Meet Metafluence, An Influencer-centric Ecosystem in the Metaverse

We are witnessing revolutionary advancements in technology that would enable us to enter the new era of digitalization and the virtual world called Metaverse. Have you ever heard about Travis Scott’s in-game virtual concert? Or maybe you have come across Ariane Grande’s ‘Rift Tour’? These can be considered as one of the closest examples that would help to explain the Metaverse concept. An interactive digital world, where people have their own customizable avatars, can explore various spaces and immerse themselves into the new realm. Sounds exciting right? Well, Metaverse is real and is happening right now. Some of the biggest companies like Meta, NVIDIA are already pouring billions of dollars into building their own metaverses. In addition, there are also numerous new projects joining this promising future and trying to bring something unique and powerful to the community and Metaverse.

Metafluence is one of those early pioneers in this emerging field and aims to fill the gap between Influencer Marketing and Metaverse. Influencer Marketing is considered as one of the most powerful marketing strategies of our generation by top marketers. However, this marketing strategy also has its own limitations. Currently, some of the unaddressed challenges that both influencers and brands face include payment issues, shortage of data-driven solutions, fraudulent social media activities, and etc. This is when Metafluence comes into play to disrupt the Metaverse and bring its users seamless experience. To elaborate, Metafluence is set to address the earlier mentioned challenges and unleash the full potential of Influencer Marketing, by utilizing the power of blockchain technology and building the Metaverse where influencers, brands and audiences will be able to flawlessly engage and interact with each other in a digital world. Metafluence will empower influencers to monetize their influence, expose brands to wider target audiences and bring the audiences to influencers as close as ever before. All the parties will be able to join real-time discussions, participate in different activities, attend certain events and much more! Our ecosystem will consist of several unique features, enabling the Metafluence to be a truly unprecedented place for all its users. Some of those features include: Metahuts (Influencer homes), NFT Gallery, Meta Shop, Crypto Room, Guest Room, Metaclans, Events, Billboards and more.

Metafluence has its own token named $METO that will be used throughout the whole ecosystem. $METO token’s utility includes but is not limited to purchases and transactions, community incentives and governance. Purchases and transactions include the activities related to NFT purchases, acquisition of Influencer Homes (Metahuts) or upgrades, event tickets, premium access, brand stores and more. Community incentives on the other hand will include token holder incentives, affiliate incentives, staking incentives, transaction fee incentives and activity incentives. Finally, $METO will be used in voting, curation and Metaclan memberships. Widespread usage of $METO is a crucial part of our project, as it will allow us to continuously develop the ecosystem and build a sustainable Metaverse.

So far, Metafluence has already achieved several remarkable milestones and thrives to secure the next ones. Metafluence is currently being incubated and supported by Master Ventures (one of the well-known industry leaders) for 2 years. In addition, we are also collaborating with other prominent industry experts at the moment and growing our ecosystem to bring you an unparalleled experience.

Join Our Community:

Telegram —

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LinkedIn —

Reddit —

Medium —

Discord —

YouTube — Metafluence Channel

Website —

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Metafluence is Here!

We are very excited to announce our rebranding from Keepcoin to Metafluence!

While in the 90s “Metaverse” was just an imaginary word from a fiction, recent incidents clearly indicate that Metaverse is here and it is the future.

To begin, let’s have a quick tour into the recent events: Travis Scott’s virtual concert at Fortnite gets attended by 12 million people, Microsoft is building its own metaverse, and Facebook becomes “Meta” and so on, so forth. All these events tell us one thing: Metaverse is real, and it is happening now.

As we were noticing the quick transition of social media platforms and tech giants into the metaverse, we seized the immense opportunity of creating something bigger, in fact, much bigger — an influencer-centric ecosystem in the Metaverse.

While Influencer Marketing (IM) is worth only $15 billion, Metaverse and NFTs’ estimated addressable market value is more than $1 trillion. Thus, we decided to move Keepcoin into a whole new level — Metaverse. After going through more than 10.000 brand name variations, we finally came up with what suited us the best, Metafluence — Influence to Earn!

In short, What is Metafluence?

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where SM influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Join Our Community:

Telegram —

Twitter —

LinkedIn —

Reddit —

Medium —

Discord —

YouTube — Metafluence Channel

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5 Benefits Influencer Marketing Can Offer to Your Business

Today’s marketing landscape is highly varied and full of options. Companies and businesses are straining to keep up with trends and figure out what marketing investments actually move the needle. Sometimes they succeed, but many times they waste precious time, energy, and resources. 

There’s a better way: the rise of influencer marketing has made available a highly profitable marketing strategy that, when done right, can significantly change the way your business finds and connects with its audience.

What is Influencer Marketing?

Influencer marketing” refers to enlisting influencers, individuals who have curated a social media following within a particular niche or interest commonality, to market your brand or product(s).

