Being the capstone of influencer marketing, reporting allows you to see how effective your influencer marketing campaign is and help to build a further influencer marketing strategy. 

 

The success of your influencer marketing campaign depends on your initially set goals. If your primary goal is growing your social media community, then the key metric here is engagement. If your goal is brand awareness, then the key metrics you need to measure are reach and impression. 

 

After influencer discovery and dealmaking blogs, we are completing our influencer campaign guiding blogs with the Keepface reporting tool. Keepface Reporting tool provides the whole campaign report with each influencer’s performance showing engagements, views, reach and impressions, CPI, media value, and MROI. Let’s run through the in-depth report of your campaign.

View the Results Separate and In Total

 

First, go to your Brands section (If you have many, select the one you want to see the report of). Choose the project you want to see the report. You can either view each activity separately or see the complete project report in one place. 

 

Your campaigns may target different demographic groups, locations, and social media platforms. Separately viewing each campaign helps you to evaluate each campaign and see which campaign contributed the most.

Once you decide, click the Reports to see the statistics. The report is divided into different sections, each serving for a specific purpose.

 

In the Overview, you will see the total indicators of the project. In addition to regular metrics, the Keepface reporting tool estimates MROI on the project. This will help you to see the efficiency of your influencer marketing investment without extra calculations. 

 

The next time you run influencer marketing campaigns, you can set new benchmarks based on these and compare the results after all. 

Graphically View the Trend of the Campaign

Scroll down to see the overview of engagement by each day, influencer, and social media platform. This helps you to see which days your project performed well. Use the Search section to filter by Influencers and Social Media to view the performance of every influencer and social media platform.

Check Activities

 

The next section is the Activity. In Grid View, shows all the posts with the relative engagement, views for video content, media values, and the links of posts. This helps brands to compare and evaluate each content in point. Again, here you can filter by social media and influencers for the quick review. In this way, you can always check each post even if after influencer removes the post from social media.

Compare the Influencer’s Performances

 

The third section in our Report panel shows Influencer Performance. This is a graphical illustration of the top 5 performing influencers by the engagement. This is the same with the Activity but with comparing influencer performances with each other. 

 

Another difference between the Activity and Influencer Performance is here you can evaluate the posts’ engagements according to their audience size. Below you can list influencers in ascending or descending orders for engagement, number of posts, audience size, and engagement rate. 

Measure Your Budget Efficiency

 

The last section of the reporting is Budget Efficiency. The header part shows the total budget, including influencers, platform fees, and total media value. Below you can list the best performers in order by their MROI, CPE, Engagement, Media Value. 

#1 Neal Schaffer 

Neal is a world-famous marketing professional helping both small and large companies on digital marketing, content strategies, influencer marketing, social media marketing, lead generation. In his website, Neal hosts Maximize Your Social Influence podcast along with blogs and social media services. He is also a university instructor for Social Media Marketing, Social Selling subjects in the US and Ireland. Schaffer is the author of four social media books, the last published in March 2020, The Age of Influence: The Power of Influencers to Elevate Your

#2 Sam Fiorella

Sam is a marketer, entrepreneur, adjunct lecturer for Rutger University, and mental health advocate helping young people. His blog covers influencer marketing, branding, social media, and customer experience. In his 30 years of experience, Sam helped companies in inbound marketing, lead generation sales, email marketing, and building CX. 

 

He is also the co-author of the book, Influencer Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media. The book is about the growth of influencer marketing and its influence on sales. 

 

#3 Madalyn Sklar

Twitter’s angel Madalyn is a social and digital marketer with 24 years of experience. She was ranked as #1 Social Media Power Influencer in Houston. She helps brands on building community. Instead of previously mentioned experts, her tips are especially useful to grow a community for influencers on Twitter. She shares her insights for the best practices on her  #TwitterSmarter chat. Since its launch, the chat gained over 12 billion impressions. Her blogs and podcast cover tips for personal branding, content creation, community building, and optimizing Twitter. 

#4 Shane Barker

Shane is an influencer marketing specialist and entrepreneur runs his own Shane Barker Consulting group. He worked as a marketing and sales director for digital and traditional businesses, consulting for Fortune 500 companies. As an influencer marketer, he touches several trendy topics, including content marketing, sales funnels, website conversions, SEO optimization in his blog, and podcasts. 

 

#5 Kim Garst

Kim is a world-known digital marketer and ranked one of the Top 10 Women Social Power Influencer by Forbes. She worked for giants like IBM, Microsoft, Mastercard, became an international best-selling author, and she is also among the most retweeted marketers in the world. Gal has a wide range of marketing experience in content, social media, social selling, and currently added social media and brand influencer to her portfolio. Her educative blogs cover well-written for brands and individuals to build community in different social media platforms.

