In today’s fast-paced digital world, influencer marketing has emerged as a key strategy for brands to engage their audiences and boost their visibility. Yet, to truly maximize the impact of influencer collaborations, there’s one element that stands out—creative freedom. Allowing influencers to maintain their authentic style and voice is essential to the success of any campaign, making a significant difference in brand perception and audience engagement.
Why Creative Freedom Matters
Influencers excel because of their ability to produce authentic content that speaks directly to their audience. They’ve invested time and energy in building trust, cultivating connections, and perfecting their unique style. When influencers have the freedom to express themselves in their own way, the content they create feels more genuine, relatable, and impactful.
This authenticity is the driving force behind engagement. Audiences can easily sense when content feels forced or scripted, which can lead to a lack of interest and connection. When brands embrace creative freedom, they not only tap into the influencer’s natural communication style but also benefit from the stronger bond that influencers have with their followers.
The Benefits of Allowing Influencers Creative Freedom
Authentic Storytelling: Influencers know how to communicate in ways that resonate with their followers. When they have the space to tell your brand’s story using their own words and style, it comes across as more authentic and genuine.
Stronger Engagement: Organic content always outperforms scripted posts. When influencers have the liberty to craft their narrative, the engagement rates—likes, shares, comments, and click-throughs—soar. This ultimately leads to greater visibility and conversions for your brand.
Trust Building: Audiences value honesty. Creative freedom allows influencers to be true to their voice, which fosters trust not just with the influencer but also with your brand. Followers appreciate content that feels real, which in turn boosts credibility.
Diverse Perspectives: Every influencer offers a unique perspective. Letting them interpret your brand’s message creatively allows them to present it in a variety of innovative ways that appeal to different audience segments. This diversity broadens your brand’s appeal.
Long-Term Relationships: Influencers who feel trusted and valued are more likely to build long-term partnerships with your brand. This consistency leads to cohesive storytelling and stronger brand loyalty over time.
How to Encourage Creative Freedom in Influencer Campaigns
Giving influencers creative freedom doesn’t mean giving up control over your campaign. It’s all about finding the right balance between your brand’s goals and the influencer’s authentic voice. Here’s how you can do that:
Set Clear Objectives: Clearly outline the goals of your campaign from the beginning. Let influencers know what you aim to achieve while giving them the flexibility to convey these messages in their unique style.
Create Open Guidelines: Provide essential brand guidelines—such as tone, values, and key visuals—without being too rigid. Instead of dictating every detail, focus on broad creative directions that let influencers interpret your message naturally.
Encourage Personal Stories: Encourage influencers to share how your product or service fits into their lives. Personal experiences make the content more relatable and engaging for their audience.
Trust the Process: Remember, influencers are experts in engaging their communities. Trust their creative instincts and allow them the freedom to deliver impactful content that resonates with their audience.
Why Creative Freedom Is a Game-Changer for Brands
The real power of influencer marketing lies in the ability of influencers to connect with their audience. When brands allow influencers the creative freedom to deliver content in their own way, it creates a more authentic and engaging experience for the audience. This approach strengthens the message, builds trust, and leads to better overall performance.
Giving influencers the room to be themselves doesn’t just make your campaign feel more genuine—it also helps it stand out in a crowded market where consumers prioritize authenticity. Allowing this creative flexibility can transform your influencer marketing strategy into a more dynamic and successful endeavor.
Ready to take your influencer campaigns to the next level? At Keepface, we believe in the power of creative freedom and its role in crafting impactful collaborations. Let us help you create campaigns that resonate, engage, and drive results. Start your journey with us today!
In today’s digital landscape, consumers are more skeptical than ever. With countless advertisements and branded content filling their feeds, it’s no longer enough to simply promote products. People want to trust the brands they engage with, and they are looking for genuine, relatable voices to help guide their decisions. That’s where authenticity in influencer marketing comes into play.
Why Trust Matters? Trust is the cornerstone of any successful brand-consumer relationship. People want to feel confident that the products they buy and the companies they support are aligned with their values and needs. This is especially true when it comes to recommendations from influencers, who have become modern-day gatekeepers of consumer choices. But here’s the key: not just any influencer can build that trust. Brands need to prioritize partnerships with influencers who can create authentic, genuine connections with their audience.
The Role of Authenticity in Influencer Marketing Authenticity goes beyond just showcasing a product or service—it’s about creating a meaningful narrative around the brand. Influencers who focus on honesty, transparency, and real-life experiences are more likely to engage followers in a way that builds long-term trust. Here’s why authenticity in influencer marketing is crucial:
Deeper Engagement: Authentic influencers create content that feels relatable and genuine, which leads to higher levels of engagement. Their audience views them as a trusted friend rather than just a paid promoter, making their recommendations more impactful.
Loyal Audiences: When influencers are authentic, they foster a sense of community with their followers. Audiences are more likely to remain loyal to both the influencer and the brands they endorse when they feel the relationship is genuine.
Better Long-Term Results: Trust doesn’t just convert into short-term sales—it creates long-term brand advocates. Authentic influencer marketing builds a solid foundation for continued customer engagement and brand loyalty, which ultimately leads to sustained growth.
