can browse all 270 creators, filter by engagement rate, follower count, and niche, and start outreach immediately.

 

Real Brand Collaboration Examples in Romanian Fashion

 

Quick answer. Romanian fashion influencers actively partner with international brands like Hugo Boss, Tommy Hilfiger, H&M, and GUESS. Here are real collaboration examples that show what brand partnerships look like in this market.

Alina Ceusan (@alinaceusan) + Tommy Hilfiger, H&M, L’Oreal Paris

With 969K followers and 1.37% engagement, Alina is one of Romania’s most established fashion influencers. She won Best Fashion Blog at Elle Style Awards 2017 and has ongoing partnerships with Tommy Hilfiger, H&M, NIVEA, and L’Oreal Paris. She also launched her own fashion brand RETRO FUTURE. See her work on Instagram @alinaceusan.

Alexia Eram (@alexiaeram) + Hugo Boss, Milan Fashion Week

Alexia (833K followers, 1.36% ER, ~11K avg likes) attended Milan Fashion Week SS25 as a Hugo Boss brand guest in September 2024. She created a capsule collection “Gradient” with Navitique and launched her own fashion brand MARGOT in November 2025, made entirely in Romania. Her brand collaborations consistently generate strong engagement. Follow her on Instagram @alexiaeram.

Ioana Grama (@ioanagrama) + GUESS, LIU JO, Levi’s

Ioana averages 15,741 likes and 1,368 comments per post, making her one of Romania’s highest-engagement fashion creators. She partners with GUESS, LIU JO, Levi’s, and runs her own shop @grama__shop. She won “Best Fashion Blog” and “Best Instagram Account” at Digital Divas 2015. Her post-level engagement proves that Romanian audiences actively respond to fashion collaborations. See her profile at Instagram @ioanagrama.

Carmen Grebenisan (@grebenisancarmen) + Tommy Hilfiger, Levi’s, H&M

Carmen (689K followers, 1.22% ER) partners with Tommy Hilfiger, Levi’s, and H&M. She co-founded INFSD SWIMWEAR with Alina Ceusan and was nominated at Digital Divas and Elle New Media awards. Her content demonstrates how Romanian fashion influencers blend international brand partnerships with local entrepreneurship. Follow her on Instagram @grebenisancarmen.

These examples show a clear pattern. Romanian fashion influencers do not just post sponsored content. They build their own brands, attend fashion weeks, and create long-term partnerships. That depth of involvement drives the high engagement rates and purchase conversion that makes this market exceptional for brand growth.

 

What 3.24% Average Engagement Means for Brand Growth

 

Quick answer. The list’s 3.24% average engagement rate is 4.6 times higher than Instagram’s global platform average of 0.70% (Social Insider 2025). For fashion specifically, the global benchmark sits between 1.5% and 1.6% (Rival IQ 2025). Romanian fashion creators deliver roughly double the industry standard.

In practical terms, a fashion brand reaching 100,000 impressions at 3.24% ER generates 3,240 meaningful interactions. The same impressions at the global 0.70% average produce just 700. That difference directly impacts brand awareness, consideration, and ultimately sales.

Romanian micro-influencers push engagement even higher. MOCAPP reports 7% to 20% engagement rates for Romanian micro-creators, compared to 3% to 6% for macro accounts. Instagram Reels from Romanian creators achieve 85% average organic reach (MOCAPP 2024), and Carousels generate 36% of all comments.

High engagement also signals algorithm favor. Instagram surfaces content with strong engagement to more users organically, which means your brand collaboration gets amplified beyond the influencer’s existing audience. For a new fashion brand entering Romania, this organic amplification is where the real growth multiplier lives.

 

Micro vs Macro Fashion Influencers in Romania

 

Quick answer. 76% of the 270 fashion influencers in this list are micro-creators (10K-100K followers) and 12% are macro (100K+). Micro-influencers cost EUR 0.20 per engagement versus EUR 0.33 for macro, making them 39% more cost-efficient for driving brand growth.

Metric	Micro (76% of list)	Macro (12% of list)
Followers	10K – 100K	100K+
Engagement Rate	7% – 20%	3% – 6%
Cost per Engagement	~EUR 0.20	~EUR 0.33
Collaboration Rate per Post	From EUR 60	EUR 1,400+
Best For	Authentic content, niche targeting, higher conversion	Brand awareness, reach campaigns, prestige positioning

 

There is a pricing quirk worth knowing. MOCAPP’s 2026 data shows Romanian creators with 50K to 60K followers often charge 2x to 3x more than creators with 100K+ followers. The mid-tier quality premium is real. These creators know their audience is more engaged and they price accordingly.

For new fashion brands entering Romania, a micro-heavy approach works best. Micro-creators drive authentic engagement and conversions. Adding a few macro names later builds the credibility layer that makes the smaller collaborations convert even harder.

