Is It Still Beneficial To Hire Remote Workers for Marketing In 2022?

Remote working has slowly grown in reputation over the last ten years. It was the rapid advancement of computer technology that made working from home a reality. However, unforeseen circumstances made it a necessity in 2020. With that situation in the rear-view mirror, though, it seems that many workers are returning to the office.

Companies did find that there were several benefits to hiring remote workers during this period, but have these upsides disappeared? In marketing especially, remote working helped change the industry. People were no longer dependent on talent that may be available to them locally, they are able to expand their horizons globally. With that being said, let’s explore some of the new information about remote working to find out whether it is still a viable working option in 2022.

Cybersecurity

A common issue for businesses in the current era is cybersecurity. With almost every major company operating in the digital space, hackers can now target and steal data using tools from the web. This fact has led to a tighter grip on cybersecurity protocols in the modern office. But can these issues be solved with workers at home?

It may seem like remote workers would struggle to keep up with the current demands of cybersecurity protocols. However, having a workforce stretched far and wide has led to companies being more responsible for their data. Phishing emails are rife in the remote working community, which is why businesses have had to adapt quickly to protect their employees and company data. Many companies choose to give their staff a VPN service, a cyber security protection system that has only become popular because of the increase in remote workers. Therefore, remote working is slowly improving cybersecurity protocols.

Tracking Progress

One of the biggest drawbacks for companies in the remote working era is keeping up employee productivity. Without the motivation of being surrounded by other colleagues, or the ability to check up on employees in real-time, many businesses found that their remote staff members were not being as productive as their in-house team. However, this attitude has changed in the last number of years thanks to a specific technology.

The market saw a need for tracking technology, so it has been available to companies since the start of 2020. This tech can take screenshots of your remote worker’s computers to ensure that they are on track, and the AI within can produce graphs of employee work patterns. These methods aren’t necessary in modern times; however, they go a long way to settling the minds of business leaders that have to operate their company from a distance. If you were to hire marketers remotely, this element of the process is essential. Marketing is typically one of the most important aspects of ensuring that you are able to reach your desired audience or customers.

Employee Wellbeing

Anyone that has participated in a successful digital marketing course will understand that a business’s reputation is key to encouraging customers to use your service. This reputation is mainly forged by how you treat your customers, but it is also affected by your employee happiness.

A team of respected employees is likely to work harder for your business; however, these individuals can also help create a positive appearance for your company. Employee wellbeing is subjective to the individual, but you will find that a lot of people prefer to work from the comfort of their own homes. As such, allowing your employees the opportunity to work remotely can improve employee performance and increase your company’s reputation.

 Health Risks

Not everything is perfect in the world of remote working, however. The more people work from home, the more data can be collected about this approach to business. While you may experience some of the benefits listed above, experts have found a downside to remote working that you should be made aware of.

A recent study has revealed that almost 67% of remote workers fail to get any exercise. This includes the exercise that they would have received during their daily commute. As you can imagine, this statistic has proved that remote working can have a profound negative effect on the health of your employees. This statement is also true when looking at the mental health of employees that work in isolation. It is your job as a manager to ensure that every employee can remain productive in their new work environment, so perhaps it is wise to bring these issues to your remote worker’s attention so that they can continue to benefit from this practice without suffering the ill effects.

Rise in Freelancing

Workers will always be happier working in a field that they enjoy. Since remote working is now so prevalent, it has allowed many workers to pursue their passions in a freelance capacity. Therefore, businesses can receive better content for their company while employees remain delighted in their job roles. This where the marketing industry has seen a large boom. You can hire freelancers for specific elements in your marketing and work with them based on portfolios or previous work they may have finalised.

Conclusion

The idea of remote working has changed over the last decade, and it seems that the concept is here to stay, especially in the marketing industry. There are so many benefits to companies that use this approach, and the small risks can be easily mitigated with the correct management techniques. Therefore, it looks like remote working is still a viable option for businesses in 2022 and beyond.

Read More

How to Choose the Right Influencer for Your Brand: Promoting Your Clinic

You have just opened your own clinic. You have it in the right location, close to your target audience. You have the equipment and the right staff. You will surely feel confident that it will succeed because you have many years of experience as a medical professional. However, you will still need a marketing plan. Even the biggest and the best hospitals and clinics require marketing.

There can be so many approaches. You can advertise in the local newspapers, medical directories, and journals. Don’t ignore digital marketing, especially social media, because this is giving better returns in many ways in recent times. Social media marketing can be very important for the success of your clinic. Here are some key business and marketing tips that can show you how to use Instagram to make it work.

What Kinds of Instagram Influencers Are There?

