Introduction: The Evolution of Influencer Marketing in the Middle East

Influencer marketing in the Middle East is evolving at an unprecedented pace. As brands shift towards digital-first strategies, influencer collaborations have become a key driver of engagement, sales, and brand trust. However, with new technologies, changing consumer behaviors, and the rise of AI-driven marketing, businesses must adapt quickly to stay ahead.

For business owners and eCommerce brands looking for influencer marketing solutions, 2025 is set to be a transformational year. From micro-influencers to localized content and AI-powered analytics, the industry is undergoing a significant shift. Choosing the right influencer marketing agency in the Middle East will be critical in navigating these changes effectively.

This article explores:

Emerging influencer marketing trends in the Middle East for 2025

How to choose the best influencer marketing agency in the region

Success stories from leading brands leveraging influencer partnerships

Comparing agencies like Keepface, Rewind, and Ykone

Industry-specific strategies for fashion, beauty, tech, and eCommerce brands

Let’s dive into the future of influencer marketing in the Middle East.

Emerging Influencer Marketing Trends in the Middle East (2025)

1. AI-Driven Influencer Campaigns & Performance Analytics

The influencer marketing landscape is becoming more data-driven than ever. Businesses are moving away from vanity metrics (likes, comments) and focusing on ROI-based campaigns with real-time performance tracking.

AI-powered influencer selection ensures brands collaborate with highly engaged, relevant influencers, not just those with large followings.

Predictive analytics help brands forecast campaign success before they launch.

Automated performance tracking enables brands to adjust influencer strategies in real-time to maximize conversions.

2. The Rise of Micro and Nano-Influencers

The biggest shift in 2025 is the increased use of micro (10k-50k followers) and nano-influencers (1k-10k followers).

Why? Higher engagement rates and better trust levels.

80% of consumers trust micro-influencers more than celebrity endorsements.

They have niche audiences with genuine interest in their content.

They are cost-effective compared to macro-influencers or celebrities.

3. Localized Content & Arabic-Language Campaigns

Localization is key for influencer marketing success in the Middle East. With diverse cultures and languages across GCC, Levant, and North Africa, businesses must tailor content for their specific audience.

Arabic-language campaigns are outperforming English-based ads in MENA.

Local influencers have stronger brand influence than global celebrities in the region.

Brands using culturally relevant messaging see higher engagement rates.

4. Short-Form Video Dominance (TikTok & Instagram Reels)


By 2025, short-form video content will be the dominant influencer marketing format. Platforms like TikTok, Instagram Reels, and YouTube Shorts are outperforming static content.

60% of Gen Z and Millennials in MENA prefer video content for product recommendations.

TikTok influencers are becoming key drivers of brand engagement in Saudi Arabia, UAE, and Egypt.

Live Shopping on Instagram & TikTok will be critical for eCommerce growth.

Keepface helped a beauty brand in Dubai increase product sales by 55% using TikTok creator-led reviews and Instagram Reels collaborations.

The Role of AI in Influencer Marketing Agencies in the Middle East

1. AI-Powered Influencer Selection

Finding the right influencer isn’t just about follower count—it’s about engagement, audience quality, and brand fit. AI-driven tools now analyze:

Authenticity Scores to detect fake followers & bot engagement.

Audience Demographics (age, location, profession) for targeted outreach.

Engagement Quality Metrics to predict content performance before a campaign starts.

Keepface’s AI-powered platform ensures brands connect with the right influencers for the highest impact.

2. Automated Performance Analytics

Gone are the days of waiting until a campaign ends to measure success. AI allows real-time tracking, giving brands access to:

Live dashboards showing campaign engagement & conversion rates.

Predictive analytics to forecast campaign success based on influencer history.

Automated content optimization, adjusting influencer posts in real-time for better performance.

Industry-Specific Influencer Marketing Strategies for the Middle East

Different industries require unique influencer marketing approaches. Here’s how influencer strategies are evolving in key Middle Eastern sectors:

1. Fashion & Luxury

Influencer collaborations are shifting toward exclusivity—fewer brand partnerships, but deeper storytelling.


Live Shopping events on Instagram & TikTok are driving luxury brand sales.


Middle East-based influencers are outperforming global fashion influencers due to cultural relevance.

2. Beauty & Skincare

• Short-form video reviews from trusted beauty influencers are converting sales faster than traditional marketing.
  
  
  
• AI-driven personalized beauty recommendations are boosting influencer campaigns.
  
  
  
• UAE, Saudi Arabia, and Egypt lead the region in beauty influencer engagement.
  
  
  

3. E-Commerce & Retail

• Affiliate-driven influencer marketing is becoming standard—brands only pay influencers when they drive sales.
  
  
  
• Localized eCommerce influencers are crucial for market penetration in Saudi Arabia and the UAE.

• TikTok’s shop feature is outperforming Instagram ads for impulse buying.

4. Technology & B2B

• LinkedIn influencers are playing a bigger role in tech product marketing.
  
  
• Video-based product reviews are more effective than traditional whitepapers.
  
  
• Thought leadership campaigns (e.g., CEO collaborations with industry influencers) are shaping brand trust.
  
  

Keepface customizes influencer strategies based on each industry’s unique audience behavior and conversion funnel.

