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Affiliate Marketing
Home Archive by Category "Affiliate Marketing"

Category: Affiliate Marketing

Affiliate MarketingBusinessInfluencer marketing

How to Scale Your D2C Brand with Performance-Based Influencer Marketing

Stop Paying for Exposure—Start Paying for Results

Influencer marketing has become a vital growth channel for D2C brands, but many businesses struggle to see a direct return on investment.

Traditional influencer marketing follows a flat-fee model, where brands pay influencers upfront for content, regardless of whether it generates sales. This approach comes with major challenges:

  • Wasted budgets on influencers who don’t drive measurable results.

  • No guaranteed ROI, as likes and comments rarely translate into revenue.

  • Lack of transparency, making it difficult to track performance effectively.

At Keepface, we’ve redefined the influencer marketing model. Instead of paying influencers for “reach” or “brand awareness,” our performance-based approach ensures brands only pay for real business impact—such as website traffic, lead generation, and conversions.

With access to a global network of 552,000+ vetted influencers across MENA, Turkey, Central Asia, Europe, and the USA, AI-driven influencer selection, and performance-based pricing, we provide a cost-effective and measurable way to scale your D2C brand.


What Is Performance-Based Influencer Marketing?

In a traditional influencer marketing campaign, brands pay influencers upfront for content, with no guarantee of success. This results in high-risk spending and uncertain returns.

Performance-based influencer marketing shifts the focus from vanity metrics to real, trackable outcomes. Brands only pay when influencers generate:

  • Clicks to the website
  • Sales conversions
  • Lead sign-ups
  • App installs

This model removes the uncertainty and ensures every marketing dollar is spent effectively.

For D2C brands, efficient budget allocation is crucial. Performance-based influencer marketing ensures that every dollar spent contributes directly to business growth.

1. Eliminate Wasted Budget on Vanity Metrics

Instead of paying for likes and shares, brands pay for tangible results—such as purchases, subscriptions, and traffic.

2. Predictable ROI on Every Campaign

With real-time tracking and performance data, brands know exactly which influencers are driving revenue. This eliminates guesswork and optimizes budget allocation.

3. Lower Risk, Higher Reward

By removing upfront influencer fees, brands avoid the risk of paying for content that doesn’t convert. Payment is directly linked to actual performance.

4. Transparent, Real-Time Tracking

Live dashboards provide instant campaign insights, showing engagement rates, traffic, and conversions—allowing for immediate adjustments and performance optimization.

How Keepface’s Performance-Based Model Works

Unlike self-service influencer platforms that leave brands to manage campaigns independently, Keepface offers a fully managed influencer marketing solution.

Step 1: Identifying the Right Influencers

Campaign goals are defined, and AI-powered selection tools match brands with the most relevant influencers from our extensive database.

Step 2: Setting Performance-Based Agreements

Influencers agree to a results-driven payment structure, ensuring they are motivated to create content that converts.

Step 3: Campaign Execution and Content Distribution

Influencers produce and publish authentic content, designed to drive engagement and direct response actions from their audience.

Step 4: Live Tracking and Performance Analysis

A real-time dashboard allows brands to track influencer impact, providing data on clicks, conversions, and revenue generated.

Step 5: Payment Based on Actual Performance

Rather than paying upfront, brands compensate influencers based on the measurable results they deliver, ensuring the marketing budget is optimized.


How Keepface Compares to Other Influencer Marketing Models

FeatureKeepface (Performance-Based Model)Traditional Influencer AgenciesSelf-Serve Platforms
Pay for Results, Not Just ReachYesNoNo
Influencer Vetting & SelectionAI + human selectionYesNo oversight
Campaign Management & ExecutionFully managedYesBrands manage everything
Real-Time ROI TrackingYesNoLimited
Guaranteed Performance MetricsYesNoNo


Why Choose Keepface?


  • Results-Based Pricing – No wasted ad spend; brands only pay for actual performance.

  • AI-Driven Influencer Selection – Ensuring the right creators for each campaign.

  • Fully Managed Service – Keepface handles campaign execution, so brands can focus on growth.

Case Study: How Keepface Helped Trendyol 3X Its Sales with Influencer Marketing

A D2C fashion brand, Trendyol, wanted to scale its online store but faced challenges with influencer marketing:

  • Previous campaigns generated high engagement but did not lead to sales.

  • The lack of measurable outcomes made influencer marketing a risky investment.

How Keepface Solved the Problem

  • Implemented a performance-based model, ensuring that influencers were compensated only for measurable conversions.

  • Tracked campaign data in real time, optimizing partnerships with top-performing influencers.

  • Drove a 3X increase in online sales, achieving a 4.5X return on ad spend (ROAS).

This case highlights how performance-based influencer marketing transforms influencer campaigns from speculative brand awareness efforts into direct revenue-generating strategies.

Would you like to achieve similar results? Let’s build your influencer strategy today.


Final Thoughts: The Future of Influencer Marketing Is Performance-Based

Traditional influencer marketing models are no longer sustainable for D2C brands focused on scaling efficiently.

With Keepface’s performance-driven model, brands gain:

  • Access to 552,000+ vetted influencers across multiple regions.

  • AI-powered influencer selection and full-service campaign execution.

  • A pay-for-performance pricing model that guarantees measurable ROI.

Instead of relying on guesswork and traditional engagement metrics, brands can now focus on real business outcomes—driving conversions, increasing revenue, and scaling their D2C business with confidence.