How to Build Trust Through Authentic Influencer Partnerships To make the most of influencer marketing, brands must be strategic in choosing influencers who are a true reflection of their values and mission. Here are a few steps to consider:
Find Influencers Who Align with Your Brand: It’s essential to partner with influencers who naturally align with your brand’s ethos. Rather than choosing an influencer based on follower count, prioritize those who share your brand’s values and can communicate your message in an authentic way.
Foster Genuine Relationships: Long-term partnerships tend to foster more authenticity than one-off collaborations. By building a continuous relationship with influencers, you create consistency in messaging that feels more trustworthy to their audience.
Encourage Creative Freedom: Allow influencers to create content in their own style and voice. The more freedom they have to share their personal experiences, the more authentic and relatable the content will be.
Prioritize Transparency: Today’s audiences are savvy—they can tell when a promotion is forced or overly polished. Encourage influencers to be transparent about their partnerships, including how they use your products in their day-to-day lives. Honest and upfront collaborations are more likely to resonate with their followers.
Authenticity Is the New Currency In a digital world where audiences crave honesty and meaningful connections, authenticity is the most valuable currency for brands and influencers alike. When done right, influencer marketing not only drives sales but also builds a community of loyal brand advocates. By focusing on genuine, authentic influencer partnerships, brands can move beyond superficial marketing strategies and foster trust that drives lasting success. Ready to build trust with authentic influencer marketing? Start creating impactful partnerships today and watch your brand thrive in today’s trust-driven marketplace.
As marketing continues to evolve, consumer preferences have shifted towards authenticity. Traditional advertising is no longer as effective, as people now seek real-life experiences and stories that reflect their interests. This shift has made User-Generated Content (UGC) a powerful tool in marketing, particularly when combined with influencer collaborations. UGC offers brands a genuine, engaging way to build trust, strengthen relationships, and drive results.
Here’s why UGC is changing the influencer marketing landscape and how brands can benefit from it.
What is User-Generated Content (UGC)?
UGC is any content—photos, videos, reviews—created by users, not brands. In influencer marketing, it refers to content made by influencers or their followers, showcasing a brand’s product in real life. Unlike polished, brand-produced content, UGC feels more authentic and relatable. That’s why it plays a key role in building trust with consumers.
1. Fostering Authentic Connections
UGC helps brands connect with their audience on a personal level. When influencers share content created by their followers, it comes across as more relatable and genuine. Consumers see real people using products, making it feel more like a personal recommendation than an ad. Influencers, who already have trusted relationships with their followers, make UGC even more impactful.
2. Driving Engagement and Expanding Reach
User-generated content not only resonates with audiences but also drives higher engagement. Followers are more likely to interact with posts that feel authentic. Influencers sharing UGC can spark conversations, generate likes, shares, and even inspire more content. Brands can amplify this effect by encouraging their own audiences to participate, creating a ripple effect of engagement and brand visibility.
3. Cost-Effective Content Creation
Producing high-quality marketing content can be expensive. UGC offers a budget-friendly alternative. Brands can partner with influencers and utilize content that’s already being made by users. Influencers, especially micro-influencers, often create content that feels genuine while aligning with a brand’s values. This makes UGC an efficient way to expand content without breaking the bank.
4. Building Credibility with Social Proof
UGC provides social proof, a powerful driver of consumer behavior. People trust products more when they see others using and endorsing them. When influencers share UGC, it creates a sense of community around the brand, building credibility. Customers are more likely to trust a product when it’s recommended by both influencers and real users, which boosts conversion rates.
5. Increasing Customer Involvement and Loyalty
When influencers encourage their followers to share their experiences with a brand, it creates a sense of involvement. Followers feel like they’re part of the brand’s story, increasing loyalty. Additionally, when brands feature UGC, it strengthens relationships with their customers, turning them into brand advocates. This cycle of recognition and participation fosters long-term engagement.
6. Enhancing Influencer Impact
Influencers are already seen as trusted voices, and UGC amplifies their influence. Instead of a direct product endorsement, influencers showcase how products fit into everyday life, creating relatable content that resonates with their followers. This combination of influencer credibility and UGC authenticity results in campaigns that feel more organic and persuasive.
How to Use UGC in Influencer Marketing
Launch UGC Campaigns: Partner with influencers to encourage followers to create and share content using specific hashtags. Repost the best submissions to engage your audience and promote your brand.
Offer Incentives for UGC: Encourage followers to share their experiences by offering discounts, giveaways, or shoutouts.
Leverage UGC Across Platforms: Incorporate UGC in your social media strategy, website, email marketing, and even ads to maximize its impact.
Work with Micro-Influencers: Micro-influencers often have strong, niche followings and higher engagement. Partnering with them to share UGC can create targeted, effective campaigns.
Build Long-Term Influencer Relationships: Foster ongoing collaborations with influencers who genuinely connect with your brand. Long-term partnerships result in more authentic content and deeper engagement with their audience.
User-Generated Content is transforming influencer marketing. It gives brands a way to harness the power of real customer experiences, building stronger connections, and increasing trust. By integrating UGC into your marketing strategy, you can engage audiences more effectively, boost credibility, and foster lasting loyalty—all while keeping costs manageable. For any brand looking to strengthen its influencer marketing efforts, UGC offers a dynamic, impactful solution.
In today’s digital landscape, influencer marketing has become one of the most powerful tools for driving eCommerce growth. Brands are leveraging influencers to build trust, engage audiences, and boost conversions. But what strategies are truly effective? Here are 10 influencer marketing strategies that are propelling eCommerce to new heights in 2024.