Common Mistakes Businesses Make with Influencer Marketing in the Middle East

🚫 Mistake #1: Prioritizing Follower Count Over Engagement

• Brands often choose influencers with massive followings but low engagement. Micro-influencers often have higher conversion rates.
  
  
  

🚫 Mistake #2: Ignoring Regional Cultural Sensitivities

• A campaign that works in Dubai may not resonate in Saudi Arabia. Localization is key to Middle Eastern influencer marketing success.
  
  
  

🚫 Mistake #3: Not Tracking ROI Properly

• Many businesses only track likes & shares instead of actual conversions & revenue impact.
  
  
  

🚫 Mistake #4: Not Using an Influencer Marketing Agency

• Brands that DIY influencer marketing often struggle with fraud detection, negotiation, and campaign optimization. Agencies like Keepface handle everything for better results.
  
  

How to Choose the Right Influencer Marketing Agency in the Middle East

With many influencer marketing agencies in the Middle East, how do businesses choose the best partner?

1. Data-Driven Capabilities

The best agencies, like Keepface, use AI-powered influencer selection, performance tracking, and real-time reporting.

2. Regional Experience & Influencer Network



Choose an agency with:

• A strong influencer network in UAE, Saudi Arabia, Egypt, and beyond.
  
  
  
  
• Experience in localized campaigns tailored to the Middle East’s unique culture.
  
  
  
  
• 3. Industry-Specific Expertise
  
  

Not all agencies specialize in B2B, eCommerce, fashion, beauty, or tech. Keepface customizes campaigns based on industry-specific KPIs.

Comparison: Keepface vs. Rewind vs. Ykone

Feature	Keepface	Rewind	Ykone
AI-Powered Influencer Matching	✅ Yes	❌ No	✅ Yes
Performance-Based Pricing	✅ Yes	❌ No	❌ No
Middle East & GCC Focus	✅ Yes	✅ Yes	✅ Yes
Industry-Specific Strategies	✅ Yes	❌ Limited	✅ Yes
Multi-Language Content Execution	✅ Yes	✅ Yes	✅ Yes

Keepface stands out by offering data-driven influencer selection, a vast Middle East influencer network, and AI-powered analytics for optimized ROI.

Final Thoughts: Why Influencer Marketing in the Middle East Will Dominate 2025



The Middle East is one of the fastest-growing influencer marketing regions globally. Businesses that leverage data-driven strategies, local influencers, and short-form video content will dominate in 2025.

At Keepface, we help brands maximize influencer marketing ROI with AI-powered insights, regional expertise, and real-time analytics.

Ready to Elevate Your Influencer Strategy?

Get Your Custom Influencer Marketing Plan with Keepface Today

Introduction: Why B2B Needs Data-Driven Influencer Marketing

The world of influencer marketing is rapidly evolving, and for B2B brands, success is no longer about social media impressions or likes. Instead, data-driven campaigns have become the gold standard for ensuring ROI, audience alignment, and lead generation.

Unlike B2C brands that focus on mass appeal and viral content, B2B companies require a more strategic approach—one that ensures influencers connect with decision-makers, industry professionals, and niche audiences. A data-driven influencer marketing strategy enables brands to track engagement, measure conversion rates, and optimize campaigns in real time.

At Keepface, a leading influencer marketing agency, we specialize in creating high-performance, data-driven campaigns that align B2B brands with the right influencers, ensuring measurable business impact.

The Shift to Data-Driven Influencer Marketing

Gone are the days when influencer marketing was based on guesswork. Brands can no longer afford to rely on vanity metrics like follower count or likes. Instead, they need data-backed insights to optimize their campaigns.

Why Traditional Influencer Marketing Falls Short for B2B

• No ROI Guarantees: Paying influencers for brand awareness without tracking lead generation and conversions results in unclear campaign success.
  
  
• Lack of Audience Alignment: Many influencers have large followings, but only a small fraction may be relevant to a B2B brand’s target decision-makers.
  
  
• Inconsistent Messaging: Without a data-driven approach, influencer content can lack coherence, reducing the campaign’s impact on audience perception.
  

How Data-Driven Campaigns Transform B2B Marketing

• Identifying High-Performing Influencers – AI-powered influencer marketing tools help businesses vet influencers based on engagement, credibility, and audience relevance.
  

• Tracking Key Performance Metrics – Brands gain insights into click-through rates, engagement quality, and conversion performance in real time.
  

• Optimizing Content for Maximum Impact – A/B testing, sentiment analysis, and audience feedback ensure content resonates with potential B2B buyers.
  
  

Why Influencer Marketing Is Essential for B2B Brands

1. Enhancing Brand Authority and Trust

B2B purchases often involve long sales cycles and require multiple touchpoints before a decision is made. Partnering with credible industry influencers helps brands establish thought leadership and trust among their target audience.

Example: A cybersecurity company collaborating with a well-known tech influencer generates more credibility than traditional advertising.

2. Expanding Targeted Reach with Precision

Unlike B2C brands that target broad demographics, B2B marketing focuses on key decision-makers within specific industries. Data-driven influencer marketing helps brands:

• Identify niche influencers who engage directly with professionals in their industry.
  
  
• Target LinkedIn, Twitter, and professional networks rather than just Instagram and TikTok.
  
