Remote working has slowly grown in reputation over the last ten years. It was the rapid advancement of computer technology that made working from home a reality. However, unforeseen circumstances made it a necessity in 2020. With that situation in the rear-view mirror, though, it seems that many workers are returning to the office.

Companies did find that there were several benefits to hiring remote workers during this period, but have these upsides disappeared? In marketing especially, remote working helped change the industry. People were no longer dependent on talent that may be available to them locally, they are able to expand their horizons globally. With that being said, let’s explore some of the new information about remote working to find out whether it is still a viable working option in 2022.

Cybersecurity

A common issue for businesses in the current era is cybersecurity. With almost every major company operating in the digital space, hackers can now target and steal data using tools from the web. This fact has led to a tighter grip on cybersecurity protocols in the modern office. But can these issues be solved with workers at home?

It may seem like remote workers would struggle to keep up with the current demands of cybersecurity protocols. However, having a workforce stretched far and wide has led to companies being more responsible for their data. Phishing emails are rife in the remote working community, which is why businesses have had to adapt quickly to protect their employees and company data. Many companies choose to give their staff a VPN service, a cyber security protection system that has only become popular because of the increase in remote workers. Therefore, remote working is slowly improving cybersecurity protocols.

Tracking Progress

One of the biggest drawbacks for companies in the remote working era is keeping up employee productivity. Without the motivation of being surrounded by other colleagues, or the ability to check up on employees in real-time, many businesses found that their remote staff members were not being as productive as their in-house team. However, this attitude has changed in the last number of years thanks to a specific technology.

The market saw a need for tracking technology, so it has been available to companies since the start of 2020. This tech can take screenshots of your remote worker’s computers to ensure that they are on track, and the AI within can produce graphs of employee work patterns. These methods aren’t necessary in modern times; however, they go a long way to settling the minds of business leaders that have to operate their company from a distance. If you were to hire marketers remotely, this element of the process is essential. Marketing is typically one of the most important aspects of ensuring that you are able to reach your desired audience or customers.

Employee Wellbeing

Anyone that has participated in a successful digital marketing course will understand that a business’s reputation is key to encouraging customers to use your service. This reputation is mainly forged by how you treat your customers, but it is also affected by your employee happiness.

A team of respected employees is likely to work harder for your business; however, these individuals can also help create a positive appearance for your company. Employee wellbeing is subjective to the individual, but you will find that a lot of people prefer to work from the comfort of their own homes. As such, allowing your employees the opportunity to work remotely can improve employee performance and increase your company’s reputation.

 Health Risks

Not everything is perfect in the world of remote working, however. The more people work from home, the more data can be collected about this approach to business. While you may experience some of the benefits listed above, experts have found a downside to remote working that you should be made aware of.

A recent study has revealed that almost 67% of remote workers fail to get any exercise. This includes the exercise that they would have received during their daily commute. As you can imagine, this statistic has proved that remote working can have a profound negative effect on the health of your employees. This statement is also true when looking at the mental health of employees that work in isolation. It is your job as a manager to ensure that every employee can remain productive in their new work environment, so perhaps it is wise to bring these issues to your remote worker’s attention so that they can continue to benefit from this practice without suffering the ill effects.

Rise in Freelancing

Workers will always be happier working in a field that they enjoy. Since remote working is now so prevalent, it has allowed many workers to pursue their passions in a freelance capacity. Therefore, businesses can receive better content for their company while employees remain delighted in their job roles. This where the marketing industry has seen a large boom. You can hire freelancers for specific elements in your marketing and work with them based on portfolios or previous work they may have finalised.

Conclusion

The idea of remote working has changed over the last decade, and it seems that the concept is here to stay, especially in the marketing industry. There are so many benefits to companies that use this approach, and the small risks can be easily mitigated with the correct management techniques. Therefore, it looks like remote working is still a viable option for businesses in 2022 and beyond.

1. Create a BSC wallet
2. Make sure you have the desired amount of $BUSD in your wallet to purchase $METO. Please bear in mind that in order to execute the transaction you will need to have a small amount of BNB in your wallet to pay for the transaction fees (fees always vary thus we can’t provide the exact amount).
3. Go to pancakeswap.finance and click on ‘connect wallet’. Make sure the wallet is on BSC network.