Tap Into Micro-Influencers Micro-influencers have smaller but highly engaged audiences. Their followers trust their recommendations, which can lead to higher conversion rates for brands, especially in niche markets.
Embrace Shoppable Posts Shoppable posts allow consumers to purchase products directly from social media platforms. Brands can integrate products seamlessly into influencer content, making it easier for audiences to shop with just a click.
Build Long-Term Collaborations Consistent partnerships between brands and influencers create stronger relationships with audiences, leading to greater brand loyalty and sustained growth over time.
Prioritize Authentic Storytelling Audiences today can easily spot inauthentic promotions. Encouraging influencers to share genuine stories about how they use your products can foster a deeper connection with potential customers.
Use Influencers for Product Launches Influencers are great for building buzz around new product launches. By leveraging their platforms, you can generate excitement and anticipation, boosting early sales.
Focus on Video Content Video content continues to dominate social media. Partnering with influencers to create engaging and interactive video content—like tutorials, reviews, or unboxings—can drive significant engagement and conversions.
Leverage User-Generated Content Encourage influencers and their followers to create and share content featuring your products. This adds social proof and builds a community around your brand.
Host Giveaways or Contests Collaborate with influencers to host giveaways or contests. This strategy not only increases engagement but also helps to grow your brand’s social media following and exposure.
Optimize for Cross-Channel Marketing Don’t limit influencer marketing to a single platform. Work with influencers to promote your products across multiple channels— Instagram, TikTok, YouTube—to maximize your reach.
Track and Analyze Influencer Performance Measure the success of your influencer campaigns by tracking engagement, conversion rates, and ROI. Use this data to optimize future collaborations for even better results.
Influencer marketing is evolving rapidly, and staying ahead of the curve is essential for driving eCommerce growth. By implementing these 10 strategies, brands can strengthen their presence, engage with consumers more effectively, and boost their online sales.
It takes more than pure talent for a real estate agent to realize their full potential. To maximize their career possibilities in the industry, both seasoned and up-and-coming agents need the support of a competent back office. This is one of the key features that your real estate company can highlight in recruiting ads that target talented real estate professionals. These driven individuals are always looking for a team that can keep up with them and support their professional growth. If you can market and maintain the image of efficiency, your agency will certainly get their attention.
How Digitalization Is Changing the Back Office of Real Estate Agencies
In the digital age, streamlining your real estate agency’s back-office processes necessitates the use of modern tools such as Lone Wolf broker software. This suite of programs can simplify and automate menial tasks in the back office, allowing staff members to focus on activities that require human judgment. This can then directly impact the business relationships fostered by real estate companies.
Ultimately, having these tools in your arsenal gives your office the means to offer more accurate, timely services and better customer experiences. These are key advantages if you’re aiming to attract more clients and talented agents. To get you started, here are some of the ways you can use dedicated digital solutions to streamline your agency’s back-office processes:
Digitalize Time-Consuming Data Entry Processes
It’s no secret that real estate transactions generate a lot of paperwork. Agencies must be able to collect, maintain, and update client data, property valuation statements, legal documents, and other information at any given time. On top of these, they’re also busy importing their databases into computers and the cloud so that they can retrieve and use information in a snap. In the past, agencies relied on data entry services to get this job done. However, this method required significant time and energy.
Today, data entry is a task that can be relegated to software. Through the years, it has been proven that computers can accurately digitalize information much more quickly and cheaply compared to humans. With data entry software, a modern real estate agency can delegate its manpower to more nuanced tasks without sacrificing the accuracy and timeliness of its digital data.
Consolidate Online Communication Efforts
Real estate is a people-oriented industry that requires agents and businesses to build business relationships with property owners, potential buyers, and renters, among other individuals and organizations. Now, each of these contacts has a different preferred channel of communication. To receive timely responses, real estate agencies should ideally use these platforms. Unfortunately, using different communication channels can be a confusing and time-consuming task. It’s not unusual for people to overlook messages, send conflicting statements, or forget to follow up when they’re trying to keep up with too many contacts.
Customer relationship management (CRM) software can help you overcome these issues. With this tool, you can easily keep detailed profiles of all your agency’s contacts. It can also keep and update all your communication efforts, so that any of your staff can pick up where the other members of the team have left off. This simply means that a CRM can enable your team to reach out and respond to all your contacts in a more consistent manner with little effort. As a bonus, a CRM can also be used to schedule meetings between the agency and the people and organizations that it works with.
Maximize the Benefits of Analysis and Forecasting
The large volume of data that real estate companies deal with on a regular basis can be used to make informed business decisions. Fortunately, many back-office programs that real estate agencies use have the ability to instantly collect information and show how these data points are connected. These insights can then help the company’s decision-makers predict the direction the market is heading and make choices that will most benefit the company.
In addition to forecasting the movements of the market, back-office programs can be used to analyze how a company and its teams are performing. Gaining insight into the team’s performance can help managers see which aspects of their internal processes can still be streamlined or delegated to digital tools. This can be of significant assistance in case the team wants to cut overhead costs, improve the efficiency of its system, or introduce new technologies in areas where they can have the highest level of impact.