 

How Keepface Outreach Works and What It Costs

 

Quick answer. Keepface is a pay-per-outreach influencer platform. You pay $0.75 per influencer to reach out to them, present your brand offer, and get their response. The $99.70 list outreach fee covers all 270 fashion influencers. This is separate from what you pay influencers for their collaboration.

Here is how it works. You select influencers from the list, Keepface sends your campaign brief to them via Email, WhatsApp, or Telegram, and creators who are interested respond to your offer. At the 15% average response rate, outreach to all 270 creators brings roughly 40 warm responses. The average response time is 7 hours and 34 minutes.

The outreach comes with a 10% response rate guarantee and refund protection. The list carries a 4.7 out of 5 rating from 11 brand reviews.

Think of it as the recruiting step. You are paying Keepface to connect you with the right influencers and get their attention. Once an influencer responds and shows interest, you negotiate the collaboration terms and budget directly with them.

Start outreach to 270 Romanian fashion influencers →

 

Campaign Costs When You Work With Romanian Fashion Influencers

 

Quick answer. After outreach, your campaign budget goes to the influencers themselves. Romanian micro-influencers start at EUR 60 per post, macro-influencers at EUR 1,400+. Romania’s cost per impression (EUR 0.046) is 36% lower than Western Europe (EUR 0.072) and 50% lower than the US (EUR 0.093), per MOCAPP 2026.

 

Romania vs Western Europe vs US Cost per Instagram Impression

 

Source: MOCAPP Influencer Marketing Romania vs Europe vs US, 2026

 

Here is how a total budget looks at different levels. Outreach cost (Keepface) and collaboration cost (paid to influencers) are separate.

• Starter. $99.70 outreach to 270 creators + EUR 600 for 10 micro-collaborations at EUR 60 each = ~$760 total. You get 40 interested creators, work with 10.
• Growth. $99.70 outreach + EUR 1,500 for 15 micro-collaborations = ~$1,700 total. Broader content coverage across fashion sub-niches.
• Scale. $99.70 outreach + EUR 3,000-5,000 for a mix of micro and macro collaborations. Add 2-3 macro creators (EUR 1,400+ each) alongside 10-15 micro partnerships for maximum reach and credibility.

 

ROI Case Study With Romanian Fashion Creators

 

Quick answer. Romanian fashion influencer campaigns deliver EUR 6-7 return per EUR 1 invested on average, with fashion campaigns reaching up to EUR 18 per EUR 1 (MOCAPP 2026). That is 11x higher than traditional advertising.

Let us build a realistic scenario using this list.

• Outreach cost (Keepface). $99.70 for all 270 influencers
• Response rate. 15% = 40 creators respond with interest
• Collaborations booked. 10 micro-creators at EUR 60 each = EUR 600
• Total investment. $99.70 outreach + EUR 600 collaborations = ~EUR 700
• Combined reach. ~250,000 impressions (10 creators x 25K avg reach)
• Engagement at 3.24%. 8,100 interactions
• Conversion at 2% (fashion ecommerce avg). 162 purchases
• Average order value (Romania fashion). EUR 45
• Attributed revenue. EUR 7,290
• ROI. EUR 7,290 / EUR 700 = 10.4x return

This aligns with MOCAPP’s data. The key factor is that outreach gives you 40 warm responses. You pick the 10 best fits for your brand. Because these creators actively chose to respond, their content quality and audience alignment tend to be stronger than cold outreach through other channels.

 

More Fashion Influencer Lists on Keepface

 

Quick answer. Beyond the main 270-creator fashion list, Keepface offers specialized fashion sub-niche lists for Romania. Each list targets a specific segment of the fashion influencer market.

List	Influencers	Best For
High Engagement Fashion Influencers	157	Maximum engagement per post, conversion-focused campaigns
Street Style Influencers	50	Streetwear brands, urban fashion, casual apparel
Luxury Style Influencers	44	Premium and luxury fashion brands, high-end positioning
Stylist Influencers	34	Professional styling, outfit curation, editorial content
Model Influencers	21	Lookbook shoots, runway-adjacent content, high-fashion campaigns
Jewelry Influencers	36	Accessories, jewelry brands, fashion accessories
Shopping Influencers	32	Hauls, product reviews, ecommerce-focused content

 

If you are running a streetwear campaign, the 50-creator street style list gives you a more focused pool. For luxury positioning, the 44-creator luxury style list matches you with premium tastemakers. These specialized lists let you target the exact fashion sub-niche your brand operates in.

Start with the 270-creator fashion list and explore niche lists →

 

How to Launch a Fashion Campaign in Romania in 5 Steps

 

Quick answer. Choose your fashion niche, select a Keepface list, outreach to creators, negotiate collaboration terms, and track performance. The entire process takes 2-3 weeks from first outreach to published content.