Influencers in Instagram

Influencer marketing is very effective. In 2020 alone, it has grown by an impressive 57%. This is why it is critical that you work with the right influencers.

Instagram influencers can be divided into two groups:

  1. By the number of followers
  2. By content type
  • Those having more than 200,000 followers are Macro influencers.
  • 25,000 to 200,000 followers are Power influencers.
  • Those with less than 25,000 followers are Micro influencers.

Macro or mega influencers are usually the celebrities. These people are very much active and highly visible on social media. They also generate a lot of engagement. The Power influencers are just a little behind. Many of them are well-known professionals, thought leaders, and television personalities. Micro or nano influencers offer a narrower reach, but the engagement is often high.

Consider the content type when you want to appeal to a niche audience. For example, you may want to leverage credible Instagram profiles to reach out to photographers, chefs, models, gamers, etc.

How much should you spend on an influencer? There is no specific rule about this. But the generally accepted formula is 100$ for 10,000 followers. So, if your influencer has 100,000 Instagram followers, you may have to make a payment of 1000$.

How to Find the Right Instagram Influencers for Your Brand?

Searching for influencers through a laptop

There are two reasons why the number of followers is important.

  1. You can calculate the fee for sharing content about your clinic.
  2. You can also calculate the avg. engagement rate for the posts.

When you work with influencers on Instagram, you are depending on their ability to say a good word about your business, which will reach a large section of the population because they have many followers. But you also want good engagement because this is where influencer marketing will give you the edge over traditional marketing. This engagement will come when they comment on the post, like it, and visit your profile.

Here’s a way of calculating the engagement rate:

  • Add all forms of engagement on the post – likes, comments, shares.
  • Divide the total/by the total number of followers
  • Multiply by 100

On average, the engagement rate in 2% for each post. If it is anything lower, then you are not working with the right influencer. Find a new person for your social media business marketing.

Influencer Metrics

Influence coefficients in Instagram

The number of followers should be the main consideration while selecting an influencer. It is generally believed that the influencers who can give you the best results are those with the maximum number of followers. However, this is not always right.

Let us take an example to understand this better. Let us assume that you run a clinic for Botox treatments. You find two influencers – 

  1. Someone with more than 50k followers. Most of the Instagram followers are teenagers.
  2. An influencer who only has 15k followers but 80% of them are in their 30s or 40s and most of them are females.

If you just look at the number of followers, then you will end up targeting the wrong market segment. When you select the right influencer (the second option), your overall reach may be less, but you will still reach out to the right market. So, when selecting the influencer, you should focus on more than just the numbers.

Figure out the Relevance with the Influencer’s Niche

The magic pill how to find influences people

Best, try to find influencers who have some relevance with your industry. It is going to be very beneficial for you if you can find such people. For example, if you are offering Botox treatments in your clinic, try to find Instagram influencers who have already opened up about getting Botox treatment. Luckily, you will find many of them like Cindy Crawford, Gwyneth Paltrow, Kim Kardashian, Nicki Minaj, Britney Spears, Nicole Kidman, Vanessa Williams, and Brooke Shields.

They would all be right influencers for your clinic. Try to find out whether any of these celebs or others like them are looking to collaborate. They won’t have to go overboard selling your business. All they need to do is just say that Botox treatment is very effective and safe. One simple statement can go miles in giving your customers the confidence they need.

You can also approach local beauty influencers, those who are active on Instagram and have a decent number of followers.

While selecting the influencer, always narrow down the specific category. For example, those who have opted for the Botox treatment will always give you better results than just random beauty influencers.

Analyze the Influencer’s Previous Marketing Campaigns

The Correct Analysis of Marketing Campaigns

There are two more considerations:

  1. Analyze the influencer’s previous marketing campaigns.
  2. Make sure that you avoid the Influencers that are walking advertisements. There has to be credibility. Otherwise, the message is going to be lost. It simply won’t be effective.

Never analyze just a single campaign. Always check several marketing campaigns and collaborations of an influencer. Avoid people who have endorsed or promoted the business of your competitors. You can be in trouble if you don’t look at these details. If your followers find this out, then you and your brand won’t appear authentic.

Also, avoid the influencers who would recommend brands too often. You will find influencers who promote several brands in a month. Their profiles have already become oversaturated. The audience is sure to get confused about what to follow. They won’t buy.

Also, remember, when you collaborate with an influencer, you are essentially tapping into the person’s reputation. So a bad reputation is also going to rub off on you.

Choose the right influencer for your brand to reap the full advantage of influencer marketing. Look at the numbers but also give audience engagement and other key factors the importance they deserve.

