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5 Leading Automotive Influencers Your Need to Know About

Announcements of the latest car models are happening within media and auto shows all over the world, and they create new opportunities for automotive influencers and car bloggers. Now more than ever automotive companies are realizing the gigantic potential of social media influencers who we will call as automotive influencers have huge reputations operate by the same rules of branding.

It is completely okay to hesitate sometimes and weigh all those questions on your mind. Like who should I collaborate with or which platforms are better than others. There is nothing wrong about having some doubts about your brand’s future, yet you can place your trust in influencer marketing. When it comes to influencer marketing, the best platform for that is Keepface. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.

Many auto brands such as BMW, Mercedes-Benz, Lamborghini, Jeep, Volvo, Subaru, and Ferrari are already driving success with top automotive influencers. Similarly, you can too. While you try to do your utmost, influencers also do the best they can do. They are not just ordinary people. Automotive influencers understand the specifications of a vehicle’s suspension, inner-workings of engines. Luxury vehicles, off road vehicles, auto racing, and many more.

You must not forget that effective influencer collaborations have been helping brands generate more sales and a higher ROI. You’d better believe that the right influencers can help you connect with your audience directly and engage people who are likely to be genuinely interested in your products. Let’s take a look at 5 top automotive influencers who can help you carry out victorious marketing campaigns.

Tim Shmee

Tim Burton, known professionally as Shmee150 or Shmee, is a British car vlogger and YouTuber, who is based in London. His YouTube channel has two million subscribers and features videos of him traveling to see exotic cars and maintaining and using his own car collection. He launched his channel in July 2006 and he currently has 2.14M subscribers. Let’s not forget about 1.2M followers keep up with his amazing posts on Instagram. I would write down his cars’ names, but the list is longer than I imagined so just Google it.

Alexandra Hirschi 

An auto blog without mentioning  Supercar Blondie is impossible, right? Yeah, I think so. Our next marvellous female automotive influencer is Alexandra Hirschi. She has had a great passion for cars since her childhood. This passion has grown even bigger that made her probably the most eminent female automotive influencer. She’s an Australian VIP influencer with over 7 million highly engaged followers world-wide, based in Dubai.She is best known for her automotive videos and photos with insanely luxurious cars, which she posts on a regular basis on Facebook, Instagram and YouTube. Alex has her own TV show called, “Car Crews” and is widely considered one of the most influential women in the Arab world. 

Seb Delanney

Seb is a leading European social automotive and lifestyle influencer and entrepreneur.He creates unique aspirational content in both English and French, with a ‘Reach’ across his social media platforms of 780,000 subscribers across the world. Having started to make videos at age 13, Seb has travelled the world to test-drive and film almost every exotic supercar available, as well as gaining track experience and a racing licence.

Seb Delanney is passionate about cars and loves to document his adventure and travel stories with his followers. This French automotive influencer launched his YouTube channel in January 2012 and he has 199k subscribers. He also collaborates with fellow automotive influencers and YouTubers such as Tim Shmee.Other than YouTube, Seb also uses Instagram actively. His Instagram account, @sebdelanney, has 200K followers and his engagement rate is 3.59%. He loves to share his passion for cars through impressive photos.

Sophia Calate

This auto enthusiast Blonde has gained her fame through her self-titled Youtube channel. Her automotive and adventure vlogging while reviewing supercars. She launched her YouTube channel in November 2015, and now she has 99.8k plus counting subscribers. She was born and raised in Germany, so her videos are in German but yet don’t be sad because you can hit that subtitle button anytime. It is not all. 99.2k people follow her on Instagram and her engagement rate is amazingly high, 7.56%. She mentioned again and again that being into sports cars is not just a hobby, it is a lifestyle. Maybe that’s why she owns a Porsche GT3, Golf GTI Clubsport and will soon take delivery of a new Audi R8 RWS.

Alessandro Salomondrini

Alessandro Salomondrini, popularly known as Salomondrin makes  vlogs about his personal life and the things he does from day to day. He made his money through working in the dairy industry, technology world, commercial real estate, entertainment and other random investments for others, but let’s agree on this that we all know him from his mouth-watering posts and videos about cars. His biggest success was in real estate, though, and his net worth is 12M, quite much I assume. He joined YouTube in April 2010 and the number of his subscribers is 1.65M. Still not interested? Have a look at his Instagram account where he has  2.6M followers and his engagement rate is 6.25%. The best part is that you can easily reach him through Keepface.

