Top Travel Influencers Brands Need to Know About

Since today’s consumers trust social media influencers and their recommendations above anybody else, influencers have become an integral part of many brands’ marketing strategies. Influencer campaigns can drive main metrics like engagement, visibility, number of followers, and increased sales, etc.

Partnerships with travel influencers can help brands reach a wider audience and boost engagement in an authentic and organic way. Travel influencers can persuade others to take action, which depends on what brands want to achieve. By partnering with the right travel influencers, you can get your brand in front of a wide audience. Many hospitality and travel brands know that travelers trust peer recommendations, so  they add travel influencers into their marketing plan.

But how do you find the right person to grow your brand? In this stage, Keepface steps in. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

Searching for a travel influencer on Instagram or elsewhere is time-consuming.  Here we created a list of top travel influencers that can boost brand awareness and reach. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.  

Emilie Ristevski

Emilie Ristevski is an Australian photographer & travel influencer and the creative mind behind @helloemilie.  Emilie is a Freelance Travel and Lifestyle photographer for an extensive range of tourism boards, digital publications, and lifestyle clients and has partnered with some of the world’s leading brands, including Adobe, Lonely Planet, Mercedes Benz, and many more. 

Her distinctive style of dream-like imagery has led her to all corners of our planet, from remote villages in South America to Iceland, Namibia, and everywhere in-between. Emilie’s work aims to encourage her audience to seek a deeper connection with nature and themselves, in the hope to discover a new found love for our beautiful planet earth we call home. Helloemilie has 1.3M followers and a 2.3%Engagement Rate on Instagram.

Chelsea Yamase

From free diving over one hundred feet into the ocean’s depths to walking five hundred feet in the air, Chelsea Yamase, aka @chelseakauai, isn’t afraid to go the distance. She is a Hawaii-based influencer and deeply curious human here practicing courage. Known for her bravery in the outdoors, Chelsea has been hiking, diving, surfing, slacklining, and photographing way through 53 countries and counting. And with a million followers and a 5.01% engagement rate on Instagram, it seems that Yamase’s daredevil nature and athletic abilities are capturing the attention of the world. 

Thebucketlistfamily

Meet the Gee family!  They work from all around the world as Family Travel Journalists! Their story began in 2015 when they decided to sell everything and leave home for a journey around the world together. They also started a blog, and with over 2.5M Instagram followers and a 5.67% engagement rate, they now have enough income to support their travel. They say it is a difficult decision to reset our lives and sell everything but they’re grateful every day that we took that chance and were brave. 

Yana Leventseva

@yana_leventseva is an Instagram star and model who is known for also being a travel blogger, photographer, makeup artist. She is known for sharing a variety of her artistic endeavors as well as modeling content with her over 1.1 million Instagram followers, where engagement rate is 2.13%. She first began sharing fitness and modeling related content on her Instagram. She can be seen modeling and representing a variety of different companies on her Instagram including Guess, Vivasan, and Mille Rose Milano. 

Kyle Dempsey

Thanks to travel snapshots and other photography projects, Dempsey’s Instagram account, @KyleFinnDempsey, has more than 565K followers with a 3.48% engagement rate. He is known for whimsical shots featuring rustic cabins, cozy nooks, old vehicles, fall foliage, and campfires. Dempsey said that he tries to create content that transports the viewer into the scene, forgetting their stresses and flooding their minds with hope and happiness.

Read More

Pet influencers: Most Popular Animals on Social Media

Until now, we create a list of influencers from different niches. Now, have you ever heard about pet influencers? They are actual animals, and as hilarious as it sounds, their owners are social media managers, posting for them and even making money per post for whatever they advertise. 

Nowadays, animals rule influencer marketing, so brands can take advantage of this opportunity. That is why we create a list of pet influencers who dominate influencer marketing. For finding more visit our website and sign in to our platform if you’re looking to expose your brand.

I would like to take the opportunity to give information about Keepface influencer platform. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Searching for a pet influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right pet influencers.

Jiffpom

View this post on Instagram

💗

A post shared by j i f f p o m (@jiffpom) on

JiffPom is the most followed animal on social media. Only on Instagram he has 10.6 M followers. He is a small Pomeranian dog that has two Guinness World Records. Jiffpom also is an animal actor. He made a number of appearances, including in Katy Perry’s “Dark Horse” music video which has been viewed over 2 billion times on YouTube. You can see him in movies too.

