All About Affiliate Marketing

What Is Affiliate Marketing


Affiliate marketing is like owning a supermarket. Supermarket owners don’t need to produce any product, on the contrary, these products came from various companies. Supermarkets promote those products on the shelves and resell them. Customers buy them at a higher price than the supermarket owner paid to companies. It’s the same principle.


The difference is affiliates don’t have to buy the products, they just promote them instantly. And also in affiliate marketing, affiliates promote products for commissions and the final price of the product remains the same. The companies sacrifice a percentage of the profit, but they manage to sell more products without paying for advertising costs.


Affiliate marketing is the process of earning a commission by promoting another company’s product and service as well. It allows brands to partner with individuals or companies to do some work instead of them. These individuals or companies are known as affiliates. 


An affiliate marketer sells products on behalf of clients and gets to keep an agreed percentage of the profits. Affiliates introduce products to the audience from other companies. In return, they get a commission from any purchases people from the audience make. 


It is a kind of revenue sharing. People who have products, but not an audience, can increase their market by working with people who have an audience, but not a product. 

The idea behind it is that you promote other people’s products, often through an affiliate network and earning a commission. In affiliate marketing, promotion of products and services set in on the Internet.


Affiliate Marketing Looks Like A Triangle

The company – who wants to advertise its products/services  via the affiliate marketing model.

The affiliate –  who promote the products in on the Internet.

The affiliate network – is an intermediary between a company and an affiliate. These networks usually offer a wide variety of products from companies and there are thousands of affiliates who can promote these products.  

In the network, there are affiliate managers who are a bridge between brands and affiliates, usually responsible for recruiting affiliates to increase conversions for brands and to help affiliates on their promotions.


How Does Affiliate Marketing Work?

The company has to pay affiliates only for customers who will visit their website and take action, and this is a very profitable deal. If potential customers visit the company’s website or purchase its products, then the company pays affiliates the agreed percentage of profits.


It means that the company is sacrificing a small percentage of its profits but it is still advantageous than traditional advertising and its promotional costs. In this way, the company pays only when a sale or other action is taken, in other words, when the company reaches the desired result. (the desired result is not always selling products or services). 


Affiliates place special links on their social media profiles or websites and blogs. When someone clicks those links they get redirected to a company’s website. By the use of a special cookie when a visitor clicks an affiliate link, it tells the company that the visitor comes through this special link. 


Customer service, delivery, or support does not concern affiliates. The only concern might be cookie expiration. For instance, Amazon uses 24-hour cookies. It means that they will pay their affiliates commissions during those 24 hours.


Advantages Of Affiliate Marketing

As you understand, this system has tremendous benefits for all sides – for the companies, for affiliates, for affiliate networks.

The company pays in cases of final sales and does not sell without any tangible results. The result is absolutely measurable. With this system, affiliates promote products without the company being forced to pay in advance. This leads to affiliates doing their job more responsible.

For affiliates, the system is overly flexible and lucrative. Affiliates find a product, promote it to others, and earn a piece of the profit for each sale that you make even if you sleep. They also manage to promote dozens of different products from multiple companies without being in their workplace in a very short space of time. They can make money from a single campaign for years. 

On the other hand, affiliate networks undertake campaign management, offer affiliates, and management tools for monitoring promotions for companies.


Affiliate Marketing VS Influencer Marketing

With the integration of social media into our lives, affiliate and influencer marketing have become a major campaign of marketing plans. While these concepts are pretty similar, they also vary when you deep down.


Let’s check out the differences which help marketers to discover which option is best for campaigns.


Marketers can get good results using both forms of marketing. The biggest feature of influencer marketing is delivering a message across to a relevant target audience. However, affiliate marketing ensures a risk-free investment, it means that marketers only pay for actual results.


Influencer marketing is mostly used to increase brand awareness while affiliate marketing for driving sales. 


Also one of the main differences is the payment. Influencers usually paid beforehand, but affiliates’ payments based on commission.


Influencer and affiliate marketing have different ways to measure success. Influencer marketing mostly focuses on new followers gained, number of shares, and engagement. Affiliate marketing takes a more tangible approach to ROI calculations through sales, orders, conversion rates, new customers.

Selecting the right influencer is the most important step in influencer marketing. But this does not apply to affiliates. Companies can share a unique discount code or coupon code with affiliates, which they can include in their posts.


Understand The Power Of Affiliate Marketing With Keepface

Keepface helps brands who want to use the power of affiliate influencer marketing and affiliates who want to promote the brand’s products or services by providing technical support, consulting services, monitoring the quality of affiliates’ work, and offering analytical and other tools.

The conditions of brands vary depending on the product they offer, their marketing strategy, and budget.

Keepface learns all the conditions of brands, find right influencers/affiliates who have a similar culture to brands campaigns. Discuss all the terms with affiliates, such as what they will do, which product they will advertise on which platform, what the content consists of, and, of course, the earning of affiliates.

So, sign in now to take advantage and get the most out of your affiliate marketing.


