Born between 1995 and 2010, Generation Z is changing the habits of social media usage. Born up to the digital era, Gen Z also called Digital Natives, Net Gen, GenWii, Tech Gen. Tech generation gets information mainly from social platforms, makes friends without seeing each other in real life, open to sharing their life on social media spend most of their time online. They are characterized by their unique style. Their purchasing decision heavily depends on celebrities or social media influencers which make brands shift their marketing strategies. They do not prefer traditional educational systems, instead, they choose to invest in their skills, take relevant courses. According to IBM statistics, 26% of Gen Z work online, while 16% work for themselves. Making money online is more attractive than nine-to-five jobs.
Although statistics show Gen Z spends most of their time online, they do not only surf on social networks but make a difference where they go. Instead of blending in society, Gen Z is enthusiastic about standing up for their beliefs. This generation is political activists, entrepreneurs, environmentalists, and peacemakers. Despite their age, they take big steps to fight for human rights, equality, avoid plastics, are in support of the environment, are earth savers. These kids do not clearly identify their categories instead enjoy the diversities of their world.