Read More

How to Make Your Influencer Marketing Campaign Successful During the Holiday Season

We have said goodbye to Black Friday and Cyber Monday. They are not long gone, yet they opened the way for the upcoming Holiday season. Yes! If we take Christmas and New Year into account December may be the best time for influencer marketing campaigns. Despite the fact Covid-19 pushed us into our homes, still when we scroll through our social media feeds Christmas vibes surround us with its thrilling beauty. Not excited? What about if we say that your Christmas Influencer Campaign is already wrapped up, with a bow on top! In order to make our customers comfortable we’re making it simple for you. We’ll manage everything, so you can focus on having your biggest Christmas ever.

Psst! We have something for you

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Holiday season has knocked upon our door. Several brands took this opportunity and have already started to plan ways to leverage their businesses. To attract customers attention with product promotions, discounts, seasonal promotions, deals is just part of the job. As we know it is not that easy to affect the purchasing decisions of others. At least not without an insight on the matter. When you, as a brand, think that you’ve stepped into a hard path influencers walk onto the stage and save the day.

A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones. 

 

Word of Mouth is a Campaign Saver

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Wasting your precious time and money on a marketing campaign which is doomed to fail is just sad. Make sure you fully analyze and determine the influencers that are best for this campaign is worth the time and effort. It can be easy to fall back on simply looking at the number of followers an influencer has. But this is a poor way to judge whether someone will be a good fit for your campaign. The right influencer creates original and engaging content. Their authority over the matter and relationship with their audience make it possible for them to affect the purchasing decisions of others.

 

 

We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.

 

 

Fake Social Activity Trend

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
In all sincerity, we are obligated to tell you the truth. Without professional help it is almost impossible to find and hire the right influencer. Having way more followers than an actual capacity of an influencer is an ordinary situation now. More specifically fake social activity and fraud make it really hard to run an effective influencer marketing campaign. Yes, almost every influencer is active across so many social networks and yes, they also generate so much content but yet it’s not enough. However the assessment of influencers – their authenticity, audience, effectiveness and engagement, is hardly possible. 

 

 

Keepface is Here for You

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
You need professionals who will always provide the entire picture. And here we make our debut for your brand. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.

 

 

Countdown to Christmas

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Let’s say, you are almost ready to launch your Christmas campaign but using the same traditional image posts haven’t worn out yet? How about creating short videos or short films, don’t be timid. Let your imagination run wild, certainly doing something out of the ordinary can help your brand stand out from the ocean of holiday campaign posts and brand promotions. 

 

Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product. 

 

At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions. 

Ready to kick some goals this holiday season? 

Get to work! 

May your campaigns be merry and bright!

 

Read More

How To Become An Influencer In 2021

Are you wondering how to become an influencer in 2021? If yes, then you are not alone. With the growing popularity of social media platforms, more people are starting to realize the importance of becoming an influencer. 

Without any doubt, social media influencers are in high demand and popular these days. People follow them, brands want to collaborate with them, and they become a known face in no time.

Are you wondering what influencers are? An influencer is someone who has millions of followers on social media and whose recommendations are followed by brands or individuals. Further, influencers can be skilled individuals, groups of industry leaders, travelers, sportspeople, and other professionals.

There is also an increase in influencer marketing as it gives marketers direct access to an influencer’s loyal fan base. Following these tips will help you become an influencer in 2021 and beyond.

Find Out Your Niche


The first step is to identify the niche as it is an essential part of your journey as an influencer in 2021. The niche should be something that allows you to showcase your skills and help you grow them further.

When deciding on to become an influencer, you have the following categories to choose from:

·  Travel

·  Health

·  Fashion

·  Gaming

·  Food

·  Lifestyle

·  Phone reviews

·  Market reviews

·  Entertainment

·  Tech and more.

But you don’t need to limit yourself to one niche, according to your interest and skills, you can combine two or more niches. You can even turn your hobby into an influencer, which you can read more about here: https://keepface.com.

Choose Your Platform

Now, the next step is to decide or pick the platform to cover your niche on social networks. There are Instagram, Facebook, YouTube, Pinterest, LinkedIn, and many more platforms that you can use to become an influencer with your niche.

If you desire to create videos of travel or any other niche, then YouTube or Instagram is the best option. On the other hand, for blogs and content in a niche, LinkedIn is the best choice.  

 Media like Facebook, YouTube, and Instagram are especially successful for fashion, lifestyle, travel, and beauty. The key here is to choose a format or social media network according to your niche. Also, you should get a domain name for your channel or blog. You can check premium names from trusted sites like https://domainify.com/.

Create High-Quality Content


Keep in mind that the “content is king.” High-quality content is really important to become a successful influencer. So, think about how you can create good content that is related to your niche.

Make sure you will need to offer value to your audience through the content so that people feel connected with you and wait for your next content piece. You will get attention only if you offer what the audience wants.