#6 Lilach Bullock

The founder of tech and marketing startups, Lilach is an SEO strategist, content marketer, and copywriter. She is also a digital and tech influencer ranked as one of the Top 20 Social Media Influencers by Forbes, Social Media Influencer of Europe, Amazon #1 bestseller on sales&marketing, and entrepreneurship categories. Lilach is also featured in leading business magazines such as Forbes, Content Marketing Institute, Telegraph, Guardian, and Social Media Examiner.  

 

As influencer marketing is rolling out to every field business, expert opinion becomes vital for both influencers and brands. Listening to world-class experts will help you to be a goal-oriented and results-driven in your influencer marketing plan. Based on reliable market insights, you can manage content strategy and set KPI, and optimize sales funnels in the end.

B2B or B2C your consumers are your best brand advocates. User-Generated Content is simply known as photo, video, text, audio content that is voluntarily shared by the brand fans on social media. 

 

UGC is considered to be the most authentic form of influencer marketing. It is a true inspiration for content creators and potential consumers to buy the product. 90% of buyers say their purchase is influenced by the UGC. 

How is UGC Reshaping Influencer Marketing?

 

Do you remember the cornerstone of influencer marketing? Inspiration is still the name of the game. With their authentic content, users act as the source of information and brand advocates for your brand.

 

With UGC, you can see your real and potential customers in detail and bring them to your social media. It also helps to reach larger audiences via a straightforward strategy. The difference between traditional influencer marketing and UGC based marketing is here the countless number of people can promote your brand without extra spendings. 

 

Why Do You Need to Leverage UGC?

 

UGC gives a lead to substantial benefits that you might need to take additional steps in other marketing channels. UGC helps to:

 

Increase organic traffic to your website. According to the study, 87% of search engines find UGC as the second most reliable element of a purchase decision. People take time to search for goods they want to buy, and they are willing to buy things that are used and appreciated by other users.

 

Build trust and community. Sure all of us seen Instagram posts with Apple and its product names. Initially being active on Facebook and Twitter as a brand, Apple’s arrival on Instagram took a while. For certain, it is worth it. Instead of replicating the same content, Apple encouraged its users to post a video, photo, or any content with their phones with Apple hashtag. 

The result? Highest customer loyalty in smartphone and tablet production, 90% of brand retention among iPhone users.

 

Bu gönderiyi Instagram’da gör

 

apple (@apple)’in paylaştığı bir gönderi (12 Eyl, 2017, 11:41öö PDT)

Boost engagement. On Instagram, National Geographic has the most massive followers as a brand. 

National Geographic displays the beauty of nature and diversity of cultures through photographers’ eyes around the world. With a large scale, UGC content the brand reaches 3.4 million daily engagements. 

 

Bu gönderiyi Instagram’da gör

 

National Geographic (@natgeo)’in paylaştığı bir gönderi (3 Ağu, 2020, 7:35ös PDT)

Together with Keepface Hawaya, the dating app collaborated with social media influencers from Indonesia and Malaysia. Influencers created a video story post about the Hawaya app. The brand further shared those videos on their social media channels.

 

Increase EMV and SEO value. Another estimable example is Glossier’s. The beauty brand incorporates UGC in almost all of the product lines. Glossier sends samples to influencers before product launches. The reason behind the success of Glossier is treating each customer as an influencer, says Brand’s CEO Emily Weiss.

 

Also, social media platforms like Facebook favors personalized content over brand page content. 

 

Forms of UGC 

 

The most common ways on social media are using hashtags and brand mentions in posts. Brands usually encourage branded or product-specific hashtags for boosting engagement with the audience. Brand mentions are used to share consumer feedback over certain products. 

 

Customer reviews and product ratings are the other type of user-generated content on websites. This creates trust and opinion before purchasing any product. 

 

How Can You Leverage UGC as Your Next Digital Marketing Channel?

 

Start with Influencer Marketing

 

Even UGC is changing the way brands reach with their audience; they still need influencers to spark the campaign. If you are in a tight budget and plan to use UGC, probably fewer people follow your brand’s social media accounts. Working with influencers that are followed by your potential buyers will trigger your engagements and brand awareness. 

 

Be Active on Social Media

 

When we say be active, we mean posting frequently on your social media accounts, answering questions users ask you, responding to the events that align with your brand, and keeping track of your metrics such as reach, impressions to see the progress you are making. Ask your followers how they would incorporate your specific product into their life. 