  
• Reach buyers at various sales funnel stages, from awareness to consideration and decision-making.
  
  

3. Generating High-Quality Leads

B2B brands need high-value leads, not just passive followers. Influencer content should be optimized for lead generation, including:

• Whitepapers & eBooks shared through influencer collaborations.
  
  
• Exclusive webinars & live Q&A sessions hosted by industry experts.
  
  
• Case studies & testimonials amplified through influencer networks.
  
  

Essential Data Metrics for B2B Influencer Marketing

To evaluate and optimize influencer campaigns, tracking the right metrics is critical. Here are the key data points every agency influencer marketing strategy should monitor:

1. Engagement Rate vs. Reach

• Reach shows how many people see an influencer’s content.
  
  
• Engagement rate measures how actively the audience interacts with the content.
  
  

For B2B brands, high engagement is more valuable than broad reach. An influencer with fewer but highly engaged followers (e.g., LinkedIn professionals) will generate better results than one with millions of passive viewers.

2. Conversion & ROI Measurement

Key Metrics to Track:

• Click-Through Rate (CTR): How many users clicked on a call-to-action (e.g., webinar sign-ups).
  
  
• Lead Generation Rate: The percentage of influencer-driven visitors converting into leads.
  
  
• Customer Acquisition Cost (CAC): The cost of acquiring a customer through influencer marketing versus other channels.
  
  

3. Audience Insights & Brand Alignment

Influencer marketing tools like Keepface’s AI-powered platform analyze:

• Follower demographics (job titles, industries, company size).
  
  
• Past engagement behavior on similar B2B content.
  
  
• Brand sentiment & influencer credibility.
  
  

Pro Tip: Don’t just look at numbers—analyze audience intent to ensure the influencer’s following aligns with your ideal B2B buyer persona.

Best Practices for Data-Driven B2B Influencer Campaigns

1. Leverage AI-Powered Influencer Marketing Tools

Using advanced tools, such as those provided by Keepface, businesses can:

• Identify and vet influencers based on niche expertise.
  
  
• Predict engagement trends using AI analytics.
  
  
• Automate campaign tracking and performance reporting.
  
  

2. Optimize Content for Thought Leadership

Unlike B2C, where influencers drive impulse purchases, B2B influencers educate and nurture leads. Effective content formats include:

• Long-form LinkedIn articles.
  
  
• Webinar collaborations & panel discussions.
  
  
• Influencer-generated whitepapers & reports.
  
  

3. Implement A/B Testing for Content Performance

Not all content resonates the same way. By testing different:

• Call-to-actions (CTA) placements.
  
  
• Content formats (video vs. blog).
  
  
• Posting schedules (weekday vs. weekend).
  
  

Brands can refine messaging to maximize lead conversion.


Top Influencer Marketing Tools for B2B Campaigns

Here are some essential tools B2B brands should use for data-driven influencer marketing:

Tool	Function	Why It Matters for B2B
Keepface	AI-powered influencer discovery & campaign management	Matches brands with industry-specific influencers
BuzzSumo	Content performance tracking	Helps brands analyze trending B2B content topics
Traackr	Influencer analytics & relationship management	Measures long-term influencer impact
LinkedIn Sales Navigator	Lead tracking & outreach	Identifies key B2B decision-makers

Why Keepface?


Unlike generic platforms, Keepface specializes in B2B influencer marketing, providing customized campaign strategies, real-time analytics, and guaranteed lead generation.

Final Thoughts: The Future of B2B Influencer Marketing is Data-Driven

As B2B marketing continues to evolve, brands can no longer afford to rely on traditional influencer marketing models. Instead, they must:

• Adopt data-driven strategies to track campaign performance.
  
  
• Leverage AI and analytics tools to match with the right influencers.
  
  
• Prioritize engagement, lead generation, and conversions over vanity metrics.
  
  

At Keepface, we help B2B brands harness data-driven influencer marketing for measurable growth and engagement.

Ready to elevate your B2B influencer marketing strategy?

Get Your Custom Data-Driven Strategy with Keepface Today

In today’s fast-paced digital landscape, transparency is not just a nice-to-have—it’s the foundation for building trust between brands and influencers. Successful partnerships require clear communication, measurable results, and ethical practices. As a leading influencer marketing agency, Keepface takes the lead in ensuring transparency every step of the way.

But what sets Keepface apart? Why is transparency so crucial in influencer marketing? And how can your business benefit from choosing a trusted partner? Let’s explore how Keepface transforms influencer campaigns through unmatched transparency and authentic collaborations.

Key Takeaways

• Transparency ensures trust and accountability between brands and influencers.
  
  
• Keepface stands out as an industry leader, providing end-to-end solutions that prioritize authenticity and measurable results.
  
  
• Leveraging micro influencers through Keepface helps businesses connect with engaged audiences and maximize ROI.
  
  

Why Transparency Is a Game-Changer for Influencer Marketing

Transparency is the secret ingredient behind every successful influencer campaign. For brands, it means having a clear understanding of where their investment is going and how it translates into measurable outcomes.

1. Building Brand Loyalty

When brands partner with influencers through Keepface, they can rest assured knowing their message is being delivered authentically. Our robust influencer vetting process eliminates risks like fake followers or inflated engagement metrics.