Nala Cat

Nala is fluffy, adorable, Instagram’s most popular cat with 4.3M followers. The Instagram account of Nala Cat started in 2012, and her cute photos quickly went viral. Nala is the most-followed Cat on Instagram.  Nala’s owner launched the cat food brand “Love, Nala” recently.

Doug the Pug

Doug the Pug is a dog living in Nashville, who has gained social media following and has reached the status of a celebrity dog. He is the most followed pug on the internet with over 13 million followers. Doug is the winner of a People’s Choice Award for Animal Star 2019. Forbes named Doug The Pug the #2 most influential pet in 2018. Doug’s Facebook page has over 6 million likes, his Instagram account has 3.8 million followers, his Twitter account has just hit over 2.7 million followers.

Juniper and Fig

Social Media is not only for cats and dogs.  So, meet with two adorable foxes. They are North American red foxes who live at home with a menagerie of other rescued animals. Juniper and Fig host 3M followers on her Instagram page with an engagement rate that shows playing with their best animal friends. This Instagram account educates people about exotic animal rescues and gives people an inside look into what living with a fox is like.

Swaggy Wolfdog

Swaggy Wolfdog is arguably one of today’s most popular trained canine characters in the world. He frequently dresses in different outfits and wears glasses. Swaggy social media stardom carries over 2.7 million followers. He has a mafia called Swaggy Squad, which a lot of people and pets are a part of. Swaggy rose very quickly in the gang ranks, and soon became good friends with many social media influencers.

Read More

Top 5 Photography Influencers On Instagram

There’s no better social media network than Instagram for photographers. Instagram was created for sharing images, which is why it is easy for both amateurs and professionals to demonstrate their works.

Photography influencers are best for brands that are looking for inspiring the target audience in the influencer campaigns. Here we create a list of photograph influencers from different tiers for brands that are leveraging Instagram for their businesses.

But firstly, I would like to take the opportunity to give information about Keepface influencer platform. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Searching for a photograph influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right photography influencers.

Let’s go back to our influencer list.

Christoffer Collin

Christoffer Collin is a self-taught travel, landscape, and lifestyle photographer from Sweden. He shares his photos of nature around the world with his 1.2 million followers on his Instagram account with a 1.38% engagement rate. Christoffer also a writer. In his first book, Christoffer describes his personal journey, shares a selection of his best pictures, and reveals how he managed to go from a few Instagram followers to more than one million.

Kyrenian

Our second photographer Altug Galip—known as kyrenian has more than 1.3 million people and 1.11% engagement rate. Altug has been taking photos for 20 years. Altug Galip was introduced to Instagram by a friend in 2011. Since then, Galip has been filling his feed with riveting photos from around the world. He makes his followers drool with his artistic and surreal shots and hopes to never stop.

itsbigben

Benjamin Prescott, the creator of the itsbigben, is a Canada-based photographer specializing in outdoor lifestyle, travel, and commercial advertising. He says that his father’s habit of documenting everything had a great impact on his career. Now Ben takes photos for a living, documenting other people’s life experiences and shares these magnificent photos with 421K people on Instagram, where the engagement rate is 3.1%.

shortstache

Creator of shortstache Garrett King is a lifestyle photographer with a knack for storytelling. His main focuses are design, photography, and videography. Garrett’s unique perspective in the creative industry is evident through his color aesthetic and derivative in his style and storytelling is a key element in his professional work.  As for Instagram, Garrett has 475K followers and a 5.28% engagement rate.

Ichmiles

Cal known as Ichmiles on Instagram is a next influencer in our list. The reason I added him to this list was because of the pictures he shared, in harmony with each other, and mostly in the same tones.  Cal travels to different cities from various countries and takes pics. I am sure his pics can be inspirational for travelers. He reached 113K followers with 3.28% engagement rate.

Read More

Top 7 Mom Influencers That Brands Will Make The Most Of Partnerships

Mom influencers have a tremendous impact on key purchasing audiences such as other moms and parents. Therefore, they can include a number of different products from the most popular industries like children’s products, fashion & beauty products, health products, etc. Mom influencers are honest, loving, and compassionate. That is why they are able to create original content for brands. Brands can easily deliver the message to the right audience with mom influencers. Moms or generally parents are the most selective consumers in our society. So when a mom influencer recommends a product or service, people are more inclined to buy.