The Benefits of Working with Influencers to Market Your Business

Including influencer marketing in your business’s marketing mix can be a lucrative strategy for optimizing your marketing efforts. Influencer marketing has been shown to create several strong advantages for companies that do it well:

  • Influencer marketing boasts a strong return on investment. Studies and figures estimate that influencer marketing can yield a return of $5 or more for every dollar spent. This figure also has the potential to be increased substantially because unlike other forms of marketing, influencers often accept compensation in the form of product discounts, samples, and reciprocal promotion outside of monetary compensation.
  • Influencer marketing can yield higher quality leads and customers than other marketing channels. This is thanks to the deep, cultivated relationships influencers develop with their audiences that make consumers more likely to readily accept and engage with brands or products influencers recommend. This can lower customer acquisition cost, shorten onboarding time and resources, or increase revenue per customer when using influencer marketing to source leads.
  • Influencer marketing garners significantly higher social media engagement than in-house social media content. Social media engagement makes up a significant portion of average consumers’ time and influence, especially in younger audiences. Because influencers are experts in social media engagement, using influencer marketing can help your business thrive in this playing field much more quickly and efficiently than trying to develop your social media marketing game in-house.
  • Influencer marketing can help you broadcast data-driven stories. Using data to tell a story or share a compelling message is vital to many marketing efforts. Doing this well requires creativity, narrative mastery, and aesthetic appeal. Influencers work in these currencies already, and rely on their talent for storytelling and creating compelling content to be successful. This makes influencers a huge asset when crafting a campaign – especially one that relies on data or using data points to convey a message.
  • Influencer marketing can keep your company in front of trends. Engaging in influencer marketing requires engaging with the trends influencing your markets. Influencers can provide a huge asset for your company or business because they expose you to the heart of emerging trends. Engaging influencers to market your brand gets your company closer to the epicenter of your market and can also provide critical insight into what trends may emerge in the near future.

Tips for Getting Started

If your business or company is interested in employing influencer marketing, here are a few tips for how to move forward:

Look at Existing Influencer Campaigns in Your Vertical or Industry 

Take a look at what your competitors are doing. Look at best practice for similar verticals. Gain an understanding of what’s already being done and how your company might either emulate or improve on current trends.

Identify the Market or Market Segments You’d Like to Reach 

Influencer marketing can be hugely varied but tends to center on particular demographics more strongly than others. It’s important to define the possible ages, geographic locations, gender(s), interests, and other identifying features of markets you’d like to reach. Make sure the influencers you might engage have active audiences that match the needs of your business.

Gather and Then Refine a List of Potential Influencers 

Do your research and prospect a wish list of promising influencers whose content, storytelling, and personality might fit well with your brand, before making contact. This will help you craft your pitch and have a better idea of what your business needs are so that you and any influencers you speak with can more quickly gauge a good fit.

Create a Clear Project and Proposal 

Working with influencers should be navigated intelligently and strategically just like any other type of marketing. Thinking through your objectives, assets, timeline, strategy, and deliverables will make the experience much easier and more profitable for everyone involved when you decide to engage an influencer to help you with your marketing.

Test First 

Not sure if influencer marketing is a good fit? Unlike some more traditional forms of advertising, influencer marketing can be tested and tweaked using modest resources and can provide a low-threshold alternative to other marketing channels that make it easily accessible for a range of business types.

Whatever your business’s size, needs, or industry, influencer marketing could prove a highly lucrative marketing strategy and create significant gains and growth if done right. Now is the time to explore what difference influencer marketing might make for you.

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The Rise of the Global Sales Phenomenon: Black Friday

We are at the eve of one of the greatest shopping day of the whole year. I believe some rings already rung on your mind. Yes, we are talking about that magnificent day, aka Black Friday.

Black Friday is the first Friday of the week which comes after U.S. Thanksgiving holiday, but as a citizen of the world, we grasp that day’s meaning differently. In brief, we see it as a day full of discounts and special shopping deals. Moreover, given the fact that December is filled with holidays, Black Friday could stand for the beginning of the holiday shopping season. This can be mentioned confidentially that this very season plays a crucial role for not just the economy of the country, but the whole world. The ascending interest for Black Friday is plain as a day.

Just like 2020, this year as well, coronavirus pandemic loomed over the annual shopping event. For those who think Black Friday is a tradition, restrictions became a quite vexing problem. However, when it comes to discounts who can stop the shopaholics? eCommerce sales reach its climax when many retailers put their Black Friday deals and discounts online.

Enough with shooting the breeze, let’s dive into the serious stuff. Why this day play a tremendous role in the economy and how social media effect to the efficiency of Black Friday.

The Creation and Evolvement of Black Friday

history of the black friday

There are two occasions where the term Black Friday has been used and surprisingly they have a little connection whatsoever. First one’s history goes back to 1869, when financier Jay Gould and railway magnate James Fisk attempt to put gold market through the hoops to hike the prices. However, that plan backfired and in September 24, pass into the history as the date of financial panic. These implacable Wall Street financiers’ conspiracy unraveled on Friday and that event resulted with bankrupting everyone, from cashed up barons to penurious farmers.