Acquiring new technologies for your real estate company requires a monetary investment, but it’s a necessary cost especially now that your competitors are doing the same. Integrating smart solutions into your agency’s everyday processes will enable you to keep up with other real estate agents. Beyond this, it will also ease the burden on your back office and give them the resources they need to improve the level of service that your agents and clients can expect from your business.
Search engine optimization (SEO) is an activity that every business that’s striving to be successful in the digital age should undertake. By improving the quality and quantity of the traffic that your website receives, you’re also bettering your business’s chances of being found by individuals and organizations that need its products and services. This, in turn, can help your company deepen its roots and grow in this hyper competitive commercial environment.
Every entrepreneur who understands the importance of SEO has to make a decision between doing this on their own or letting an SEO agency take care of it on behalf of their company. This may currently be your choice to make. On the one hand, passing this job to an SEO services Philippines agency will allow you to focus on the tasks that are critical to your business operations. On the other hand, however, outsourcing SEO services can add to your expenses.
Is it worth it to let the tried-and-tested SEO professionals do the work for you? In many cases, the answer is yes. Professionally done SEO is well worth the cost as it will allow your business to enjoy the following benefits:
It Gives You Immediate Access to a Group of Experts
SEO is a fairly new discipline, as it’s only been around for the past two or three decades. Despite this short timeframe, however, the practice has evolved and expanded quite a bit. It now takes an entire team to implement effective SEO, and to come up with a campaign that works, you need to have access to a diverse group of experts who can fully support every aspect of your SEO process.
This roster includes content writers, designers, and web developers, among others. A wealth of talent is something that the best SEO agencies can bring to the table. By partnering with an SEO agency, you’re paying for the services of all these professionals at the cost of your monthly retainer.
It Enables You to Tap into Proven and Tailored SEO Strategies
Implementing effective SEO requires more than just getting an entire team to work with you. This task also needs the guidance of an SEO professional who can direct the efforts of the team and come up with a strategy that matches your business goals and timeline.
While it’s certainly true that you can study SEO principles yourself, it takes experience and a lot of trial and error to come up with a strategy that works the way you want it to. On top of that, it’s also a must to stay on top of the trends that affect SEO practices and to understand how you can use these changes to meet your campaign targets. Seasoned SEO professionals have both the necessary experience and the ability to adapt to evolving SEO practices. These inform their decisions when they’re forming a strategy that meets your specific business goals.
It Ensures the Continuity of the SEO Efforts for Your Company
There are SEO activities, such as website audits, that only need to be done once in a while. It’s worth noting, however, that SEO is a continuous process with many moving parts and ongoing improvements. Many factors affect the success of an SEO campaign, such as your company’s search engine results, its links to other websites, the number of business inquiries your company receives, and even the SEO efforts of your competitors. It’s a must to continuously assess how your SEO efforts are affecting these aspects.
In addition, you also have to reevaluate your steps, refine the SEO process, and make consistent improvements on all these fronts. Getting an SEO agency to routinely do all these activities for your business ensures that your small SEO successes build on top of each other. This way, even if one factor suddenly shifts down the road, you can still count on the solid foundation your SEO agency has set for your business to help you pull through.
It Saves Your Business Time, Money, and Manpower
It takes a whole team to design and implement SEO strategies that are specifically tailored to help you meet your business needs and goals. With an SEO agency taking care of these tasks for you, there’s no need for you to hire your own team to do the same thing. If you’re not happy with the agency’s performance, you can simply move on to your next option. It won’t be as easy to do the same with an in-house SEO specialist that is not performing up to your standards.
SEO agencies also have every reason to keep up with the trends that impact their work. They’ll stay abreast of the latest developments in the SEO industry to keep up with the competition, and they’ll apply effective coping strategies to the campaigns that they’re running–including that of your company–completely of their own volition. This way, they can keep showing you that they’re making good progress toward the result that you’re aiming for. All you have to do to keep enjoying this benefit, on top of the agency’s eagle-eyed SEO work, is simply pay the retainer that both of you agreed to.
Takeaway: The Importance of a Reliable SEO Services Provider
Not all SEO agencies are made the same. Just like in any industry, there are companies that perform better than others. It’s up to you to look for an SEO agency that you can depend on to deliver results that are aligned with your business goals. Once you do find that ideal SEO services provider, that company may be able to serve as your long-term partner for growing your business in the digital age.
The world’s first website, published in 1991, had a few paragraphs of text on a uniform background with a command line instead of links.
Since that moment, websites have come a long way. Currently, there are more than a billion web resources on the Internet, each of which consists of many visual elements. The process of creating the appearance of websites has become a whole science that includes not only designing the graphical shell but also thinking through navigation, organizing text content, and analyzing user behavior by web design & development companies. This science is called web design.
In this article, we explain in detail what is website design, why it is important, how it works, and much more.
Web design: what is it?
The definition of website design is the process of planning and organizing content intended for the Internet. The appearance of the site as well as its functionality play an important role in promoting your site and attracting and retaining potential users on your platform. Good web design should be aesthetically pleasing, easy to use, and consistent with your brand.
Why is web design so important?
If you think that web design means something secondary and not worth much attention during development, then try a simple test: think about a topic on which you need information, google it and click on the result that indicates the answers you are looking for. How long will it take you to find the information you need on this site? Is it quick and easy or difficult? Is it obvious how to navigate this site and how you can move to another section?