4. For more information on how to connect your wallet, click on “Learn How to Connect”

5. Click on “Trade” button

6. Select “Exchange”

7. Click on the first token/coin of the pair. In this case it is “BNB”

8. Type in BUSD and click the BUSD as shown on the image

9. Now click on the second token/coin of the pair, in this case it is “Cake”

10. Paste the $METO token contract address there.
$METO Contract Address: 0xa78775bba7a542F291e5ef7f13C6204E704A90Ba

11. After you paste the contract address you will see the $METO token there and “Import” button next to it. Click on “Import”.

12. Read the “Notice” first, make sure you understand it and then click on “I understand”. You will see the “Import” button light up. Click on it.

13. In the BUSD field (first arrow), you can type in how much $METO in $BUSD you are willing to buy. The METO field (second arrow) will automatically display that amount in $METO (the website will automatically calculate everything based on the prices at the time of transaction).

For example, if you would like to buy $METO worth of 100 $BUSD and the price is $0.0075 per $METO, then when you enter 100 in BUSD field (first arrow), then this number: 13333.33 ($METO) will show up in the METO field (second arrow).

14. After you are okay with the amount that’s shown and its price then click on “SWAP” button that will light up.

15. A new pop-up window will show up summarizing the transaction. Click on “Confirm Swap” and confirm the transaction on your wallet.

16. Congratulations! You are now one of the owners of the Metafluence ecosystem’s native currency!

Additional important notes:

1. This article is published for informational purposes on how to buy $METO on PancakeSwap. We will list $METO on January 24th at 3 PM UTC and you will be able to purchase it only starting from that exact time and onwards.
2. We do not take any responsibility in case you lose money due to any reasons. You take the full responsibility while going through each step and completing the transaction.
3. Anyone can just select the slippage tolerance they want to use. And the amount of slippage that they have depends on how much they are buying/selling and how much liquidity there is in the pool.
4. If you do not see $METO in your wallet, you will need to manually import the token. Please see the information below for details:

Contract address: 0xa78775bba7a542F291e5ef7f13C6204E704A90Ba

Name: Metafluence

Symbol: $METO

Decimals: 18

BSCPad dedicated article on how to participate in IDO https://bscpad.medium.com/guide-how-to-participate-in-the-idos-on-bscpad-c441a207fb70

BSCPad (https://t.me/Bscpannouncements/773)

MetaVPad (https://t.me/metavpadann/188)

NFTLaunch (https://t.me/NFTLaunchann/109)

To learn more about Metafluence, click here

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Metafluence team is very excited about its upcoming launch (Jan 24th, 3PM UTC PancakeSwap Listing), and to thank our community, we will GUARANTEE a Land Plot to first 5000 people who acquire at least 10,000 $METO on PancakeSwap (till Jan 25th, 11:59PM UTC) and hold for at least 45 days without selling. Those who will be eligible for a Land Plot will also get a chance to win a Metahut (only 20 available). The exact terms are as follows:

• Purchase 10,000+ $METO on PancakeSwap (till Jan 25th, 11:59PM UTC) and hold for at least 45 days
• Be among the first 5000 people to purchase on PancakeSwap and get a GUARANTEED LAND PLOT
• Also get a random chance to win a METAHUT (ONLY 20 AVAILABLE)
• Fill out this form right after your purchase of the 10,000+ $METO on PancakeSwap, so we can track your $METO holding

Benefits of Owning a Metahut or a Land Plot

• Monetize your social media influence via Metahut rooms such as Shopping, NFT, or Event Room
• Host events, engage with your audience, friends and brands
• Create, showcase and trade NFTs
• Design your Metahut to provide unique experiences for your guests
• Participate in the governance of the Metafluence city

More About Metahuts and Land Plots

Influencer homes (Metahuts) and Land plots are the main architectural elements of the city and will serve as personalized spaces in the metaverse. Owning Metahuts or Land plots will provide benefits including discounts, rewards in form of NFTs or voting power within the ecosystem. While both, Metahuts and Land plots provide certain benefits, Metahuts are very limited in comparison and offer more value. Owners of the Land plots will be able to upgrade the plots to Metahuts over the time.

Metahuts are metaverse homes consisting of multi-purpose virtual rooms: Event Room, NFT Room, Shopping Room, and others. In terms of the features, Metahuts will have more or less rooms based on influencers’ SM audience size, however, any Metahut features or assets, including the rooms can be obtained with an additional expense or upgrades. The rooms are personalized spaces within Metahuts, and they will allow influencers to better monetize their SM influence, engage closely with their audience and brands in the Metafluence ecosystem. The Metahut rooms are as distinct as follows:

NFT Room will allow influencers to showcase or sell NFTs that they created or own.