 

You can use automated tools to manage your social media, but it is essential to add a human touch to your page. In this way, you can increase your followers which will lead to driving positive engagement.

 

Reward Your Favorites

 

You can hold contests or giveaways on your page or collaborate with influencers asking followers to post their pictures with your brand. Because content creators are not paid for this, giving some incentives will raise their interest. In this way, users will be more spirited to post to be gifted at the end.

 

Huda Beauty is sharing their favorite makeup videos which are accepted as the best promotion for pro makeup artists. 

 

Show Reviews and Customer Photos on Your Website

 

To expand UGC from social media, you can display reviews and ratings next to the product features on your website. In this way, you let your users tell how it works.

 

Next to product reviews, you can also show your customers pictures. 

 

Drawback of UGC

 

Maybe the only difficulty you may encounter is managing the post users share. You may come across with hate posts, negative comments, or content that contains political, social arguments which can negatively influence your brand image. Lots of brands put UGC back on their digital marketing plan. But, there is a solution to any problem. By having well-planned social media management, you will overcome any mess you may face. 

 

Empower UGC Now!

Starting from B2C user-generated content is overflowing to the B2B market as well. As it is the most authentic form of influencer marketing, we can expect that brands will continue to leverage UGC in their digital marketing. At Keepface With 301K influencer base, you will find the most matching influencer to your campaign.

Continuing our micro-influencer lists from different regions. Micro-influencers are an effective medium to set up in a new market and bring back your lost target audience. 

Working with micro-influencers, you can reach different audience groups with the same budget you offer to single macro-influencer. Also, micro-influencers have 22.2 times more conversion rates than celebrities or macro-influencers.

Although mega-influencers turned the long reigned traditional marketing into a world-known influencer market, MENA has 

 

• Rising investment in influencer marketing,
• Colorful influencer categories,
• Influencers with different social media accounts.

So, here is nano list of a different tier of promising MENA micro-influencers to follow and work with:

 

View this post on Instagram

 

A post shared by Layan (@layanfitnesss) on May 3, 2019 at 8:27am PDT

#2 @nada.ahmed1919

 

Our next influencer is Egypt based actress Nada Ahmed. Her social media content includes lifestyle, entertainment, and parenting. Her Instagram profile is followed by 48K people. Nada also has a YouTube channel where she reached 504K subscribers just in a year. 

 

#3 @lulusaria

Can you imagine a MENA influencer list without a makeup category? No. So, the next influencer is Lulu Saria from Saudia Arabian. As a makeup artist, she posts tutorials from simple to aesthetic Arabic makeup looks. Lulu also shares her tips for skincare and beauty, including products that she uses. 

 

View this post on Instagram

 

A post shared by S A N A (@sana_mahjoub) on Jun 4, 2020 at 11:57am PDT

 

View this post on Instagram

 

A post shared by Alain Abou Jaoude (@alainaboujaoude) on Apr 24, 2019 at 12:34am PDT

Coming to foodies, Alain is a food influencer from Lebanon amassed by 47K Instagram followers. He is a master in eating and cooking. You can find a bit of travel with photography on his Instagram account. Alain is also active on TikTok with an entertaining concept reaching 32K followers. 

 

#6 @tiyatrolist

 

Our next influencer is a stylist from Turkey with 13K followers. Gurkan creates a different range of content on lifestyle, fashion, travel, food categories. As a personal stylist, he tries every style from casual to classic. 

#7 @ahmadadelzoubi

 

The next micro-influencer in our list is Ahmad from Jordan. He creates lifestyle, fashion, travel, music content. Ahmad’s Instagram feed where he reached 31K audience is decorated with his covers for different Western and Arabic songs. 

 

#8 @mymoroccanfood 

 

Continuing on the food category with Moroccan influencer. Nargiz is a chef and author of her cookbook Casablanca. She successfully introduces Moroccan cuisine to the world. With her delicious meal and cookie recipes, she is amassed by 44k Instagram followers. Follow her to find your fav Moroccan food.

 

View this post on Instagram

 

A post shared by Shabi ?? (@shabnam_rakim) on Jul 7, 2019 at 6:29am PDT

 

View this post on Instagram

 

A post shared by D A N I E L L A (@daniellaifrach) on Feb 5, 2020 at 10:33pm PST

Now, let’s calm our souls down with yoga. Daniela is an Israel based yoga influencer with 42K followers. You can’t find a single post without an inspirational caption.  Her yoga poses melting into nature will make you start yoga now.  

 

Find It Useful?

 

These were the drops in the rain. If you are thinking about finding the micro-influencers you are in the right place. With more than 20K MENA based micro-influencers, you will reach your target audience while saving your time and money at Keepface.