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Rumiya Mammadova November 3, 2020
Influencer community

Pet influencers: Most Popular Animals on Social Media

Until now, we create a list of influencers from different niches. Now, have you ever heard about pet influencers? They are actual animals, and as hilarious as it sounds, their owners are social media managers, posting for them and even making money per post for whatever they advertise. 

Nowadays, animals rule influencer marketing, so brands can take advantage of this opportunity. That is why we create a list of pet influencers who dominate influencer marketing. For finding more visit our website and sign in to our platform if you’re looking to expose your brand.

I would like to take the opportunity to give information about Keepface influencer platform. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Searching for a pet influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right pet influencers.

Jiffpom

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💗

A post shared by j i f f p o m (@jiffpom) on

JiffPom is the most followed animal on social media. Only on Instagram he has 10.6 M followers. He is a small Pomeranian dog that has two Guinness World Records. Jiffpom also is an animal actor. He made a number of appearances, including in Katy Perry’s “Dark Horse” music video which has been viewed over 2 billion times on YouTube. You can see him in movies too.

Nala Cat

Nala is fluffy, adorable, Instagram’s most popular cat with 4.3M followers. The Instagram account of Nala Cat started in 2012, and her cute photos quickly went viral. Nala is the most-followed Cat on Instagram.  Nala’s owner launched the cat food brand “Love, Nala” recently.

Doug the Pug

Doug the Pug is a dog living in Nashville, who has gained social media following and has reached the status of a celebrity dog. He is the most followed pug on the internet with over 13 million followers. Doug is the winner of a People’s Choice Award for Animal Star 2019. Forbes named Doug The Pug the #2 most influential pet in 2018. Doug’s Facebook page has over 6 million likes, his Instagram account has 3.8 million followers, his Twitter account has just hit over 2.7 million followers.

Juniper and Fig

Social Media is not only for cats and dogs.  So, meet with two adorable foxes. They are North American red foxes who live at home with a menagerie of other rescued animals. Juniper and Fig host 3M followers on her Instagram page with an engagement rate that shows playing with their best animal friends. This Instagram account educates people about exotic animal rescues and gives people an inside look into what living with a fox is like.

Swaggy Wolfdog

Swaggy Wolfdog is arguably one of today’s most popular trained canine characters in the world. He frequently dresses in different outfits and wears glasses. Swaggy social media stardom carries over 2.7 million followers. He has a mafia called Swaggy Squad, which a lot of people and pets are a part of. Swaggy rose very quickly in the gang ranks, and soon became good friends with many social media influencers.

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Lamiya Babazade November 2, 2020
Influencer community

Top 5 Photography Influencers On Instagram

There’s no better social media network than Instagram for photographers. Instagram was created for sharing images, which is why it is easy for both amateurs and professionals to demonstrate their works.

Photography influencers are best for brands that are looking for inspiring the target audience in the influencer campaigns. Here we create a list of photograph influencers from different tiers for brands that are leveraging Instagram for their businesses.

But firstly, I would like to take the opportunity to give information about Keepface influencer platform. Keepface is an automated platform for brands to reach most relevant influencers, communicate with them, and manage campaigns using real-time analytics. 

Searching for a photograph influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right photography influencers.

Let’s go back to our influencer list.

Christoffer Collin

Christoffer Collin is a self-taught travel, landscape, and lifestyle photographer from Sweden. He shares his photos of nature around the world with his 1.2 million followers on his Instagram account with a 1.38% engagement rate. Christoffer also a writer. In his first book, Christoffer describes his personal journey, shares a selection of his best pictures, and reveals how he managed to go from a few Instagram followers to more than one million.