How to find the right mom influencers?

Finding the right mom influencers can be challenging.  Brands should carefully analyze the audience, key metrics before they start collaboration because influencer with a lot of followers doesn’t mean engaging audience. Of course, brands should take into account fraudulent influencers too.

Searching for a mom influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right mom influencers.

Here we listed top mom influencers that can boost brand awareness and reach.

Karen Wazen

Wife, mother, international style icon, and entrepreneur- Karen is the combination of all of these. Our Dubai-based influencer redefining the concept of the modern working mother. By sharing her life with an intimacy that reflects her style and personality – Karen has amassed 4.8 million followers on Instagram with a 4.7% engagement rate, appeared on magazine covers, and now runs her own eyewear company.

Schreinerkate

Yekaterina is a mom of three children, and one of the top influencers in the parenting category in the Russian Federation. She regularly shares her and her children’s lifestyle with a 4.8M audience with a 3.56% engagement rate on Instagram. Yekaterina also is very talented at crafting and painting. That is why her feed does not only inspire parents but also it would help to reveal the creativity in children.

Alexa Jean Brown

Alexa is a lifestyle influencer sharing her travel adventures, fitness tips, and day-to-day happenings as a mom of three children. She is passionate about inspiring women to thrive in their uniqueness and live purposefully. Alexa has been recognized as one of the top fitness influencers as well. She has 857k followers with a 5.18% engagement rate on Instagram.

Stacey Solomon

Presenter and singer Stacey Solomon are one of our favorite celeb mums to follow on Instagram. She reached a 3.8M audience with a 9.07% engagement rate. Stacey currently has three children.  She shares her family’s most lovely and sincere pictures.

Andrea Hannemann

Health and lifestyle influencer Andrea Hanneman, aka Earthy Andy, posts vegan recipes and her family’s day to day life on Instagram with a 1.2M audience where the engagement rate is 2.48%. After years of battling various diseases, she starts to share her daily healthy lifestyle. This brave woman is a surfer, free spirit, and mother of three children.

Vasilkova Maria

Maria Vasilkova is a mom of four lovely children, and she is a Russian-based parenting Influencer.  Maria shares about the parenting life, sweet pictures of her children, food recipes which she makes together with kids, and also her purchasing choices daily. Maria has more than a million followers on Instagram, with a 2.7% engagement rate.  

Kayli Butler

Kayli is a mom influencer who posts on a wide range of interesting topics like beauty, fashion, family life, motherhood, recipes, and DIYs. Kayli has a 426.7k audience on her Instagram channel with a 2.27% engagement rate.  As the mother of four kids, she shares through her posts tips on pregnancy, motherhood, and childcare fun details and challenges that every family woman faces on a day-to-day basis. 

Read More

7 Shopping Influencers From Various Countries You Need To Follow

Influencer marketing is living its golden age since social media becomes a more integrated part of our lives. People are interested in their favorite influencers’ advice and recommendations. 74% of people trust social networks to guide in their purchasing decisions. Also, statistics demonstrates that 49% of consumers depend on influencer recommendations. Thus leveraging social media platforms by companies increased the importance of shopping influencers.

Searching for a shopping influencer on Instagram or elsewhere is time-consuming. Keepface influencer marketing software helps you identify, recruit and negotiate with influencers in one platform. Brands can spend less time trying to find influencers. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers.

Rianne Meijer

Our first influencer is Rianne Meijer. Rianne posted a blend of lifestyle shots with fashion content featuring the latest trends in fashion. She isn’t hung up on looking stereotypically adorable. Rianne’s natural and sincere content is making her an outlier in the world of fancy influencers. She shares her post with her over 1.3 million Instagram followers, where the engagement rate is 8.94%.

Chadia Arsalan

Our next influencer is Chadia. Chadia is a Morocco-based Influencer with a 1,8M audience and a 9.02% engagement rate on Instagram. Her social media posts include shopping as well as beauty and fashion. Her content let us become closely acquainted with Morocco cultures.

Irina Dream

While Irina has 96.4 followers on Instagram, her popularity came from youtube with 511K subscribers and 50M views. This charming Russian-based influencer mostly shares her purchasing on youtube besides lifestyle videos, fashion tricks, etc. Also, She shares posts in soft tones that are in harmony with each other on the Instagram account.   

