Imagine, you have a brand, quite new but promising, and you want to promote your health, or fitness-related product on social media. It is not a secret anymore that the internet has drastically changed the way people manage their health. An abundance of information and reviews about symptoms, medication, and treatment options have empowered patients and made them to become equal partners in the process. And in these aidful research stages are great opportunities to strengthen the bond between the audience and influencers.
I assume you have seen a health care professional or social media influencer with a large following on social media platforms. They use special contents, blogs, or podcasts to share their experience with a service or product. This is how influencer marketing works. Basically a brand collaborates with an influential person to promote something.
Influencer marketing is a great alternative to many less effective marketing strategies that are costing you more.
You can make acquaintance with spectacular influencers almost in every social media platform, nevertheless Instagram offers a highly visual format for content that covers topics like nutrition, fitness and healthcare more professionally and dazzlingly. Instagram health influencers focus on a variety of subjects and represent a range of expertise and advice.
When time to come marketing and promotion stages brands often turn to Instagram health influencers for their partnership. If we lean on the common knowledge, we all can agree that most of these influencers are better known for their personalities and the representations they make on health and fitness products, yet some health influencers are renowned physicians with medical degrees. No matter which category they fall into, health influencers focus on subjects that range from the benefits of meditation and vegan diets, information or first hand experience on healthcare and chronic illnesses, fitness routines, etc.
Possibly we all know him as Doctor Mike, but his real name is Mikhail Varshavski. Russian-born American internet celebrity and family medicine doctor, Mike’s Instagram account went “viral” after he was featured in Buzzfeed and in People magazine’s 2015 issue of The Sexiest Doctor Alive. He has a YouTube channel that provides medically themed entertainment. Mike has 8 million social media followers and he is spreading the word far and wide about the benefits of osteopathic medicine. “I chose to become a DO(Doctor of Osteopathic Medicine) because I’m a fan of treating the patient as a whole person and practicing preventive medicine,” says Doctor Mike, a family physician based in New York. Just for you to know he is the most-followed doctor on social media.
Full-of-flavor organic food recipes are on the way. Amanda Rocchio is a CEO, Entrepreneur, Nutrition Guru and Wellness Advocate. She has created MeowMix Brand and over 1.5M people follow her on Instagram.
However, she mentioned that she didn’t always have a healthy relationship with food, after a long and challenging period she realized that being healthy wasn’t just about starving yourself, but rather about fueling your body with the right foods. Now she shares her meal prep tips and tricks online with her loyal audience.
Super Healthy Spaghetti Bolognese, Salmon Pesto with Healthy Carbs, Eggplant Mozzarella with Grilled Chicken, and many more recipes like that. Organic plant-based food never looked this heavenly.
Deepak Chopra, M.D.
With 1.4 million followers on Instagram and international name recognition, Deepak Chopra is also a New York Times bestselling author. He is an advocate of alternative medicine and promotes a spiritual focus that explores the mind-body connection.He has stated, “Your mind, your body and your consciousness – which is your spirit – and your social interactions, your personal relationships, your environment, how you deal with the environment, and your biology are all inextricably woven into a single process … By influencing one, you influence everything.” He is committed to help to create a more peaceful, just, sustainable, healthy, and joyful world.
Jessamyn Stanley is an award-winning yoga instructor, intersectional activist, and author of ‘Every Body Yoga.’ she empowers her audience of over half a million to break down barriers: both those that society has set and that they have set for themselves. She is a leading voice on intersectional identity and 21st century yoga and her work aimed at changing the largely white and thin face of yoga by tapping into her mission of making the practice more accessible to all. She has won many awards for her social influence and unique approach to yoga. With an articulate message of representation and visibility.
In early 2019, she launched The Underbelly, her digital yoga studio and lifestyle brand available worldwide by web, iOS, Android, Roku, Apple TV, and a host of other platforms. She impacts her 448K followers while challenging beauty standards of the 21st century.
Dr Megan Rossi
Megan is a Registered Dietitian and Nutritionist with a PhD in gut health from the Faculty of Medicine and Biomedical Sciences at the University of Queensland, Australia. Her PhD was recognised for its contribution to science receiving the Dean’s Award for excellence. She leads research at King’s College London investigating nutrition-based therapies in gut health, including pre- & probiotics, dietary fibres, the low FODMAP diet and food additives.
Too nerdy? Then lets talk about her glowing and eye-catching Instagram grid. She regularly shares delicious recipes on her social channels.Not only Megan makes some of the most beautiful vegan food and desserts, she is also mindful of things like added sugars and fats. Moreover, in order to create awareness she posts different information about breast cancer, diabet etc. on her social media accounts.
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