Right now most commonly used Black Friday term is refer to the day after Thanksgiving, which is often considered the first day of the holiday shopping season and is known for featuring discounts from retailers. However, why choose the black color to express a quite jolly day, and is there any specific reason hides behind the selection of Friday out of all week?

The thing is retailers are the ones who kind of formed that tradition. During the year, retailers were marking their loss with red color, and black, on the other hand, was symbolized the profit they made. Moreover, supposedly on the day after Thanksgiving sales would go into the black , because holiday shoppers spent so much money on discounted products. We don’t know for a fact that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Friday’s origin is the closest version we have to the truth.

First Things First, Change

social media

Social media plays an irreplaceable role to drive the traffic towards online shopping. Coronavirus pandemic changed the whole worlds approach towards their traditional behaviors. That has been said that, this year 62% of the customers keep themselves away from entering to the actual store on Black Friday. This a good sign, at least we can be happy that people have the awareness to protect themselves, yet is it interfere with the astounding success of Black Friday? Certainly, not, because eCommerce fill in for the physical loss.

If you want to drive referrals to eCommerce sites you need to know which one could be more beneficial for your business. Although Facebook leads the queue, Instagram and Pinterest are the ones which are the most context-specific influential social media platforms.

Here comes one more necessary detail: If your focus is young audience, more specifically, Gen Z TikTok will be the gateway towards your aim. Snapchat and Twitter can seem left behind, but when you are roll up your sleeves to prepare your social media plan for Black Friday bear them in your mind too.

Everything Changes if One Thing Changes

Online shopping

At least once in our life all of us have seen a footage where people are literally marching into the stores at the crack of dawn. Pushing and pulling, fighting over an item or walking all over the things which stands on your way. Seems familiar for many of us, yet that is not the worst part at all. The destruction that these so called customers leaves behind evoke the scenery from post-apocalyptic movies for salespeople.

Fortunately, more and more, consumers are choosing to shop online. When we pause a little and think who would want to wait outside for hours or have an actual fight over the last most-cherished item? These all were happening years ago, but the coronavirus pandemic pushed shoppers online more than ever in 2020.

Tomorrow will be the biggest Black Friday ever for eCommerce sellers. Thereby don’t let anything hold you back or stir your vision. Try to make the most of it with social media, email marketing and advertising. Engage with your audience and stay true to your brand, success will come to you when you take the law in your own hand.

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How To Become An Influencer In 2021

Are you wondering how to become an influencer in 2021? If yes, then you are not alone. With the growing popularity of social media platforms, more people are starting to realize the importance of becoming an influencer. 

Without any doubt, social media influencers are in high demand and popular these days. People follow them, brands want to collaborate with them, and they become a known face in no time.

Are you wondering what influencers are? An influencer is someone who has millions of followers on social media and whose recommendations are followed by brands or individuals. Further, influencers can be skilled individuals, groups of industry leaders, travelers, sportspeople, and other professionals.

There is also an increase in influencer marketing as it gives marketers direct access to an influencer’s loyal fan base. Following these tips will help you become an influencer in 2021 and beyond.

Find Out Your Niche

The first step is to identify the niche as it is an essential part of your journey as an influencer in 2021. The niche should be something that allows you to showcase your skills and help you grow them further.

When deciding on to become an influencer, you have the following categories to choose from:

·  Travel

·  Health

·  Fashion

·  Gaming

·  Food

·  Lifestyle

·  Phone reviews

·  Market reviews

·  Entertainment

·  Tech and more.

But you don’t need to limit yourself to one niche, according to your interest and skills, you can combine two or more niches. You can even turn your hobby into an influencer, which you can read more about here:

Choose Your Platform

Now, the next step is to decide or pick the platform to cover your niche on social networks. There are Instagram, Facebook, YouTube, Pinterest, LinkedIn, and many more platforms that you can use to become an influencer with your niche.

If you desire to create videos of travel or any other niche, then YouTube or Instagram is the best option. On the other hand, for blogs and content in a niche, LinkedIn is the best choice.  

 Media like Facebook, YouTube, and Instagram are especially successful for fashion, lifestyle, travel, and beauty. The key here is to choose a format or social media network according to your niche. Also, you should get a domain name for your channel or blog. You can check premium names from trusted sites like

Create High-Quality Content

Keep in mind that the “content is king.” High-quality content is really important to become a successful influencer. So, think about how you can create good content that is related to your niche.

Make sure you will need to offer value to your audience through the content so that people feel connected with you and wait for your next content piece. You will get attention only if you offer what the audience wants.

Be Authentic and Consistent

People can follow you or see you only if you are consistent with your work as an influencer. No one likes a person who is not authentic and consistent. Your followers will unsubscribe you or forget you over time if you fail to regularly offer them good content.