As influencer marketing is one of the fast-growing digital marketing strategies, building solid and positive relations with influencers is vital. For this, influencer outreach stays one of the biggest challenges of influencer marketing.

 

Running successful influencer relations requires the art of negotiation and a well-planned technique. You have to maximize efficiency in terms of time and cost spend on influencer outreach. The goal is to make a win-win deal for both influencers and brands. 

 

In this blog, we will walk you through the dealmaking process at the Keepface platform step-by-step.  

Bulk Announcement of the Campaign via Influencer Emails

 

In the influencer discovery blog, we have explained the process of creating a project, adding influencers, and creating a list of influencers for your further campaigns. Once you hit the Start Campaign button, the selected influencers get email notifications. 

 

Brands are also notified when influencers Start, Apply or Reject the campaign. So, even if you forget to check the influencers you can still follow the whole process. 

Start to Connect with Influencers via Bulk Messaging

 

Once the selected influencers Apply the campaign you can start a conversation via bulk messaging. Just click the Message icon in the right corner.

In the opening window, you can either select each influencer or click the Select all button to start a conversation. 

 

Want to send varying offers to particular influencers? Picking certain influencers instead of selecting all can help you be more descriptive on your priorities and expectations. Because the campaign content, influencer deliverables can change on the influencer category, audience size, and the budget. 

 

The Filter button, In the right corner, allows you to see the status of influencers who Applied, Started, and Rejected in one sight.

The Budget offer panel includes the Content Count and the relative Price you offer to the influencers. You can further change the offer based on the influencer budget. Hit the Send button to finish your proposal. 

 

You can also write the details of your campaign, your expectation, and even add an attachment you want the influencers to see.

Individual Communication & Detailed Briefing at Scale 

 

Because the one-size-fits-all logic does not work on influencer marketing, individual dealmaking will help to approach each influencer. Individual Communication allows you to control your voice tone and expectations from influencer to influencer. 

 

You can discuss the content price, how the influencer plans to do the campaign, ask your questions. You need to clearly explain your campaign goals, content requirements, and influencer deliverables up to the hilt. And this is what Individual Dealmaking is for.

 

 Content Creation Moderation and Approving

 

By linking to the shared posts you can moderate and approve influencer posts, their captions. On the Content Dashboard, you can preview the content price, content count, and directly link from here once influencers posts campaign’s content on social media.

 

Content moderation helps you keep track of influencer content and see if it lines up with your campaign priorities.

Time to Make a Deal

 

Keepface dealmaking tool allows you to manage the whole campaign in one spot while keeping track of communication and each of influencer content. This will help you to measure the results once the campaign finishes. So, stay tuned for the upcoming reporting through Keepface blog 🙂

In recent years influencer marketing gained momentum over traditional digital marketing, and it is a hot topic for everybody these days. To promote their products, prestigious brands spend fortunes on influencer marketing. 

 

It is the known fact that marketing campaigns consume plenty of resources, including a huge amount of their budget along with a few robust employees. However, what if you are a company with a limited budget, a new startup, or you simply do not have the money to pay an agency to start an influencer marketing campaign for you. You cannot afford celebrities, but you also want to be promoted in social media efficiently. Firsts are always harder than seconds, but Keepface makes every step easier for you. 

 

Influencer marketing is quite effective for small businesses more than big ones. After reading this blog, you will be able to run an influencer marketing campaign without spending significant sums.

What is Influencer Marketing?

Sure you have already heard about influencer marketing but let’s briefly sum it up now. Influencer marketing goes conjointly with two other types of marketing which are probably more familiar to you: social media marketing and content marketing. Influencer marketing, on the other hand, is a type of marketing that content creators- influencers- that have a unique relationship with a particular audience to promote a brand through social media. 

 

Word of mouth marketing has always been the most dominant form of marketing, from the first time when people start to sell their products, the verbal message still stands valid today. So influencer marketing is based on the fact that consumers trust other consumers more than they believe brands.

 

Here is the list of key steps you need to take for making influencer marketing for your business.

#1 Set Your Goals

 

As in every path of business, setting goals is the first step you have to take. This will help you find the right influencer for your brand. Why are you working with influencers? What are your goals? What are you looking for? Impressions? Clicks? Conversions? All these metrics serve to measure the performance of your campaign. 

Brand awareness

 

Awareness is your main goal if it is your first promotion or you are promoting a new product. It is better to advertise your brand through influencers from a specific niche. Impressions are key metrics for measuring awareness.

