A lifestyle creator holding a consumer goods product in a bright living-room studio
For consumer goods brands

Products sell when the right hands hold them.

Run creator-led launches at scale across home, personal care, snacks and wellness. Multi-channel outreach, content rights built in, and a refund if fewer than 10% reply.

No credit card required · Refund if under 10% reply

Keepface is where consumer goods brands discover, ship and amplify the creators who move shelves, from a single capsule launch to a 15-market rollout.

A lifestyle creator filming a haul-style video in a softly lit bright kitchen
01 Discovery

The right hands for your product.

Find lifestyle creators across home, personal care, snacks, wellness and clean-living whose audience and aesthetic match your brand. Curated lists, not an endless feed to scroll.

Category & lifestyle fit Household persona Market & language Audience tier
Explore lifestyle lists
Hands unboxing a premium consumer goods package on a soft pastel rug
02 Activation

Reach them where they reply.

Lifestyle creators live in their DMs. Invite them over Email, WhatsApp and Telegram in one flow, and only pay when you reach someone.

Email WhatsApp Telegram Pay per reply
Start reaching out
An editorial flatlay of a consumer goods campaign with a phone and product set
03 Content

Real content, with usage rights.

Fund the hauls, day-in-life clips and honest first-uses that convert. Content-usage rights are handled inside the deal, so you can reuse every clip on your own channels and ads.

Hauls & unboxings Day-in-life Honest first-uses Usage rights
See how it works

Consumer goods, by the numbers

Real depth across CPG categories, not a generic database.

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curated lifestyle lists
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lifestyle specialties
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local consumer markets
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outreach channels
Fewer than 10% reply? We refund the credits.
The only influencer platform that backs your CPG campaign with a response guarantee, across Email, WhatsApp and Telegram.
Start free

Lifestyle creators, ready to share it.

A live look at lifestyle creators on Keepface. Reach any of them for about $0.25 per outreach.

Ready-made lifestyle lists

Curated by niche, market and platform. Launch in one click.

From shortlist to shelf-moving content.

Curate your CPG list

Filter by niche, market, platform and tier, or let AI build a list around your product brief.

Invite multi-channel

Reach creators on Email, WhatsApp & Telegram. Pay per contact, refund under 10% reply.

Collect content + rights

Approve content and lock usage rights in the deal, then reuse every clip on your channels and ads.

The playbook

What makes consumer goods influencer marketing work

CPG is a habit-led category. People buy what they see folded into someone else's real routine. That is why consumer goods brands rely on creators more than almost any other channel: a 30-second haul or an honest first-use builds trust a banner ad never could.

Consumer goods influencer marketing means partnering with home, personal care, snack and wellness creators to produce real content (hauls, day-in-life clips, honest first-uses, pantry tours) and amplifying it where their audience already lives. Done right, the same post drives both discovery and conversion.

A consumer-goods brand founder in her bright modern showroom-studio
Built for
home · personal care · snacks · wellness · clean-living

Match by routine, not followers

Choose creators by household persona, category fit and niche. Relevance converts far better than raw reach.

Lead with nano & micro

Smaller lifestyle creators earn the highest trust and engagement, ideal for honest first-uses.

Brief for proof

Hauls, day-in-life clips and honest first-uses are the formats that move CPG products off the shelf.

Lock content rights

Negotiate usage rights inside the deal so you can reuse every clip on ads and product pages.

Reach them multi-channel

Lifestyle creators live in their DMs. Invite over Email, WhatsApp and Telegram, not email alone.

Measure what sells

Tie posts to revenue with tracked affiliate links and codes. Pay for outcomes, not impressions.

Consumer goods FAQ

Can I find lifestyle creators in my exact niche?

Yes. Browse curated lists by sub-niche (home, personal care, snacks, wellness, clean-living), filtered by market, platform and audience tier. Or let AI build a list from your brief.

Do I get rights to the content creators make?

Content-usage rights are negotiated inside the deal flow, so the content you fund can be reused on your own channels and ads. No separate paperwork chase.

Which markets do you cover for consumer goods?

Lifestyle creators across 15+ markets, including fast-growing regions most platforms ignore. Run a local launch or a multi-market push from one workspace.

What does it cost?

Pay per outreach (about $0.25 per influencer contacted), free CRM, $19 Pro, no contract. If fewer than 10% of contacted creators reply, we refund the credits.

How do you reach lifestyle creators?

Email, WhatsApp and Telegram from one place. Lifestyle creators reply fastest in their DMs, so email-only outreach leaves most replies on the table.

Can I work with nano and micro creators, not just big names?

Yes. Filter by audience tier from nano (1K to 5K) through macro and mega. For CPG, nano and micro creators often post the most convincing first-uses, and they are all reachable on Keepface.

How does AI matching help a consumer goods campaign?

SocialSense AI reads each creator's content and audience signals to surface the voices that fit your category (home, personal care, snacks, wellness) instead of you scrolling an endless database.

How fast can I launch a CPG campaign?

Minutes. Pick a curated lifestyle list (or let AI build one), send your invites, and manage every reply in your free CRM. No onboarding period, no contract.

Your next launch deserves the right hands.

Start free. Pay per outreach. Refund if fewer than 10% reply.

No credit card required · Pay only per outreach