Be Authentic and Consistent


People can follow you or see you only if you are consistent with your work as an influencer. No one likes a person who is not authentic and consistent. Your followers will unsubscribe you or forget you over time if you fail to regularly offer them good content.

Majority of the audience of influencers follows them because they put so much effort to be the best version of themselves. Moreover, they always brace themselves to meet the expectations of their followers. Being honest and authentic is somehow part of the game. Because once they get caught while cheating or double-dealing you will fall from grace overnight.

Listen to your viewers

Another best way to become a perfect influencer is to offer what your audience wants. For this, you can search your niche on Google and find what kind of content people like. After this, determine the long-tail keywords used by your audience and create content similar to them. You can also make use of social media platforms to understand the taste of your audience.

Read More

Their Turn To Shine: Micro Beauty Influencers

I don’t know how many of you will agree with me but right now make-up is like a way-out, not just for beauty influencers but for many of us from troubles of the world we live in. Given the fact that 2020 was a complete mess, and unsurprisingly 2021 is on the skids, things are not going smoothly for us. Deadly pandemic, global movement for racial justice, wars, illnesses, feminine, stock market crash, wildfires and many more. However, in our little, shiny worlds we try to escape from the world’s brutality in different ways. 

Maybe that will sound a bit cheesy but make-up unites us. Besides, I have proof to support my opinions.

Hello, You Beautiful Things

Whether you are into make-up, beauty topics or not, we all have heard the name of “ Huda Beauty”. An Iraqi-American make-up artist and entrepreneur Huda Kattan founded her brand Huda Beauty with her sisters, Mona and Alya. That woman is the true definition of determination because she turned a $6,000 loan into a billion dollars business. Struggles, disappointments, exertions burn into ashes and she just remembered that the passion was her true north. 

The Dutch make-up artist, Nikkie de Jager could also be a great example to prove my point. De Jager, better known as NikkieTutorials, made it known that she was threatened and blackmailed by people who had knowledge about her true identity. They were bullying her by leaking  her story to the press. However, it all backfired because after Nikkie’s coming out video her make-up community supported her cordially.

Both of these marvellous women are quite popular, yet there are countless number of micro influencers who made a name for themselves on the beauty topic and are high on the agenda because of their make-up tutorial videos. Nevertheless, have you thought about why make-up and beauty topics set the wood on fire? If the answer is negative then let’s find out together.

Black Days in the Bright Era

Unfortunately, things were a bit more severe in the past. During the second world war production of cosmetics diminished and it was subjected to the luxury tax. make-up announced as lessening morale and putting interest in people’s appearances. Buying beauty products condemned by so many during the economic recession.

Beauty and make-up topics are a little bit controversial from the beginning. Even right now, in our current era,the Cenozoic, if the amount of product you put on your own face or body is not appropriate for some, you will be criticized, marginalized or even abused by a complete stranger.

Despite all those condemnation, in our social-media era, we are not using make-up to diverge, we are using it to communicate, to make ourselves heard. Increasing interest over make-up and beauty topics are not coming from quarantine weariness, it is a safe haven from brutal realities. Besides, if something is making both creator and viewers happy, why drill it with questions.

Beauty Shines Through The Flaws

Before occupying ourselves with the speculations about what are the trends thriving amongst niche beauty micro-influencers on Instagram at the moment, we should raise our heads and take a look around. Everyday we pass by far too many fashionably elegant and sophisticated women, on the crosswalk or at our local cafe, yet most of the time never give our attention to their appearances.  Because organic make-up, astounding colors on upturned eyelids, flashy lip glosses on full lips, breathtaking voluminous hair shouldn’t slip beneath the radar. 

Whether you’re a brand who wants to find the best matching beauty influencers or just a beauty addict knowing who shows the maximum effort to deserve being your brand face or mentor is your right. In our list we have collected more than  2000 high quality beauty, make-up influencers from the US who will be the best match to carry out your marketing campaign. Moreover, their signature style and devoted following will make sure everything will go smoothly during and after the campaign.

Keepface will assist you during the process as an influencer marketing software which helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns.

Hall of Fame 

If we have your attention then let’s take a look at these remarkable micro beauty influencers. Once you have access to our influencer  lists you will see that the spectrum of influencers vary from 1K to over 300K and you can find lifestyle, fashion, travel and many more focused influencer categories within the list. 

For instance in the DailyCurlz website you will see an influencer who lives her life to the fullest. Her page isn’t dedicated to just simple hair or beauty hacks, she shares her view on products she used firsthand, events she attended, even you can find a segment where she posts about food and wine, even DIY included into her site. Despite the fact that she has a lot on her plate, yet her engagement rate is 11.51%. 