Community Engagement

Sales

The sale is the ultimate goal of any project. But if it is your primary goal, you need to focus on click and conversions. The niche community you target may prove to be a good and reliable source of customers.

 

That’s how Wish.az the crowdfunding and donation platforms, gets their positive results. They created their campaign by working over ten influencers on Instagram and asked them to produce engaging content for their followers. Thus, they were able to identify fans of the brand that were later contacted and invited to develop visual content for Wish.az official Instagram account.

Brand Fit

 

Along with social media metrics you need to pay attention to other qualities like niche and brand fit. The importance of influencer niche is laid on a coherent base because you need to be sure it aligns with yours. In other words, any influencer you choose needs to be in accordance with your particular audience. 

 

Reputation is another crucial factor to consider when finding an influencer even though some influencers have a loyal following but alienate many others. If the influencer you want to engage in is a pretended person, consider the fact that you may forfeit your potential or existing customers.

 

Once you know what you aim to achieve, you can set a budget to pay an influencer for your brand. This also lets you think about how to reward influencers. For example, you may consider an upfront payment in addition to the commission for any sales made.

#2 Identify Your Channels

Before all else, your audience has to be your first concern. What do your potential clients or customers like? Where do they spend their time? Then think about yourself: what is the most estimable thing for your brand? Which channel do you want to grow and which one would be the place you can thrive? By knowing your consumers well you will easily incorporate those data to your influencer marketing. 

 

First, determine which social media platforms you should use based on your business. You can grow your website through influencers on specific niches or just through specific bloggers who generate a lot of traffic and write about things comparable to your technique or you can go with social media platforms.

Instagram

 

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. The app offers the perfect space for the brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s a marketing force that isn’t going anywhere.

 

Youtube

 

YouTube is swiftly becoming one of the most popular influencer marketing channels. With recent advancements in internet speeds, video content becomes the most preferred content for online activities. While you will find videos on most social networks now, and Instagram has even created a competing long-form video platform – IGTV, YouTube is still the de-facto place for people to come to get their video fix. 

 

Facebook

 

In many ways, Instagram has grown to be the star of the Facebook stable of social media apps. It may no longer be the social network of choice for adolescents, but it can even claim dominance of the social market, with over 2.32 billion active users at the end of 2018.

 

We don’t talk about Facebook influencer marketing as much as we do marketing on Instagram. But if your target demographic uses Facebook,  it is where your influencer marketing should be. 

 

Twitter

 

As of 2019, there are approximately 330 million active monthly users on Twitter, making it one of the biggest social networks globally. Consider the steady growth in the number of active monthly users on Twitter for the past few years. 

 

TikTok

 

As with all influencer and social media marketing, you have to avoid coming across as too salesy on TikTok. This is particularly the case because of TikTok’s youthful demographic – brands find Generation Z notoriously difficult to reach because of their total disdain for anything that resembles a traditional advertisement. As with all influencer marketing, the key to success on TikTok is working with influencers whose followers match your target market. 

#3 Find Your Influencers

 

After doing numerous research the next thing is finding the influencers to work with you and to create compelling campaigns around your brand. And to roll with your campaign, you have to make sure that you have a perfect influencer brief. 

 

But, you shouldn’t be a hundred percent sure that they’ll work with you. Sometimes it’s unlikely that they’re accessible from a financial or logistical viewpoint. Also, it’s worth knowing that the influencers you’ve picked might not be in your niche, that means they won’t help you to spread your business’s message to the right people.

 

At Keepface Influencer Discovery you can easily find the right influencers for your brand without spending extra time and money. If you truly want a successful marketing campaign, you’ll need professionals to do tasks for you. 

 

There are no strict rules to prevent you from getting creative or let your influencer be the one. If you use the opportunities social media presents for you to connect with your audience and rely on your influences to act on behalf of you, all those efforts will yield fruitful results.

#4 Manage the Relationship

After hiring influencers for your campaign, you need to nurture the relationship with them for further collaborations. Keep in mind that influencers are business people just like you, with a job to do and a reputation to uphold. 

 

#5 Measure the Results

Ready to Roll Out Your Influencer Campaign?

 

Once you’ve assessed your results, then you’ll have an idea of what worked and how to proceed next time to do your utmost. Rinse and repeat the steps for the upcoming campaign. You will have a clear picture of who you’ll work within your next campaign, and it will help you to refine your strategy. Keepface provides brands with all the information they need for influencer marketing. 

 

Nevertheless, if you are not getting an acceptable amount of feedback, try a different approach to your influencer marketing. The marketing business changes in a blink of an eye, but these main concepts will mostly hold. Now it’s time to go out there and influence some customers!