Majority of the audience of influencers follows them because they put so much effort to be the best version of themselves. Moreover, they always brace themselves to meet the expectations of their followers. Being honest and authentic is somehow part of the game. Because once they get caught while cheating or double-dealing you will fall from grace overnight.

Listen to your viewers

Another best way to become a perfect influencer is to offer what your audience wants. For this, you can search your niche on Google and find what kind of content people like. After this, determine the long-tail keywords used by your audience and create content similar to them. You can also make use of social media platforms to understand the taste of your audience.

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Their Turn To Shine: Micro Beauty Influencers

I don’t know how many of you will agree with me but right now make-up is like a way-out, not just for beauty influencers but for many of us from troubles of the world we live in. Given the fact that 2020 was a complete mess, and unsurprisingly 2021 is on the skids, things are not going smoothly for us. Deadly pandemic, global movement for racial justice, wars, illnesses, feminine, stock market crash, wildfires and many more. However, in our little, shiny worlds we try to escape from the world’s brutality in different ways. 

Maybe that will sound a bit cheesy but make-up unites us. Besides, I have proof to support my opinions.

Hello, You Beautiful Things

Whether you are into make-up, beauty topics or not, we all have heard the name of “ Huda Beauty”. An Iraqi-American make-up artist and entrepreneur Huda Kattan founded her brand Huda Beauty with her sisters, Mona and Alya. That woman is the true definition of determination because she turned a $6,000 loan into a billion dollars business. Struggles, disappointments, exertions burn into ashes and she just remembered that the passion was her true north. 

The Dutch make-up artist, Nikkie de Jager could also be a great example to prove my point. De Jager, better known as NikkieTutorials, made it known that she was threatened and blackmailed by people who had knowledge about her true identity. They were bullying her by leaking  her story to the press. However, it all backfired because after Nikkie’s coming out video her make-up community supported her cordially.

Both of these marvellous women are quite popular, yet there are countless number of micro influencers who made a name for themselves on the beauty topic and are high on the agenda because of their make-up tutorial videos. Nevertheless, have you thought about why make-up and beauty topics set the wood on fire? If the answer is negative then let’s find out together.

Black Days in the Bright Era

Unfortunately, things were a bit more severe in the past. During the second world war production of cosmetics diminished and it was subjected to the luxury tax. make-up announced as lessening morale and putting interest in people’s appearances. Buying beauty products condemned by so many during the economic recession.

Beauty and make-up topics are a little bit controversial from the beginning. Even right now, in our current era,the Cenozoic, if the amount of product you put on your own face or body is not appropriate for some, you will be criticized, marginalized or even abused by a complete stranger.

Despite all those condemnation, in our social-media era, we are not using make-up to diverge, we are using it to communicate, to make ourselves heard. Increasing interest over make-up and beauty topics are not coming from quarantine weariness, it is a safe haven from brutal realities. Besides, if something is making both creator and viewers happy, why drill it with questions.

Beauty Shines Through The Flaws

Before occupying ourselves with the speculations about what are the trends thriving amongst niche beauty micro-influencers on Instagram at the moment, we should raise our heads and take a look around. Everyday we pass by far too many fashionably elegant and sophisticated women, on the crosswalk or at our local cafe, yet most of the time never give our attention to their appearances.  Because organic make-up, astounding colors on upturned eyelids, flashy lip glosses on full lips, breathtaking voluminous hair shouldn’t slip beneath the radar. 

Whether you’re a brand who wants to find the best matching beauty influencers or just a beauty addict knowing who shows the maximum effort to deserve being your brand face or mentor is your right. In our list we have collected more than  2000 high quality beauty, make-up influencers from the US who will be the best match to carry out your marketing campaign. Moreover, their signature style and devoted following will make sure everything will go smoothly during and after the campaign.

Keepface will assist you during the process as an influencer marketing software which helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns.

Hall of Fame 

If we have your attention then let’s take a look at these remarkable micro beauty influencers. Once you have access to our influencer  lists you will see that the spectrum of influencers vary from 1K to over 300K and you can find lifestyle, fashion, travel and many more focused influencer categories within the list. 

For instance in the DailyCurlz website you will see an influencer who lives her life to the fullest. Her page isn’t dedicated to just simple hair or beauty hacks, she shares her view on products she used firsthand, events she attended, even you can find a segment where she posts about food and wine, even DIY included into her site. Despite the fact that she has a lot on her plate, yet her engagement rate is 11.51%. 

Now time to talk about another wonderful example of a micro beauty influencer, Madeline Torres. This young mother regularly shares compelling posts on her Instagram account. She has 58.6K followers and her engagement rate is 4.16%. So, if you have a brand that wants women who just bought a life into the world to feel included in the beauty topic, you should give it a thought to collaborate with her too.  