Now time to talk about another wonderful example of a micro beauty influencer, Madeline Torres. This young mother regularly shares compelling posts on her Instagram account. She has 58.6K followers and her engagement rate is 4.16%. So, if you have a brand that wants women who just bought a life into the world to feel included in the beauty topic, you should give it a thought to collaborate with her too.  

The lists we have prepared for you will definitely help you to get the result you aimed for your campaigns more easily. That method will prevent you from losing the most precious thing for a brand in a rush which is time. Moreover, most importantly finding the right influencers for your campaign is quite risky and majority of the time the reason for campaigns to fail. Only the right match will give the feeling of belonging to the target audience. Once the target audience shares the same outlook with the product micro beauty influencers there will be no odds to jeopardize the results you aimed for. So I don’t think there is much to talk about, now you should go to Keepface.com and purchase your first list then enjoy your campaign.

Read More

Influencer Marketing for Political Space: Top 5 Socio-Political Influencers

There are some particular topics that you need to be careful who you are listening to, society and political matters are on the first rank . If those people call themselves as socio-political influencers they need to have specific characteristics as well. Then let’s begin to tear these people’s traits down. 

Allow me to start this part with a question. Have you seen anybody too timid, yet widely influential. Quite impossible. That’s why socio-political influencers have to be able to share their views with many people and not be shy about expressing an idea. Simply to be an influencer you need to be part of a number of networks, it applies to socio-political influencers too, nevertheless being well-informed and having expertise on the matter far more important. To carry your reputation decently you need to be not just another person who barely knows about politics. You should be the one who is a source of expertise on a subject after that your view will be seen as credible. Last but not least, having a high level of activism is strongly required. Socio-political influencers are much more likely to be involved in more traditional, formal approaches to influencing social and political issues such as being involved in local or other groups, writing to politicians etc.

Burning our heads in the sand won’t change the fact that the consumer landscape is swapping day by day. Over the past five years, brands have chosen to collaborate with social media influencers and they created a $5-10 billion dollar industry. It is not a joke that 49% of consumers’ purchases depend on influencer recommendation. 70% of teens trust influencers more than traditional celebrities, while 86% of women use social media for purchasing advice. Influencers’ effect on consumers doesn’t restrain purchasing advice that also leads us to influencers for purchasing recommendations could also sway their vote.  

Another critical question arises from here, where to start to find the right socio-political influencers for your influencer marketing campaign. Only the right influencers can reach their target audience, build trust, and drive engagement impressively. Our answer to this question is pretty simple – from Keepface! As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience you want. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Reaching to the most relevant influencers, communicating with them, and managing campaigns using real-time analytics are a piece of cake.

In this blog we compiled a list of five socio-political influencers throughout the world and operating in the Society and Politics space you can find and hire.

Greta Thunberg

At the age of 15 Greta won a climate change essay competition and everything started after that. Three months later she started protesting in front of the Swedish parliament to make them meet the carbon emissions target. She held a sign that read “School Strike for Climate” and began regularly missing lessons to go on strike on Fridays, urging students around the world to join her.More than 20,000 students around the world had joined her in countries including Australia, the UK, Belgium, the US and Japan. She joined strikes around Europe, choosing to travel by train to limit her impact on the environment.

Her protests went viral on social media and as support for her cause grew, other strikes started around the world, spreading with the hashtag #FridaysForFuture. The impact she has made on the global stage in such a short time made everybody wonder about her influence on social media (specifically Twitter) and how it has changed over the past year.

A world-renowned activist and a powerful influencer on climate change, Greta has  10.5M followers on Instagram and her engagement rate is 2.91%. Furthermore she has 4.4 m followers on twitter.

Francis Baraan

Francis Martin Beltran Baraan is a Filipino human rights activist, a political commentator & blogger,a social media personality, an entrepreneur, hotelier, and a resource speaker on press freedom & fake news. He is popular for his vocal criticism & fierce posts on Facebook and Twitter against President Rodrigo Duterte, his administration, his family, and his drug policies. Being a human rights advocate and pro-democracy social media activist, Francis Baraan’s posts on social media are usually critical of President Duterte and his administration. His tweets are also critical of American President Donald Trump, who then blocked Francis Baraan on Twitter. Moreover, he fiercely shared on one of the latest Twitter posts the public figures who are holding governmental positions blocked him. He has 13k followers on Instagram and 104.7k on Twitter. 

