If we claim that consumers trust recommendations from a third party more often than a brand itself you won’t object to that idea at all. When we take personal context into account this claim makes more sense to us all. In order to deliver this message Influencer marketing involves content marketing and social media at the same time.
In the hunting, outdoor and firearms world, the industry is full of shooting, firearm hunting experts, and proponents that blog and create videos. Additionally, we should not ignore the fact that influencers who attend in the hunting industry are not just hobbyists, there are plenty of examples that could prove the opposite.
Jim Shockey, Luke Bryan and many others are accounts of industry advocates that have large audiences to get an idea of the numbers we’re talking about. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, however frequently what makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source, especially in the hunting, outdoor and firearms industry. Combined with inbound or content marketing, influencer marketing could be the strategy you’re looking for.
In these topics such as hunting, shooting etc. fierce men came into our mind and I totally agree with the fact that historically, women have been underrepresented in outdoor sports. That’s all changing now. Thanks to the pioneers and others like them, the number of outdoorswomen is now exploding—to the point that increased female participation is the biggest trend in our sports today. Just as important, women are carving their own space in the outdoors. Just for the records you can find these fierce women on Keepface database.
Imagine you are a 5 years old little girl but still go into the woods to hunt with your parents. She started hunting when she was so young but as an outdoor loving human Melissa managed it very well. “Hunting is a patience game” she said once ,however after putting her time and hard work she amazed us all. You know, when you end up finding and following a ton of incredible people that you wish you could know in real life Melissa is one of them. 88.2K people follow her on instagram and her engagement rate is 1.33%.
When Cara was very young her father took her along on his hunts, and since then she has developed a passion for hunting. She was raised to love the experience of being in the outdoors and to enjoy the beauty in nature. Don’t have any doubt on her eagerness, just hit the follow button and enjoy the experience of her love of dogs, fitness, photography, and everything outdoors.Cara has 60.1K followers and her engagement rate is 3.12 %.
Kristy Lee Cook
If you have any kind of curiosity on the hunting industry there is no way that you haven’t heard her name. Kristy is an owner and host of “The Most Wanted List”. Guess what she and her guests talk about: Yes, hunting. She loves the time she gets to spend outdoors and always finds joy in life. Kristy has 53.1K followers and her engagement rate is 3.09%.
We all want to make friends so quickly, being alone could be rewarding but not as much as being a company with someone who shares the same interests. It applies to the hunting industry too. And our magnificent hunter, aka Sportswoman Courtney could be a noteworthy advocate of that. Just a quick peek at her Instagram account makes you feel like there is a world out there and this woman discovering it inch by inch. From deer to crocodile there is nothing she is not able to hunt. Her audience reached 149.2K and 1.6% engagement.
Nikki Boxler grew up on a large dairy farm in Western New York and continues to reside there today. This setting has shaped her love of the outdoors and is how she developed a passion which drives her to spend as much time hunting and fishing as possible. For her, hunting is not about the kill, it is about the experience, the memories, the moments and having fun. Her most memorable adventures take place not only in the woods but also around the grill. Nikki thoroughly enjoys her role as co-host of Winchester Life. She has 92.1K followers and her engagement rate is 2.96%.
As one of the most effective digital marketing strategy influencer marketing is...