With its different culture, marketing ecosystem, and size of the market, the Middle East, and North Africa (MENA) have a huge potential that you cannot place this region behind your influencer marketing strategy. Consumer spending in the UAE alone is expected to exceed $261B by 2021 offering a huge opportunity for overseas expansion.
Moreover, the region experiences digital transformation with the increase in the internet, mobile, and social media usage in recent years. Statistically, 9 out of 10 Arabs use at least one social media platform daily.
This sudden increase in social media users then led to the emergence of influencers with a relatively larger audience. After the surge in the number of influencers, the advertising industry has started to zoom in on influencer marketing. The Middle East leads the GCC market with the highest demand from top paid influencers and brands.
But first, let’s get to know the region better and later we’ll give you tips on how to start your own influencer campaign starting from today!