Nadjiba

Nadjiba is one of the top fashion & shopping influencers in Azerbaijan with a 350K audience and an 11.55% engagement rate on Instagram. Najiba regularly shares and recommends products which she uses by herself. Therefore she has faithful followers. I must say that her feed is really colorful and positive.

Tuğçe Bozkırlı

Welcome to Tuğçe’s Beauty School.  She mostly shares about shopping, fashion, make-up, styling, practical information, and many more on her Youtube and Instagram account for fashionable & chic women and women who wear hijab. She has 311K followers with a 1.93% engagement rate and 146K subscribers with over 5M views.

Layne Fable

Layna is addicted to shopping, eating eclectic foods, and photographing anything & everything. You can read it from her social media account because she reflects it very well. Layna is a United States-based influencer. You can find her on Instagram, Youtube, and Twitter as well. Layna has a 168k total audience and a 7.28% engagement rate for now.

Skivomady

Romanian social media star whose fashion and beauty photos and vlogs have amassed her 440,000 followers on Instagram and 220,000 YouTube subscribers. 

Read More

5 Food Influencers Can Boost Your Brand Awareness

Social media, especially Instagram and YouTube, has opened new opportunities for food influencers. These platforms host delicious food images and videos. Food brands like to work with these guys due to their effect on people and knowledge of food.

 

Top food influencers can canalize many people in their choices. For instance, when food influencers post photos from fancy restaurants, it makes people want to visit there. Even food influencers can create a craving for a specific food. It is a great opportunity for food brands that want to reach a large audience.

 

I create a list of food influencers and add their Instagram profile.  You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration. 

 

Searching for a food influencer on Instagram or elsewhere is time-consuming. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Brands can spend less time trying to find influencers. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

 

So, sign in now to take advantage Keepface tool and get the most out of your influencer marketing.

 

 

 

Foody Fetish

 

Yanni Georgoulakis is the creator of Foody Fetish, a popular Instagram account that currently has over 3.5 million followers and a 0.45% engagement rate on Instagram. He lives in Miami, US, and as you know, Miami is a dynamic, multicultural food city. Foody Fetish reflects it very well. This page’s feed is full of food photos and videos that can make your mouth watering because mine was watering.

 

 

Olga Matvey

 

Olga Matvey is one of the top Food influencers in the Russian Federation. She has 4.07M subscribers and over 565M views on Youtube. Besides Youtube, Olga has an Instagram account with a 201K audience and a 1.82% engagement rate. She mostly shares new, tasty, and simple recipes of homemade foods. You can find many more delicious recipes on her channel.

 

 

Sukran Kaymak

 

Sukran says that, in order to show everyone my passion for cooking and help people, I come across new recipes and new presentations every day. She actively shares recipes, food photos & videos and vlogs on Instagram and Youtube channels.  She has 4.6M followers and a 1.3% engagement rate. Sukran also is the author of two cookbooks.

 

 

girlcooksboybakes

 

Our next influencers are Danielle and Adam. This couple creates Manchester-based food page GirlCooksBoyBakes. They share healthy recipes on a budget with stunning photos on Instagram daily, where they have 31.7k followers and a 1.55% engagement rate.

 

 

Alexis

 

French has a top-ranking cuisine in the world. Therefore, if there was no French influencer on our list, it would be an injustice.As you understand, our last influencer Alexis is France-based. He has 18.8K followers on Instagram with a 2.23% engagement rate. He is also active on Twitter with a 15.4k audience.

 

Read More

Top 5 Stylish Fashion Influencers in 2020

Fashion is one of the most popular categories on Instagram. When it comes to influencer marketing, the fashion industry is winning big. Fashion influencers cover beauty, travel, and lifestyle products as well as fashion. They are perfect for driving brand awareness and converting attention to sales.

We create a list of fashion influencers and add their Instagram profile for demonstrating what fashion looks like on Instagram. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration. 

Before starting, I would like to remind you, brands can spend less time trying to find influencers. With the help of Keepface, brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers. 

So, sign in now to take advantage of Keepface tool and get the most out of your influencer marketing.

#1 Chiara Ferragni

The Italian fashion blogger Chiara Ferragni has 21.5m followers and 2.46% engagement rate on Instagram. She has held the title as one of the top Instagram fashion influencers and style icons for the last ten years and has worked with major fashion houses, including Valli, Chanel, Louis Vuitton, and Christian Dior.  