2. Driving Data-Driven Results

Unlike many agencies, Keepface provides clients with real-time data that breaks down campaign performance. From reach and impressions to conversion rates, we make sure you know exactly how your campaign is performing.

3. Staying Compliant and Ethical

With advertising regulations becoming stricter globally, transparency is no longer optional. Keepface ensures every campaign complies with disclosure requirements, protecting your brand’s reputation and fostering trust with your audience.

Challenges Brands Face Without Transparency

Without transparency, influencer marketing can lead to wasted budgets, damaged reputations, and unmet expectations. Common issues include:

• Fake Followers and Fraudulent Metrics
  
  Many influencers inflate their reach using bots, leading to skewed results for brands. At Keepface, our advanced vetting tools ensure influencers are authentic and genuinely engaged with their audience.
  
  
• Hidden Costs
  
  Some agencies tack on additional fees without prior notice. That’s why Keepface offers clear, upfront pricing to avoid surprises.
  
  
• Unclear Campaign Goals
  
  A lack of communication can derail influencer campaigns. At Keepface, we prioritize open discussions to align goals and expectations.

How Keepface Ensures Transparent Influencer Management

At Keepface, transparency is woven into everything we do—from influencer selection to post-campaign reporting. Here’s how we make it happen:

1. Rigorous Influencer Vetting

We analyze influencers thoroughly to ensure they have genuine followers, high engagement rates, and the right audience demographics for your brand. This goes beyond surface-level metrics, offering you influencers who align perfectly with your goals.

Other agencies like Upfluence and Mediakix may offer similar services, but Keepface takes a more personalized approach, tailoring every campaign to your specific needs.

2. Transparent Campaign Planning

With Keepface, there’s no guesswork. We create detailed plans that outline every step of the campaign, including influencer deliverables, timelines, and KPIs.

Unlike other agencies such as Viral Nation or Obviously, Keepface provides full visibility into how your investment is allocated, ensuring no hidden costs.

3. Real-Time Analytics and Reporting

Data is king, and Keepface excels at delivering actionable insights. Our advanced analytics platform tracks critical metrics like engagement rates, conversions, and audience demographics.

For example, you’ll receive reports that include:

• Campaign reach and impressions
• Cost-per-click (CPC) and cost-per-acquisition (CPA)
• Engagement rates for each influencer
  
  

While other agencies like Izea offer reporting tools, Keepface ensures the process is seamless and personalized for your brand’s goals.

4. Ethical Compliance

Transparency isn’t just about data; it’s about integrity. Keepface ensures all influencers disclose paid partnerships, complying with global advertising regulations. This commitment to ethics sets us apart from others in the industry.

The Power of Micro Influencers

In the world of influencer marketing, micro influencers (with 10,000–50,000 followers) play a unique role in transparent campaigns. They are cost-effective, authentic, and deeply connected to their niche audiences.

At Keepface, we specialize in leveraging micro influencers to:

• Build stronger connections with target audiences
• Deliver higher engagement rates compared to celebrity influencers
• Provide measurable ROI at a fraction of the cost

Our tailored strategies help brands tap into the potential of micro influencers, ensuring campaigns that are as authentic as they are impactful.

Why Keepface Stands Out in a Crowded Market

While agencies like Aspire and Socialfly are recognized players in influencer marketing, Keepface goes above and beyond by combining cutting-edge technology with personalized service.

Our Unique Advantages:

• Global Influencer Network: Access to thousands of influencers worldwide, spanning multiple niches and industries.
  
  
• Customized Campaigns: Strategies tailored to your brand’s goals, whether it’s lead generation, awareness, or sales.
  
  
• End-to-End Management: From planning to execution and reporting, we handle everything transparently so you can focus on growing your business.

Emerging Trends in Transparent Influencer Marketing

As influencer marketing evolves, transparency will remain a top priority. Here’s how Keepface is staying ahead of the curve:

• AI-Powered Insights
  
  Using AI, we identify influencers with genuine engagement and track campaign success in real-time.
  
  
• Blockchain for Contracts
  
  In the future, we’re exploring blockchain-based solutions to enhance payment transparency and streamline deliverables.
  
  
• Enhanced Data Integration
  
  Our analytics platforms continue to evolve, providing deeper insights into audience behavior and campaign ROI.

Conclusion

Transparency is the backbone of successful influencer marketing. As a leader in the industry, Keepface has redefined how agencies foster trust, deliver measurable results, and ensure ethical practices.

By combining cutting-edge technology, a global influencer network, and an unwavering commitment to transparency, Keepface is your ultimate partner for impactful influencer campaigns.

Ready to elevate your influencer marketing strategy? Visit Keepface.com today and start building transparent, results-driven partnerships.

Search engine optimization (SEO) is an activity that every business that’s striving to be successful in the digital age should undertake. By improving the quality and quantity of the traffic that your website receives, you’re also bettering your business’s chances of being found by individuals and organizations that need its products and services. This, in turn, can help your company deepen its roots and grow in this hyper competitive commercial environment.

Every entrepreneur who understands the importance of SEO has to make a decision between doing this on their own or letting an SEO agency take care of it on behalf of their company. This may currently be your choice to make. On the one hand, passing this job to an SEO services Philippines agency will allow you to focus on the tasks that are critical to your business operations. On the other hand, however, outsourcing SEO services can add to your expenses. 