Event Room will allow influencers to hold public, private or premium events with their audience. In-room events can be held in collaboration with other influencers.

Shopping Room is a special place where hosts can set up their own marketplace for digital and physical products and collaborate with brands through sponsorships.

Game Room will allow influencers to display their game collection, make recommendations, and sell certain games through affiliate partnerships. Visitors will be able to see and download the games from the official sources.

Crypto Room will allow influencers to display and support their favorite crypto projects.

Custom Room is a solution (usually for bigger influencers or celebrities) per request and this type of rooms can be constructed by the Metafluence team.

At the early stages, a limited number of Metahuts and Land plots will be granted to influencers and early adopters, and this campaign specifically aims to onboard our most loyal community members.

We have a tremendous community of 250k+ people across all of our channels, and once again, we would like to express our immense gratitude towards our community and wish you all the best!

ABOUT METAFLUENCE

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

To learn more about Metafluence, click here

Join Our Community:

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Metafluence has just announced that the $METO token will be listed on MEXC exchange on 24 Jan 02.45PM UTC.

Metafluence, the metaverse designed specifically for influencers, announced their upcoming IDO launch on BlueZilla Network that will take place on 24th of January. Metafluence will be the first “incubated by BlueZilla” project to launch on BlueZilla’s brand-new MetaVPad, which is designed specifically for metaverse related projects’ funding. This successful funding round will allow Metafluence to continue developing its ambitious plans to ensure maximum success and performance for influencers entering the metaverse.

Metafluence has already seen traditional influencers, some of the biggest crypto enthusiasts, and blockchain KOLs announcing their involvement or plans to join the Metafluence metaverse. Influencers such as Moon Carl and Evan Luthra are amongst the plethora of other hot influencers who are already showing interest and joining this exciting project.

In previous funding rounds, Metafluence received funding from noteworthy strategic crypto-focused VCs, including: Sheesha Finance, Master Ventures, PATO Entertainment, DCI Capital, CRT Capital, Girnas Capital, Interstellar Ventures, Digerati, Zephyrus Capital, Viet Unicorn, Kommunitas, GTS Ventures, Evan Luthra, 2A Ventures, NFTb, Pack Capital, CryptoPushka, WhiteList Ventures, Blockchain Invest Capital, RIF Capital, Labs Group, AB Ventures, OIG Capital, Decubate, DigiCorp Labs, and Crypto Pioneers.

After the successful IDO, all eyes will turn to the Metafluence development team to watch how they turn the vision of Metafluence into a thriving reality in Metaverse that will empower influencers.

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Join Our Community:

Telegram

Telegram Announcements

Website

Twitter

Medium

Discord

Github

Reddit

LinkedIn

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Facebook

For a long time, I have been engaged in search engine optimization of websites, which in turn helps websites to rise in search engine results. Such actions should contribute to the growth of business in general by increasing the organic users on the site, but unfortunately in practice, this is not always the case and business may not grow, or even work at a loss.

I know cases when unscrupulous SEO companies simply deceive their clients, for example, they promise a guarantee of getting into the top keywords, promise to increase traffic by N percent, I have also met cases of guarantees of receiving leads, so-called lead generation, but they all ended up failing and clients lost their money. In the future, I will write an article about what you should pay attention to when working with an SEO company or inbound link building service, so as not to get into trouble, but in this article I want to touch something else, about this below.

During my work, I have repeatedly encountered clients complaining about the lack of profit. Often this is due to the fact that the emphasis is placed on the wrong choice of keywords, in other words, keywords simply can not convert sales. For example, a client believes that certain keywords are important for him, but in fact, they do not convert into profit, or initially, the semantic core was created with errors.

Artificial Intelligence Examples, Use Cases based on AI and ML Technologies

Today, I would like to share the outcomes of my cooperation with a pharmaceutical company located in the United States. The business is focused on extending their research according to the needs of patients, as well as improving their products depending on the feedback from their clients. They contacted me to help them work on ways of communicating with their clients and potential customers.

Real Example of AI in Pharmaceutical Project

After a long discussion, filling out a briefing, deep penetration into this niche, discussing the goals and capabilities of the client, we divided the whole process of cooperation into several stages: analysis, development and implementation. Since the task was not trivial, I wanted to give the same solution, something crazy and at the same time effective.

Our research has shown that clients who want to report side effects of a particular drug or defects of the product, mostly communicate through the phone – approximately 70% of all contact attempts. This type of communication is especially problematic for the company as each case has to be treated individually and requires a lot of time from the support team. 

