Azerbaijan-born influencer marketing platform Keepface has achieved a major milestone in its global expansion journey – the company has been selected as one of just 15 technology companies to be introduced to the Chinese market by Plug&Play, one of the world’s most prestigious venture capital and startup accelerator firms.
A Gateway to the World’s Largest Market
Plug&Play, a Silicon Valley-based global investment and innovation platform, hand-picked Keepface among hundreds of candidates to participate in its China market entry program. This recognition places Keepface alongside the world’s most promising tech companies, opening doors to one of the most commercially dynamic markets on the planet.
Keepface co-founder Elşad Yusifli traveled to China to represent the company at events organized by Plug&Play, where he engaged directly with investors and manufacturing companies to explore potential partnerships. The discussions focused on how Keepface’s influencer marketing technology can help Chinese brands accelerate their global growth through authentic, scalable influencer campaigns.
Who Is Keepface?
Founded in 2016 in Azerbaijan, Keepface is a platform that connects brands with influencers, facilitating seamless collaborations that drive real results. What began as Azerbaijan’s first successful influencer marketing startup has since grown into a multi-regional powerhouse with offices in the UAE, USA, and Turkey, actively serving clients across 18 countries.
Today, global and regional giants – including Alibaba, Trendyol, Molped, Midea, and Baku Electronics – use Keepface to run influencer campaigns at scale, boosting brand awareness and driving sales across diverse markets.
With a database of more than 30,000 registered and categorized influencers, Keepface allows brands to create a campaign and connect with the right influencers in just minutes. The platform’s AI-powered matching engine analyzes influencer profiles, audience demographics, and engagement rates to recommend the most effective collaborators for each brand’s specific goals.
Why China?
China is not just the world’s largest manufacturing economy – it is also home to an increasingly ambitious wave of global brands seeking international growth. From electronics to fashion and consumer goods, Chinese companies are expanding aggressively into markets across Europe, the Middle East, Southeast Asia, and beyond.
For these brands, influencer marketing is a critical growth lever – and Keepface is uniquely positioned to deliver it at scale. With a ready network of vetted influencers across 18 countries and a proven AI-driven platform, Keepface offers Chinese brands instant access to authentic, local voices in every key market they target.
The reception in China was enthusiastic: investors and brands alike recognized the platform’s potential to serve as a bridge between Chinese products and global consumers.
A Track Record of Global Confidence
Keepface’s entry into China is backed by a strong foundation. The company was previously selected and funded by 500 Startups, one of the world’s most active seed-stage venture funds, and participated in the 500 Startups MENA Dojo accelerator program – further validating its technology and business model on the international stage.
Now, with Plug&Play’s backing and China market access, Keepface is poised to enter an entirely new chapter of growth.
The AI Edge
What makes Keepface especially compelling is its investment in artificial intelligence. The platform uses AI to:
- Match brands with the most relevant influencers from its 30,000+ database
- Enable simultaneous collaboration with thousands of influencers at once
- Provide data-driven campaign insights and performance tracking
- Automate workflow so brands can launch campaigns in minutes, not weeks
For Chinese brands navigating unfamiliar international markets, this AI-powered approach removes friction and delivers results – making Keepface an indispensable partner for global expansion.
What’s Next
Keepface’s participation in Plug&Play’s China program marks the beginning of a strategic push into the Asia-Pacific region. With investor interest confirmed and partnership discussions underway, the company is building the relationships that will define its next phase of international growth.
As global influencer marketing continues to mature, platforms that combine regional depth with global reach – and human authenticity with AI precision – will lead the next wave. Keepface is firmly in that position.
Keepface is an influencer marketing platform founded in 2016, connecting brands with influencers across 18 countries. Learn more at keepface.ai.
