How to Choose an Affordable SEO Package for Your Startup

Imagine coming to the office every day and opening your laptop to find hundreds of emails from prospects who are hungry to do business with your startup.

While this can be a dream for many startups, the reality is that millions of searches happen every day on Google and if you can get a fraction of those users to reach your website through Search Engine Optimization, you could end up with more customers than you really need.

How to Choose an Affordable SEO Package

SEO Packages can range from as low as AED 500 per month to as high as AED 18,000 per month. The range is so wide that most startups make the mistake of going with the cheapest offers. Google has some of the smartest engineers in the world working on their search algorithm and if the startup believes that an agency charging AED 500 per month can get their site on the front page of Google for the chosen keyword, they could be living in an alternative reality. When a user searches using a keyword, within a faction of a second Google has to decide which 7 sites they have to show on the front page from among the millions of sites that they have in their Bigtable.

Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: Petabytes of data across thousands of commodity servers. Many projects at Google store data in Bigtable, including web indexing, Google Earth, and Google Finance.

Affordability is not what matters

SEO has one of the highest conversion rates of all marketing channels but it also happens to be the toughest channel to get traffic from Google’s mission is to bring relevant information to users and if your website is not relevant enough to the user, no matter how many links you build to your site it is not going to show up on the front page.

In fact, when startups hire cheap SEO agencies they are hiring companies which use software to generate thousands of backlinks to their site. In the past, SEO was based on the number of backlinks that a website had and the more links you had, the higher the chance to rank on the front page of Google

That is no longer the case today and if you wish to go from zero traffic per month to 4712 visitors a month (like the one shown below), you can longer depend on backlinks.

Give Google What it Wants

If Google is trying to be as relevant to its audience as possible, your SEO efforts should be centered around relevancy and the smartest way to get an affordable SEO Package in Dubai would be to hire an agency that can make your site highly relevant to the search term that you are trying to rank for.

Google’s relevancy score is based on technical relevance including site hierarchy, tags, descriptions, structured data markup and internal linking. The content relevancy is based on keyword usage, semantic context and depth of content authority. Off Page relevancy comes from the domain authority of the site, range of contextual links pointing to the site and the inflow of traffic.

Growth Hack for SEO

Most startups would like to know if there is a growth hack for SEO and fortunately for you a secret growth hack does exist! It is being used by SEO agencies like Seo Souq and what they do is when they take on a new SEO project they blog about it on LinkedIn (which has a domain authority of 98) and get thousands of people from LinkedIn to visit the Startup website. If the content on the website is highly optimized, the bounce rate on the site will be below 30% which is a key indicator of the site’s quality inside Google Analytics. This combination of new traffic from a high authority domain and low bounce rate is a powerful signal to Google that the new site is highly relevant and worthy of being shown on the front page of Google.

Final Decision

As you can see, SEO packages range from AED 500 per month to AED 18,000 per month and there are thousands of options available in the UAE. However, your decision to choose an SEO agency should be carefully evaluated based on the outcome that you are expecting.

Guest Writer May 12, 2021

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Content marketingIndustry trendsInfluencer marketing

Why Influencer Marketing Is Great for Your SEO?

Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel.

SEO (Search Engine Optimization) is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is a way to help Google and other search engines find you so that you can show up in search results.

According to Econsultancy, 82 percent of consumers who search on Google click on the results of brands they are familiar with more than they don’t. It means that the content that consumers see in their social media feed determines their search queries.

So in this blog, we are writing about the reasons why you should leverage your influencer marketing to improve your SEO.

Influencer Marketing Can Help You Build Backlinks

Inbound links can increase your domain authority and thus your rankings and traffic. As you know backlinks are a crucial piece of any SEO strategy. The quality of your link profile has a tremendous impact on your SEO. According to Moz, the authority and quality of sites that link to you are among the top SEO factors. It means that you’ll need to get links from high-authority domains relevant to your site. However, it is not easy most of the time.

Here is the solution. Working with influencers is a great opportunity to create better and the most important natural inbound links for your website. For example, let’s say you ask influencers to share your links on organic and rich content. In Search engines, that kind of mention is considered high-quality.

When these influencers create content and link to you, this creates a high-quality backlink for your site. As a result, this will improve your search rankings. When an influencer shares content their audience tends to share too. Consequently, you earn a new inbound link with each share, which will improve the diversity of your link profile and popularity. In either, Influencer marketing simply increases your efforts to build a quality link profile.

Influencer Marketing Improves Brand Awareness and Engagement

It is clear that a lack of consumer engagement will have a negative effect on your search rankings. The more you engage your target audience, the more traffic you will see on your website. Influencers can be the key to increasing your engagement rates, thereby increasing the visibility of the brand.

Brand awareness is one of the main reasons why marketers use influencer marketing. Influencer recommendations are noticed and taken into consideration by their followers so easily and due to influencers’ high followers, they have great power to increase brand exposure by reaching a large number of people in one post. Brand content posted by influencers will get their followers talking and sharing about you. What better way is there to rise through the ranks?

Influencers Provide Intriguing and Fresh Content

Content creation is an important part of improving search rankings. Search engines take into account the content quality, keyword usage, content readability, the quantity and quality of social shares to determine rankings. Ultimately, the amount of unique content you create affects where your brand ranks in search results. So creating unique and interesting content for attracting your target audience is a must.

The problem is that even the most experienced marketers can run out of content ideas. This is where influencer marketing can help you. Influencers will add a new sound to your content marketing campaigns with new ideas. Influencers can help you create content for your site and create sponsored content on your behalf. In some cases, influencers also encourage your target audience to create their content with branded hashtags.