As a marketer if influencer marketing on YouTube seems to be difficult like a journey to the end of the galaxy, then our tips will be a Hitchhiker’s Guide for your campaigns.

 

Social media use has increased rapidly over the past decade and a half. Making money is one of the most crucial features of social media for brands and influencers. Brands use social media to present their products or to reach new audiences. 

 

As social media grows and the platforms diversify, more and more users are joining it, and these users are starting to create their own content. Thereby the influencers who influence the behavior of consumers were born and opened new doors in business and marketing.

There is an undeniable fact that influencer marketing has flourished since joining Instagram to the social media platforms. But there are other players in the market. According to a survey, Youtube is the second important social media channel for influencer marketing with 70 percent.

 

Moreover, YouTube videos are the third most used format coming after Instagram stories and Instagram videos.

YouTube is rapidly becoming one of the most popular influencer marketing channels. It is an actual platform for people to watch and edit their video, while you will find videos on most social networks now. 

 

Instagram has even created a long-form video platform IGTV for competing purposes. It is clear that IGTV won’t replace YouTube, but it could only complement it. 

If Google is the Queen, then YouTube is the Princess

We know that Google is the most used search engine. Youtube comes in next as the second largest search engine when you consider users, searches, and minutes spent on a site, which is owned by Google.

 

When you search for information, YouTube videos appear on Google’s search results as well. Therefore, Google considers videos are as important as text-only pages and it is no secret that searchers click on the first 10 organic results. 

Is It Worthy to Use Influencer Marketing on YouTube?

Video content is now an integral part of most people’s online experiences with recent improvements in internet speeds. The increase in the use of video also encourages influencers to use this method. YouTube is an extraordinary place for expanding the potential of influencers and influencer marketing.

 

Creating complementary videos as part of your marketing strategy on YouTube is a great advantage for brands who want to boost their business. The following factors prove the role of YouTube in influencer marketing and will motivate marketers.

•  Over 2. billion people use YouTube. That’s about one-third of the internet. 
• 81% of businesses use video as a marketing tool, up from 63% over the last year. 
• According to Forbes, YouTube’s top earner 8-year-old Ryan Kaji made $26 million playing with toys in 2019. 

How to Use YouTube for Influencer Marketing?

With the right strategy and influencers, you can make the most out of your YouTube influencer marketing for your brand. There are different ways you can use YouTube, which booms influencer marketing. 

 

Depending on brand goals, customer needs, good marketers can create different types of campaigns. Unboxing videos, giveaway & contests, ads & promotions, product launches are some of the foremost ways you can use YouTube influencers.

 

You can also add hashtags and locations to go even deeper with your influencer marketing. Influencers can be test subjects for marketers.

Step-by-Step YouTube Influencer Marketing Guide

Step 1. Understand your target audience

 

The most vital step in influencer marketing is to analyze and understand the target audience and predict their desire. Understanding the target audience helps to build trust and deliver your brand message.

 

Step 2. Set Clear Goals

 

Brands must be evident with influencers on their campaign purposes. 

As a part of the collaboration, the goals have a profound influence on every YouTube video. The tone of influencer content can change from your campaign purpose. Let’s say, for a sales directed campaign influencer may create a whole video on your new product line. 

Step 3. Identify the Right YouTube Influencers

 

Choose the right influencers who will help you to achieve your goals. The number of followers should not be the most critical priority when choosing influencers.  On the contrary, brands should choose influencers who have a similar culture to their campaign. This is where it makes sense to use Keepface in finding the right influencers for your brand. 

Your budget will also affect your influencer choice. Accordingly, focusing on YouTubers who make videos for the target audience within the budget will be more effective.

 

Step 4. Analyze Creator’s Content Quality

 

When working with YouTube influencers, you should analyze the influencers’ content, their channels’ aesthetics. There must be harmony between your brand, target audience, and influencers. For instance, if you want to promote your family-friendly brand, you should collaborate with YouTube influencers whose content aligns with family values and your brand values,

Step 5. Work with Influencer Marketing Experts

 

Influencer marketing can be complicated and hard to control, especially for large scale YouTube partnerships. That’s where Keepface stepped in. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.

 

Working with Keepface brands are handed on every step of the influencer marketing process, including influencer discovery, influencer management, content creation, and analyzing and reporting a campaign’s progress.

Beyond the AI hype

In the first place, if you ask what artificial intelligence is, then Wikipedia will answer you that AI is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals. Plus, there is a lot of hype around AI, and most discussions about artificial intelligence concluded with hysteria. 