Hugh Grant

2020 will be quite an unforgettable year from various aspects certainly . For all we know getting Brexit done will be one of them. Yet for better or for worse one figure we know since our childhood in a completely different sphera stepped up into the political stage. The actor Hugh Grant, who has become a fixture on the campaign trail, explained that he has no party affiliation. “As a father of five children, I want to save the country from catastrophe,” he said. When the  election was called, in late October, Grant had been lively on social media—he’s a mite over half a million Twitter followers—tweeting about the National Health Service and describing Johnson as a “weak little Narcissus.” Even on the 1st of February when Brexit got done, Grant couldn’t help to express his view on  the matter. He has 602k active followers on Twitter.

Mark Wallace 

British journalist, newspaper columnist and political activist Mark Wallace is Chief Executive of the website ConservativeHome. Wallace has stated that his particular interest is in “the way political machines are evolving in the age of low party memberships and digital innovation”. In October 2017, he was placed at Number 89 in “The Top 100 Most Influential People on the Right” by political commentator Iain Dale. In September 2019, he was placed at Number 58 in “The Top 100 Most Influential Conservatives of 2019”, again by Dale. Wallace has  56.7k followes on Twitter.

Mariam Said

Senior Anchor, tv producer, host of #trending Mariam Said is MENA brand ambassador too. Television show host and personality widely recognized for her work on MBC Channel 4’s Entertainment Tonight. She was featured on the cover of a 2017 issue of Gate Magazine. Mariam has 4.4M followers on Instagram and her engagement rate is 1.53%. She has 250.9K followers on Twitter.

Read More

Top 5 Home & Garden Influencers You Should Get Inspired from!

When it comes to home and garden related topics, you’ll find plenty of inspiration from influencers across social media sites like Pinterest and Instagram. These influencers are posting, blogging and recording everything from their holiday decorating ideas to planting a small garden in their backyard. In this blog we have gathered 5 home and gardening influencers that you should definitely know about and get inspired from!

Do you own or manage a company that sells products and services in this niche? You should definitely consider partnering with some of the influencers that connect with this niche’s followers. Browse and find the best influencers for your brand’s promotion on Keepface among thousands of many social media influencers with their follower and engagement rate statistics. Keepface is the perfect tool for companies in order to take the best out of influencer marketing and be one of the well-promoted partnering brands of ours. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Emily Henderson

Emily Henderson has the traits of a stylist, founder, author and everything more that a creative personality can hold. Her informative and interesting daily posts are grabbing home decoration lovers attention right away! In 2010, Emily started her blog as a journal for her own home projects and a way to share affordable ideas anyone could use. In the years that have followed, she’s become a home and garden design star. She appeared on “HGTV Design Star” and won, hosted her own style show and wrote a book that landed on the New York Times Best Seller list. Her hard work is appreciated by her 907k instagram followers and their 0.68% engagement rate.

Timothy Hammond

If you think it’s impossible to plan a garden in the city, Timothy Hammond, aka the Big City Gardener, will prove you wrong. Based in Houston, Texas, Timothy’s got about 68k Instagram followers, 1.18% of engagement rate on his posts, and his numbers are on the rise. Hammond is all about gardening in containers and small spaces in his urban yard. Besides his fascinating garden views, Timothy also shares about recipes that he makes from freshly chopped organic garden products, music and book recommendations, and everything else you need to know about turning any outdoor space into a productive garden.

Myquillyn Smith

If you’ve never heard of Myquillyn Smith, you may know her better by her nickname “The Nester.” She runs a popular home design blog called The Nesting Place, which she started in 2007. Her motto is “It doesn’t have to be perfect to be beautiful,” and she proves us that by sharing her beautiful, useful and practical ideas on her Instagram account. Myquillyn’s feed is full of daily posts which give tips on home decoration ideas to her 195k followers. We see the high interest in her posts from 1.29% of engagement rate on the Instagram account she is running. SheMyquillyn’s also written a best-selling book and has been featured in magazines like Better Homes and Gardens. 

Will Taylor

Will Taylor is another enthusiastic interior designer who manages the Instagram page with 327k followers called Bright Bazaar. New York-based Will Taylor began blogging in 2009, and he hasn’t looked back. Today, he shares his love of color, New York City, travel, style and home design with his social media followers and fans of his blog. Taylor’s personality is as colorful as his taste in design. In other words, don’t expect photo after photo of furniture in muted tones and walls painted drab grays and whites. You can, however, expect a huge outreach, thanks to his Instagram followers who appreciate his posts with 2.46% of engagement rate.

Becki Owens

Becki Owens is a professional interior designer and life blogger who has 1.2 millions of followers who regularly check out what this influencer is doing to gain inspiration for their own homes. With her elegant and minimalistic taste in interior decorations, she grabs the attention of almost anyone with a good taste. Becki found her passion for interior design at a young age by watching her dad mix colors in his paint store and remodel homes. She began by designing model homes and has since created a popular blog and a strong Instagram following. Her feed is filled with projects at varying stages, from rough-framed houses to gorgeous interiors which bring her the 1.5% of Instagram engagement rate.