Kyrenian

Our second photographer Altug Galip—known as kyrenian has more than 1.3 million people and 1.11% engagement rate. Altug has been taking photos for 20 years. Altug Galip was introduced to Instagram by a friend in 2011. Since then, Galip has been filling his feed with riveting photos from around the world. He makes his followers drool with his artistic and surreal shots and hopes to never stop.

itsbigben

Benjamin Prescott, the creator of the itsbigben, is a Canada-based photographer specializing in outdoor lifestyle, travel, and commercial advertising. He says that his father’s habit of documenting everything had a great impact on his career. Now Ben takes photos for a living, documenting other people’s life experiences and shares these magnificent photos with 421K people on Instagram, where the engagement rate is 3.1%.

shortstache

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A day late, but still wanted to show my appreciate for #WorldOceanDay. The infinite value that the ocean has taught me will forever be instilled into my soul. I’ve been blessed by knowledgeable friends and experiences that have shaped my outlook on the ocean and how vital it is to our lives. Growing up in the flat plains of Texas, I never really paid attention to the ocean or how my life was affected by it. Over the last few years I’ve been exposed to how devastating certain actions have on the ocean and what that means to daily life. Everything comes full circle, and I’m so thankful for the humbling experiences I’ve had out in the water. Don’t get me wrong, big waves are incredible, but so damn scary. I’ve never been put in my place like that. It’s these moments that level your thinking and cause you to dive deeper in the power of research and educating yourself. (I had to put that pun in there). Anyways, I know so many things are in motion right now, but It’s been a blessing seeing a global start to this revolution of justice. So proud of my friends and others voicing themselves in this uncertain time. What a time to be alive. Love you all and for standing together. A unified future perspective is key.

A post shared by Garrett King (@shortstache) on

Creator of shortstache Garrett King is a lifestyle photographer with a knack for storytelling. His main focuses are design, photography, and videography. Garrett’s unique perspective in the creative industry is evident through his color aesthetic and derivative in his style and storytelling is a key element in his professional work.  As for Instagram, Garrett has 475K followers and a 5.28% engagement rate.

Ichmiles

Cal known as Ichmiles on Instagram is a next influencer in our list. The reason I added him to this list was because of the pictures he shared, in harmony with each other, and mostly in the same tones.  Cal travels to different cities from various countries and takes pics. I am sure his pics can be inspirational for travelers. He reached 113K followers with 3.28% engagement rate.

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Lamiya Babazade November 2, 2020
Influencer community

Top 7 Mom Influencers That Brands Will Make The Most Of Partnerships

Mom influencers have a tremendous impact on key purchasing audiences such as other moms and parents. Therefore, they can include a number of different products from the most popular industries like children’s products, fashion & beauty products, health products, etc. Mom influencers are honest, loving, and compassionate. That is why they are able to create original content for brands. Brands can easily deliver the message to the right audience with mom influencers. Moms or generally parents are the most selective consumers in our society. So when a mom influencer recommends a product or service, people are more inclined to buy.

How to find the right mom influencers?

Finding the right mom influencers can be challenging.  Brands should carefully analyze the audience, key metrics before they start collaboration because influencer with a lot of followers doesn’t mean engaging audience. Of course, brands should take into account fraudulent influencers too.

Searching for a mom influencer on Instagram or elsewhere is time-consuming. Brands can find influencers with any audience and engagement rates in the Keepface database with spending less time. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

Search over the 350Kinfluencers & content creators and find the right mom influencers.

Here we listed top mom influencers that can boost brand awareness and reach.

Karen Wazen

Wife, mother, international style icon, and entrepreneur- Karen is the combination of all of these. Our Dubai-based influencer redefining the concept of the modern working mother. By sharing her life with an intimacy that reflects her style and personality – Karen has amassed 4.8 million followers on Instagram with a 4.7% engagement rate, appeared on magazine covers, and now runs her own eyewear company.

Schreinerkate

Yekaterina is a mom of three children, and one of the top influencers in the parenting category in the Russian Federation. She regularly shares her and her children’s lifestyle with a 4.8M audience with a 3.56% engagement rate on Instagram. Yekaterina also is very talented at crafting and painting. That is why her feed does not only inspire parents but also it would help to reveal the creativity in children.

Alexa Jean Brown

Alexa is a lifestyle influencer sharing her travel adventures, fitness tips, and day-to-day happenings as a mom of three children. She is passionate about inspiring women to thrive in their uniqueness and live purposefully. Alexa has been recognized as one of the top fitness influencers as well. She has 857k followers with a 5.18% engagement rate on Instagram.