Is it worth it to let the tried-and-tested SEO professionals do the work for you? In many cases, the answer is yes. Professionally done SEO is well worth the cost as it will allow your business to enjoy the following benefits: 

It Gives You Immediate Access to a Group of Experts

SEO is a fairly new discipline, as it’s only been around for the past two or three decades. Despite this short timeframe, however, the practice has evolved and expanded quite a bit. It now takes an entire team to implement effective SEO, and to come up with a campaign that works, you need to have access to a diverse group of experts who can fully support every aspect of your SEO process. 

This roster includes content writers, designers, and web developers, among others. A wealth of talent is something that the best SEO agencies can bring to the table. By partnering with an SEO agency, you’re paying for the services of all these professionals at the cost of your monthly retainer.

• It Enables You to Tap into Proven and Tailored SEO Strategies

Implementing effective SEO requires more than just getting an entire team to work with you. This task also needs the guidance of an SEO professional who can direct the efforts of the team and come up with a strategy that matches your business goals and timeline. 

While it’s certainly true that you can study SEO principles yourself, it takes experience and a lot of trial and error to come up with a strategy that works the way you want it to. On top of that, it’s also a must to stay on top of the trends that affect SEO practices and to understand how you can use these changes to meet your campaign targets. Seasoned SEO professionals have both the necessary experience and the ability to adapt to evolving SEO practices. These inform their decisions when they’re forming a strategy that meets your specific business goals. 

• It Ensures the Continuity of the SEO Efforts for Your Company 

There are SEO activities, such as website audits, that only need to be done once in a while. It’s worth noting, however, that SEO is a continuous process with many moving parts and ongoing improvements. Many factors affect the success of an SEO campaign, such as your company’s search engine results, its links to other websites, the number of business inquiries your company receives, and even the SEO efforts of your competitors. It’s a must to continuously assess how your SEO efforts are affecting these aspects. 

In addition, you also have to reevaluate your steps, refine the SEO process, and make consistent improvements on all these fronts. Getting an SEO agency to routinely do all these activities for your business ensures that your small SEO successes build on top of each other. This way, even if one factor suddenly shifts down the road, you can still count on the solid foundation your SEO agency has set for your business to help you pull through.

• It Saves Your Business Time, Money, and Manpower

It takes a whole team to design and implement SEO strategies that are specifically tailored to help you meet your business needs and goals. With an SEO agency taking care of these tasks for you, there’s no need for you to hire your own team to do the same thing. If you’re not happy with the agency’s performance, you can simply move on to your next option. It won’t be as easy to do the same with an in-house SEO specialist that is not performing up to your standards. 

SEO agencies also have every reason to keep up with the trends that impact their work. They’ll stay abreast of the latest developments in the SEO industry to keep up with the competition, and they’ll apply effective coping strategies to the campaigns that they’re running–including that of your company–completely of their own volition. This way, they can keep showing you that they’re making good progress toward the result that you’re aiming for. All you have to do to keep enjoying this benefit, on top of the agency’s eagle-eyed SEO work, is simply pay the retainer that both of you agreed to. 

Takeaway: The Importance of a Reliable SEO Services Provider

Not all SEO agencies are made the same. Just like in any industry, there are companies that perform better than others. It’s up to you to look for an SEO agency that you can depend on to deliver results that are aligned with your business goals. Once you do find that ideal SEO services provider, that company may be able to serve as your long-term partner for growing your business in the digital age. 

The world’s first website, published in 1991, had a few paragraphs of text on a uniform background with a command line instead of links.

Since that moment, websites have come a long way. Currently, there are more than a billion web resources on the Internet, each of which consists of many visual elements. The process of creating the appearance of websites has become a whole science that includes not only designing the graphical shell but also thinking through navigation, organizing text content, and analyzing user behavior by web design & development companies. This science is called web design.

In this article, we explain in detail what is website design, why it is important, how it works, and much more.

Web design: what is it?

The definition of website design is the process of planning and organizing content intended for the Internet. The appearance of the site as well as its functionality play an important role in promoting your site and attracting and retaining potential users on your platform. Good web design should be aesthetically pleasing, easy to use, and consistent with your brand.

Why is web design so important?

If you think that web design means something secondary and not worth much attention during development, then try a simple test: think about a topic on which you need information, google it and click on the result that indicates the answers you are looking for. How long will it take you to find the information you need on this site? Is it quick and easy or difficult? Is it obvious how to navigate this site and how you can move to another section?

If you find what you are looking for quickly and easily, it means that the site design is well thought out and intuitive. This intuitiveness is the result of several features that make it easier for users to navigate while visiting the site.

Website design is important because it directly affects how long it takes a user to find what they are looking for. If it is complicated and tedious, the user will give up and try to search on another site – and this is a lost opportunity. A good design developed by a website design company, like loungelizard.com, will be easy to understand and navigate, helping potential customers find what they’re looking for while bringing you closer to closing a new deal.

What does good web design look like?

Good web design & development require compliance with the following principles:

1. Simplicity

The look and feel of the site are important. But most visitors do not come to appreciate your stylish design. They come for the information they need.