Stop wasting budget on uncertain returns. Start scaling with performance-based influencer marketing.

[Get Your Custom Growth Plan with Keepface]

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Shabnam Mammadova February 7, 2025
175
Affiliate MarketingContent marketing

All About Affiliate Marketing

What Is Affiliate Marketing

 

Affiliate marketing is like owning a supermarket. Supermarket owners don’t need to produce any product, on the contrary, these products came from various companies. Supermarkets promote those products on the shelves and resell them. Customers buy them at a higher price than the supermarket owner paid to companies. It’s the same principle.

 

The difference is affiliates don’t have to buy the products, they just promote them instantly. And also in affiliate marketing, affiliates promote products for commissions and the final price of the product remains the same. The companies sacrifice a percentage of the profit, but they manage to sell more products without paying for advertising costs.

 

Affiliate marketing is the process of earning a commission by promoting another company’s product and service as well. It allows brands to partner with individuals or companies to do some work instead of them. These individuals or companies are known as affiliates. 

 

An affiliate marketer sells products on behalf of clients and gets to keep an agreed percentage of the profits. Affiliates introduce products to the audience from other companies. In return, they get a commission from any purchases people from the audience make. 

 

It is a kind of revenue sharing. People who have products, but not an audience, can increase their market by working with people who have an audience, but not a product. 

The idea behind it is that you promote other people’s products, often through an affiliate network and earning a commission. In affiliate marketing, promotion of products and services set in on the Internet.

 

Affiliate Marketing Looks Like A Triangle

The company – who wants to advertise its products/services  via the affiliate marketing model.

The affiliate –  who promote the products in on the Internet.

The affiliate network – is an intermediary between a company and an affiliate. These networks usually offer a wide variety of products from companies and there are thousands of affiliates who can promote these products.  

In the network, there are affiliate managers who are a bridge between brands and affiliates, usually responsible for recruiting affiliates to increase conversions for brands and to help affiliates on their promotions.

 

How Does Affiliate Marketing Work?

how-affiliate-marketing-work
The company has to pay affiliates only for customers who will visit their website and take action, and this is a very profitable deal. If potential customers visit the company’s website or purchase its products, then the company pays affiliates the agreed percentage of profits.

 

It means that the company is sacrificing a small percentage of its profits but it is still advantageous than traditional advertising and its promotional costs. In this way, the company pays only when a sale or other action is taken, in other words, when the company reaches the desired result. (the desired result is not always selling products or services). 

 

Affiliates place special links on their social media profiles or websites and blogs. When someone clicks those links they get redirected to a company’s website. By the use of a special cookie when a visitor clicks an affiliate link, it tells the company that the visitor comes through this special link. 

 

Customer service, delivery, or support does not concern affiliates. The only concern might be cookie expiration. For instance, Amazon uses 24-hour cookies. It means that they will pay their affiliates commissions during those 24 hours.

 

Advantages Of Affiliate Marketing

advantages-affiliate-marketing
As you understand, this system has tremendous benefits for all sides – for the companies, for affiliates, for affiliate networks.

The company pays in cases of final sales and does not sell without any tangible results. The result is absolutely measurable. With this system, affiliates promote products without the company being forced to pay in advance. This leads to affiliates doing their job more responsible.

For affiliates, the system is overly flexible and lucrative. Affiliates find a product, promote it to others, and earn a piece of the profit for each sale that you make even if you sleep. They also manage to promote dozens of different products from multiple companies without being in their workplace in a very short space of time. They can make money from a single campaign for years. 

On the other hand, affiliate networks undertake campaign management, offer affiliates, and management tools for monitoring promotions for companies.

 

Affiliate Marketing VS Influencer Marketing

affiliate-marketing-vs-influencer-marketing
With the integration of social media into our lives, affiliate and influencer marketing have become a major campaign of marketing plans. While these concepts are pretty similar, they also vary when you deep down.

 

Let’s check out the differences which help marketers to discover which option is best for campaigns.

 

Marketers can get good results using both forms of marketing. The biggest feature of influencer marketing is delivering a message across to a relevant target audience. However, affiliate marketing ensures a risk-free investment, it means that marketers only pay for actual results.

 

Influencer marketing is mostly used to increase brand awareness while affiliate marketing for driving sales. 

 

Also one of the main differences is the payment. Influencers usually paid beforehand, but affiliates’ payments based on commission.

 

Influencer and affiliate marketing have different ways to measure success. Influencer marketing mostly focuses on new followers gained, number of shares, and engagement. Affiliate marketing takes a more tangible approach to ROI calculations through sales, orders, conversion rates, new customers.

Selecting the right influencer is the most important step in influencer marketing. But this does not apply to affiliates. Companies can share a unique discount code or coupon code with affiliates, which they can include in their posts.

 

Understand The Power Of Affiliate Marketing With Keepface

understand-power-affiliate-marketing-keepface
Keepface helps brands who want to use the power of affiliate influencer marketing and affiliates who want to promote the brand’s products or services by providing technical support, consulting services, monitoring the quality of affiliates’ work, and offering analytical and other tools.

The conditions of brands vary depending on the product they offer, their marketing strategy, and budget.

Keepface learns all the conditions of brands, find right influencers/affiliates who have a similar culture to brands campaigns. Discuss all the terms with affiliates, such as what they will do, which product they will advertise on which platform, what the content consists of, and, of course, the earning of affiliates.

So, sign in now to take advantage and get the most out of your affiliate marketing.

 

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Lamiya Babazade September 18, 2020
247
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