Keepface Influencer Marketing Platform has recently gained a strong partner in its seed investment round, raising US$ 150K from 500 Startups – one of the most active seed-stage venture capital firms in the world.   (more…)

Influencer marketing is a professional bond between a brand and an influencer. But who are those gorgeous creatures? Influencers are able to operate independently, creating their own beneficial contents and integrating a company’s advertising specifications into it. (more…)

There are 2.77 billion social media users from all over the world, scrolling their news feed right now. According to Forbes, depending on their engagement, each account with more than a million followers earns $50.000+ for one sponsored post.  A study has found that working with...

It’s no longer a secret that companies collaborate with social media influencers as an effective marketing method. We live in a world that 70% of consumers ask social media before deciding to buy something or not. A survey carried in 2016 revealed one of the most interesting facts...

In 2019, any industry that does not benefit from influencer marketing is missing out on an excellent opportunity to increase visibility and brand awareness. Influencer marketing is here to stay. As stated by the report of the Association of National Advertisers in 2018, 75...

If you spent a lot of time on social media channels and create some content for your followers, you’ve probably thought of being a social media influencer. Why not? You are already doing it without any compensation. Why not do it as a full-time job and get discounted or free products...

Vacation season is here! It can be a low season for marketers. However, even the low seasons let marketers experiment and try new ideas on influencer marketing campaigns when the majority of contents are usually covered travel tips and guides. But like social media itself, influencer...

It has already been proven that influencer marketing is a valuable tool for marketing products or services, with some of the essential outcomes such as increasing awareness, reaching new audiences, improving brand advocacy and sales conversion. In 2019, influencer marketing is...

Before taking off an influencer marketing campaign, it can be beneficial to know this statistical information – every investment in food influencer marketing generated 12 times its value in earned media. Unlike the owned media which is brand’s social media accounts and website...

Back in 2016, Forbes reported that sports events are on the rise among millennials in the US and globally. Our generation is very attentive to their health. An increasing amount of people support a healthy lifestyle, and for sure an active lifestyle and sports are playing an important...

For a good few years now, Millennial has been the word on the lips of many marketers but brands may soon have to shift their focus to a younger, more diverse audience that is growing at a rapid pace, Generation Z and Alpha. Born with smartphones, tablets, and technology at their...

The number of people who go online is still increasing steadily. Along with it, the way that people do shopping has also changed. It means that traditional marketing is not as effective as it used to be. Marketing is about connecting with prospective customers at the right time and in...