Read More

Top 5 Wedding Influencers Every Bride-to-be Should Follow

Wedding influencers on Instagram are becoming increasingly famous as well as important. They are setting new standards for the industry and letting people know how to plan better for their bid day. Additionally, if you’re already engaged then it’s the best time to start following the wedding influencers in order to take inspiration. Not only do they provide amazing ideas but they also teach useful tips and tricks to prepare for your wedding in the best possible way.

From jaw-dropping cakes around you to floor-to-ceiling decoration, you can find wedding inspiration using Instagram. That’s why for your convenience, we have rounded up the hottest and professional wedding influencers that you must start following today. Following their stories is undoubtedly a fun activity but keep in mind that it can also be a great source of help. It will allow you to get a clear idea to turn your dream day into reality. So, get yourself ready to double-tap.

Who are the top 5 wedding influencers every bride-to-be should follow?

Here are some of the best wedding influencers that you want to follow in 2020/2021. You can also find other wedding influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.

Lottie

Lottie is a wedding influencer, content creator, strategic storyteller, and social media manager from Somerset. If you want to know the successful marriage stories and events to get inspiration from that you should definitely follow her. She writes in a number of wedding magazines. She covers everything from inspirational blog posts to advice-based features. Her Instagram profile is home to weddings and beauty.

Nikki Watkins

If you want to have amazing ideas for your wedding photoshoot then following Nikki Watkins on Instagram is a must. She is a wedding photographer based in Bedfordshire with a considerable following. She captures the romantic, relaxed, and soft images of couples. The photos showcase innovative styling, themes, and the best ways to decorate your wedding venue. If you want to have an unforgettable wedding photo shoot, then start following her on Instagram right away.

Samantha Clarke

Samantha Clarke was a lawyer by profession but she chose her passion to become a wedding influencer. She is also an amazing wedding photographer and shares her photos on Instagram. If you want killer ideas for both your bridal and wedding photography, her gallery of both fine art and candid wedding photography can inspire you for your wedding. She provides her followers with ideas from florals decoration to gowns.

Rue De Seine

It’s an Instagram account managed by multiple people but because of its exceptional ideas for bridals, it has made its way to our list of the best top 5 wedding influencers every bride-to-be should follow. You can follow this page specifically to get innovative ideas for your bridal. Moreover, you can also search from their latest collection drops, bridal style inspo, and real bridal stories to make your appearance stand out on your big day.

Elizabeth Austin-Davis

Last but not least is Elizabeth Austin Davis who is an award-winning wedding photographer and wedding stylist. She describes herself as a free-flowing with a blended mixture of documentary and editorial expert. Following her on Instagram will allow you to get an incredible sense of photography style to have that will suit your personality at your wedding. You can scroll through her gallery that contains both artistic and traditional romantic, soft, and relaxed shots.

After checking all of these influencers you must be wondering what is the easiest and the most efficient way to get married. Especially for the UAE (and GCC) residents. You should check out this little cute startup called Easy Wedding Seychelles. Its’ team will help you with your wedding as it’s the most efficient and fastest way to get married.

Read More

How to Make Your Influencer Marketing Campaign Successful During the Holiday Season

We have said goodbye to Black Friday and Cyber Monday. They are not long gone, yet they opened the way for the upcoming Holiday season. Yes! If we take Christmas and New Year into account December may be the best time for influencer marketing campaigns. Despite the fact Covid-19 pushed us into our homes, still when we scroll through our social media feeds Christmas vibes surround us with its thrilling beauty. Not excited? What about if we say that your Christmas Influencer Campaign is already wrapped up, with a bow on top! In order to make our customers comfortable we’re making it simple for you. We’ll manage everything, so you can focus on having your biggest Christmas ever.

Psst! We have something for you

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Holiday season has knocked upon our door. Several brands took this opportunity and have already started to plan ways to leverage their businesses. To attract customers attention with product promotions, discounts, seasonal promotions, deals is just part of the job. As we know it is not that easy to affect the purchasing decisions of others. At least not without an insight on the matter. When you, as a brand, think that you’ve stepped into a hard path influencers walk onto the stage and save the day.

A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones. 

 

Word of Mouth is a Campaign Saver

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Wasting your precious time and money on a marketing campaign which is doomed to fail is just sad. Make sure you fully analyze and determine the influencers that are best for this campaign is worth the time and effort. It can be easy to fall back on simply looking at the number of followers an influencer has. But this is a poor way to judge whether someone will be a good fit for your campaign. The right influencer creates original and engaging content. Their authority over the matter and relationship with their audience make it possible for them to affect the purchasing decisions of others.

