Influencer marketing is on track to account for more than 80% of all ad spend in the next five years, making it quite literally the hottest thing since sliced bread. At the same time, metaverses and decentralized social media channels are springing up, backed by some of the biggest companies the world has ever seen – even Facebook is joining the game. The time has come for these two industry trends to merge, and when the merge begins, there’s incredible potential for influencers and blockchain-powered platforms to conquer the digital space.
Keepface – Powering the World of Influencers
Nobody knows the world of influencer marketing quite like Keepface. Keepface currently has more than 550,000 influencers on its books, unlocking access to more than 1.4 billion eyeballs. Some of the biggest companies in the world have already taken advantage of this impressive portfolio, with names like Oral-B, Lays, McDonald’s, Danone, and Pepsi cashing in on that potential.
The key to success with an influencer marketing strategy is to use a data-driven platform. Picking the right influencer for the job is the hardest part of influencer marketing, but Keepface allows you to eliminate all the guesswork, leaving brands and projects with the best influencers to push their products.
The same goes for influencers. Keepface matches you with brands that are after audiences identical to yours. This takes out the fear of content not being in alignment with the brand, allowing you to do what you do best – create high-quality, high-converting content that your audience loves.
What is the Metaverse?
The Metaverse is a digital realm for the uninitiated, where people can become anybody or anything they want. It’s a digital landscape that lives on a blockchain. Think of the Metaverse like a videogame. There are already a few in existence, but hundreds more are in development and are launching every day. Metaverses allow you to play games, interact with other players, buy and sell digital land, collect NFTs, and become anyone you want.
This means a fantastic opportunity for influencers to start exploring the Metaverse. Many Metaverses allow players to deck out their characters using NFTs from collections or specific NFTs from that metaverse. A great example of this is Decentraland. You can kit out your character with unique clothing items and even win exclusive clothing items from in-game events. When Atari launched its casino in Decentraland, you could claim exclusive Atari t-shirt NFTs.
Perhaps you want to become a land baron; that’s possible too. You can buy digital plots of land and build whatever you want on them. Maybe you want to build a bar, a maze, a casino, or even a park where you can hang out with your friends. Whatever you dream, you can make it a reality. Heck, you can even buy land, throw up billboards and rent out the space just like you would in the real world.
Where do influencers fit into the Metaverse? It’s pretty simple. Metaverses are still incredibly young, which means they need to raise awareness. NFTs can sell for tens of thousands of dollars, so there’s big money in the Metaverses. Every new user and player that signs up could bring in a small fortune to the project behind the Metaverse. Competition is relatively low from an influencer point of view, as the Metaverse world is still so young. That means that getting into Metaverse influencer marketing now is the most lucrative avenue you can pursue!
Meet Metafluence – The Influencer-Centric City in the Metaverse!
Metafluence, a subsidiary of Keepface, is laser-focused on helping influencers break into the Metaverse scene. We bridge the gap between traditional influencer marketing and the Metaverse, tearing down those scary barriers and helping you get into the action. Influencers often face challenges like a shortage in data-driven solutions, fraudulent social media activities, and payment issues. So, we at Metafluence heavily believe in the power of blockchain technology to resolve these issues. We’ve created a safe world where influencers and brands can interact and benefit one another with all records immutably recorded and stored on the blockchain.
The goal of Metafluence is to empower influencers towards monetizing their influence while exposing brands to the world of blockchain and Metaverse. Influencers and brands can partake in real-time discussions, secure payments safely using escrow services, and track results in real-time that are immutably stored on the blockchain. Using the native $METO token, both influencers and brands can feel safe when teaming up in Metafluence, one of the first blockchain and Metaverse-focused influencer marketing agencies.
Metafluence is more than just another agency where you can sign up as an influencer. It’s a full-blown metaverse that allows you to interact with brands in a whole new way. This allows you to sell yourself, your identity, and your audience on a whole new level, squeezing even more juice from your social following than ever before. Metafluence is the tool you NEED to take your influencer marketing efforts to the next level in the blockchain and Metaverse world.
When you join Metafluence, you can take full advantage of all the tools and features. These include:
These tools allow you to have a safe space in the Metaverse to call your own and allow you to showcase your talent, following, and reach. Micro-influencers can use Metaclans to team up with other influencers to bid on projects that are slightly beyond their reach, allowing them to continue growing and evolving in the influencer marketing world. Metarooms allow influencers in the Metaverse to showcase and trade their own NFTs, which is a world first!
We will have a special education program for influencers and brands to explore the potential of Metafluence, and we are planning to onboard thousands of metaverse curious influencers in the coming months.
Are you ready to take the plunge and join the Metaverse? It’s still a young niche, and there’s a lot of leverage that you can provide to the biggest metaverse and blockchain projects, allowing you to supercharge your earning potential.
All it takes is a click.
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