The lists we have prepared for you will definitely help you to get the result you aimed for your campaigns more easily. That method will prevent you from losing the most precious thing for a brand in a rush which is time. Moreover, most importantly finding the right influencers for your campaign is quite risky and majority of the time the reason for campaigns to fail. Only the right match will give the feeling of belonging to the target audience. Once the target audience shares the same outlook with the product micro beauty influencers there will be no odds to jeopardize the results you aimed for. So I don’t think there is much to talk about, now you should go to and purchase your first list then enjoy your campaign.

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Dijital Pazarlamanın Atan Kalbi, Ünlüler: Kadın Oyuncu Influencer’ler

Kabul etsekte etmesekte sosyal medya olmadan hayatımızı hayal edemeyiz. Facebook, Instagram, Twitter ve diğer sosyal medya platformlarının patlamasından önce bile, markalar ünlüleri (eskiden onları kadın ve erkek oyuncu etkileyicileri olarak adlandırmazdık) reklamlarında kullanırdı ve potansiyel müşterilere ulaşmanın ve etkilemenin en etkili yolu olarak görürlerdi. Sosyal medyanın ani yükselişiyle birlikte,influencer marketing (etkileyici pazarlama) dünyası büyük ölçüde değişti. Aylık 1 milyardan fazla aktif kullanıcısı olan Instagram, dünyanın en başarılı sosyal medya ağıdır. Birçok harika özellikleri sayesinde Instagramda kampanya süreci hem influencer hem de marka için gözle görülür derecede kolaylaşmıştır. 

Ünlülerin ilk influencer’ler olduğunu söyleresek yanılmış sayılmayız. Markalar kitle tarafından en çok sevilen kadın ve erkek oyuncularla anlaşma imzalamak için birbirleriyle yarışıyorlar. Belki geçmişte değil, ama şimdi hemen hemen her ajans promosyon amaçları için  tüm oyuncuların  “takipçileri”ni de dikkate alıyor. Sadece ünlü bir marka için bazı içerikleri paylaşmak, oyuncu influencer’larla anlaşma imzalamak anlamına gelmiyor. Dahası, çok sayıda takipçiye sahip olmak, önemli bir katılım olmadan o kadar da büyük bir anlam ifade etmiyor.

Yukarıda söylediğimiz sebepleri ele alarak, markalar için her şeyin sorunsuz sonuçlanmasını sağlamak nedeniyle sizin için doğru influencer’leri buluyoruz. Keepface‘in geniş hizmet çeşitliliği ile, sponsorlu içerik, incelemeler, marka elçisi rolü ve bunun gibi diğer hizmetlerimizi muhteşem oyuncu influencer’lerimizle işbirliği yapmanın birden fazla yolunu size sunuyoruz. Keepface, influencer’leri tek bir platformda tanımanıza, şartınızı tartışmasına ve iş birliği yapmanıza yardımcı olur. 350 binden fazla influencer ve içerik oluşturucunun erişimi ile işiniz için mükemmel eşleşmeleri bulabilirsiniz. Yapmanız gereken tek şey gidin, ücretsiz bir demo alın ve kampanyanız için doğru aktris influencer`i işe alın. 

Bu blogda, en çok sevilen oyuncu influencer’ları toplamaya çalıştık. Hızlı bir hatırlatma da edelim ki, tüm bu muhteşem aktris influencer’ler Keepface’in veritabanında mevcuttur. Peki ne bekliyorsunuz?  Romantik komediler, süper kahraman filmleri, dramalar veya korku filmleri/ dizileri ne olursa olsun üzerlerine konuşacağımız her bir influencer bizim için  çok özeldir. O halde hemen başlayalım.

Hande Erchel

Yetenekli ve güzel oyuncu ve model Hande Ercel 2013’ten beri şov dünyasında aktif olarak çalışıyor. Hande, İngilizcede “Sun’s daughters” anlamına gelen “Güneşin kızları”adlı Türk televizyon dizisinde Selin Yılmaz rolüyle tanınıyor. O bir model olarak farklı ajanslar için poz verdi. Gelecek vaat eden ve güzel bir oyuncu olan Hande, 2012’den itibaren farklı ajanslar için modellik yapmaya başladı. Bu endüstrinin bir parçası olmak birçok kızın hayalidir, mankenlik ve oyunculuk kariyerine başlamadan önce Hande de o kızlardan biriydi.

20.7 milyondan fazla Instagram takipçisi ve Twitter’da 280.000’den fazla takipçisi ile güçlü bir sosyal medya etkisi var. Katılım oranı delicesine yüksek  %12.88-tir.

Priyanka Chopra Jonas

Priyanka Chopra bir aktör, şarkıcı, yapımcı ve hayırsever ve 2000 Miss World yarışmasının galibidir. Ulusal Film Ödülü ve beş Filmfare ödülü de dahil olmak üzere birçok ödül aldı ve 2016 yılında Hindistan Hükümeti tarafından dördüncü en yüksek sivil ödül olan Padma Shri’ye layık görüldü. Oyunculuk kariyerine ek olarak, Chopra hayırsever çalışmaları ile ünlüdür ve 2010 yılında UNICEF Çocuk Hakları iyi niyet elçisi olarak atanmıştır. Bir şarkıcı olarak üç tekli (single) yayınladı. Instagramdaki kitlesi 62.4 milyon ve katılım oranı ise %1.47-dir.