In terms of usability and UX, simplicity is your friend. And you can apply it in different ways. Here are some examples:

● Colors. Don’t use too many. The Human-Computer Interaction Handbook recommends using a maximum of five colors on a website. Let’s say – plus or minus 2 colors.

● Fonts. Choose legible fonts. Use a maximum of 3 different fonts in a maximum of three sizes.

Graphic objects. Use them only if they help the user to perform an action or perform a specific function. Do not add graphics randomly.

2. Visual hierarchy 

Visual hierarchy implies the layout and organization of site elements in such a way that visitors reach for the main elements first. This principle is closely related to the principle of simplification.

You can adjust the location, color, or size of certain elements so that the site structure itself attracts users to the necessary elements.

The whole optimization of the site comes down to bringing the user to perform the target action in the most comfortable and natural way for him.

3. Navigation 

Intuitive navigation makes visitors understand that they will find what they are looking for. The user should move around the site without thinking about where he needs to click – moving from point A to point B should be as painless as possible.

These tips will help to optimize site navigation:

● The structure of the main sections should be simple and placed closer to the top of the page.

Use a navigation chain on every page except the home page so that visitors know where they are.

● Add a search box at the top of the site so visitors can search by keywords.

Don’t offer too many sections.

Web design: what does not work?

Find out what is website design mistake:

Mistake #1. Stylish, bright, but incomprehensible and inappropriate

This mistake is often made by novice web designers who have taken online courses that did not explain the connection between web design and business. It seems to them that the task is to make it as creative and beautiful as possible. But a designer is not only someone who has great taste and a sense of beauty, but also a specialist with analytical and critical thinking who wants to help the customer to achieve the desired goal. Otherwise, it turns out like this: there are a lot of stylish websites, but only a few of them work and bring profit.

What should be done?

For the design to work, you first need to study the target audience or request this information from the client. Understand what competitors have already done, what works for them and what does not, what potential customers expect, and what design elements they will not appreciate.

Mistake #2. Poorly thought-out navigation

 This happens when a web designer does not know the basics of marketing and does not know how to think through the customer’s path, and it is important to lead the visitor through each block to make a purchase or satisfy another goal of the entrepreneur.

Mistake #3. Lack of free space

Usually under this mistake hides another – ignorance of the basics of composition. Because of this, it turns out that all the objects on the screen are supposedly the main ones and there is no central one among them. This is bad because a person does not know what exactly to look at, and what they want to convey with this design. There is a lot of information in front of the eyes and at first, you can try to disassemble it, and highlight the main thing for yourself, but how many visitors will do this?

How should it be done?

If the problem is a large amount of material and text that the customer asks to place on the site, it is worth critically evaluating it on the part of the client. Do you see that there is a lot of unnecessary information? Do not be afraid to report it and explain your point of view, even if this text was written by the best copywriter.

As a barbershop owner, you share the same goal with every other business out there: to make profits exponentially and become a big player in the industry. And as you might already know, your marketing strategy plays a huge role in achieving this. Speaking of which, influencer marketing is the current most powerful way to grow your brand awareness and achieve all of your marketing goals. Primarily, influencer marketing is all about paying social media celebs to promote your services. Popular product designers have been using it for years before now when saloons, barber shops, and other beauty service providers started hopping on the business trend. So, if you don’t know how to get started, read the step-by-step guide below.

STEP 1: Know Your Budget And Marketing Objectives

It may seem obvious that your marketing goal is to get your brand more popular and win more customers. But you want to be specific. Be specific about numbers and reaches and set realistic goals. Put it all into writing. Here’s an example; “I am spending $100 to generate 50 loyal customers from New York and 80 clients from Los Angeles, with each of them paying $30 per haircut”. This picture prevents the wastage of money and efforts. It also guides in the “choosing an influencer” stage explained below.

STEP 2: Find An Influencer

There are dozens of influencers out there: it’s like picking saloon furniture from IKEA. I digressed! The first step is to choose a “good” influencer: someone who posts high-quality content, has previous experience, is on target with your market/industry, and has worked with brands like you. With this in mind, head over to popular social media to create a list of 5-7 potential influencers that fit into your category. Hashtags like #sponsored and #ads will make your search easier on Instagram. Next, verify that the followers of your potential influencers are real. Often than not, when the followers on an influencer’s page are mostly commenting “very good”, “nice post” and similar short feel-good comments, those are likely bot-generated followers. Finally, make sure that your influencer has a large active following and engagement.

STEP 3: Reach Out To Them

At the end of step 2, you’ll probably wind up with a shorter list. Reach out to each influencer via messages, emails, websites, or through any medium that they’ve made available. Keep your first message short and don’t talk about money just yet. Ultimately, you want to find out if they’ve worked with a brand similar to you and disclose your interest in working with them.

STEP 4: Go Into The Details

After receiving a reply from them, it’s time to discuss how the relationship will go and how you want your campaign to work. The best platform to do this is via a video call but it’s not really a thing. Now, over the meeting, some important questions you should ask are how many videos and photos they will take for the campaign and if you’ll have copyrights to those materials for future advertisements. You should also talk about your marketing goals, what you’re offering them in return, your preferred timeline for the campaign, and any other important bit.

