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Top 6 Entrepreneur Influencers You Need To Follow

Let’s imagine that we have two people. One of them is to organize, manage and take on the risks of a business. They in many cases start a new business or run a company. Another one is some kind of guide, he/she has the power to affect or change people and their mind through social media. If we pay close attention, there is no way that these two people have something in common but now the new concept of digital marketing changed this motion drastically, too.

Entrepreneur influencers are using social media to boost their business, to raise awareness, grow the customer base and add market value to their brands. Whether it’s a startup or a personal brand, they are representing various industries. We’ve profiled the top 10 entrepreneur influencers here. Furthermore, if you want to hire proficient entrepreneur influencers, you need to rush to check Keepface platform.

When it comes to influencer marketing, the best platform for that is Keepface. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. Keepface helps you identify, recruit, and negotiate with influencers in one platform. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.

Arvin Lal Wiki

An Indian-American Businessman Arvin Lal was born on March 21, 1985, in Queens, NY. He is the CEO and founder of Shredz and Beyond Genetics Supplements. He started the company in 2012, inspired by success with a supplement that a friend gave him. After making $90,000 in its first year of operation, revenue topped $5 million in 2013. He is also very popular on social media with more than 1M followers on Instagram and almost two Million Likes on Facebook.

John Rampton

Do you want to know who is one of the top entrepreneur influencers in the blogging and digital media industry? Some might call him the “entrepreneur and connector,” and John Rampton is famous for networking with influencers. He’s been named #3 of the Top 50 Online Influencers in the World by Entrepreneur magazine. John Rampton is an entrepreneur, investor, and startup enthusiast. He is the founder of the calendar productivity tool Calendar and Due.

He has spoken all over the would and coached countless entrepreneurs how to grow their small ideas to a billion-dollar businesses. Many of these same entrepreneurs have gone on to sell their companies to Google, eBay, Microsoft and Adobe.

Ann Handley

If you are an enthusiastic reader of Forbes, there is no way that you missed the chance of being acquainted with Ann Handley. Forbes has named her the Most Influential Women in Social Media. The top entrepreneur influencer is also a published author, with two books about writing content to her credit. Plus, she’s one of the Top 20 Women Bloggers. Ann is a pioneer in digital marketing, and she is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.

Carlos Blanco

This Spanish influencer is characterized by a 100% entrepreneurial attitude. He is co-founder and CEO of Nuclio Venture Builder and of Conector Startup Accelerator. Year after year he got several awards such as one of the 500 hundred people more influential in Spain, the Best Entrepreneur in 2014 and AEBAN also recognized him the same year as the best Business Angel. We dare to say that he is the most accomplished entrepreneur influencer in Spain.

Chris Stoikos 

Our next entrepreneur influencer is one of the best, Chris Stoikos who is the founder and face of Dollar Beard Club. As founder of DBC, Stoikos is often referred to as the leader of the bearded revolution. His company was worth $13 million dollars in only 14 months.

However, we know him for his eccentric and quirky videos, which redoubled over 130 million views and $10.5 million in sales this year. Dollar Beard Club monthly delivers essential grooming products to keep facial hair thick, full and healthy to its 70,000 active subscribers.

Chris is a thrill-seeker and his unique personality pulls in followers to see where he will take them next with his products and promotions. Chris Stoikos is a marketing genius and entrepreneur, yet if you want to amuse yourself, hustle your bustle.

Luka Sabbat

His 2.3M followers and many others may know him as Mr.Fallback, but his real name is Luka Sabbat. In the world of menswear modeling, few individuals have the social media tenacity of a one Luka Sabbat. Just 19 years of age, Luka has already walked for Italian powerhouse Dolce & Gabbanna, posed for Hugo Boss, and has been a featured face in the Adidas Originals “Future” advertising campaign, as well as several seasons of Yeezy. Now he is 22 years old and Luka’s net worth is $3 Millions. Luka was discovered when he was 15 by ReQuest Model Management while drinking hot chocolate with his dad. 

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Rumiya Mammadova November 19, 2020
Influencer communityInfluencer marketing

5 Coaching Influencers Boost Your Business

Do you know what has never been cooler then it is now? Let me enlighten you: Leading an active and healthy lifestyle. Possibly you want to convert to a healthier lifestyle in the last months of 2020 and in the unknown and full of hopes 2021. We are not aiming to uplift your hopes about the future. You know, no one knows if this year could get even worse. However, if you have a perfect body, mind and health you could be way fulfilled. The most effective way to fulfill your goals is to find the right coaching influencer who will shine on your path.

You can eat super yummy and life filled foods, be aware of herbal treatment, have your special workout routine, etc. Don’t let me even start with smoothies which will brighten your soul and life. When we just check our Instagram feed there are tons of stunning male and female content creators who are living the best version of their life. At first we all think “ Nah they are just models” or “ I can workout too but I don’t have time for it”. Yeah, we all have been there, but you know what we are just deceiving ourselves with these mere excuses. Do you know that daily mindfulness could make a huge difference in your life? I didn’t but after starting to follow some coaching influencers I realized the only limit that I have was myself. 