Fahriye Evcen Özçivit

Ünlü türk oyuncusu Fahriye Evcen ilk sinema deneyimini 11 Nisan 2008 tarihinde yayınlanan Cennet filminde başrol oyuncusu olarak yaşadı. 2017 yılında Los Angeles merkezli Buzznet isimli internet sitesinin açtığı “Dünyanın En Güzel 30 Kadını” oylamasında, aralarında Gigi Hadid, Emma Watson, Adriana Lima, Hillary Clinton ve Angelina Jolie’nin de yer aldığı listede dokuzuncu sırada yer aldı. Şu an aktif olarak Instagram kullanan güzel oyuncu kendi hesabında sıklıkla markaların reklamlarını yapıyor. 11.7 milyon takipçisi olan Fahriyenin katılım oranı 8.24%-tır.

Danna Paola 

Danna Paola, Meksikalı oyuncu, şarkıcı ve modeldir. Erken çocukluk ve ergenlik döneminde düzinelerce televizyon projesinde rol alan bir çocuk oyuncu ve şarkıcı olarak popülerlik kazandı. Yine de, Netflix şovu “Elite”deki inanılmaz performansından sonra onu dünya çapında tanımaya başladığımızı düşünüyorum. Sosyal medyayı oldukça aktif kullanan genç oyuncunun paylaşımlarının büyük bir kısmı ortak olduğu markalar için hazırladığı içeriklerden oluşuyor. Dannanın 30.5 milyon Instagram takipçi olmakla yanı sıra 4.19% katılım oranına sahiptir.

Neslihan Atagül

Oyunculuk hayatına ilk kez 2006’da Yaprak Dökümü dizisinde Deniz karakteriyle adım atan Neslihan Atagül kısa sürede şöhret basamaklarını bir-bir aşarak zirveye yükselmiştir. Güzelliği ve yeteneği ile izleyenlerin dikkatini çeken oyuncu sosyal medyada da kendinden bahs ettiriyor. 11.8 milyon takipçisi olan güzel oyuncu paylaştığı göz alıcı içeriklerle herkesi kendine bir daha hayran bırakmaktadır. 

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Turn Your Hobby Into a Career: Easy Steps to Start Your Career as an Influencer

Doing the work you have a passion for is not actual work, it’s a hobby. Earning your life from the hobby is one of the best things you can do with your life. If you are reading this you probably had an experience with “ the real job” and positively you are fed up with it and now time to turn your passion into a career.

First and foremost setback in this mighty process is what kind of hobby will possibly let you keep  having a quality of life when you are not working 9 to 5 business based work. Before making life changing decisions you need to have short and long term goals. Planning to monetize your passion is the most important part of the process.

There are millions of people out there who are pursuing their dreams and interests, eventually thriving them into a career. The hobby is something that you take pleasure doing in your spare time. This might be taking photos, cooking, gardening, performing, gaming, caring for animals, writing etc. the list can go on and on but the crucial point is how to spend less time working and more time enjoying your passion and earning your life.

What Does Your Heart Desire?

At this point of our blog we are going to talk about influencing. You may think, wait I was planning to do my hobby and earn money how come I need to know about influencing. The thing is the society we live in demands us to put something on the table if we want to make money . In your case it’s making people trust you.  Here is why random people rely on your personal decisions. 

You may not realize but being an influencer is quite a ruthless process. You can put all the effort but people may not be interested in, this time you either change your mind or give your everything to your audience.

Influencing is a vitally important leadership skill which you have a control over others choices, opinions and behaviours. In order to be in charge of others, you need to make them trust you. And believe it or not, the reward of your efforts will yield a profit after deepening the trust between you and the people who follow your steps. 

Find Your Niche

Once you get enough people to follow you, the number  doesn’t need to be immerse, because well-read brands are not essentially focusing on a huge audience, they are in the search of people who have an ability to encourage others and to act on their recommendations. 

If  you have a quick look on Instagram, you will see millions of fitness influencers, on Youtube gamers, travellers ruling over people’s interests. So how will you make yourself stand out from the crowd? You need to specialize your content. 

Let me give you a little personal example; there is a boy on Youtube called Milad Mirg. As a person who loves to watch food making videos I accidentally came across a video. I saw a person making subway sandwiches (seemed yummy), while sharing short stories. Now he answers the questions from the comment section while making appealing foods. Videos are either a few seconds or 1-2 minutes long. He has more than 1.21 Million subscribers. 

All I want to tell you is you don’t necessarily need to stand out to be a successful social media influencer. Just be authentic and engaging with your audience, inspire them while enjoying yourself. Only then will your niche be as plain as nose on your face.