Stacey Solomon

Presenter and singer Stacey Solomon are one of our favorite celeb mums to follow on Instagram. She reached a 3.8M audience with a 9.07% engagement rate. Stacey currently has three children.  She shares her family’s most lovely and sincere pictures.

Andrea Hannemann

Health and lifestyle influencer Andrea Hanneman, aka Earthy Andy, posts vegan recipes and her family’s day to day life on Instagram with a 1.2M audience where the engagement rate is 2.48%. After years of battling various diseases, she starts to share her daily healthy lifestyle. This brave woman is a surfer, free spirit, and mother of three children.

Vasilkova Maria

Maria Vasilkova is a mom of four lovely children, and she is a Russian-based parenting Influencer.  Maria shares about the parenting life, sweet pictures of her children, food recipes which she makes together with kids, and also her purchasing choices daily. Maria has more than a million followers on Instagram, with a 2.7% engagement rate.  

Kayli Butler

Kayli is a mom influencer who posts on a wide range of interesting topics like beauty, fashion, family life, motherhood, recipes, and DIYs. Kayli has a 426.7k audience on her Instagram channel with a 2.27% engagement rate.  As the mother of four kids, she shares through her posts tips on pregnancy, motherhood, and childcare fun details and challenges that every family woman faces on a day-to-day basis. 

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Lamiya Babazade November 2, 2020
Influencer community

7 Shopping Influencers From Various Countries You Need To Follow

Influencer marketing is living its golden age since social media becomes a more integrated part of our lives. People are interested in their favorite influencers’ advice and recommendations. 74% of people trust social networks to guide in their purchasing decisions. Also, statistics demonstrates that 49% of consumers depend on influencer recommendations. Thus leveraging social media platforms by companies increased the importance of shopping influencers.

Searching for a shopping influencer on Instagram or elsewhere is time-consuming. Keepface influencer marketing software helps you identify, recruit and negotiate with influencers in one platform. Brands can spend less time trying to find influencers. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers.

Rianne Meijer

Our first influencer is Rianne Meijer. Rianne posted a blend of lifestyle shots with fashion content featuring the latest trends in fashion. She isn’t hung up on looking stereotypically adorable. Rianne’s natural and sincere content is making her an outlier in the world of fancy influencers. She shares her post with her over 1.3 million Instagram followers, where the engagement rate is 8.94%.

Chadia Arsalan

Our next influencer is Chadia. Chadia is a Morocco-based Influencer with a 1,8M audience and a 9.02% engagement rate on Instagram. Her social media posts include shopping as well as beauty and fashion. Her content let us become closely acquainted with Morocco cultures.

Irina Dream

While Irina has 96.4 followers on Instagram, her popularity came from youtube with 511K subscribers and 50M views. This charming Russian-based influencer mostly shares her purchasing on youtube besides lifestyle videos, fashion tricks, etc. Also, She shares posts in soft tones that are in harmony with each other on the Instagram account.   

Nadjiba

Nadjiba is one of the top fashion & shopping influencers in Azerbaijan with a 350K audience and an 11.55% engagement rate on Instagram. Najiba regularly shares and recommends products which she uses by herself. Therefore she has faithful followers. I must say that her feed is really colorful and positive.

Tuğçe Bozkırlı

Welcome to Tuğçe’s Beauty School.  She mostly shares about shopping, fashion, make-up, styling, practical information, and many more on her Youtube and Instagram account for fashionable & chic women and women who wear hijab. She has 311K followers with a 1.93% engagement rate and 146K subscribers with over 5M views.

Layne Fable

Layna is addicted to shopping, eating eclectic foods, and photographing anything & everything. You can read it from her social media account because she reflects it very well. Layna is a United States-based influencer. You can find her on Instagram, Youtube, and Twitter as well. Layna has a 168k total audience and a 7.28% engagement rate for now.

Skivomady

Romanian social media star whose fashion and beauty photos and vlogs have amassed her 440,000 followers on Instagram and 220,000 YouTube subscribers. 

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Lamiya Babazade October 29, 2020
Influencer community

5 Food Influencers Can Boost Your Brand Awareness

Social media, especially Instagram and YouTube, has opened new opportunities for food influencers. These platforms host delicious food images and videos. Food brands like to work with these guys due to their effect on people and knowledge of food.

