Contrary to popular belief, the book industry is not at risk of dying – far from it. In fact, the industry has seen growth in the last few years, with book sales increasing in value by 1.4% in 2018 according to Nielsen BookScan. Nowadays, the book industry stepped into a new stage with the help of electronic publishing.
Most people think that, internet, social media move books away from humanity. But there is another aspect of this phenomena. Social media influencers, especially book influencers can affect book sales and take it to the next level. Word of mouth marketing, more precisely peer-to-peer recommendation powerful factors in the growth of book sales.
Book influencers are individuals who present themselves on social media accounts as book lovers. They write articles, posts, and other types of content that attract people with similar interests. Bookstagram is a common name of an Instagram community that posts pictures of books and book-related things.
Book influencers focus on specific niches, so whether you are a bookseller & publisher, or brand, you can deliver your messages to the ideal target audience. That is why their recommendations are more powerful than the other category of influencers. The campaign created with book influencers is ideal for brands’ social media presence and customer engagement.. Social posts about books have some of the best engagement because people like to discuss books that they read.
Everything sounds well however finding right influencers is not easy. So here we create a list of book influencers which we think is quite handy for your next influencer marketing campaign. You can also find other book influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.
As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.
Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.
Let’s go back to our list.
Lotte is a social media star who has gained fame for her Instagram account. She has earned popularity for documenting her favorite books through seasonal reading lists. Lotte has studied literature and media communication while at university. She’s a Berlin-native and her Instagram account @lottelikesbooks has more than 70.5K followers.
Cups and Thoughts
Cath is a student by day and a blogger by night. She loves reading, journaling, and finding new café spots to soak up the ambiance. Cath is constantly recommending her favorite reads and sharing her journal entries with her audience. She strives to inspire people to read, write, and live a mindful lifestyle. Cath’s Instagram account @cupsandthought has a 157K audience and 8.54% engagement rate.
Read It Forward runs the Instagram account called @bookbento. The account has a more than 64.8K audience and 1.2% engagement rate. Book Bento Box shares really good content on Instagram. But here’s the catch: items related to the book’s content surround each cover, similar to a bento box arrangement. It’s a very stylized account with plenty of recommendations.
Bookstagrammer Elizabeth Sagan has been sharing her love for books with her 163k followers for several years, and never ceases to amaze everyone with her creative scenarios. It all began with sharing her favorite reads, then interactive shots with a bookcase. As she became more and more involved with the idea, photos got steadily more complex and creative. Today she creates intricate and inspiring artwork from her massive collection of books.
Folded Pages Distillery
Our next bookstagrammer is Hikari Loftus, she is an influencer behind the camera at @foldedpagesdistillery, to talk bookish pics, Insta tips and fav books. This beautiful account shows off books in chaotic, visually interesting, and incredibly detailed compositions. Hikari Loftus is an avid reader who is quick to share her latest book with an audience of more than 122K followers on Instagram.
Ink & Fable
Patience Randle created @inkandfable to share her love for reading. Over the years, it transformed into a space to share more than just the books she was picking up. A lifestyle blog for the modern bibliophile, inkandfable features a mix of everything that Patience loves: style, travel, and of course all things bookish. Patience E. Randle uses her Instagram account inkandfable to share her latest literary adventures with more than 28.2K followers.
The Reading Women
What began as an empowering podcast has led to an inspiring account to the tune of 143K followers, proving the gals at @thereadingwomen don’t mess around. As you can tell by the account’s handle, this page is entirely dedicated to all the female authors in the world who churn out impressive work. What’s more, you listen to podcast hosts Kendra and Autumn discuss some of their favorite titles on a weekly basis.
There are some particular topics that you need to be careful who you are listening...