Monetize Your Influence

After finding the best match to your interests, the thing which gives you tremendous satisfaction, another vital part arises from here which is to make money out of it. Nowadays the majority of people claim that influencing is not an actual career, yet the same mass of people want to be one of them. So when you determine about starting your career as an influencer, never let those people discourage you. Major part of the influencers getting paid for promoting brands’ products and services. Sponsorship is the great way to make a big chunk of money. 

In one of our previous blogs we explained why content is the king of influencer marketing. Thereof your content will decide your further partnership for you. The better content, the better partnership algorithm works most of the time. Your relevance as an influencer, reach and engagement rate highlights your distinguished features, but brands possibly will scroll down your social media accounts to make sure the quality of the content you created to make sure your influence is worth to pay.

No matter how detailed you have been taught, the only essential step to achievement comes from experience. Before getting solid results you might wait months or even years, patience and commitments will honour your satisfying outcome. Creating authentic, appealing content and putting consistent effort on your work will drive brands to collaborate with you undoubtedly.  One blog couldn’t be enough to explain the whole concept, so maybe we will meet the other one again.  

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Quick Look Back at the History of Influencer Marketing

If  we don’t take into consideration today’s fuss about influencer marketing strategies and take a look at the history we will see that influencer marketing has even started before the creation of social media. The definition of the “influencer” is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Clear message and easy to understand but is it? Can anybody be an influencer? 

What makes a Person an Influencer

Beautiful minds inspire others. Just think, do we like influencers just because we want to be like them?  The answer is  yes for some of us, but for the rest of us, we value the effort they put in their work. The influencers inspire us to be the best version of ourselves, do the right thing in every condition and keep pushing our boundaries.

The influencers take action deliberately. They don’t have magic sticks which make all of their dreams come true. They build their name bit by bit. No matter if we call them content creators, mentors, guides, experts or anything like that, they all serve to the same purpose. Creating the impact they were aiming for is their solemn duty.

Honesty saves everyone’s time. Indeed it does. Would you rely on someone who lies to you? Possibly there isn’t any worse thing for  an influencer to tell a lie and get caught. Because once it happens that influencer’s credibility flies out of the window and it’s unlikely to repair again. The reputation is the essence of the influencer’s ability to influence.

This is not a controversial matter, whether or not you have a great thought or actions, if you have people who think like you, in another word if they can relate with you, these people will follow you. However was this always like that? Let’s have a look at the dusty pages of history.

The Blonde Bombshell was on Duty

The Blonde Bombshell, Marilyn Monroe skyrocketed the sales of Chanel №5. In April 1952, Marilyn Monroe appeared for the first time on the cover of Life Magazine, and the article mentions her answer to the question, “What do you wear to bed?” and her reply, “a few drops of Chanel №5”.

Now when we see one or another celebrity praise a perfume it’s quite normal, but Marilyn Monroe was the first celebrity who was endorsing a perfume. Chanel №5 is the most famous and best selling perfume but the popularity of the icon escalated in the twinkling of an eye. 

After that brands discovered the way to use the power of popularity and public images of the celebrities they use it unceasingly. That was easier to entice potential customers with the personalization of celebrities’ looks and their ways of living. 

A Long Way from Down to the Top

Have you heard about Nancy Green? She was one of the first African American models in history to become the face of a popular food product. She didn’t have a beautiful body to show off, we can’t call her a scholar because she was’t. Nancy was a slave, then nanny and cook finally an influencer who fight against the racial discrimination. 

In 1889 Nancy Green was hired to promote a brand called “Aunt Jemima”. The product itself was out of ordinary for its time, self-rising pancake flour with a Black woman’s face on the box  made an instant hit across the country. If we look at the 21st century’s individual’s perspective, yes the design may seem racial and stereotypical nevertheless it was innovative for the 1880s. Green made the big chunk of money while working for the brand for 33 years until her unexpected death. Moreover she became one of the most influential advocates who spoke out against poverty and equal rights.

“Because They’re Worth It”

If you go out and ask a random person who is the second person did a revolutionary act in any case for the first time, it would be doubtful that you will find the right answer. However, we know our pioneers. In 1971, when women didn’t even have a voice over the product specifically manufactured for them, L’Oréal made something groundbreaking. Those days were special for the women’s rights movement  but still advertising controlled by men and women were completely left out.

“Because I’m Worth It” said brand ambassador Joanne Dusseau for the first time and it changed the views of women forever. Some sources claim that L’Oréal came up with this tagline because they wanted to beat their competitor Clairol and encourage women to spend more money on their product. Well, it worked. Because in the 70s almost every commercial featured male actors and showed their perspectives. If you take a look at Clairol’s ads in the 1970s you will see women with a male voiceover. However in the L’Oréal advertisement we see a woman who narrates that she  bought  a premium beauty product for the first time just for herself. The tagline slightly changed over the course of history and evolved its latest form, “ Because You’re Worth It”. Yet no matter how you comprehend it the slogan has been translated into 40 languages and it gave women confidence when they didn’t use to feel they are worth it. L’Oréal didn’t just became the pioneer in feminist advertising, more importantly it influenced the women’s outlooks about themselves.