 

Top food influencers can canalize many people in their choices. For instance, when food influencers post photos from fancy restaurants, it makes people want to visit there. Even food influencers can create a craving for a specific food. It is a great opportunity for food brands that want to reach a large audience.

 

I create a list of food influencers and add their Instagram profile.  You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration. 

 

Searching for a food influencer on Instagram or elsewhere is time-consuming. Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. Brands can spend less time trying to find influencers. Especially finding influencers with a smaller but more engaging audience can be more challenging. With the help of Keepface, brands can know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best-fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. 

 

So, sign in now to take advantage Keepface tool and get the most out of your influencer marketing.

 

 

 

Foody Fetish

 

Yanni Georgoulakis is the creator of Foody Fetish, a popular Instagram account that currently has over 3.5 million followers and a 0.45% engagement rate on Instagram. He lives in Miami, US, and as you know, Miami is a dynamic, multicultural food city. Foody Fetish reflects it very well. This page’s feed is full of food photos and videos that can make your mouth watering because mine was watering.

 

 

Olga Matvey

 

Olga Matvey is one of the top Food influencers in the Russian Federation. She has 4.07M subscribers and over 565M views on Youtube. Besides Youtube, Olga has an Instagram account with a 201K audience and a 1.82% engagement rate. She mostly shares new, tasty, and simple recipes of homemade foods. You can find many more delicious recipes on her channel.

 

 

Sukran Kaymak

 

Sukran says that, in order to show everyone my passion for cooking and help people, I come across new recipes and new presentations every day. She actively shares recipes, food photos & videos and vlogs on Instagram and Youtube channels.  She has 4.6M followers and a 1.3% engagement rate. Sukran also is the author of two cookbooks.

 

 

girlcooksboybakes

 

Our next influencers are Danielle and Adam. This couple creates Manchester-based food page GirlCooksBoyBakes. They share healthy recipes on a budget with stunning photos on Instagram daily, where they have 31.7k followers and a 1.55% engagement rate.

 

 

Alexis

 

French has a top-ranking cuisine in the world. Therefore, if there was no French influencer on our list, it would be an injustice.As you understand, our last influencer Alexis is France-based. He has 18.8K followers on Instagram with a 2.23% engagement rate. He is also active on Twitter with a 15.4k audience.

 

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Lamiya Babazade October 29, 2020
Industry trendsInfluencer marketing

Why Women Dominate Influencer Marketing?

The influencer marketing industry is fascinating for a few reasons including its creative nature and the way that the scene is continually changing with new applications, tools, and influencers to follow. However, one of the most interesting parts of the web-based media marketing today is that it is totally dominated by women. Indeed, with regards to social media influencers, nobody does it as well  or as big as female influencers, and there are no signs that this pattern will back off. What is also interesting is that women dominate the overall influencer marketing as well as small territorial business sectors. In other words, influencer marketing is one of few industries in the world where women continuously outperform men. There are many influencers with a fraction of the followers who are making really good money.

But how come women are dominating the influencer marketing?

 

 

1. Social media audiences love personal stories.

 

Social media audiences love personal stories

 

Women are more likely to post personal information and communicate with family , friends and other like-minded people on social media than men. Unsurprisingly, they are the bulk of Facebook , Twitter , Pinterest and Instagram users. There are several factors that go into being a good influencer, but honesty is at the forefront. Via storytelling, will you communicate with your audience and can they interact with your content because it resonates with them?

High-quality images and videos are a very close second, but they won’t get you very far without the personal connection. Authenticity plays an important part in life and in influencer marketing too. Women are more likely to tell personal stories and place their honesty in words and contents. It is a way through storytelling to establish power, which provides a foundation of confidence and reliability.

Audiences are most likely to interact with information that resonates with them, and at the center of that is credibility. It makes women more authentic and relatable to their audience by generating personal content and being accessible and truthful.

 

In general, audiences do not want to feel like they are being lied to, and most can see straight through any exaggeration or fake passion. Women tend to have more feelings and truthful thoughts, which can go a long way towards creating a trusted relationship between influencer and viewer. In essence, it genuinely lets women influencers retain their reputation, allowing them to create a loyal following.

 

The Right Timing

 

right-timing

Many people think of influencers as just stunning faces who take pretty photos, but they do not know that influencer marketing is a multi-billion – dollar enterprise and that the club of Social Media Millionaires is real. It is well-documented that there is less support for traditional marketing women than men and that figure is much lower for minority women. However, you can get started with a camera, a few editing programs and things you already own in influencer marketing.