#2 Mariano Di Vaio

Mariano is an Italian influencer with 6.1 M followers and 2.21% engagement rate. His modern  European gentlemen style keeps his audience engaged daily. He also shares his daily life and family on Instagram.

#3 Camila Coelho

Camila Coelho is a Brazilian-American fashion and beauty entrepreneur with an 8.8M audience and a 0.99% engagement rate. She may be considered one of the world’s biggest beauty and fashion mega influencers.

#4 Olivia Palermo

The American businesswoman Olivia Palermo is known as a key trendsetter in the fashion industry. She has a 6.4M audience with 0.77% engagement rate.

#5 Adam Gallagher

Adam demonstrates his street style to his 1.9 million followers as he travels the world. As a male fashion influencer, he has a 1.9% engagement rate. He is the founder of the highly popular blog I Am Galla where Adam shows his impressive photography and blogs about menswear, travel, and lifestyle. 

#Bonus Coco

9-years old  Instagram Star Coco Pink Princess, who dresses better than most adults, has 636k followers with an 8.8% engagement rate. This street style star in the making is a chic outlier in the world of well-dressed kids and isn’t so hung up on looking stereotypically adorable.

Read More

Top 10 Music Influencers From Various Categories You Need To Follow

Music influencers– whether they’re a chart-topping pop star or rising talent that’s been recognized on the Internet, can affect their audience’s purchasing choices. With the growing role of social media, musicians are connecting with their fans or starting their careers on Instagram, TikTok, YouTube, etc. These platforms are a great way for musicians to either begin or endorse their careers.

Everyone is now connected, and pretty much everyone loves music. Brands which want to promote their product or services and drive their campaigns successfully can take advantage of a collaboration with music influencers. 

Finding the right influencers quite frustrating. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business.

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

In this post, you will find a list of music influencers on Instagram according to influencer categories: mega, macro, micro, and nano.

Firstly, who are Mega-influencers?

Mega-influencers have achieved celebrity status on Instagram with a massive fan base of 1M or more followers. They shape popular culture, create trends and hashtags, direct attention to new products, and so on. Some mega-influencers are famous actors, singers in one-word celebrities and brands need a vast amount of money for the corporation with them.

The benefit of creating content with mega-influencers is that they offer enormous impact, the highest brand lift, and a wide range of audience reach from a single sponsored post.

Mega music influencer examples:

Ketty Perry

After her 2008 smash single “I Kissed a Girl,” @ketyperry became a pop star. In addition to being a chart-topping pop star, Katy Perry has a significant following. She has more than 107.6 million Instagram followers and 626.9K engagement.

Wizkhalifa

@wizkhalifa is a successful rapper known for his chart-topping hits, “Black and Yellow,” “Work Hard, Play Hard,” and “See You Again”. Since taking over the hip-hop scene, he has become one of the hottest rappers in the music industry. He has a 31.5M audience on Instagram and 288.9K engagement.

Camila Cabello

The world fell in love with @camila_cabello when she was a member of the hitmaker girl group Fifth Harmony. Having 50.2 million followers and 1 million engagement proves it. The Cuban-born singer and songwriter rose to even greater heights with her 2018 solo debut, Camila, featuring the chart-topping single “Havana.”

And who are the macro-influencers?

Macro-influencer follower count falls somewhere between 100,000 and one million followers. As a brand, if you are looking to target a certain type of customer, but still want to reach the masses, then a macro-influencer might be more useful than a mega-influencer.

Macro music influencer examples:

Ernia

Musician @Ernie is a great example of a macro influencer with a big reach and high levels of engagement. He has 599K followers and a 21.41% engagement rate according to the Keepface discovery tool.

Malikoa

@malikoa is an Australian singer with a style of the unique fusion of soul, gospel, and R&B, based in London, United Kingdom. Besides the music, Mali is a fashion blogger as well. She reached 768.4k audience on Instagram with a 1.36% engagement rate.

Dana Hourani

@danahourani is a Lebanese musician with 194.4k followers and 2.63% engagement rate. Dana first made a name for herself as a major figure in the Arab fashion industry, appearing on various magazine covers and in dozens of campaigns throughout the Middle East. 

How to define micro-influencer?