If you find what you are looking for quickly and easily, it means that the site design is well thought out and intuitive. This intuitiveness is the result of several features that make it easier for users to navigate while visiting the site.
Website design is important because it directly affects how long it takes a user to find what they are looking for. If it is complicated and tedious, the user will give up and try to search on another site – and this is a lost opportunity. A good design developed by a website design company, like loungelizard.com, will be easy to understand and navigate, helping potential customers find what they’re looking for while bringing you closer to closing a new deal.
What does good web design look like?
Good web design & development require compliance with the following principles:
1. Simplicity
The look and feel of the site are important. But most visitors do not come to appreciate your stylish design. They come for the information they need.
In terms of usability and UX, simplicity is your friend. And you can apply it in different ways. Here are some examples:
● Colors. Don’t use too many. The Human-Computer Interaction Handbook recommends using a maximum of five colors on a website. Let’s say – plus or minus 2 colors.
● Fonts. Choose legible fonts. Use a maximum of 3 different fonts in a maximum of three sizes.
Graphic objects. Use them only if they help the user to perform an action or perform a specific function. Do not add graphics randomly.
2. Visual hierarchy
Visual hierarchy implies the layout and organization of site elements in such a way that visitors reach for the main elements first. This principle is closely related to the principle of simplification.
You can adjust the location, color, or size of certain elements so that the site structure itself attracts users to the necessary elements.
The whole optimization of the site comes down to bringing the user to perform the target action in the most comfortable and natural way for him.
3. Navigation
Intuitive navigation makes visitors understand that they will find what they are looking for. The user should move around the site without thinking about where he needs to click – moving from point A to point B should be as painless as possible.
These tips will help to optimize site navigation:
● The structure of the main sections should be simple and placed closer to the top of the page.
Use a navigation chain on every page except the home page so that visitors know where they are.
● Add a search box at the top of the site so visitors can search by keywords.
Don’t offer too many sections.
Web design: what does not work?
Find out what is website design mistake:
Mistake #1. Stylish, bright, but incomprehensible and inappropriate
This mistake is often made by novice web designers who have taken online courses that did not explain the connection between web design and business. It seems to them that the task is to make it as creative and beautiful as possible. But a designer is not only someone who has great taste and a sense of beauty, but also a specialist with analytical and critical thinking who wants to help the customer to achieve the desired goal. Otherwise, it turns out like this: there are a lot of stylish websites, but only a few of them work and bring profit.
What should be done?
For the design to work, you first need to study the target audience or request this information from the client. Understand what competitors have already done, what works for them and what does not, what potential customers expect, and what design elements they will not appreciate.
Mistake #2. Poorly thought-out navigation
This happens when a web designer does not know the basics of marketing and does not know how to think through the customer’s path, and it is important to lead the visitor through each block to make a purchase or satisfy another goal of the entrepreneur.
Mistake #3. Lack of free space
Usually under this mistake hides another – ignorance of the basics of composition. Because of this, it turns out that all the objects on the screen are supposedly the main ones and there is no central one among them. This is bad because a person does not know what exactly to look at, and what they want to convey with this design. There is a lot of information in front of the eyes and at first, you can try to disassemble it, and highlight the main thing for yourself, but how many visitors will do this?
How should it be done?
If the problem is a large amount of material and text that the customer asks to place on the site, it is worth critically evaluating it on the part of the client. Do you see that there is a lot of unnecessary information? Do not be afraid to report it and explain your point of view, even if this text was written by the best copywriter.
Remote working has slowly grown in reputation over the last ten years. It was the rapid advancement of computer technology that made working from home a reality. However, unforeseen circumstances made it a necessity in 2020. With that situation in the rear-view mirror, though, it seems that many workers are returning to the office.
Companies did find that there were several benefits to hiring remote workers during this period, but have these upsides disappeared? In marketing especially, remote working helped change the industry. People were no longer dependent on talent that may be available to them locally, they are able to expand their horizons globally. With that being said, let’s explore some of the new information about remote working to find out whether it is still a viable working option in 2022.
Cybersecurity
A common issue for businesses in the current era is cybersecurity. With almost every major company operating in the digital space, hackers can now target and steal data using tools from the web. This fact has led to a tighter grip on cybersecurity protocols in the modern office. But can these issues be solved with workers at home?
It may seem like remote workers would struggle to keep up with the current demands of cybersecurity protocols. However, having a workforce stretched far and wide has led to companies being more responsible for their data. Phishing emails are rife in the remote working community, which is why businesses have had to adapt quickly to protect their employees and company data. Many companies choose to give their staff a VPN service, a cyber security protection system that has only become popular because of the increase in remote workers. Therefore, remote working is slowly improving cybersecurity protocols.
Tracking Progress
One of the biggest drawbacks for companies in the remote working era is keeping up employee productivity. Without the motivation of being surrounded by other colleagues, or the ability to check up on employees in real-time, many businesses found that their remote staff members were not being as productive as their in-house team. However, this attitude has changed in the last number of years thanks to a specific technology.
The market saw a need for tracking technology, so it has been available to companies since the start of 2020. This tech can take screenshots of your remote worker’s computers to ensure that they are on track, and the AI within can produce graphs of employee work patterns. These methods aren’t necessary in modern times; however, they go a long way to settling the minds of business leaders that have to operate their company from a distance. If you were to hire marketers remotely, this element of the process is essential. Marketing is typically one of the most important aspects of ensuring that you are able to reach your desired audience or customers.
