Music influencers– whether they’re a chart-topping pop star or rising talent that’s been recognized on the Internet, can affect their audience’s purchasing choices. With the growing role of social media, musicians are connecting with their fans or starting their careers on Instagram, TikTok, YouTube, etc. These platforms are a great way for musicians to either begin or endorse their careers.
Everyone is now connected, and pretty much everyone loves music. Brands which want to promote their product or services and drive their campaigns successfully can take advantage of a collaboration with music influencers.
Finding the right influencers quite frustrating. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business.
Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.
In this post, you will find a list of music influencers on Instagram according to influencer categories: mega, macro, micro, and nano.
Firstly, who are Mega-influencers?
Mega-influencers have achieved celebrity status on Instagram with a massive fan base of 1M or more followers. They shape popular culture, create trends and hashtags, direct attention to new products, and so on. Some mega-influencers are famous actors, singers in one-word celebrities and brands need a vast amount of money for the corporation with them.
The benefit of creating content with mega-influencers is that they offer enormous impact, the highest brand lift, and a wide range of audience reach from a single sponsored post.
Mega music influencer examples:
After her 2008 smash single “I Kissed a Girl,” @ketyperry became a pop star. In addition to being a chart-topping pop star, Katy Perry has a significant following. She has more than 107.6 million Instagram followers and 626.9K engagement.
@wizkhalifa is a successful rapper known for his chart-topping hits, “Black and Yellow,” “Work Hard, Play Hard,” and “See You Again”. Since taking over the hip-hop scene, he has become one of the hottest rappers in the music industry. He has a 31.5M audience on Instagram and 288.9K engagement.
The world fell in love with @camila_cabello when she was a member of the hitmaker girl group Fifth Harmony. Having 50.2 million followers and 1 million engagement proves it. The Cuban-born singer and songwriter rose to even greater heights with her 2018 solo debut, Camila, featuring the chart-topping single “Havana.”
And who are the macro-influencers?
Macro-influencer follower count falls somewhere between 100,000 and one million followers. As a brand, if you are looking to target a certain type of customer, but still want to reach the masses, then a macro-influencer might be more useful than a mega-influencer.
Macro music influencer examples:
Musician @Ernie is a great example of a macro influencer with a big reach and high levels of engagement. He has 599K followers and a 21.41% engagement rate according to the Keepface discovery tool.
@malikoa is an Australian singer with a style of the unique fusion of soul, gospel, and R&B, based in London, United Kingdom. Besides the music, Mali is a fashion blogger as well. She reached 768.4k audience on Instagram with a 1.36% engagement rate.
@danahourani is a Lebanese musician with 194.4k followers and 2.63% engagement rate. Dana first made a name for herself as a major figure in the Arab fashion industry, appearing on various magazine covers and in dozens of campaigns throughout the Middle East.
How to define micro-influencer?
Micro-influencers are the most common kind of influencer on Instagram. This category has 10,000 and 100,000 followers. Although the micro-influencers have a small reach, they are more specialized than macro-influencers. Additionally, they have a loyal, highly engaged, and relevant audience.
Micro music influencer examples:
@walter.feldkamp is a 13 years old boy from Argentina, managed 81.4k followers on Instagram, where he adds singing videos, and he has a 16.13% engagement rate.
Deniz Tekin is a Turkish musician and songwriter. She shares covers of well-known songs on Instagram besides songs composed by her. @Deniz reached 96.3k followers on Instagram, and she has an 11.65% engagement rate.
Last one: Nano-Influencers
Nano-influencer an Instagrammer with less than 10,000 followers. They are individuals with influence within their local communities. While nano-influencers reach is low, but the tight-knit community of people is potentially huge. Many people trust recommendations from friends and family more so than from celebrities or mega-influencers. That is why peer-to-peer engagement has a vital role in influencer marketing campaigns, and nano-influencers play the main role in it. So conversion and engagement are greater with nano influencers than with macro or mega influencers. Of course, brands need a small marketing budget for partnership.
Nano music influencer examples:
As I say conversion and engagement are greater with nano influencers than with macro or mega influencers. And David is a really good example of this. While @David has 4,189 followers on Instagram, his engagement rate is 7.86%. David shared some DJ performances of him and lifestyle content.
@thehalfband is an Azerbaijani local music group with 2.6K followers and a 27.29% engagement rate. Instagram is where they connect with their fans, share music videos and news about the band.