FINAL STEP: Launch, Study Results, And Learn

You both ought to have decided on a tracking system for the tracking of your ads’ performance. Though when using social media like Facebook and Instagram, they have a tracking system that shows important metrics and data about your ads. With such a system, you get to know the demographics of your potential clients and figure out your best and worst-performing ads. These info bits will come in handy when running other campaigns in the future.

In Conclusion

Whether improving your ROI or launching a new brand, influencer marketing is one of the most effective methods to hit your targets. But your success rate depends on doing it right. That’s why we’ve created this easy guide for people who run barbershops. You can also check this post to discover how to make your influencer marketing campaign a success during the holidays.

Today, most companies rely on brochures to introduce themselves and their products or service.  The brochure is an important marketing tool that can help you in presenting your business message to customers. According to a report by the “Business Marketing Association”,  98% of the people who use the internet for product information end up buying something offline.  

For businesses, creating your own brochure design has never been this crucial; brochures work best in generating leads, transforming website visitors into customers, and boosting traffic on your company’s online store.

We’ve established why print media marketing is still relevant, but how? 

Apart from the conventional benefits of having printed leaflets/brochures like they’re tangible, easily shareable, and offer credibility; we’ve listed down 10 reasons why brochure design is still the best marketing tool you should utilize for your business.

Brochures Are A Future-Proof Marketing Tool

Brochure as a printed media marketing can be considered as a future-proof marketing tool because print isn’t going away any time soon.  In fact, according to NAPL’s 2011 Census of Print Publications, at least 1 billion book titles and 726 million newspapers were sold in the US alone which shows that print isn’t something we can neglect despite the rise of digital technology.

The average lifespan of a printed piece is about 2 years, meaning that businesses or organizations would need to constantly update their content or order new leaflets/brochures once the previous stock is out.  However, the same cannot be said for websites and social media which can be updated anytime at a minimal cost.

For this reason alone, brochures are still preferable over websites and other digital forms of marketing because customers won’t lose interest in your business if you keep on updating or refreshing your content.

Company Brochure Designs Are Easily Shareable

As mentioned in the beginning, brochures are best in generating leads, turning website visitors into customers, and boosting traffic on your company’s online store.  No matter how you put it, brochures will always be something worth passing around because they’re easily shareable with friends, colleagues, and family members by either mailing them or uploading images to social media sites.

Printed leaflets/brochures don’t need an internet connection or password just to view their contents which makes printed marketing materials more accessible than digital forms of promotions.  

Brochures don’t require batteries; no software installation is required; everything is provided ‘as is’ when given to your friend who will appreciate having something tangible to pass around without having to worry about batteries, charging, or technical problems.

A Brochure Layout Are Personalized Marketing Tools

Since there are several types of brochure printing services available online today, you’re probably wondering how does it affect your marketing?

Aside from an increase in brand awareness; companies are also using brochures as personalized marketing tools because they can be customized based on the target audience’s needs and preferences.  This tactic is best used for B2B companies who need to convince potential clients by presenting their key benefits via printed material.

The average cost of customizing a brochure ranges between $250-$500 which is not bad considering that it can help boost interaction with existing customers while attracting new ones at the same time.  

Printed leaflets/brochures can be personalized based on their target audience by choosing a free design template and inserting the company’s logo, contact number, and website address to further promote its brand identity.

Leaflet Design Improves Communication Effectiveness

Another reason why brochures are still relevant in business marketing is that they can improve communication effectiveness between companies and customers because printed pieces offer an idea of what to expect when actually visiting the store or opening their doors for sales.  

Brochures also make a good reference guide for customers who can use it while shopping which helps them decide faster whether a product is worth buying or not without having to visit the mall again.

Aside from making an impression about your company’s professionalism, brochures are also the best way to introduce employees who would be greeting customers at the store.  

Customers will feel safer knowing their concerns will be heard and accordingly addressed by people who are knowledgeable about the product they’re selling because it is much better than receiving random answers from someone pretending to know about your problems.

Brochure Design Increases User Experience

An increase in user experience is another benefit of using brochures as marketing tools for generating leads or capturing website visitors into email subscribers.  Brochures are often used to showcase products that are available in stores whether online or offline which consequently improves customer experience because it helps them decide faster if a given item is worth buying or not.  

Need to get your hands on some kick-ass brochure templates? Then do yourself a favor and go to Venngage, the hottest brochure maker app, and easily make your very own design now!

Brochures Are Perfect For First-Time Customers

Printed leaflets/brochures are one of the best lead generation tools for first-time customers which are often used as a personalized marketing tool to introduce them to your company’s products without having to personally attend or speak with them.  Since brochures are filled with useful information, they would feel more connected to your brand and will be more likely to become loyal customers after their first purchase.

Compared with other digital ads which only reach certain demographics, printed material offers more advantages.  Brochures can reach everyone regardless of age or geographical location because it has an infinite range of coverage potential which ultimately increases the chances of generating leads for your company.

Conclusion

There you have it, the biggest reasons why brochure design is still one of the best marketing tools for you to use. What are you waiting for? Start designing now!

Metafluence, the metaverse designed specifically for influencers, has just closed $3 million in funding that was led by BlueZilla Network. Metafluence IDO was the first project incubated on BlueZilla’s brand-new MetaVPad, which is crafted specifically for metaverse projects. The project was also listed on other prominent Bluezilla platforms such as BSCPad and NFTLaunch. 