Micro-influencers are the most common kind of influencer on Instagram. This category has 10,000 and 100,000 followers. Although the micro-influencers have a small reach, they are more specialized than macro-influencers. Additionally, they have a loyal, highly engaged, and relevant audience.

Micro music influencer examples:

Walter Feldkamp

@walter.feldkamp is a 13 years old boy from Argentina, managed 81.4k followers on Instagram, where he adds singing videos, and he has a 16.13% engagement rate.

Deniz Tekin

Deniz Tekin is a Turkish musician and songwriter. She shares covers of well-known songs on Instagram besides songs composed by her. @Deniz reached 96.3k followers on Instagram, and she has an 11.65% engagement rate.

Last one: Nano-Influencers

Nano-influencer an Instagrammer with less than 10,000 followers. They are individuals with influence within their local communities. While nano-influencers reach is low, but the tight-knit community of people is potentially huge. Many people trust recommendations from friends and family more so than from celebrities or mega-influencers. That is why peer-to-peer engagement has a vital role in influencer marketing campaigns, and nano-influencers play the main role in it. So conversion and engagement are greater with nano influencers than with macro or mega influencers. Of course, brands need a small marketing budget for partnership.

Nano music influencer examples:

David Nekhristov

As I say conversion and engagement are greater with nano influencers than with macro or mega influencers. And David is a really good example of this. While @David has 4,189 followers on Instagram, his engagement rate is 7.86%. David shared some DJ performances of him and lifestyle content.

The Half

@thehalfband is an Azerbaijani local music group with 2.6K followers and a 27.29% engagement rate. Instagram is where they connect with their fans, share music videos and news about the band.

Read More

Top Ten Art & Design Influencers You Need to Follow on Instagram

Use Keepface discovery tool for finding art & design influencers

Art is the universal language that speaks to all people and can evoke emotions, ideas, and thoughts. Thanks to Instagram and social media, today’s art is not stuck in museums, on the contrary, open to everyone. Sometimes it is hard for brands that want to deliver the message to their audience where written and spoken language is the primary form of communication. That is why brands can collaborate with art & design influencers for delivering their messages to large masses and drive their campaigns successfully. 

Now, we will introduce you to some influencers from the art/design niche in the Keepface Influencer database. 

 

#1 Banksy

View this post on Instagram

. . My wife hates it when I work from home.

A post shared by Banksy (@banksy) on

Despite the fact that, no one knows who Banksy is, he needs no introduction for many. Banksy is an anonymous England-based street artist, political activist, and film director. His satirical street art and subversive epigrams combine dark humor with graffiti executed in a distinctive stenciling technique. Banksy has 10.2M followers and his engagement is 1.7M.

 

#2 Jeff Koons

Even if you don’t know Jeff Koon, I’m sure you’ve seen one of his statues, Balloon Dog, at a gift shop. Balloon Dog may be the most imposing work of his. Jeff Koon is an American artist recognized for his work dealing with popular culture and his sculptures depicting everyday objects, including balloon animals – produced in stainless steel with mirror-finish surfaces. While Jeff Koons has 387.2k followers, his engagement is 6.7K.

 

#3Ellen Sheidlin

Russian’s Lolita Ellen Sheidlin has a sweet, modern, teenage appearance, but she manages to break that little princess image that would be so easy for her, revealing a complex and fascinating universe in her instagram account. She is known on Instagram as Sheidlina, is an artist and a model in Russia. She has reached 4.7M audience. 

 

#4 Kaws

View this post on Instagram

Thursday… @supremenewyork ✌️

A post shared by @ kaws on

Brian Donnelly is currently best known as the artist KAWS has 3.1M followers and 32.5K engagement. KAWS is a New York-based artist who has made a name out of him designing limited edition toys and clothing. He is also a world-renowned artist who exhibits in museums and galleries internationally. His art stands somewhere between fine art and global commerce. KAWS moved beyond the sphere of the exclusive art market to occupy a more complex global market.

 

#5 Olafur Eliasson

It is not just about decorating the world… but about taking responsibility,” Olafur Eliasson said of his practice in a 2009 TED Talk. Eliasson uses natural elements (like light, water, fog) and makeshift technical devices to transform museum galleries and public areas into immersive environments. He has 579.6K followers and 4K engagement.

 

#6 Elnaz Habibi

 

Elnaz Habibi is Iran based art & design influencer with a 2.4M audience and 101.7K engagement. Her colorful profile instantly gives positive vibes the moment you look at her feed. Additionally, Elnaz is an Iranian actress.