 

People assume that AI  even replaces human in specific processes as AI can accelerate procedures. Moreover, it is crystal clear for everybody that AI can process data at a level impossible for human capabilities. Nevertheless, in Influencer marketing, human interaction is an essential part of the work, because it is a human-to-human process, while AI alone cannot provide that.

How Artificial Intelligence Can Be Transformed Into Influencer Marketing?

 

In the Search of Right Influencer

Digital marketing is extremely noisy, therefore, brands need content that will resonate in the digital world. One of the biggest obstacles to this is finding the right influencers and it is not expected from marketers to be Sherlock Holmes in the searching process. The number of followers should not be the most important priority when choosing influencers, it is not possible to identify an influencer’s potential only based on their follower count. 

 

Marketers need to consider other factors such as the engagement level. Additionally, collaborating with an influencer who has a similar culture to the brands is likewise important. Here AI comes to our aid.

Let’s look at how

 

AI can analyze various data from an influencer’s social media profile. This goes into the scope of Natural Language Processing (NLP). Natural language processing is a form of AI that’s focused on analyzing, understanding, and using written or spoken human languages. 

 

Conveying messages is tremendously important for Influencer Marketing, and of course, creating messages needed words. So, NLP has a powerful role in analyzing. NLP has the capacity to deal with unstructured data on social media. It analyses the content of influencer posts and generates interests, industries, demographics, and brand associations from them. Influencer platforms use these classifications in discovery search engines. 

 

With that, Brand marketers can identify who the key influencers are in growth areas and can gain better insights about influencers. Likewise, marketers can determine what types of content will resonate with social media followers.

Catch Fraudulent Influencers If You Can

Brands pay influencers who have significant followers on top social media platforms to promote their products and reach a relevant audience. Using social media bots for increasing followers count and creating fake engagement metrics makes it difficult to determine the credibility of influencers. Influencers can buy fake followers and pay for bots to like or comment on their posts that can mislead brands. 

 

According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any tangible results. AI can help brands analyze and identify computer-generated influencers, social media bots, which is a real threat for brands.

The Creation of Content

Predicting ROI

AI allows marketers to closely observe an influencer’s performance and assists track and analyze every piece of content, various engagement metrics. Therefore, it can calculate the ROI of the campaigns and understand whether it has had an impact on your revenue. Where an influencer’s success is irregular, calculating the ROI of an influencer marketing campaign and forecasting results are vital. 

 

Analyzing influencers is difficult without AI because every creator is different. If marketers want to get top-level insights in the data dump, only a machine/AI can deal with the mass amounts of big data.

Eternal Sunshine of the Keepface AI Tool

 

Brands cannot resist the power of AI on running successful influencer marketing. As I mentioned above, AI can support brands from various aspects. Keepface, which implements the latest innovations in its tool, certainly could not neglect AI technology. Keepface offers AI-powered influencer tools that will help brands to pursue their campaigns in the best way.

 

With the image recognition tool, Keepface analyzes accounts, for example, especially suspicious accounts, which can deceive companies causing a huge amount of damage to their business. It is tough for brands to recognize fraudulent figures by themselves without the help of pros.  

Moreover, by using image recognition Keepface can easily classify influencers’ contents. It turns images into readable data. Of course, the only image recognizing is not enough for this process. Keepface ML/AI tools can analyze written data too. At the end of this process, Keepface helps the companies to choose the right influencers which have similar culture with their brands and can deliver content to the target audience.

 

So, sign in now to take advantage of AI technology and get the most out of your influencer marketing.

Coronavirus pushed the whole world into the back. Brands with years of experience were struggling to find the working strategy during the lockdown. But still, we have agile brands that managed to reach customers with the help of influencer marketing.

 

Let’s see who nailed the biggest global challenge with the right content and creativity. 

#1 Pepsi Virtual Suhour 

 

Ramadan is the time of gathering, spending time with family and friends. But due to the pandemic people are confined to their homes and isolate themselves. With increasing social media consumption during Ramadan, the search for food video content also rises. According to the report, 86% of Facebook users in MENA celebrate Ramadan. 

 

What Pepsi reminded us is social distancing does not mean social isolation. Working with Saudi Arabia key influencer Tareq Al Harbi, Pepsi launched the live series of the Virtual Sohour campaign. 

 

Each week the influencer hosted a Virtual Sohour in a live stream with another popular influencer picked by his audience. Virtual Sohour campaign’s main goal was to generate strong engagement with its main target group, Millenials and Gen Z.

 

With a combination of technology and traditions, Pepsi brought people together when they were apart. 

 

Pepsi was brave enough to take the risk to launch unedited, unfiltered live streaming content on a hard time. But results say it is worth risking. The Virtual Sohour campaign reached a 21M audience while driving a 5.3% engagement rate. 

