Influencer marketing is a hot topic in digital marketing. Consumer-driven nature shapes strong relations with a target audience. It is not surprising that companies shift their marketing strategies to more connected and authentic influencer marketing. Predictably, the estimated spending on influencer marketing for 2020 is 10 billion dollars.
Plus to its benefits, influencer marketing has risks as well such as:
- Picking influencers with an unsuited audience,
- Miss-management of relations with influencers.
While influencer marketing is expanding to different industries important question is whether to develop an in-house team or work with an agency?
Brands either assign a team of influencer marketers or they co-operate with specialized agencies. The matter is you know your customer better and the agency knows the market better. A lot of brands don’t have an assigned influencer team. If you have relative experience and dedicated team you can definitely leverage an internal team. Let’s have a quick look at insights into an in-house team and influencer marketing agency before deciding.