 

#7 VANESSA DAVIS

 

Vanessa Davis is known for her elaborate, theatrical, detailed and highly creative makeup designs and looks she creates on herself and others. She has accumulated 1.3M followers on her Instagram platform and 50.5K engagement. Her background is theatre and she worked for 11 years in this field designing wigs, hair and makeup on operas for musicals and plays.

 

#8 Caroline Brodberick

Caroline Brodberick is a UA based sculptor, illustrator, photo & video maker. She reached 258.3K followers and has 22.9K engagement.

 

#9 James Lewis

James Lewis is a multidisciplinary British artist,  is an internationally acclaimed hand lettering artist who combines his graphic design skills with his love of letterforms. James has a 1.1M audience and 54K engagement.

 

#10 arts.hub

Arts.hub is not an individual artist page, they post different artworks belonging to different artists and cultures.This art page has a 3.5M audience and 30.6K engagement.

 

Brands can spend less time trying to find influencers. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers. 

So, sign in now to take advantage Keepface tool and get the most out of your influencer marketing.

 

Read More

The Tale Of Instagram’s Hiding Likes

Instagram is now starting to hide likes, and of course, it will affect both influencers and brands, plus the relation between them as well. Obviously, a new question arises: How will Instagram hiding likes affect Influencer Marketing?
If you are curious about the answer, I invite you to read the rest of the article.

With the above tweet, Instagram announced that likes would be hiding for select users. Instagram had already been testing hiding likes in Australia, Brazil, Canada, and some US users and, after the month-long test, the amount of likes will be hiding to the rest of the world. Users can still like by pressing the heart below a post, but a total number of likes will not appear.

 

So when an account likes influencers’ content, it will seem like that  “name of Instagram account and others”.  Users can see only a list of accounts that have liked the post. Like counts will be hidden, won’t be completely gone. While followers won’t be able to see the number of likes, influencers will within their private view.

 

Why Does Instagram Hide The Likes?

Why-does-Instagram-hide-the-likes
The idea here was to help “improve mental health,” Instagram’s CEO Adam Mosseri stated.

 

Mia Garlick, Facebook Australia, and New Zealand director of policy said that “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love. According to her, the goal is that users feel less judged and to see whether this change can help people focus less on likes and more on telling their stories.

 

Instagram has started this process to push users to concentrate on creating better content rather than worrying about whether the content they share generates numerous likes. 

 

Studies show that this kind of instant feedback on content can boost people’s self-esteem but bring others down if they do not get as many likes, especially for young people.

 

How Will Instagram Hiding Likes Affect The Market Place?

How-will-Instagram-hiding-likes-affect-market-place
We should take this topic into consideration from  two different aspects. What are the consequences of this change for influencers and brands? Lets firstly look at the influencers who are the ones could be most heavily impacted.

 

My approach is not psychological, but like is important for the influencers. Actually, like is a kind of validation of their works. Like has always been seen as a measure of performance and they have quiet powerful impacts. 

 

If users see content with a huge amount of likes, it grabs the audience’s attention and attracts more followers. If the influencer has fake followers or an unnatural audience, this change would definitely harm not only the influencer but also the brand who has collaboration. It means that organic growth will be gathering more attention.

 

As you see for the influencers it has some disadvantages, but the other side of the coin is that it would be beneficial for brands in particular. Naturally, brands collaborate with influencers who have an adequate engagement rate. As I said, likes have been seen as a way to measure engagement. Of course, it is not the correct way to measure engagement only through likes. The hiding of likes will help a brand understand if the influencer has a loyal and trustworthy audience or not. The engagement rate will play a huge role here. 

 

Some brands still prioritize likes and superficial metrics over the qualitative content and relationships with their audience. Brands should examine the value exchange they are offering consumers. The more balanced this exchange, the more beneficial Instagram will be for driving true business value for brands.

 

How To Handle With Hiding Likes

how-handle-with-Instagram-hiding-likes
Certainly, there is no change without complications. If brands have the right technology or tool, hidden likes are not a problem.

That’s where Keepface stepped in. Keepface’s tool will still have access to those metrics even if they’re hidden. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. Brand can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaign goals. Brands also get an in-depth analysis of influencers’ social profiles, Instagram as well, performance data, and audience. 

Read More