If you spent a lot of time on social media channels and create some content for your followers, you’ve probably thought of being a social media influencer. Why not? You are already doing it without any compensation. Why not do it as a full-time job and get discounted or free products from well-known brands?
The article you are going to read shed some light on the topic – how to be an influencer on various social media channels like Instagram, YouTube, Facebook, TikTok, and Snapchat. But before going to the main point, what comes into your mind first when you think of becoming an influencer? Definitely which social media channel you should focus on.
Let’s dig into specific features when choosing the right channel for influencer marketing.
According to the Influencer Marketing Survey, the most famous social media channels which marketers focused on in 2019 are Instagram – 89%, YouTube – 70%, Facebook – 45%, Blogs – 44% and Twitter – 33%.
It’s no surprise that Instagram is a leader of the list with a massive growth rate of 1 billion users in 2018. It is also in the first place when it comes to budget allocation. As stated by the study, in 2019, 69% of marketers plan to go with Instagram. This followed by YouTube and blogs with 11% and 7% respectively.
Despite the aforementioned statistical figures, depending on one’s personal goals, priorities may differ. So let’s dig into each channel one-by-one.
Instagram allows users to demonstrate their activities through a sequence of photos, videos, and stories, with a descriptive caption and tags. The majority of users are Millenials, but it is also popular among Gen-Z and Gen X groups. So, how to be an influencer on Instagram?
Choose a niche
To be an Instagram influencer, you need to find your particular niche that you are passionate about. It should be:
- In line with your personality
- Make you feel connected
- An area that you have a basic understanding and enthusiasm on digging deep
It is not possible to make it if you fake it on social media and appear genuine at the same time. Sooner or later you will be disclosed by your followers. Therefore follow the rules and play safe. There are a host of topics from lifestyle to handcrafts you can pick more suitable among or make combinations.
Choose the right hashtags
It’s essential to understand the value of hashtags first, as it helps your content to be found easily by the other users. Instagram makes it possible to use 30 hashtags per post. So choosing the right hashtags is vital to appear your posts in the top results. It is ideal to use a combination of hashtags with the search volume above 10K and below 1M, not more than a million.
Create a remarkable bio
After choosing your niche, you need to create a unique bio that represents your passions and grabs people’s attention. An exciting bio should tell your story and create a lasting impact on your followers.
Post contents consistently
Consistency is key for becoming an Instagram Influencer, as it is for every aspect of life. Studies show that boosting engagement highly depends on the frequency of content posting. Quality and original content can easily be spread across social media and gets engagement. Of course, the schedule depends on you, you can post every day or a few times a week. What is essential here to post at a fixed time.
Interact with followers
Keep in mind that social media is all about people and how your approach to them. Engagement is an important factor not only for Instagram influencers but also for those who want to be an influencer in any social media channel. You can use call-to-action in your descriptions, make polls via Instagram stories or follow related accounts, and engage with their contents.
How to be an influencer on YouTube?
We all can agree that many of us choose YouTube over TV channels. With over 1.9 million monthly active users, it is third in our list. Here are it’s unique features:
It is informative, which makes this channel particularly useful for product reviews
Your content doesn’t get lost unless you delete it.
As you can add direct links to the description, it can easily provide sales.
Choose the genre of your channel
This can be a difficult step to start from, but it’s where you should focus first. First and foremost make sure to think about it thoroughly and define what type of YouTuber you want to be. However, there are many over-saturated contents, which include topics, mainly make-up tutorials and gameplay. So, not to disappear among those hundreds of influencers, you will need to find a different and moderately popular genre. Just creating random photos from the places you visit will not help you to be a travel influencer on youtube.
Promote your channel
Now you have a channel and some unique contents, but to spread your content across social media, you will need to spread a word about the channel. With the help of youtube-specific forum YTalk, you can find like-minded subscribers. The other places where you can look for the subscribers are subreddits. Besides, using relevant hashtags is the other key point here.
Consistency of videos
As we mentioned above, the frequency of uploads is crucial. Create an upload schedule and follow it at any cost. Posting regularly will help you to increase your channel’s to growth rate and build a fanbase.
Have great editing skills
Youtube’s in-app editor Youtube Studio is a great way to edit your videos on-the-go. The platform makes the editing and uploading process as simple as possible. You can use this free to download the app from your phone as well. However, for advanced editing, you can use Adobe Premiere Pro and After Effects to give your videos a more personalized touch. With the help of creative edits, you can differ your videos among extremely saturated content.
How to be an influencer on Facebook?
According to Statista, Facebook continues to be the most popular social media channel with, 1.94 billion active monthly users. This figure indicates that it is highly likely to find your target audience due to its popularity. Besides, it drives more engagement rates, which are ideal for influencer marketing. Like Instagram, steps here are pretty similar. But Facebook has more possibilities in terms of posting, such as groups, pages, multimedia, and written posts.
Do something unique
The idea of being a facebook influencer is similar to being an influencer in any social media channel, so finding your field of passion is a must too. You should have at least basic knowledge about that niche, over time it is also possible to become a true expert in that field. But don’t be an ordinary person who uses social media.
Facebook allows users to interact with the audience through various content types such as posts, photos, videos, live videos, or stories. The more engaging contents are definitely videos and live videos. So whatever your focus area is you have a variety of ways to share it with your audience. You are free to add your creativity.
Create your content strategy
Try not to create random posts, you should plan out your content for the next three months. Compile a list of the topics that you want to create content about. In this way, you will keep consistency as well. Decide what type of content suits you best and how often and when you are going to post. Focus on creating quality contents. Because quality and engaging contents are an investment for your business. Join niche groups to distribute your content and broaden the audience.
Collaborate with bigger influencers
To be an influencer you will spend most of your time creating content, but what if they will not reach your target audience? If the content creation is 20% of the work, promotion is another 80%. By working with bigger influencers you will ensure your content’s visibility. It is also the quickest way to grow your audience. Generally, collaboration with influencers and engaging with the audience accordingly will appear to you more authentic. In the beginning, you will not be many followings, so it will be easy to respond to each comment.
How to be an influencer on TikTok
Whether you are familiar with this app or not, you should know that right now it is one of the most popular apps in the app stores. Posts of TikTok are short-form, usually, 2 minutes long and different pieces of music in the background. The majority of the site’s content is humorous. It is estimated over 500 million people use TikTok, which means it’s network is broader than the Twitter and Pinterest. However, it combines features of Snapchat, Vine, and Twitch. This is where the majority of memes in your timeline come from.
From cooking to make-up videos, TikTok is full of people creating those contents. How to distinguish among tons of influencers with hundreds and thousands of followers? The key is to make your own content. Make sure your content is original and differs from others even if it takes time and creativity.
Challenges are what unites the community. They are usually associated with songs from the music streaming menu. Recently Google runs a challenge with the hashtag #HeyGoogleHelp. You can find sponsored challenges; however, the majority are created by communities and TikTok itself. Challenges grab the attention of followers quickly. So it’s a simple way to increase followers.
In the end,
To summarize all points mentioned above, ensure always to provide value by creating original and quality content, engaging with the followers and brands, being open for brands but not losing the individuality. To be an influencer on any social media channel requires to plan a strategy beforehand. With Keepface being an influencer is just a step away from you, sign up without any effort and let the brands find you!
As influencer marketing is one of the fast-growing digital marketing strategies,...