As technology evolves almost every industry niche has an established list of influencers. These influencers play a critical role in brand discovery, social media RIO, driving commercials, etc. Most importantly they found people who could actually help us to get the best version of our life too. Don’t you want to look magnificent and keep living the life you want?

However, where to start to find the right coaching influencers for your influencer marketing campaign. Only the right influencers can reach their target audience, build trust, and drive engagement impressively. Our answer to this question is pretty simple – from Keepface! Keepface focuses on finding the right influencer for your brand with any niche and audience you want. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Reaching to the most relevant influencers, communicating with them, and managing campaigns using real-time analytics are a piece of cake.

The list of coaching influencers that I am going to share with you has changed dozens of people’s lives by giving instructions, tips and tricks to their followers. You can find them all in Keepface database if you want any further collaboration but in order to make things easier for you, I’ll add Instagram profile of each one of them. Let’s get started then.

Berkan Karabulut

As a Personal trainer and vlogger Berkan shares workouts, motivation and helpful tips on developing a positive mindset around working out. He is so fond of his work that he started his own business called Fit 2 Move Tr. Berkan has some of the best abs on Instagram. Anyone would think he’s a slave to the gym, but he’s actually refreshingly down to earth and normal, loves his food and encourages his followers to take time off and rest when they need it. He has 1.3M loyal followers and his engagement rate is 29.7%, amazing, right?

Sascha Barboza

Sascha Barboza believes the main mistake women make with regard to exercising is focusing on aesthetics, rather than health. She uses her platform to encourage women to empower themselves through fitness. Almost everyday she shares her workout routine and healthy recipes with her followers. Additionally Sascha is not only a fitness-nutrition coach but also an author of a bestseller book and a mother of two. She has 4M followers, and her engagement rate is 2.98%.

Jeff Seid

Good is a fat-loss coach who posts about what he learned on his own to help his followers make healthy changes, develop more balanced lifestyles, and lose weight sustainably and build a perfect athletic body. Jeff  posts his workouts with plenty of videos to demonstrate the correct techniques.In his new home workout series, he prepared a program that followers can get maximum results via using minimum equipment. He has 4M followers, and his engagement rate is 3.92%.

Lucia Frettes

If you don’t know her, you have missed the chance to meet one of the most determined, brave women on Instagram. Still not late, though. Despite the fact that she had some serious injuries the beautiful smile in her face never faded away.  She inspires his followers not only with workout videos but also with his daily choices. Moreover the body positivity and casualty she has  shared in her  posts and contents make everybody think that Lucia certainly one of us,  no wonder her engagement rate is so high, 20.29 %.

Hadi Laabi

Hadi Laabi is not only one of the most knowledgeable trainers in the fitness industry, but he’s also one of the kindest and most encouraging. He takes the time to reply to all his followers’ questions, regularly reminds people that if you’re still trying you can’t mess up. Hadi is a fast-growing Instagram training influencer with a passion for fitness and lifestyle. He has 163.3K followers, and his engagement rate is 3.48%.

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Rumiya Mammadova October 16, 2020
Influencer categories

6 Types of Influencers are Effective in Pandemic

How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis. 

 

With all the cuts in ad spend, the global pandemic turns influencer marketing into a more meaningful form of digital marketing. Influencer marketing is adjusting itself to changes requiring more improvement based content. Followed by the spike in consumer demand for social media content, influencers massively increase their posts. Live streaming gets more popular as it generates more social interaction. They also try new content styles and new platforms. 

 

Let’s see some influencers categories who are shining during the crises and will help your brand to reflect it.

#1 Foodies are busy at the kitchen

 

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Raise your hands if you have cooked something you have never done before the quarantine. We all did. And the biggest inspiration for us was food influencers who are busy with sharing posts about trying something new. 

Also, affected by the closure of restaurants, now people have more time to try homemade recipes. Live streaming is the most popular and rising content type among food influences to educate and enjoy time with their followers. 

Besides, this is a godsent time for food brands to communicate with their consumers and nail their influencer campaigns. There are so many creative ways brands can work with food influencers during the lockdown crisis.

#2 Lockdown is going well for fitness bunnies

There is not a better time to stay healthy and physically active than ever. While the demand for a home workout is increasing digital fitness industry has boomed. Today, fitness videos are one of the most viewed videos on YouTube. Home exercise videos have increased by more than 200 percent in the UK. 

 

Since gym studios were forced to close fitness influencers make home exercise tutorials. They encourage social interaction among followers and help to reduce stress and anxiety during the quarantine. 

#3 Home has the best background 

Although there is no place to try fashion trends of 2020, fashion influencers do not stop creating content with work-from-home outfits. The quarantine also forces fashion gurus to create more creative and purposeful content at home.  They offer a healthy distraction in this nervous situation for those who want to work on their personal styles. Video content is also popular among fashion influencers as they prepare videos while taking ongoing social media challenges.

