Announcements of the latest car models are happening within media and auto shows all over the world, and they create new opportunities for automotive influencers and car bloggers. Now more than ever automotive companies are realizing the gigantic potential of social media influencers whose reputations operate by the same rules of branding.
It is completely okay to hesitate sometimes and weigh all those questions on your mind. Like who should I collaborate with or which platforms are better than others. There is nothing wrong about having some doubts about your brand’s future, yet you can place your trust in influencer marketing.
Many auto brands such as BMW, Mercedes-Benz, Lamborghini, Jeep, Volvo, Subaru, and Ferrari are already driving success with top automotive influencers. Similarly, you can too. While you try to do your utmost, influencers also do the best they can do. They are not just ordinary people. Automotive influencers understand the specifications of a vehicle’s suspension, inner-workings of engines. Luxury vehicles, off road vehicles, auto racing, and many more.
You must not forget that effective influencer collaborations have been helping brands generate more sales and a higher ROI.You’d better believe that the right influencers can help you connect with your audience directly and engage people who are likely to be genuinely interested in your products. Let’s take a look at 5 top automotive influencers who can help you carry out victorious marketing campaigns.
Tim Burton, known professionally as Shmee150 or Shmee, is a British car vlogger and YouTuber, who is based in London. His YouTube channel has two million subscribers and features videos of him traveling to see exotic cars and maintaining and using his own car collection. He launched his channel in July 2006 and he currently has 2.14M subscribers. Let’s not forget about 1.2M followers keep up with his amazing posts on Instagram. I would write down his cars’ names, but the list is longer than I imagined so just Google it.
An auto blog without mentioning Supercar Blondie is impossible, right? Yeah, I think so. Our next marvellous female automotive influencer is Alexandra Hirschi. She has had a great passion for cars since her childhood. This passion has grown even bigger that made her probably the most eminent female automotive influencer. She’s an Australian VIP influencer with over 7 million highly engaged followers world-wide, based in Dubai.She is best known for her automotive videos and photos with insanely luxurious cars, which she posts on a regular basis on Facebook, Instagram and YouTube. Alex has her own TV show called, “Car Crews” and is widely considered one of the most influential women in the Arab world.
Seb is a leading European social automotive and lifestyle influencer and entrepreneur.He creates unique aspirational content in both English and French, with a ‘Reach’ across his social media platforms of 780,000 subscribers across the world. Having started to make videos at age 13, Seb has travelled the world to test-drive and film almost every exotic supercar available, as well as gaining track experience and a racing licence.
Seb Delanney is passionate about cars and loves to document his adventure and travel stories with his followers. This French automotive influencer launched his YouTube channel in January 2012 and he has 199k subscribers. He also collaborates with fellow automotive influencers and YouTubers such as Tim Shmee.Other than YouTube, Seb also uses Instagram actively. His Instagram account, @sebdelanney, has 200K followers and his engagement rate is 3.59%. He loves to share his passion for cars through impressive photos.
This auto enthusiast Blonde has gained her fame through her self-titled Youtube channel. Her automotive and adventure vlogging while reviewing supercars. She launched her YouTube channel in November 2015, and now she has 99.8k plus counting subscribers. She was born and raised in Germany, so her videos are in German but yet don’t be sad because you can hit that subtitle button anytime. It is not all. 99.2k people follow her on Instagram and her engagement rate is amazingly high, 7.56%. She mentioned again and again that being into sports cars is not just a hobby, it is a lifestyle. Maybe that’s why she owns a Porsche GT3, Golf GTI Clubsport and will soon take delivery of a new Audi R8 RWS.
Alessandro Salomondrini, popularly known as Salomondrin makes vlogs about his personal life and the things he does from day to day. He made his money through working in the dairy industry, technology world, commercial real estate, entertainment and other random investments for others, but let’s agree on this that we all know him from his mouth-watering posts and videos about cars. His biggest success was in real estate, though, and his net worth is 12M, quite much I assume. He joined YouTube in April 2010 and the number of his subscribers is 1.65M. Still not interested? Have a look at his Instagram account where he has 2.6M followers and his engagement rate is 6.25%. The best part is that you can easily reach him through Keepface.
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