Granted, to build a reputation always requires time , commitment, and a little luck, to stand out from the other influencers out there, and to build a following and loyal followers, but that’s not impossible. The future shows that influencer marketing will continue to grow as women maintain their roles as key influencers and brand leaders. Further growth that brings fresh and varied voices and stories into account will lead to further growth in influencer marketing and eventually assist everyone in the business to succeed.

 

 

3. Social proof is at the heart of influencer marketing

 

Research indicates that before making a buy, 86 percent of women consult social media, and who are they looking for? Their favorite influencer who has the same skin tone, body shape, aged child or taste.

The promotion of influencers has grown, and there are now hundreds of metrics, but it still basically comes down to creators using goods, providing sincere and truthful reviews, and receiving input from their audiences. There are thousands, if not millions, of women coping with the same problems you face, even if you are special.

Women are searching online to find social media information that addresses their questions, whether it’s small (is this lipstick still on at the end of the day?) or big (how do I cope with postpartum depression?). By giving your reviews on products, and essentially co-signing items you post on your feed, you are giving your audience insight into your likes and dislikes.

It has been found that when thinking about related subjects, men and women use language differently. Women prefer to share specific activities, whereas more common public events are addressed by men. It is important to create a bond with your audience, and your audience needs to know you, your challenges, milestones and what you are up to on a daily basis.

Engagement ratings are a top target for assessing ROI when marketers are trying to affiliate or work with an influencer.

 

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Aytaj Ismayilzada October 24, 2020
Influencer community

Top 5 Stylish Fashion Influencers in 2020

Fashion is one of the most popular categories on Instagram. When it comes to influencer marketing, the fashion industry is winning big. Fashion influencers cover beauty, travel, and lifestyle products as well as fashion. They are perfect for driving brand awareness and converting attention to sales.

We create a list of fashion influencers and add their Instagram profile for demonstrating what fashion looks like on Instagram. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration. 

Before starting, I would like to remind you, brands can spend less time trying to find influencers. With the help of Keepface, brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers. 

So, sign in now to take advantage of Keepface tool and get the most out of your influencer marketing.

#1 Chiara Ferragni

The Italian fashion blogger Chiara Ferragni has 21.5m followers and 2.46% engagement rate on Instagram. She has held the title as one of the top Instagram fashion influencers and style icons for the last ten years and has worked with major fashion houses, including Valli, Chanel, Louis Vuitton, and Christian Dior.  

#2 Mariano Di Vaio

Mariano is an Italian influencer with 6.1 M followers and 2.21% engagement rate. His modern  European gentlemen style keeps his audience engaged daily. He also shares his daily life and family on Instagram.

#3 Camila Coelho

Camila Coelho is a Brazilian-American fashion and beauty entrepreneur with an 8.8M audience and a 0.99% engagement rate. She may be considered one of the world’s biggest beauty and fashion mega influencers.

#4 Olivia Palermo

The American businesswoman Olivia Palermo is known as a key trendsetter in the fashion industry. She has a 6.4M audience with 0.77% engagement rate.

#5 Adam Gallagher

Adam demonstrates his street style to his 1.9 million followers as he travels the world. As a male fashion influencer, he has a 1.9% engagement rate. He is the founder of the highly popular blog I Am Galla where Adam shows his impressive photography and blogs about menswear, travel, and lifestyle. 

#Bonus Coco

9-years old  Instagram Star Coco Pink Princess, who dresses better than most adults, has 636k followers with an 8.8% engagement rate. This street style star in the making is a chic outlier in the world of well-dressed kids and isn’t so hung up on looking stereotypically adorable.

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Lamiya Babazade October 16, 2020
Influencer communityInfluencer marketing

Top 10 Music Influencers From Various Categories You Need To Follow

Music influencers– whether they’re a chart-topping pop star or rising talent that’s been recognized on the Internet, can affect their audience’s purchasing choices. With the growing role of social media, musicians are connecting with their fans or starting their careers on Instagram, TikTok, YouTube, etc. These platforms are a great way for musicians to either begin or endorse their careers.