Customers on the other hand, were not always satisfied with the information they were getting from the support team as the problems are unique. That resulted in low customer satisfaction which in the long term can strongly affect the sales.

Artificial Intelligence Technology Solutions

Exactly at that moment I came up with the crazy idea (so it seemed to me at that moment), to use modern technologies for lead generation, namely artificial intelligence solutions. Solutions based on artificial intelligence and machine learning allow companies to better understand their customers, offer more relevant products, as well as get accurate and reliable information from their company data.

Nowadays, when everything is virtual, the implementation of artificial intelligence and machine learning technologies into the pharmaceutical industry is a big step forward in business development. Using artificial intelligence and machine learning algorithms, pharmaceutical companies successfully join the global market and create an incredible boom in a short period of time. 

Addepto was chosen as a partner and AI Consulting Company. It was associated with many aspects, first of all, the financial component, as for the implementation of my crazy ideas has limited budget, and after a brief meeting with Edvin (founder of Addepto), it was clear that these guys will make all my dreams come true for not all the money in the world. For that, a special thanks to them and my recommendation!

Real-Time AI Voice Analytics

And so, the first thing that needed to be done was to improve customer service, increasing employee efficiency and customer satisfaction. To solve the previously mentioned problems with phone service, it was necessary to have something universal and flexible, such as CRM that would cover our requirements and solve our problems, as well as be open-source and scalable at any time. Unfortunately, we couldn’t find such a product in the market, the main problem was that we couldn’t make changes to fit our requirements. If you know such products, I would be glad to meet them in the comments.

The CRM we created could record conversations, had an autoresponder function outside of business hours, also had an analytics system, all the data was displayed on a compact and graphical dashboard so that the company owner (my client) always had important information about the number of calls, the percentage of clients served, and so on.

But there was also one feature that allowed for customer service, and real-time voice analytics at the same time. Our CRM with ML could measure pauses in the conversation in real-time, how many times an agent interrupted a customer, the tone of voice of both customer and agent, and whether the voice was dynamic and interesting or repetitive and boring.

It then provides real-time feedback to the agent so he has an idea of how the customer is feeling during the conversation. In addition, the AI provides recommendations on how to communicate with customers, which leads to stunning business results. The system provides step-by-step instructions to agents in real-time, thereby increasing employee efficiency and customer satisfaction.

Then we went even further, in less than a month we collected so much data that we were able to cluster customers who called, into different groups. That helped us improve customer satisfaction as well as make the job easier for the customer support team.

Predictive Dialing

Predictive Dialer programs select a phone number and dial it for a call center agent, reducing the time it takes to manually dial phone numbers every day. Predictive Dialer predicts how long it will take an agent to answer a call and its availability using algorithms and mathematical formulas.

Virtual AI Assistant

AI Chatbot is a powerful technology tool that is built to communicate with consumers and solve their problems using artificial intelligence solutions.

AI-powered chatbots deliver faster and more personalized customer service. AI virtual agents can understand and access customer data. Therefore, by understanding the needs of consumers, chatbots help consumers to make quick and easy Internet transactions. 

Customer Segmentation for Better Personalization

With the help of unsupervised learning algorithms, companies could divide customers into different groups that can be targeted. The algorithms take into account all available functions and create a wide variety of clusters.

The customer segmentation model allows companies to effectively allocate marketing resources and maximize opportunities for cross-selling and additional sales. Moreover, customer segmentation affects the improvement of customer service, increased loyalty and customer retention.

So, summing up, we continue to work on the project, in general we have been working on it for 12 months, after 10 months the cost of implementing these developments have been fully repaid. For ethical reasons I can not talk about the cost of the project and its profit.

In addition, I have collected a small selection of examples, which in my opinion are worthy of attention. And I would like to implement in my projects something similar

Real-life examples of AI and ML: 1-800-Flowers

1-800-Flowers, in partnership with the IBM Watson AI system, has created an AI customer service bot that receives orders through its website and mobile application. This chatbot accepts customer orders more intuitively than the traditional online ordering form by using Natural Language Understanding (NLU) and Natural Language Generation (NLG).

Sensory Fitness

To handle phone calls to the support service, the brand Sensory Fitness developed Sasha, an AI voice assistant. The AI voice assistant uses natural language understanding (NLU) and natural language generation (NLG) technology for dynamic conversations. In addition, the voice assistant Sasha has built-in text – to-speech technology (TTS), which talks to callers aloud. This solution allows the company to save $ 30,000 a year.

