All you need is Love. But launching a successful influencer campaign on Valentine’s day doesn’t hurt.

After Christmas and New Year celebrations fizzled out, some may think that the holiday season has wrapped up, yet  Valentine’s Day is the next noteworthy holiday marketers can leverage to attract social media users, engage an existing audience, increase ROI and boost their sales.

Before breaking the process into pieces, digital and social media marketers should bear in mind that Valentine’s Day campaigns don’t have to be particularly targeted at couples. Valentine’s Day widen its wings beyond just about romantic relationships, it’s about showing that you care , and you need that day to use as an excuse to give gifts to your family, friends and someone you profoundly care for. As stated by the National Retail Federation people who are celebrating the holiday said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion. Ponder that!

Spread the Love

Facebook is the worthy pacesetter for launching a successful influencer marketing campaign. However, ignoring the significance of the other social media platforms such as Instagram, LinkedIn, Twitter, Reddit etc. can cause you so much trouble even long before starting your campaign. This should be noted that being present and offering opportunities which your target audience will appreciate is the key to success. You will be the champion if you regularly interact and build relationships with existing customers while targeting prospective ones .

However, you may think that is it easy to engage with your customers through social media platforms? Well, when it comes to social media you don’t need to go off the deep end. All you have to do is share engrossing and diverse content as continually as possible.  Publishing appealing photo and video contents have tremendous benefits. They make your target audience remember you more effortlessly, because if they have a visual memory about a thing it will make them forget you more at a leisurely pace.

Let Them Know What You Do

Encouraging your customers into dialogue with you which will eventually boost your conversions and sales is one of the most essential ways to engage your customers. Certainly you shouldn’t underestimate the importance of call-to-actions. Moreover, don’t forget that you are talking to your customers on the occasion of Valentine’s Day.

• Give your significant other something really special this year. Buy now and get 50% off.
• You love her/him every day, but make Feb 14 a special one.
• Your love deserves more than 30% off, order now!

Calls to action created to get an instant reaction from the target audience, and their sole purpose is to convert possible prospects into real customers and clients. If you use them accurately you will easily get new leads and prospects that will take your business to the next step.

Be Original

Whether you are a customer or brand you undoubtedly spend a lot of money in the name of love.  At least you should know that over the last year, there was a $1.6 billion increase in spending during Valentine’s Day. From the tiny box of jewelry and mesmerizing pieces clothing to dinner in a fancy and an attractively arranged bunch of flowers, people are throwing out the fortune for their significant others. Maybe that’s why Valentine’s day is a chance for brands to showcase and to persuade a customer to buy more of a product with romantic packaging. After all, we all want to feel cared and loved by the people we hold dear.

AboutRumiya Mammadova

Rumiya is a dedicated and compassionate content writer who specializes in the field of digital marketing. She's committed to her job and wants to be part of a challenging working environment.