Everyone is now connected, and pretty much everyone loves music. Brands which want to promote their product or services and drive their campaigns successfully can take advantage of a collaboration with music influencers. 

Finding the right influencers quite frustrating. As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business.

Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in the Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience.  

In this post, you will find a list of music influencers on Instagram according to influencer categories: mega, macro, micro, and nano.

Firstly, who are Mega-influencers?

Mega-influencers have achieved celebrity status on Instagram with a massive fan base of 1M or more followers. They shape popular culture, create trends and hashtags, direct attention to new products, and so on. Some mega-influencers are famous actors, singers in one-word celebrities and brands need a vast amount of money for the corporation with them.

The benefit of creating content with mega-influencers is that they offer enormous impact, the highest brand lift, and a wide range of audience reach from a single sponsored post.

Mega music influencer examples:

Ketty Perry

After her 2008 smash single “I Kissed a Girl,” @ketyperry became a pop star. In addition to being a chart-topping pop star, Katy Perry has a significant following. She has more than 107.6 million Instagram followers and 626.9K engagement.

Wizkhalifa

@wizkhalifa is a successful rapper known for his chart-topping hits, “Black and Yellow,” “Work Hard, Play Hard,” and “See You Again”. Since taking over the hip-hop scene, he has become one of the hottest rappers in the music industry. He has a 31.5M audience on Instagram and 288.9K engagement.

Camila Cabello

The world fell in love with @camila_cabello when she was a member of the hitmaker girl group Fifth Harmony. Having 50.2 million followers and 1 million engagement proves it. The Cuban-born singer and songwriter rose to even greater heights with her 2018 solo debut, Camila, featuring the chart-topping single “Havana.”

And who are the macro-influencers?

Macro-influencer follower count falls somewhere between 100,000 and one million followers. As a brand, if you are looking to target a certain type of customer, but still want to reach the masses, then a macro-influencer might be more useful than a mega-influencer.

Macro music influencer examples:

Ernia

Musician @Ernie is a great example of a macro influencer with a big reach and high levels of engagement. He has 599K followers and a 21.41% engagement rate according to the Keepface discovery tool.

Malikoa

@malikoa is an Australian singer with a style of the unique fusion of soul, gospel, and R&B, based in London, United Kingdom. Besides the music, Mali is a fashion blogger as well. She reached 768.4k audience on Instagram with a 1.36% engagement rate.

Dana Hourani

@danahourani is a Lebanese musician with 194.4k followers and 2.63% engagement rate. Dana first made a name for herself as a major figure in the Arab fashion industry, appearing on various magazine covers and in dozens of campaigns throughout the Middle East. 

How to define micro-influencer?

Micro-influencers are the most common kind of influencer on Instagram. This category has 10,000 and 100,000 followers. Although the micro-influencers have a small reach, they are more specialized than macro-influencers. Additionally, they have a loyal, highly engaged, and relevant audience.

Micro music influencer examples:

Walter Feldkamp

@walter.feldkamp is a 13 years old boy from Argentina, managed 81.4k followers on Instagram, where he adds singing videos, and he has a 16.13% engagement rate.

Deniz Tekin

Deniz Tekin is a Turkish musician and songwriter. She shares covers of well-known songs on Instagram besides songs composed by her. @Deniz reached 96.3k followers on Instagram, and she has an 11.65% engagement rate.

Last one: Nano-Influencers

Nano-influencer an Instagrammer with less than 10,000 followers. They are individuals with influence within their local communities. While nano-influencers reach is low, but the tight-knit community of people is potentially huge. Many people trust recommendations from friends and family more so than from celebrities or mega-influencers. That is why peer-to-peer engagement has a vital role in influencer marketing campaigns, and nano-influencers play the main role in it. So conversion and engagement are greater with nano influencers than with macro or mega influencers. Of course, brands need a small marketing budget for partnership.

Nano music influencer examples:

David Nekhristov

As I say conversion and engagement are greater with nano influencers than with macro or mega influencers. And David is a really good example of this. While @David has 4,189 followers on Instagram, his engagement rate is 7.86%. David shared some DJ performances of him and lifestyle content.

The Half

@thehalfband is an Azerbaijani local music group with 2.6K followers and a 27.29% engagement rate. Instagram is where they connect with their fans, share music videos and news about the band.