Employee Wellbeing
Anyone that has participated in a successful digital marketing course will understand that a business’s reputation is key to encouraging customers to use your service. This reputation is mainly forged by how you treat your customers, but it is also affected by your employee happiness.
A team of respected employees is likely to work harder for your business; however, these individuals can also help create a positive appearance for your company. Employee wellbeing is subjective to the individual, but you will find that a lot of people prefer to work from the comfort of their own homes. As such, allowing your employees the opportunity to work remotely can improve employee performance and increase your company’s reputation.
Health Risks
Not everything is perfect in the world of remote working, however. The more people work from home, the more data can be collected about this approach to business. While you may experience some of the benefits listed above, experts have found a downside to remote working that you should be made aware of.
A recent study has revealed that almost 67% of remote workers fail to get any exercise. This includes the exercise that they would have received during their daily commute. As you can imagine, this statistic has proved that remote working can have a profound negative effect on the health of your employees. This statement is also true when looking at the mental health of employees that work in isolation. It is your job as a manager to ensure that every employee can remain productive in their new work environment, so perhaps it is wise to bring these issues to your remote worker’s attention so that they can continue to benefit from this practice without suffering the ill effects.
Rise in Freelancing
Workers will always be happier working in a field that they enjoy. Since remote working is now so prevalent, it has allowed many workers to pursue their passions in a freelance capacity. Therefore, businesses can receive better content for their company while employees remain delighted in their job roles. This where the marketing industry has seen a large boom. You can hire freelancers for specific elements in your marketing and work with them based on portfolios or previous work they may have finalised.
Conclusion
The idea of remote working has changed over the last decade, and it seems that the concept is here to stay, especially in the marketing industry. There are so many benefits to companies that use this approach, and the small risks can be easily mitigated with the correct management techniques. Therefore, it looks like remote working is still a viable option for businesses in 2022 and beyond.
This week Metafluence is celebrating an important milestone. The one that is the fruition of our non-stop journey towards realizing our visions and building an influencer-centric metaverse for everyone. So sit closer:
Half a year ago, we had our IDO and launched our $METO token. Over the past six months, we have gotten bigger, stronger, and wiser. Today we would like to share some of our success stories under three main categories: Business Development, Products, and Marketing.
BUSINESS DEVELOPMENT
Advisors and Backers
From the very beginning, the Metafluence team was guided and advised by well-known top industry experts. We’ve always been seeking new opportunities to help the project grow further and have been open to new connections that can add significant value to the project.
And today, we’re proud to have 5 advisors on board, including Jedidiah Taylor, Chris Coll-Beswick, Saeed Hareb Al Darmaki, Raj Kapoor, and Ergi Sener.
On January 24, 2022, Metafluence launched an IDO exclusively on BlueZilla, the leading launchpad network on Binance Smart Chain, which includes prominent launchpads such as BSCPad, NFTLaunch, and MetaVPad.
The IDO was completely sold out within hours of listing. The same day, $METO was listed on MEXC Global and PancakeSwap. Today, $METO is traded on four exchanges, of which three are popular CEXs: MEXC Global, Gate.io, Bitmart, and PancakeSwap. Listing on several exchanges has numerous benefits such as higher volume, wider network, higher liquidity, more credibility, further exposure, bigger community, enhanced sustainability, etc.
Furthermore, regarding the token holders’ amount, $METO currently has 13K+ holders on WEB3 wallets alone (excluding CEXs and staked tokens), meaning thousands of people worldwide believe in the Metafluence ecosystem & its native currency.
Our Partners
Throughout these six months, we’ve partnered with some of the leading projects in the industry, including SolChicks, SupraOracles, NFTb, and many others.
Each of these partnerships has its own goal to strengthen and benefit all the parties involved. Some, for example, are more focused on developing the technical side, others on the community and Metaverse integration sides, etc. The total partners count as of today is 13, and many more are on the way!
Metahut and Land Plot Private Sale, INO, and Public Sale
The early VCs who participated in the private sale of Metafluence City virtual properties were 2A Ventures, Pack Capital, and TUAL Group. The INO of Metahuts and Land Plots was held on five different launchpads on various dates, while the Public Sale of Metahuts and Land Plots was launched on June 27 on the designated Metafluence City Map.
Some remarkable platforms that held the INO were NFTb, Babylons, and Bitforex. Currently, we’re also developing our own NFT Marketplace, where users will be able to trade their Land Plots and Metahuts with each other. More updates on that will be shared soon.
PRODUCTS WE LAUNCHED
$METO Staking Model
On the 5th of March, we introduced the $METO Staking Model to our community members. This model offers 4 pools in total:
NANO Pool (3 months)
MICRO Pool (6 months)
MACRO Pool (9 months)
MEGA Pool (12 months)
Each pool has its own APY and capacity. Our largest staking pool, MEGA, has been filled as of July 20, with 20M $METO staked in it for 1 year. This is a strong indication of how strong and supportive our community is and has been throughout the project’s development. We’re also planning to launch new staking pools in the near future; more details are to be announced as we advance further.