Among the notable backers of Metafluence, there are leading VCs, and partners such as BlueZilla, Sheesha Finance, Master Ventures, DCI Capital, CRT Capital, NFTb, Labs Group, OIG Capital, Decubate, DigiCorp Labs and others. 

As $METO is already launched and trading on CEX and DEX, all eyes turn to the Metafluence development team to watch how they turn the vision of the Metafluence metaverse into a thriving reality that empowers influencers.

What about Metahuts and Land Plots?

Influencer homes (Metahuts) and Land plots are the main architectural elements of the city and will serve as personalized spaces in the metaverse. Owning Metahuts or Land plots will provide benefits including discounts, rewards in form of NFTs or voting power within the ecosystem. While both, Metahuts and Land plots provide certain benefits, Metahuts are very limited in comparison and offer more value. Owners of the Land plots will be able to upgrade the plots to Metahuts over the time.

Metahuts are metaverse homes consisting of multi-purpose virtual rooms: Event Room, NFT Room, Shopping Room, and others. In terms of the features, Metahuts will have more or less rooms based on influencers’ SM audience size, however, any Metahut features or assets, including the rooms can be obtained with an additional expense or upgrades. The rooms are personalized spaces within Metahuts, and they will allow influencers to better monetize their SM influence, engage closely with their audience and brands in the Metafluence ecosystem. 

Beginning of the exciting journey 

 “This is just the beginning. There are a lot of exciting features and development on our short-term roadmap, including Staking, Land and Metahuts sale, launch of MVP, and many more. We are very ambitious and would love to have you all on that journey with us.” -, Elvin Aziyev. 

Metafluence has already seen traditional influencers, some of the biggest crypto enthusiasts, and blockchain influencers announce their involvement or plans to join the Metafluence metaverse. Influencers such as Moon Carl and Evan Luthra are amongst the plethora of hot influencers already showing interest and joining the Metafluence platform.

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

To learn more about Metafluence, click here. 

Join Metafluence Community:

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Metafluence has just announced that the $METO token will be listed on MEXC exchange on 24 Jan 02.45PM UTC.

Metafluence, the metaverse designed specifically for influencers, announced their upcoming IDO launch on BlueZilla Network that will take place on 24th of January. Metafluence will be the first “incubated by BlueZilla” project to launch on BlueZilla’s brand-new MetaVPad, which is designed specifically for metaverse related projects’ funding. This successful funding round will allow Metafluence to continue developing its ambitious plans to ensure maximum success and performance for influencers entering the metaverse.

Metafluence has already seen traditional influencers, some of the biggest crypto enthusiasts, and blockchain KOLs announcing their involvement or plans to join the Metafluence metaverse. Influencers such as Moon Carl and Evan Luthra are amongst the plethora of other hot influencers who are already showing interest and joining this exciting project.

In previous funding rounds, Metafluence received funding from noteworthy strategic crypto-focused VCs, including: Sheesha Finance, Master Ventures, PATO Entertainment, DCI Capital, CRT Capital, Girnas Capital, Interstellar Ventures, Digerati, Zephyrus Capital, Viet Unicorn, Kommunitas, GTS Ventures, Evan Luthra, 2A Ventures, NFTb, Pack Capital, CryptoPushka, WhiteList Ventures, Blockchain Invest Capital, RIF Capital, Labs Group, AB Ventures, OIG Capital, Decubate, DigiCorp Labs, and Crypto Pioneers.

After the successful IDO, all eyes will turn to the Metafluence development team to watch how they turn the vision of Metafluence into a thriving reality in Metaverse that will empower influencers.

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

Join Our Community:

Telegram

Telegram Announcements

Website

Twitter

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Github

Reddit

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We are proud to announce our latest strategic partner — Dutch Crypto Investors (DCI), the leading venture capital firm that focuses on Metaverse, Gaming and DeFi sectors. DCI is a community of people who believe in the power and potential of blockchain-based projects.

This strategic partnership with DCI aims to assist Metafluence with capital investment and extensive marketing. Since we share a common vision with the DCI team, we are convinced that our partnership will deliver a great value to both companies. Through this strategic partnership, we can tap into each other’s networks for greater success in developing innovative and revolutionary products. This unique partnership will leverage the power of blockchain and digital assets by empowering influencers in the metaverse movement.

As Metafluence, we are delighted about this partnership with DCI and we believe that this collaboration will help us to achieve the next milestones together!

About DCI

Dutch Crypto Investors is a venture capital firm that invests in startups in the Metaverse, DeFi and Gaming sectors. DCI’s goal is to educate, inspire and promote crypto and blockchain enthusiasts. DCI provides initial funding, marketing and strategic partnerships to help start-ups in this emerging field. In addition, DCI’s funding to over 300 blockchain start-ups and onboarding of investors across Europe, SEA & Turkey has helped to spread the awareness about the emerging Web 3.0. By developing promising networks globally, the organization helps to sustain the blockchain industry.

To learn more about DCI click here

Join DCI’s Community

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About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

To learn more about Metafluence click here

Join Our Community

Telegram

Twitter

LinkedIn

Reddit

Medium

Discord

YouTube

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Facebook