The North Face

The North Face, a major e-commerce retailer, is a great example of a company adopting AI to better understand its consumer’s requirements. Using the IBM Watson AI solution, they help online buyers in finding their perfect jacket. Through AI voice input, the company asks customers questions such as “Where and when will you wear the jacket?” While other IBM software analyzes hundreds of items to identify perfect matches based on real-time feedback and own research, including the weather in the area.

Statistics – AI in Pharmaceutical Industry

• According to recent research conducted by USM, about 50% of global healthcare companies plan to implement AI strategies and broadly adopt the technology by 2025.
• OpenText surveyed 125 pharmaceutical executives to determine how familiar each respondent is with AI technologies within their industry. The survey results revealed that an interest in AI increased to 85% in 2020.

Keypoints

• Artificial intelligence and machine learning have a huge impact on the pharmaceutical industry.
• AI-powered and machine learning solutions allow companies to better understand their customers, offer more relevant products and get reliable insights from their company data.
• Nowadays, customers have a simpler, faster, more personalized and more convenient way to communicate with companies than ever before.

Imagine coming to the office every day and opening your laptop to find hundreds of emails from prospects who are hungry to do business with your startup.

While this can be a dream for many startups, the reality is that millions of searches happen every day on Google and if you can get a fraction of those users to reach your website through Search Engine Optimization, you could end up with more customers than you really need.

How to Choose an Affordable SEO Package

SEO Packages can range from as low as AED 500 per month to as high as AED 18,000 per month. The range is so wide that most startups make the mistake of going with the cheapest offers. Google has some of the smartest engineers in the world working on their search algorithm and if the startup believes that an agency charging AED 500 per month can get their site on the front page of Google for the chosen keyword, they could be living in an alternative reality. When a user searches using a keyword, within a faction of a second Google has to decide which 7 sites they have to show on the front page from among the millions of sites that they have in their Bigtable.

Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: Petabytes of data across thousands of commodity servers. Many projects at Google store data in Bigtable, including web indexing, Google Earth, and Google Finance.

Affordability is not what matters

SEO has one of the highest conversion rates of all marketing channels but it also happens to be the toughest channel to get traffic from Google’s mission is to bring relevant information to users and if your website is not relevant enough to the user, no matter how many links you build to your site it is not going to show up on the front page.

In fact, when startups hire cheap SEO agencies they are hiring companies which use software to generate thousands of backlinks to their site. In the past, SEO was based on the number of backlinks that a website had and the more links you had, the higher the chance to rank on the front page of Google

That is no longer the case today and if you wish to go from zero traffic per month to 4712 visitors a month (like the one shown below), you can longer depend on backlinks.

Give Google What it Wants

If Google is trying to be as relevant to its audience as possible, your SEO efforts should be centered around relevancy and the smartest way to get an affordable SEO Package in Dubai would be to hire an agency that can make your site highly relevant to the search term that you are trying to rank for.

Google’s relevancy score is based on technical relevance including site hierarchy, tags, descriptions, structured data markup and internal linking. The content relevancy is based on keyword usage, semantic context and depth of content authority. Off Page relevancy comes from the domain authority of the site, range of contextual links pointing to the site and the inflow of traffic.

Growth Hack for SEO

Most startups would like to know if there is a growth hack for SEO and fortunately for you a secret growth hack does exist! It is being used by SEO agencies like Seo Souq and what they do is when they take on a new SEO project they blog about it on LinkedIn (which has a domain authority of 98) and get thousands of people from LinkedIn to visit the Startup website. If the content on the website is highly optimized, the bounce rate on the site will be below 30% which is a key indicator of the site’s quality inside Google Analytics. This combination of new traffic from a high authority domain and low bounce rate is a powerful signal to Google that the new site is highly relevant and worthy of being shown on the front page of Google.

Final Decision

As you can see, SEO packages range from AED 500 per month to AED 18,000 per month and there are thousands of options available in the UAE. However, your decision to choose an SEO agency should be carefully evaluated based on the outcome that you are expecting.

Interacting with influencers from the digital realm rather than the real-world, may sound like a sci-fi movie scenario, but in fact, this is where the influencer marketing heading with ultra-speed or is it already there? The answer is YES. Virtual and Augmented Reality is the future of influencer marketing. VR and AR are becoming mainstream media faster than you realize. As well as the fast emergence of social media, it challenges businesses to “stay up-to-date or die”. It’s no surprise that the predicted combined size of AR and VR industries is over $29.5 billion by 2020. It’s only a matter of time before every company is using some form of AR, VR, or both.

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