 

 

We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.

 

 

Fake Social Activity Trend

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
In all sincerity, we are obligated to tell you the truth. Without professional help it is almost impossible to find and hire the right influencer. Having way more followers than an actual capacity of an influencer is an ordinary situation now. More specifically fake social activity and fraud make it really hard to run an effective influencer marketing campaign. Yes, almost every influencer is active across so many social networks and yes, they also generate so much content but yet it’s not enough. However the assessment of influencers – their authenticity, audience, effectiveness and engagement, is hardly possible. 

 

 

Keepface is Here for You

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
You need professionals who will always provide the entire picture. And here we make our debut for your brand. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.

 

 

Countdown to Christmas

How-to-Make-Your-Influencer-Marketing-Campaign-Successful-During-the-Holiday-Season
Let’s say, you are almost ready to launch your Christmas campaign but using the same traditional image posts haven’t worn out yet? How about creating short videos or short films, don’t be timid. Let your imagination run wild, certainly doing something out of the ordinary can help your brand stand out from the ocean of holiday campaign posts and brand promotions. 

 

Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product. 

 

At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions. 

Ready to kick some goals this holiday season? 

Get to work! 

May your campaigns be merry and bright!

 

Read More

5 SuperHeroes of Cinema Influencers on Instagram

Cinema influencers are becoming increasingly important in the cultural industry. People base their opinions about series and films on famous cinema influencers’ promotions in social media. This means influencers have a major impact on the success of the cinema industry and influencer marketing has therefore become an essential part of promoting related products. In this blog we will introduce 5 superhero cinema influencers which are also the superheroes of influencer marketing with their high followers and engagement rates.

In the process of creating the best influencer marketing campaign, Keepface would be the best place to find and contact influencers of various categories. Using influencer marketing, brands boost up their promotion and sales. With its various features from influencer categories to their engagement rates, Keepface online influencer marketing platform assists companies to achieve their goals.

Here we create a list of top celebrity cinema influencers. You can also find other cinema influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.

Henry Cavill 

Man of steel and attraction – at least it is the first thing that comes into our mind when we talk about the British actor. Not to be surprised that Henry is one of the “World’s Top 10 Most Handsome Men in 2020”, and always remembered by his iconic role – Superman. Also, his 14 million followers and 10.65% engagement rate on instagram makes him a valuable member of the cinema influencers’ community. If we can describe his profile in 3 words they would definitely be dogs, motorcycles and humor. Lately, thanks to the lockdown, he discovered that he can be a good cook, and shared his masterpieces with his followers as well.

Tom Holland

Coming from your friendly neighborhood Spider-Man! Or should we change it to Tom Holland? Another British actor who fits his superhero role just perfectly. Even though he is not the first one we see as Spiderman on the screen, he is very much loved by the fans. Which is the reason why his instagram account has almost 38 million followers and 11.79% engagement rate. Being a huge dog fan, most of Tom’s posts are with his dog Tess. Tom also has an additional instagram account called “The Brother’s Trust” which he runs with his 3 little brothers. He is also known for his close father-son relationship with RDJ both on and off the screen.

RDJ

Robert Downey Jr. is an American actor known for his roles in a wide variety of films from ‘Sherlock Holmes’ to ‘Chaplin’. But the main character which people recall along with his name is Iron Man in the Marvel’s Avengers series. The main reason for that is even RDJ himself is a huge Iron Man fan. With 47 millions of audience and 4.29% of engagement rate on instagram, RDJ shares about movie releases, his daily life and of course mostly about Iron Man. He is also well known for sharing memes and funny content which are related to his new movie releases or old ones.

Chris Hemsworth

Thor Odinson of the Avengers. Yes, it’s Chris Hemsworth – The Worthy. Besides being worthy to lift Thor’s hammer, Chris is also worthy of being a valuable cinema influencer with 45 millions of audience and 4.37% engagement rate on Instagram. Like many other superhero influencers, Chris is also known for his humorous posts about his sport routines, movie preparations and quality time with his 3 little kids. Australian actor loves surfing and sharing his experience with his followers as well.

Brie Larson

Relatively new to the cinema screen, Brie Larson acts as Captain Marvel in Avengers series. When she has time left over from saving the world, she plays electro guitar and shares the performance with her 6 millions of audience on Instagram. This is not a hobby though, Larson is a professional musician and even had a record deal at the beginning of her career. Her followers reward her performance and quality content with a 6.52% of engagement rate. Fun fact about Brie Larson is that her stage name is actually inspired by the American Girl Doll Kristen Larson.

Read More