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Lamiya Babazade October 16, 2020
Influencer communityInfluencer marketing

5 Coaching Influencers Boost Your Business

Do you know what has never been cooler then it is now? Let me enlighten you: Leading an active and healthy lifestyle. Possibly you want to convert to a healthier lifestyle in the last months of 2020 and in the unknown and full of hopes 2021. We are not aiming to uplift your hopes about the future. You know, no one knows if this year could get even worse. However, if you have a perfect body, mind and health you could be way fulfilled. The most effective way to fulfill your goals is to find the right coaching influencer who will shine on your path.

You can eat super yummy and life filled foods, be aware of herbal treatment, have your special workout routine, etc. Don’t let me even start with smoothies which will brighten your soul and life. When we just check our Instagram feed there are tons of stunning male and female content creators who are living the best version of their life. At first we all think “ Nah they are just models” or “ I can workout too but I don’t have time for it”. Yeah, we all have been there, but you know what we are just deceiving ourselves with these mere excuses. Do you know that daily mindfulness could make a huge difference in your life? I didn’t but after starting to follow some coaching influencers I realized the only limit that I have was myself. 

As technology evolves almost every industry niche has an established list of influencers. These influencers play a critical role in brand discovery, social media RIO, driving commercials, etc. Most importantly they found people who could actually help us to get the best version of our life too. Don’t you want to look magnificent and keep living the life you want?

However, where to start to find the right coaching influencers for your influencer marketing campaign. Only the right influencers can reach their target audience, build trust, and drive engagement impressively. Our answer to this question is pretty simple – from Keepface! Keepface focuses on finding the right influencer for your brand with any niche and audience you want. With the access of over 350K influencers & content creators, you can find the perfect match for your business. Reaching to the most relevant influencers, communicating with them, and managing campaigns using real-time analytics are a piece of cake.

The list of coaching influencers that I am going to share with you has changed dozens of people’s lives by giving instructions, tips and tricks to their followers. You can find them all in Keepface database if you want any further collaboration but in order to make things easier for you, I’ll add Instagram profile of each one of them. Let’s get started then.

Berkan Karabulut

As a Personal trainer and vlogger Berkan shares workouts, motivation and helpful tips on developing a positive mindset around working out. He is so fond of his work that he started his own business called Fit 2 Move Tr. Berkan has some of the best abs on Instagram. Anyone would think he’s a slave to the gym, but he’s actually refreshingly down to earth and normal, loves his food and encourages his followers to take time off and rest when they need it. He has 1.3M loyal followers and his engagement rate is 29.7%, amazing, right?

Sascha Barboza

Sascha Barboza believes the main mistake women make with regard to exercising is focusing on aesthetics, rather than health. She uses her platform to encourage women to empower themselves through fitness. Almost everyday she shares her workout routine and healthy recipes with her followers. Additionally Sascha is not only a fitness-nutrition coach but also an author of a bestseller book and a mother of two. She has 4M followers, and her engagement rate is 2.98%.

Jeff Seid

Good is a fat-loss coach who posts about what he learned on his own to help his followers make healthy changes, develop more balanced lifestyles, and lose weight sustainably and build a perfect athletic body. Jeff  posts his workouts with plenty of videos to demonstrate the correct techniques.In his new home workout series, he prepared a program that followers can get maximum results via using minimum equipment. He has 4M followers, and his engagement rate is 3.92%.

Lucia Frettes

If you don’t know her, you have missed the chance to meet one of the most determined, brave women on Instagram. Still not late, though. Despite the fact that she had some serious injuries the beautiful smile in her face never faded away.  She inspires his followers not only with workout videos but also with his daily choices. Moreover the body positivity and casualty she has  shared in her  posts and contents make everybody think that Lucia certainly one of us,  no wonder her engagement rate is so high, 20.29 %.

Hadi Laabi

Hadi Laabi is not only one of the most knowledgeable trainers in the fitness industry, but he’s also one of the kindest and most encouraging. He takes the time to reply to all his followers’ questions, regularly reminds people that if you’re still trying you can’t mess up. Hadi is a fast-growing Instagram training influencer with a passion for fitness and lifestyle. He has 163.3K followers, and his engagement rate is 3.48%.

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Rumiya Mammadova October 16, 2020