How to Choose an Affordable SEO Package for Your Startup
Imagine coming to the office every day and opening your laptop to find hundreds of emails from prospects who are hungry to do business with your startup.
While this can be a dream for many startups, the reality is that millions of searches happen every day on Google and if you can get a fraction of those users to reach your website through Search Engine Optimization, you could end up with more customers than you really need.
How to Choose an Affordable SEO Package
SEO Packages can range from as low as AED 500 per month to as high as AED 18,000 per month. The range is so wide that most startups make the mistake of going with the cheapest offers. Google has some of the smartest engineers in the world working on their search algorithm and if the startup believes that an agency charging AED 500 per month can get their site on the front page of Google for the chosen keyword, they could be living in an alternative reality. When a user searches using a keyword, within a faction of a second Google has to decide which 7 sites they have to show on the front page from among the millions of sites that they have in their Bigtable.
Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: Petabytes of data across thousands of commodity servers. Many projects at Google store data in Bigtable, including web indexing, Google Earth, and Google Finance.
Affordability is not what matters
SEO has one of the highest conversion rates of all marketing channels but it also happens to be the toughest channel to get traffic from Google’s mission is to bring relevant information to users and if your website is not relevant enough to the user, no matter how many links you build to your site it is not going to show up on the front page.
In fact, when startups hire cheap SEO agencies they are hiring companies which use software to generate thousands of backlinks to their site. In the past, SEO was based on the number of backlinks that a website had and the more links you had, the higher the chance to rank on the front page of Google
That is no longer the case today and if you wish to go from zero traffic per month to 4712 visitors a month (like the one shown below), you can longer depend on backlinks.
Give Google What it Wants
If Google is trying to be as relevant to its audience as possible, your SEO efforts should be centered around relevancy and the smartest way to get an affordable SEO Package in Dubai would be to hire an agency that can make your site highly relevant to the search term that you are trying to rank for.
Google’s relevancy score is based on technical relevance including site hierarchy, tags, descriptions, structured data markup and internal linking. The content relevancy is based on keyword usage, semantic context and depth of content authority. Off Page relevancy comes from the domain authority of the site, range of contextual links pointing to the site and the inflow of traffic.
Growth Hack for SEO
Most startups would like to know if there is a growth hack for SEO and fortunately for you a secret growth hack does exist! It is being used by SEO agencies like Seo Souq and what they do is when they take on a new SEO project they blog about it on LinkedIn (which has a domain authority of 98) and get thousands of people from LinkedIn to visit the Startup website. If the content on the website is highly optimized, the bounce rate on the site will be below 30% which is a key indicator of the site’s quality inside Google Analytics. This combination of new traffic from a high authority domain and low bounce rate is a powerful signal to Google that the new site is highly relevant and worthy of being shown on the front page of Google.
As you can see, SEO packages range from AED 500 per month to AED 18,000 per month and there are thousands of options available in the UAE. However, your decision to choose an SEO agency should be carefully evaluated based on the outcome that you are expecting.