#2 Activia Gut Health Campaign

 

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A post shared by Talilla ? Live Workouts ? (@talillahenchoz) on Jun 13, 2020 at 9:36am PDT

Activia is among the brands that worked even more productively during the lockdown. In one of their releases, the brand mentioned since 2015 Google searches for “gut health” is increasing by 400%, meaning people understand the importance of a healthy digestive system for the overall health system.

 

During the lockdown, Activia re-launched their Gut Health initiative campaign to promote its products which contain calcium, probiotics, and natural ingredients that are essential for healthy digestive enzymes. The Gut Health campaign is designed for boosting awareness of the relationship between gut health and overall health. The influencer campaign mainly targets younger people and Gen Z to share the basics required for gut health. 

 

Influencers created content about informing their audience about the importance of gut health and a range of Activia products that support a healthy and balanced lifestyle.

#3 Alo Move’s Sweat & Tone Campaign

 

Lockdown changes the way brands communicate with the audience. But it also creates new opportunities to reach new customers with value and creativity. Fitness brand Alo Moves launched an influencer campaign for the #stayhome with the right message. 

 

The brand collaborated with fitness influencer Calli Gullickson on #sweat&tone seven-day workout series. This helped to increase customer engagement with influencer followers and also raised traffic to Alo Moves’ and the parent company Alo Yoga’s website. 

#4 Puma’s Virtual Ambassador

 

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A post shared by M △ Y △ (@mayaaa.gram) on Mar 12, 2020 at 4:55am PDT

Starting from February 2020 Puma adopted a completely new digital marketing strategy by engaging in virtual reality.  Puma scaled its influencer marketing by introducing its own Virtual Influencer in Southeast Asia. By running influencer partnerships with 2.5 million engagement before Puma is familiar with the role of influencers in marketing. 

 

Together with Maya and Asian stars, Puma launched the RiderUnlocked campaign video on YouTube. However, Maya’s content extends from brand ambassador posts to sharing life-hacks for a productive and positive day. 

 

Puma’s also tapped into AR by turning each Instagram user into PUMAN. A combination of UGC and influencer marketing leads to AR face filters. Puma worked with influencers such as footballers, actors, KPOP dancers to share stories with AR filters and call their fans to share stories with PUMAN filters and #RiderUnlocked hashtag to get discounts on PUMA products. 

#5 Oreo Stay Home Stay Playful

Take the #CookieWithACause challenge on Tik Tok. Post with the hashtag and OREO will donate to @savethechildren for the first 1M video uploads. ❤️ Put any cookie on your forehead and move it to your mouth. No hands! Put your twist on it, and @ your friends. #StayHomeStayPlayful pic.twitter.com/Kbzkxg657N

— OREO Cookie (@Oreo) April 5, 2020

After the setting of global lockdown, Oreo was looking for an ad that accomplishes the brand image and will bring joy to people to go through the hard times. Oreo renewed last year’s Stay Playful campaign to #StayhomeStayplayful tagline. The campaign calls people to entertain and be active during the stay home. 

 

As part of this campaign, Oreo launched the #CoockieWithACause challenge on TikTok. The challenge features UGC videos of people holding Oreo cookies and moving it to their mouths. 

 

Oreo’s initiative was to donate $1 for every video with #CoockieWithACause hashtag to SaveChildren nonprofit organization. 

#6 Hawaya Awareness Campaign

 

Hawaya is an online dating app designed for Muslim singles. Due to the pandemic, Hawaya has seen a jump in the number of messages and overall app usage. 

 

To sustain the app’s success and encourage people to connect during the social distance, the matchmaking app launched an influencer marketing campaign in Indonesia and Malaysia. The goal was to increase awareness of Hawaya mainly among female users and increase app installs. 

 

Together with the Keepface Influencer Marketing Platform, 52 diverse tier of social media influencers were picked to work on the campaign. Influencers created IG stories to inform their followers about the app and call them to download the app. The value-driven approach of Hawaya makes the app appeal to conservative societies. 

 

Hawaya Awareness Campaign generated 323,013 and 436,256 Impressions in Indonesia and Malaysia respectively. The app is currently expanding its influencer marketing to Turkey, Germany, Saudi Arabia. 

Take a Step In the New Era  

 

Now consumers are more careful when it comes to the influencers to follow and engage with. Influencers stay as brands’ spokespersons and deliver their messages in a human way. Investing in an influencer platform will help to find the best brand advocates for your marketing campaign. Keepface automated platform offers distinct products to smooth your influencer marketing in every step.