Everyone enjoys being entertained, which is why humor in content marketing is a powerful tool. Brands are increasingly incorporating humor into their marketing strategies. Why? Because humor sells. It can help to boost your brand’s identity and grow your audience, which is ideal for growing your business. So, how can you add humor to your business blog?
Know Your Audience
We all like to laugh, but what each person finds funny is vary variable. In order to make humor work for your blog posts, you need to know who is reading them.
You can use analytics to help you get a sense of the demographics of your readers. This can then help you to focus your humor more successfully. After all, humor is subjective. You probably won’t please everyone, but you stand a better chance of writing something most people will find genuinely funny if you fully understand who your audience is.
You want to write humorous content that will be engaging and help increase your audience. What is funny to someone in their 50s might be boring for a teenager and vice-versa. You want to avoid writing content that will be perceived as overly offensive or distasteful. Similarly, you want to write humor which is authentic and in-keeping with the identity of your brand.
So, create content that is specifically designed for your audience to show that you understand them. Humor will also help to make boring or dull topics seem more interesting, as well as help to put your audience in a good mood, making it more likely that they will come back again.
Images, GIFs, and memes go a long way in expressing a simple idea in a funny and direct way. It’s well known that the use of visuals on blog posts helps to entice and engage readers. Luckily, visuals can also help to bring in some humor.
“Memes add a bit of expression to your humor and are simple to make,” says Andrew Summers, a marketing blogger at Gumessays.com and Researchpapersuk.com “You can either create your own images or use one which is freely available in the public domain. Just make sure they are free from copyright. Then just use Photoshop, or even just Paint, to create your own memes. Or you can meme generators online, such as Meme Generator – Imgflip. GIFs are another great addition. There are millions to explore freely on sites such as Tenor or Giphy. GIFs and memes are more successful than using stock photography because of the way they interact with the text. Or you can use cartoons, illustrations or even comic strips. They work particularly well to add some humor to serious or heavy topics. “
Remember that whilst visuals can add to your blog post, if overused, they can actually distract readers. Use them sparingly to really achieve the desired impact.
Write Fun Blog Posts
The content or copy of your blog post in itself should be fun and engaging to read. Whilst visuals are a simple and effective way to inject some humor into your posts, don’t neglect the power of words. Remember to keep it simple and to the point.
“One of the easiest ways to add some natural humor into your blog post is to get yourself into a fun, light-hearted mood when you start to write,” says Mark King, a business writer at Luckyassignments.com and Writinity.com. “Don’t get too serious about the topic you’re writing about, even if it is serious. Write fun content. You can joke around and tell some stories. Use metaphors and similes to inject some light-hearted humor into your writing. Readers really enjoy it when you share some of your personality through your posts.
Don’t be afraid to include funny anecdotes or even embarrassing or awkward encounters you’ve had. What you want to avoid is making jokes or snide remarks about individuals. But there’s no reason not to mock yourself, and to share the wisdom you learned during some of the mistakes you’ve made.”
It’s Over To You
Humor is a potentially very powerful content marketing tool if you take the right approach. Remember to tailor your humor to your audience and to the content you are creating. Not only will humor help you to connect with your audience, but it can also help to boost your brand’s reputation.