1. Define your fashion angle. Romania’s fashion scene spans high street, sustainable fashion (growing demand per Statista 2025), streetwear, and luxury. Pick your niche. Keepface has specialized lists for each segment.
2. Select the right list. Start with the 270-creator fashion list for broad coverage, or pick a niche list (street style, luxury, jewelry) for targeted campaigns.
3. Outreach at scale. Pay $0.75 per influencer for Keepface to send your campaign brief via Email, WhatsApp, or Telegram. Expect a 15% response rate (roughly 40 responses from 270 outreach) with an average response time of 7 hours and 34 minutes.
4. Negotiate and brief. From the creators who respond, select the best fits for your brand. Negotiate collaboration terms directly. Romanian micro-influencers start at EUR 60 per post. Include mood boards, hashtag requirements, and posting timelines in your brief.
5. Track and optimize. Monitor engagement rates against the 3.24% list average. Romanian Instagram users are active across Reels (85% organic reach) and Carousels (36% of all comments). Test both formats for maximum brand growth.

 

Key Takeaways

 

• 270 vetted Romanian fashion influencers available for outreach through Keepface at $0.75 per influencer ($99.70 total outreach cost)
• 3.24% average engagement rate is 4.6x the global Instagram average and double the fashion industry benchmark
• 76% micro-influencers in the list, delivering 7-20% engagement at EUR 0.20 per engagement (39% cheaper than macro)
• Outreach and campaign costs are separate. $0.75 per influencer goes to Keepface for outreach. Collaboration fees (from EUR 60 micro to EUR 1,400+ macro) go directly to influencers
• EUR 6-7 average ROI per EUR 1 invested, peaking at EUR 18 for fashion campaigns (MOCAPP 2026)
• 92% of Romanian consumers have purchased based on influencer recommendations (MDPI 2024)
• Fashion is 41.5% of Romania’s EUR 8.1B ecommerce market, and per capita spending has room to double toward the European average
• 7 specialized fashion sub-niche lists available on Keepface, from street style to luxury to jewelry

 

Frequently Asked Questions

 

Who are the top fashion influencers in Romania on Instagram?

 

Romania has a strong fashion influencer ecosystem. Among the most established names are Alina Ceusan (969K followers, Tommy Hilfiger and H&M partner), Alexia Eram (833K, Hugo Boss brand guest at Milan Fashion Week), Ioana Grama (averaging 15,741 likes per post, GUESS and LIU JO partner), and Carmen Grebenisan (689K, Tommy Hilfiger and Levi’s). On Keepface’s 270-creator list, the highest engagement profiles include Iuliana Mihai at 4.43% ER and Gabriela Iacomi at 3.83% ER.

 

What does it cost to outreach Romanian fashion influencers through Keepface?

 

Keepface charges $0.75 per influencer for outreach. For the full 270-creator Romania fashion list, that is $99.70 total. This covers sending your campaign brief to creators and getting their responses. The collaboration fee you pay to influencers for creating content is separate. Romanian micro-influencers typically charge from EUR 60 per post, while macro-influencers start at EUR 1,400+.

 

What engagement rate should I expect from Romanian fashion influencers?

 

The Keepface Romania fashion list averages 3.24% engagement, which is 4.6 times higher than the global Instagram average of 0.70%. Micro-influencers in Romania typically achieve 7% to 20% engagement, while macro creators deliver 3% to 6%. The global fashion influencer benchmark is 1.5% to 1.6% according to Rival IQ’s 2025 report, so Romanian fashion creators consistently outperform the industry standard.

 

What ROI can I expect from Romanian fashion influencer campaigns?

 

Romanian influencer marketing delivers EUR 6 to 7 return per EUR 1 invested on average, with fashion campaigns reaching up to EUR 18 per EUR 1 (MOCAPP 2026). This is 11 times higher than traditional advertising. A realistic scenario using the Keepface list shows a total investment of around EUR 700 (outreach plus 10 micro-collaborations) generating approximately EUR 7,290 in attributed revenue, a 10.4x return.

 

Is Romania a good market for new fashion brands to grow through influencer marketing?

 

Romania is one of the best markets in Europe for fashion brand growth through influencer marketing. Fashion is 41.5% of Romania’s EUR 8.1 billion ecommerce market, and 92% of consumers buy from influencer recommendations. Per capita fashion spending is only 48.6% of the European average, meaning the market is still growing. The cost efficiency is exceptional. Romania’s influencer impression costs are 36% below Western Europe and 50% below the US. About You proved the model when they reached EUR 100 million in Romanian revenue within their first year using influencer-led strategies.

 

Conclusion

 

Romania’s fashion influencer market is a growth engine for brands willing to invest early. High engagement, cost-efficient outreach, and a consumer base that trusts creators make it one of Europe’s most attractive fashion markets.

The 270-creator list on Keepface gives you direct outreach to this market. Pay $0.75 per influencer for outreach, then negotiate collaboration terms directly with the creators who respond. No agency fees, no monthly subscriptions.

Reach out to 270 Romanian fashion influencers on Keepface. Outreach starts at $99.70 →