 

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#4 Tech wizards are upgrading influencer marketing

Tech influencers are taking advantage of crises by actively posting about the latest digital news and innovations. Influencers often share their user experience and recommendations. Usually, these people are industry bloggers, experts who are a genuine source of information and tent to have authenticity and engagements. This is also an opportunity for people to add new skills while getting digitally connected. 

With the rapid digital transformation, the role of tech influencers is becoming more important as consumers value third party advice before making purchase decisions. Considering that many brands continue to digitalize their operations the role of tech wizards will be vital for B2C and B2B business as well.

 

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#5 Lifestyle influencers reshape their content strategies

Lifestyle influencers are tailoring their content to “home edition”. The range of lifestyle content is increasing with lifehacks to combat the crisis, to #workfromhome, house cleaning, the lists of books, must-watch movies, and of course Netflix recommendations. In addition, influencers try and advise different time management tools and apps to manage time at home efficiently. 

 

Along with influencers, many brands increase their social media posts and adjust timings to drive more engagement. A good example was done by P&G’s brand Always. The brand let popular social media influencers take over their Instagram stories for a day and post IGTV videos on the brand’s page. Such activities contribute to better brand-influencers also brand-audience relations.

#6 Hustlers beat crises

Entrepreneurs are another rising influencers category during crises. By posting about their taken steps and future expectations of the business these people are getting more social interaction. Profound knowledge and solid backgrounds allow them to be accepted as a valid source of information. From marketing perspectives, entrepreneurs have more significance in B2B business being the right players for endorsing related products.

Last but not least

 

These are influencer groups who pivoted their content and expected to be in favor of brands in crisis. Influencer marketing has never been this important to connect your audience and spread your message. To find more influencers go to Keepface’s Influencer Discovery and get access to one of the largest influencer database. Here’s our step-by-step guide on how to find the right influencers for your brand in seconds. 

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Natella Mammadzade July 10, 2020
Influencer marketing

How to Find Right Influencers via Keepface’s Influencer Discovery

With more and more brands investing in influencer marketing, influencer discovery becomes more complicated and diversified. The growing market generates new influencer categories and new audiences over time. And brands should stay up-to-date to nail the most effective influencer marketing campaigns.

 

In 2020, 51% of marketers say influencer-created content is more effective than brand-created content. So, finding the right influencers is half of a successful influencer marketing strategy. The more influencer resonates with your brand, the more successful your campaign will be. But finding the fittest influencer is not as easy as it sounds. 

If you’ve already defined your campaign goals, the next step is to dive into influencer discovery. It’s in your best interest to find and reach out to relevant influencers in the shortest time. Today we’ll guide you through how to streamline influencer discovery and outreach via Keepface’s Influencer Discovery. 

Let’s get started!

Search and find influencers

After logging in to your account jump in Discovery – it’s just in the left corner. 

influencer-discovery

Click Discovery and you will be directed to Search bar automatically. Below the bar, you can see the latest registered influencers.

Use Filter to get concentrated results for your campaign. Filter button is designed to find out the most relevant influencers by their category, audience size, engagement, social platforms, price range, country, and gender. And with the Upgraded Plan, you can even go further by filtering influencers’ audience search on language, location, gender, interests category, and age groups. 

 

Click Show Results next to Filter to get the results according to your filter. 

filtering-influencers

Influencer names come with filtered results. In a few seconds, you will find your best fit influencers on the database. There are two view options, List and Grid view. You can choose how you want to see your results. 

view-detail

Overview of each influencer’s profile

Click View details to quickly see the overview of influencer profiles. You will be able to see the latest and most engaging posts of influencers, as well as their category, global and country ranking score, total audience, and media value. So you get an in-depth view of influencers without leaving the platform.

 

Dive into their Audience Analyze to see whether that influencers’ audience matches with your target audience. By looking at the latest posts you will have an overview of their styles and engagement of the recent posts beforehand. These are all necessary stats that will help you to decide whether the influencer is relevant to your brand or not. 

influencer-profile

Add influencers to your lists for later use 

On the right side of the section, you see Add to list. Lists are a great way to save your filtered results so you will save time while campaign planning. 

add-to-list

You can either add influencers to the list you created before or Create a new list. Influencer lists help you in your future campaigns where you just choose the list and submit the campaign.

Say, you need a list of “Fashion micro-influencers”. Adjust filters accordingly and select influencers who you think are the right fit by clicking the box in front of each name.  Click Add to List (red button below Search Bar), choose the List and all the selected influencers will be added to that list. Or you can add influencers individually, just clicking Add to List (blue button next to Influencer Profile) and selecting the list. 

Your list is ready

You can reach your lists anytime by clicking Lists on the drop-down menu under the Influencer Box (see on the screenshot).

list-is-ready

Note that the number of lists depends on your Subscription Plan, so with a free plan, you can create only one influencer list. 

Creating lists before starting your campaign will save you a huge time, so when you create a campaign you’ll only need to add your brief, content types and add your list of influencers with a few clicks. That easy!

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Natella Mammadzade June 4, 2020