It doesn’t matter who was the first influencer or when  exactly influencing has started. What we are making of it is the thing we need to focus on and thrive. Try to be a better influential leader to relate and impact others in a deep and sincere way.

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What is Earned Media Value and Influencer Media Value

Before the influencer era, earned media typically bound up with the editorial and mentions of brands in newspapers and magazines. But nowadays, all this changed, everyone can count as influencers on social media. Imagine one tweet or one post from an ordinary user on social media can make a Mexican wave and it can affect positively or negatively the brand’s online presence. That is why every single post on social media counts as a form of earned media. It increases the importance of Earned Media Value(EMV). Analysis and understanding of Earned Media Value are now becoming a clearer way for brands to evaluate the value of their investment in social media. In this blog, we will define EMV and demonstrate the usability of this metric in influencer marketing.


What is Earned Media Value (EMV)?

What is Earned Media Valuee

Earned media value is a more advanced metric about a brand that refers to the sum of any type of mention gained through social media, websites, blogs, forums, reviews, and so on. That mentions not from advertising (paid media) and didn’t come from brand’s media channels(owned media).  Take a look at our previous blog to learn more details on the differences between each type of media. In General, this form of media includes word-of-mouth, recommendations, or conversations about the brand.


Marketers used to measure EMV entirely on user-generated content (UGC) and were not invested in it as it was not considered very valuable to brands. Nowadays, sponsored ads, influencers, and many such factors have increased the value of EMV and motivate brands to invest in it.


EMV helps brands understand how their marketing path and online presence affects their potential customers. If the earned media value is low, it is usually an indication of mistakes in marketing strategy. If EMV is high, it shows that this brand is on the right track or builds meaningful connections with its target audience.


The connection between IMV and EMV

The connection between influencers(Influencer media value) and EMV

The earned media value (EMV) is the method of calculating the value from every type of media. However, influencer media value (IMV) is more specific than EMV, focusing solely on influencer marketing.


Influencer marketing is a relatively new strategy for marketers who are willing to build strong relationships with their target audience. It is obvious that influencer marketing is the best of the effective marketing strategies. For this reason, the EMV model was adopted as an influencer media value (IMV) and applied to the influencer field with minor changes. It is proved that influencer posts lead to better quality impressions than traditional PPC(Pay-per-click) ads. That is why marketers shift EMV to influencer marketing.


Why Earned Media Value is Important to Influencer Marketing

why emv is so important

Both earned media value and influencer media value assist brands to predict which influencers are likely to have the highest ROI.  Of course, after knowing this possibility, brands can easily choose the right path and strategy to increase awareness and sales.


But do not forget that, firstly, you should identify a well-grounded perspective to calculating EMV and IMV, which could help you make better influencer marketing decisions. 


Gaining a solid understanding of your EMV and IMV can help you save paid media costs by showing you which influencers also possess high EMV.


How to Calculate Influencer Earned Media Value

How to Calculate Influencer Earned Media Value

Since earned media is so valuable, you will want to calculate it to identify how it contributes to your brand’s sales. The problem with this is that there is no agreed formula for calculating earned media value.  Here are a few different methodologies for calculating EMV.


  1. Based on Non-Paid Impressions

Calculation: Impressions(Non-paid) x CPM


2.  Based on Organic and Viral Impressions

Calculate: Impression(Organic Impressions Over Last 30 Days) x CPM x Average CLV(Customer Lifetime Value)


3. Based on Reach and Conversion:

Calculate: Reached Users X CPM by Vertical x Conversion Factor 


These aren’t even all of the methods people have used to calculate EMV.  For influencer campaigns, calculating EMV can help brands figure out how effective influencer activities have been.  In influencer marketing, there are two methods to calculate EMV according  to marketing KPI (impression or engagement)


  • Emv based on Impressions 

If your target is to drive brand awareness, then you should track and calculate an EMV based on Impression. For that, you need to determine CPM (cost per impression). For instance, it can be based on the brand’s previous paid influencer campaigns or known digital media rates.

You can then calculate the Impressions EMV by multiplying the Impression CPM by the free impressions delivered / 1,000.

(Impressions) * (Cost per 1,000 or CPM) 


  • EMV based on engagement

If engagement is more significant than an impression for your marketing strategy, you can also track an EMV based on engagement. In the calculation process, the same way is followed as above.

Figure out Engagement CPM, then multiply the Engagement CPM by the free engagements delivered (likes + comments) / 1,000.


Of course, calculating these formulas is not easy. With Keepface, brands can track engagement, along with influencer EMV. Brands can use EMV metrics to identify where they will get maximum ROI.  Keepface uses proprietary technology to quantify the value of Influencer media value, making IMV the standard for measuring social media buzz and engagement.

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