Navigation Map
With the launch of the Public Sale of Metahuts and Land Plots on June 27, we’ve also introduced Metafluence City Navigation Map. This Map portrays the city’s plan, locations of the Land Plots, parks, City Center, Lake, Influencers and Investors’ Metahuts, and so on.
The map is also where the magic happens; everyone who wishes to can connect their MetaMask wallets to the website and acquire their desired properties in Metafluence City.
Virtual Properties: Land Plots and Metahuts
One of the foundational blocks of Metafluence City is virtual properties. And the launch of our first virtual properties, Land Plots and Metahuts, was celebrated enthusiastically by our community.
Land Plot is a virtual 100M x 100M spot within Metafluence City. The Land Plot is unique in that it allows users to purchase, own, and develop their virtual real estate. You will also be able to acquire a Metahut on your empty Land Plots in the future.
On the other hand, Metahut is a Metaverse residence consisting of various rooms such as the NFT Room, Event Room, and Shopping Room. Each room is designed for a specific purpose.
The Event Room is perfect for hosting parties or other events, while the NFT Room is ideal for those interested in collecting and trading non-fungible tokens. Finally, the Shopping Room is a great place to buy & sell virtual goods and to collaborate with brands.
Metafluence v1.0.0 (Alpha Testing)
On August 10, we will launch the Metafluence City Alpha Version. Users will be able to create their own personalized avatars and use them to explore the Metahuts in 3D, meaning they’ll be able to walk around the Metahuts, visit NFT, Event, and Shopping rooms, and appreciate each of these rooms’ beautiful details.
In addition, multiplayer voice chat functionality will also be available for users to communicate and socialize with each other.
BIANNUAL MARKETING REPORT
Events
Our team has traveled worldwide, from Dubai to Istanbul, from Antalya to Amsterdam, and participated in and organized various online events and AMA sessions to showcase opportunities Metafluence City offers to broader and diversified audiences. A few of the most important events we’ve participated in or organized:
Binance Live Event — Elvin Aziyev, our former CEO, shared some of his thoughts on SocialFi, Web3, and Sharing Economy on March 24, 2022
World Ecom Expo 2022 — Metafluence Co-Founder and CEO, Emin Vali, was a speaker in the Metaverse Talkshow during the Gala night of World Ecom Expo 2022. He elaborated on the concept of virtual Land Plots & Metahuts and why brands, influencers, and individuals must join the metaverse trend before it’s too late.
Expo 2020 Dubai — Our participation in the WEIF 2022 within the scope of Expo 2020 Dubai was another critical step in our mission to attract investors, brands, and people from various industries to the Metafluence ecosystem.
NFT Summit Istanbul — We were the Diamond Sponsor of the event, which took place on May 28–29, 2022, and focused on Web 3.0 technologies and the future perspectives of the NFT industry with the participation of 100+ professional speakers.
MET AMS — After participating in various industry-related events in UAE, Turkey, and Asia, we’ve entered the Europe Metaverse market in Europe’s leading metaverse festival in Amsterdam during June 14–17, 2022.
Blockchain Wave 3.0 — An event focusing on the Metaverse, NFTs, Web 3.0, and Blockchain in Antalya on May 18, 2022. We were a Diamond Sponsor of the event, and Emin Vali was one of the speakers.
Asia Metaverse Conference — Emin Vali was also a speaker at Asia Metaverse Conference, an online event including 5,000+ global companies, organized by the Metaverse Club, on May 24–26, 2022.
BUSIAD Event— Emin Vali participated in “The True Digital Twin in the Production: Metaverse” event, which was hosted by BUSIAD, Bursa Industrialists’ and Businessmen’s Association, on June 17, 2022.
As an influencer-centric metaverse for everyone, one of the critical missions of Metafluence is to gather hundreds of influencers from all over the world under one roof. The logic behind Metafluence is simple yet powerful: If influencers with millions of fans come together under one roof in the Metaverse, then everyone may follow. Throughout these 6 months, we’ve been continuously running various Influencer Marketing activities, and so far, Metafluence has been covered by more than 500+ influencers worldwide!
The influencers in Metafluence City have also started creating their virtual avatars to prepare for the launch of the MVP (Demo version of Metafluence City and Metahuts). And we must say, the majority of them got super creative and built absolutely superb avatars that pretty much look like them!
Another step our influencers took towards expanding their metaverse presence is to start utilizing their NFT Rooms. Influencers such as Ozan Sihay, Salim Hamidi, and Janice Hung have already been showcasing their NFT collections in their Metahuts’ NFT Rooms.https://cdn.embedly.com/widgets/media.html?type=text%2Fhtml&key=a19fcc184b9711e1b4764040d3dc5c07&schema=twitter&url=https%3A//twitter.com/metafluence/status/1540688911231373313&image=https%3A//i.embed.ly/1/image%3Furl%3Dhttps%253A%252F%252Fabs.twimg.com%252Ferrors%252Flogo46x38.png%26key%3Da19fcc184b9711e1b4764040d3dc5c07
PR
Our PR team got Metafluence City highlighted in many places, but some of them are too good to skip. For example, our billboards have been shown to people in Times Square (New York), Silicon Valley (Palo Alto, California), Boston, and SOGO (the largest shopping mall in Hong Kong).
Media Coverage
While we have been busy with our products’ fast development according to our roadmap, many authoritative sources have covered our story:
Yahoo Finance: Metafluence is set to address the challenges and unleash the full potential of Influencer Marketing in Metaverse.
