Tier
Nano
1K · 10K followers · Trust & community
18 creators in this mix · typical ER 4.5 · 8%
Fee range
$50 · $200
Brand awareness Reach the people
Reach the people
who do not search for you yet.
Top-funnel creator campaigns built for one thing: get the brand into the feed of the right audience, then prove it with EMV your CFO can read.
Earned Media Value
$67,043
vs $12K week 1 · 4-week burst
$12K W1
$28K W2
$41K W3
$67K W4
Reach
2.4M
Avg ER
5.1%
MROI
3.8×
The tier mix
No, you do not need a celebrity.
A balanced mix of nano, micro and mid creators usually beats one macro creator at the same budget on both reach and engagement. The dashboard tells you what your specific market looks like.
Tier
Micro
10K · 100K followers · Niche depth
12 creators in this mix · typical ER 3 · 6%
Fee range
$200 · $1.5K
Tier
Mid
100K · 500K followers · Broad reach
5 creators in this mix · typical ER 2 · 4%
Fee range
$1.5K · $8K
Tier
Macro
500K+ followers · Cultural moment
2 creators in this mix · typical ER 1 · 3%
Fee range
$8K · $50K
EMV explained
A single number the CFO does not argue with.
Earned Media Value translates organic reach, engagement and views into the equivalent paid-media spend. Same canonical rates the brand sees in their Keepface report. Same rates across every campaign you run.
EMV =
(reach × $10 / 1000)// CPM equivalent
+ (engagements × $0.50)// EPE
+ (views × $0.03)// CPV
Rates audited against industry-standard CPM/EPE/CPV bands. Held constant so quarter-over-quarter comparisons are real.
Three plays
Pick the shape that fits the quarter.
Εντατική εκστρατεία
Μια 14ήμερη ενέργεια με 25 δημιουργούς (nano, micro και mid-tier). Εξασφαλίζει μετρήσιμη αύξηση της απήχησης και περιεχόμενο για επαναχρησιμοποίηση. Ιδανική για εποχικές καμπάνιες και ανανέωση του brand.
Συνεχής ροή
Μηνιαία εναλλαγή 8 έως 12 δημιουργών, με 1-2 δημοσιεύσεις ο καθένας. Εξασφαλίζει σταθερή απήχηση, χαμηλότερο CPM από την εντατική καμπάνια και εντάσσει το brand στις συζητήσεις της αγοράς μέσα σε ένα τρίμηνο.
Κοινωνικό γεγονός
Ένας μόνο mid ή macro δημιουργός, σε συνδυασμό με budget για ενίσχυση της προβολής. Ιδανικό όταν το brand χρειάζεται να αποκτήσει μεγαλύτερο μερίδιο φωνής (share-of-voice) κατά τη διάρκεια ενός συγκεκριμένου κοινωνικού γεγονότος.
Audience overlap
Stop paying twice for the same eyeballs.
For every creator you consider, the dashboard shows how much of their audience overlaps with creators already on your shortlist. Swap two creators with 80% overlap for two with 5% and your effective reach jumps without changing the budget.
- Unique reach %per shortlist, not just per creator.
- Country-level overlapwhen you run multi-market.
- Demographic overlapage, gender, language.
Overlap
12%
Plan a 4-week burstthis quarter.
Free pilot. Build a 6-to-12 creator shortlist, run a 2-week test push, walk into the next QBR with a chart that finally moves.
17 markets worldwide
Influencer marketing, local in every market
Hover a country to find it on the map, tap to explore verified influencer lists in that market.
