Mom influencers have a tremendous impact on key purchasing audiences such as other moms and parents. Therefore, they can include a number of different products from the most popular industries like children’s products, fashion & beauty products, health products, etc. Mom influencers are honest, loving, and compassionate. That is why they are able to create original content for brands. Brands can easily deliver the message to the right audience with mom influencers. Moms or generally parents are the most selective consumers in our society. So when a mom influencer recommends a product or service, people are more inclined to buy.
How to find the right mom influencers?
Finding the right mom influencers can be challenging. Brands should carefully analyze the audience, key metrics before they start collaboration because influencer with a lot of followers doesn’t mean engaging audience. Of course, brands should take into account fraudulent influencers too.
Searching for a mom influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience.
Search over the 350Kinfluencers & content creators and find the right mom influencers.
Here we listed top mom influencers that can boost brand awareness and reach.
Wife, mother, international style icon, and entrepreneur- Karen is the combination of all of these. Our Dubai-based influencer redefining the concept of the modern working mother. By sharing her life with an intimacy that reflects her style and personality – Karen has amassed 4.8 million followers on Instagram with a 4.7% engagement rate, appeared on magazine covers, and now runs her own eyewear company.
Yekaterina is a mom of three children, and one of the top influencers in the parenting category in the Russian Federation. She regularly shares her and her children’s lifestyle with a 4.8M audience with a 3.56% engagement rate on Instagram. Yekaterina also is very talented at crafting and painting. That is why her feed does not only inspire parents but also it would help to reveal the creativity in children.
Alexa is a lifestyle influencer sharing her travel adventures, fitness tips, and day-to-day happenings as a mom of three children. She is passionate about inspiring women to thrive in their uniqueness and live purposefully. Alexa has been recognized as one of the top fitness influencers as well. She has 857k followers with a 5.18% engagement rate on Instagram.
Presenter and singer Stacey Solomon are one of our favorite celeb mums to follow on Instagram. She reached a 3.8M audience with a 9.07% engagement rate. Stacey currently has three children. She shares her family’s most lovely and sincere pictures.
Health and lifestyle influencer Andrea Hanneman, aka Earthy Andy, posts vegan recipes and her family’s day to day life on Instagram with a 1.2M audience where the engagement rate is 2.48%. After years of battling various diseases, she starts to share her daily healthy lifestyle. This brave woman is a surfer, free spirit, and mother of three children.
Maria Vasilkova is a mom of four lovely children, and she is a Russian-based parenting Influencer. Maria shares about the parenting life, sweet pictures of her children, food recipes which she makes together with kids, and also her purchasing choices daily. Maria has more than a million followers on Instagram, with a 2.7% engagement rate.
Kayli is a mom influencer who posts on a wide range of interesting topics like beauty, fashion, family life, motherhood, recipes, and DIYs. Kayli has a 426.7k audience on her Instagram channel with a 2.27% engagement rate. As the mother of four kids, she shares through her posts tips on pregnancy, motherhood, and childcare fun details and challenges that every family woman faces on a day-to-day basis.