Forbes: Is Bitcoin Becoming Just Another Tech Stock? (Elvin Aziyev’s thoughts on the topic)
Cointelegraph: Influencers are invited to become ‘metapreneurs’ as social media moves to Web 3.0.
Investing.com: Metafluence: The First Influencer Platform Connecting Influencers, Brands and Audiences in The Metaverse.
Webtekno: Markalar ve Influencerlar İçin Geliştirilen Metaverse Projesi Metafluence, Gate.io’da Listelendi. (in Turkish)
Nasdaq: The Next Generation In Influencer Marketing And Entrepreneurship In The Metaverse.
Benzinga: The Metaverse Economy: Metafluence Announces Date of I.D.O. Launch.
Blog Posts
Besides being seen on authoritative sources, we have also been creating various helpful, informational, and educational blog posts to keep our community updated with the industry news and Metafluence’s updates. These include but are not limited to:
In our efforts to build a stronger community involving people from around the world, we’ve launched 6 Community Groups on Telegram, five of which are local. These groups let our community members engage with one another and contact us directly when they need it. Here’s the list of them:
Six months aren’t a long period, but it was for us to gather over 360K followers on social media in total. Find our social media accounts and the number of their followers to date below:
Besides our significant social media success, we have also had 500K+ visitors from 214 countries on our website so far.
About Metafluence
Metafluence is an influencer-driven social metaverse with a limited number of virtual properties neighboring brands and influencers followed by millions of loyal fans. Thanks to its influencer-driven nature, we believe that it’ll bring together audiences of various influencers from all nationalities and industries.
Metafluence City will give everyone a stage in the Metaverse. Our residents will have a chance to become a Metapreneur, a metaverse entrepreneur, thanks to our influence-to-earn platform. They will be given the needed tools to shine with their creativity and monetize their social influence. For example, they’ll be able to showcase and sell their NFTs, organize virtual events, create a MetaCommerce shop, acquire virtual properties, and be a pioneer of the emerging Web3 civilization.
With various rooms designated specifically for certain purposes, Metahuts, are one of the main architectural elements of the city that combine in itself all the needed mechanisms for their owners to welcome their guests and provide them with an unforgettable experience.
As a barbershop owner, you share the same goal with every other business out there: to make profits exponentially and become a big player in the industry. And as you might already know, your marketing strategy plays a huge role in achieving this. Speaking of which, influencer marketing is the current most powerful way to grow your brand awareness and achieve all of your marketing goals. Primarily, influencer marketing is all about paying social media celebs to promote your services. Popular product designers have been using it for years before now when saloons, barber shops, and other beauty service providers started hopping on the business trend. So, if you don’t know how to get started, read the step-by-step guide below.
STEP 1: Know Your Budget And Marketing Objectives
It may seem obvious that your marketing goal is to get your brand more popular and win more customers. But you want to be specific. Be specific about numbers and reaches and set realistic goals. Put it all into writing. Here’s an example; “I am spending $100 to generate 50 loyal customers from New York and 80 clients from Los Angeles, with each of them paying $30 per haircut”. This picture prevents the wastage of money and efforts. It also guides in the “choosing an influencer” stage explained below.
STEP 2: Find An Influencer
There are dozens of influencers out there: it’s like picking saloon furniture from IKEA. I digressed! The first step is to choose a “good” influencer: someone who posts high-quality content, has previous experience, is on target with your market/industry, and has worked with brands like you. With this in mind, head over to popular social media to create a list of 5-7 potential influencers that fit into your category. Hashtags like #sponsored and #ads will make your search easier on Instagram. Next, verify that the followers of your potential influencers are real. Often than not, when the followers on an influencer’s page are mostly commenting “very good”, “nice post” and similar short feel-good comments, those are likely bot-generated followers. Finally, make sure that your influencer has a large active following and engagement.
STEP 3: Reach Out To Them
At the end of step 2, you’ll probably wind up with a shorter list. Reach out to each influencer via messages, emails, websites, or through any medium that they’ve made available. Keep your first message short and don’t talk about money just yet. Ultimately, you want to find out if they’ve worked with a brand similar to you and disclose your interest in working with them.
STEP 4: Go Into The Details
After receiving a reply from them, it’s time to discuss how the relationship will go and how you want your campaign to work. The best platform to do this is via a video call but it’s not really a thing. Now, over the meeting, some important questions you should ask are how many videos and photos they will take for the campaign and if you’ll have copyrights to those materials for future advertisements. You should also talk about your marketing goals, what you’re offering them in return, your preferred timeline for the campaign, and any other important bit.
FINAL STEP: Launch, Study Results, And Learn
You both ought to have decided on a tracking system for the tracking of your ads’ performance. Though when using social media like Facebook and Instagram, they have a tracking system that shows important metrics and data about your ads. With such a system, you get to know the demographics of your potential clients and figure out your best and worst-performing ads. These info bits will come in handy when running other campaigns in the future.
In Conclusion
Whether improving your ROI or launching a new brand, influencer marketing is one of the most effective methods to hit your targets. But your success rate depends on doing it right. That’s why we’ve created this easy guide for people who run barbershops. You can also check this post to discover how to make your influencer marketing campaign a success during the holidays.
Shola Jabbarova
October 11, 2024
