Today, most companies rely on brochures to introduce themselves and their products or service. The brochure is an important marketing tool that can help you in presenting your business message to customers. According to a report by the “Business Marketing Association”, 98% of the people who use the internet for product information end up buying something offline.
For businesses, creating your own brochure design has never been this crucial; brochures work best in generating leads, transforming website visitors into customers, and boosting traffic on your company’s online store.
We’ve established why print media marketing is still relevant, but how?
Apart from the conventional benefits of having printed leaflets/brochures like they’re tangible, easily shareable, and offer credibility; we’ve listed down 10 reasons why brochure design is still the best marketing tool you should utilize for your business.
Brochures Are A Future-Proof Marketing Tool
Brochure as a printed media marketing can be considered as a future-proof marketing tool because print isn’t going away any time soon. In fact, according to NAPL’s 2011 Census of Print Publications, at least 1 billion book titles and 726 million newspapers were sold in the US alone which shows that print isn’t something we can neglect despite the rise of digital technology.
The average lifespan of a printed piece is about 2 years, meaning that businesses or organizations would need to constantly update their content or order new leaflets/brochures once the previous stock is out. However, the same cannot be said for websites and social media which can be updated anytime at a minimal cost.
For this reason alone, brochures are still preferable over websites and other digital forms of marketing because customers won’t lose interest in your business if you keep on updating or refreshing your content.
Company Brochure Designs Are Easily Shareable
As mentioned in the beginning, brochures are best in generating leads, turning website visitors into customers, and boosting traffic on your company’s online store. No matter how you put it, brochures will always be something worth passing around because they’re easily shareable with friends, colleagues, and family members by either mailing them or uploading images to social media sites.
Printed leaflets/brochures don’t need an internet connection or password just to view their contents which makes printed marketing materials more accessible than digital forms of promotions.
Brochures don’t require batteries; no software installation is required; everything is provided ‘as is’ when given to your friend who will appreciate having something tangible to pass around without having to worry about batteries, charging, or technical problems.
A Brochure Layout Are Personalized Marketing Tools
Since there are several types of brochure printing services available online today, you’re probably wondering how does it affect your marketing?
Aside from an increase in brand awareness; companies are also using brochures as personalized marketing tools because they can be customized based on the target audience’s needs and preferences. This tactic is best used for B2B companies who need to convince potential clients by presenting their key benefits via printed material.
The average cost of customizing a brochure ranges between $250-$500 which is not bad considering that it can help boost interaction with existing customers while attracting new ones at the same time.
Printed leaflets/brochures can be personalized based on their target audience by choosing a free design template and inserting the company’s logo, contact number, and website address to further promote its brand identity.
Leaflet Design Improves Communication Effectiveness
Another reason why brochures are still relevant in business marketing is that they can improve communication effectiveness between companies and customers because printed pieces offer an idea of what to expect when actually visiting the store or opening their doors for sales.
Brochures also make a good reference guide for customers who can use it while shopping which helps them decide faster whether a product is worth buying or not without having to visit the mall again.
Aside from making an impression about your company’s professionalism, brochures are also the best way to introduce employees who would be greeting customers at the store.
Customers will feel safer knowing their concerns will be heard and accordingly addressed by people who are knowledgeable about the product they’re selling because it is much better than receiving random answers from someone pretending to know about your problems.
Brochure Design Increases User Experience
An increase in user experience is another benefit of using brochures as marketing tools for generating leads or capturing website visitors into email subscribers. Brochures are often used to showcase products that are available in stores whether online or offline which consequently improves customer experience because it helps them decide faster if a given item is worth buying or not.
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Brochures Are Perfect For First-Time Customers
Printed leaflets/brochures are one of the best lead generation tools for first-time customers which are often used as a personalized marketing tool to introduce them to your company’s products without having to personally attend or speak with them. Since brochures are filled with useful information, they would feel more connected to your brand and will be more likely to become loyal customers after their first purchase.
Compared with other digital ads which only reach certain demographics, printed material offers more advantages. Brochures can reach everyone regardless of age or geographical location because it has an infinite range of coverage potential which ultimately increases the chances of generating leads for your company.
There you have it, the biggest reasons why brochure design is still one of the best marketing tools for you to use. What are you waiting for? Start designing now!
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