Read More

6 Alternative Digital Marketing Techniques to Grow Your Business in 2019

The number of people who go online is still increasing steadily. Along with it, the way that people do shopping has also changed. It means that traditional marketing is not as effective as it used to be. Marketing is about connecting with prospective customers at the right time and in the right place. Now, it means that marketers need to meet people where they spend a lot of time: on the internet. We can benefit from digital marketing techniques, which is a form of marketing that exists online. Here include all digital marketing techniques that use electronic devices and the internet.

As stated by Philip Kotler, marketing author, Consultant, and Profesor, “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

Many businesses use digital techniques and channels like social media, search engines, emails and other sites to connect their audiences. Businesses’ online branding assets encompass a spectrum of techniques such as email and digital advertising, online brochure and so on. All of them fall under the umbrella of digital marketing. 

There are top 5 digital marketing techniques which are: content marketing, search engine optimization, social media marketing, email marketing, and digital advertising. Besides these, businesses can find different alternatives in this digital ocean to focus on to grow in 2019. Let’s dive deeper into five more digital marketing techniques. 

Live Video Marketing


In recent years live video marketing phenomenon has been propelled by social media. Social channels like YouTube, Instagram, Twitter, and Facebook support live video streaming and some of them has already become a vital platform for gamers, journalists and various types of audiences.

Livestream videos can be a great equalizer for small businesses as it helps to tell the brand’s story and gives access to the brand in a whole new way that has much more contribution.  Live video streaming marketing allows brands to try something new. You can do live stream videos to create conversations, provide the necessary information, highlight partners, employees, and fans. 

  • Live videos are effectively used in the following cases: 
  • Q&A and conversation with the audience 
  • Q&A and customer support
  • Product introductions or special annoncements
  • Live events 
  • Backstage and behind-the-scenes streaming  

Data-driven Marketing


Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging.

Modern data-driven marketing began with the invention of the customer relationship management (CRM) software. CRMs allow marketers to track who individual customers are including the name and contact information.

It is one of the most transformational changes in digital advertising that has ever occurred. Usage and activation of data, often in an automated or semi-automated manner, allows for a significantly more optimized media and creative strategy. This people-first marketing strategy is more personalized. It has also been responsible for driving considerable ROIs for marketers.

Today, marketers are spending over $6 billion a year on data-driven targeting solutions like data management platforms (DMPs) and demand-side platforms (DSPs).

Benefits of data-driven marketing are: 

  • Messaging audiences with relevant messages
  • Targeting the right consumers 
  • More efficient media buying 

Affiliate Marketing 


Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. Affiliate marketing is one of the most effective digital marketing techniques and tactics especially for businesses that don’t have a tonne of capital. Because they only pay money for sales. 

There are a few things that marketers should know about affiliate marketing. 

1. It is challenging to recruit affiliates. 

2. You need to continuously optimize your website. If people are driving traffic but the visitors are not converting into customers, that means they are either driving irrelevant traffic, but most affiliate marketers are good at what they do. So usually the traffic sources typically qualify or it means that your website isn’t converting. And it is usually the issue. 

Despite those challenges, affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. 

In fact:

Targeting “Generation Z”


For many marketers, “Generation Z” is a mystery. They’ve been so focused on targeting millennials in the past ten years that they’ve forgotten about a whole new generation of young’ uns who are now able to buy from brands. From an e-commerce perspective – Generation Z should be easy to target as they’re online already. They know how the technology works and they’re very active on social.

Ways you can target “Gen Z”
  1. Create engaging content – not advertisements
  2. Make your content interactive
  3. Use media that appeal to “Generation Z”
  4. Focus on social channels

Artificial Intelligence and Machine Learning


Artificial intelligence and machine learning are an increasingly integral part of digital marketing. AI has moved beyond a buzzword to a foundational layer in any successful marketer’s toolkit. 

From Google’s use of AI in search results through to chatbots, predictive analytics, content creation, and personalization, we are seeing AI entering our daily lives as both marketers and consumers. So, we highly recommend the usage of Artificial Intelligence in the new digital marketing strategy. As the personalization is really vital than before, and clients are expecting an incredible shopping experience from brands. 

It’s fascinating that 73% of users want to give up information for an increasingly customized advertisement experience. That’s why experts suppose Artificial Intelligence as a connection between the client and the product. Furthermore, regarding investigations, Artificial Intelligence will increase to more than seven billion dollars per year by 2022.

Here are the essential benefits of AI for Digital marketing: 
  • AI can hyper-personalize customer experience by analyzing their profiles.
  • AI increases the speed of the production of certain types and formats of content.
  • AI-powered software can decide what content to create and when to distribute it.
  • AI can process large quantities of data and make accurate predictions based on patterns that emerge from it.
  • AI can predict customer behavior and identify and nurture valuable leads.

Influencer Marketing 


The last digital marketing technique on our list is influencer marketing. Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services.

It offers brands the potential to unite their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication with influencers. Both the ROI and marketing potential of influencer marketing is tremendous.

Recent studies have found that 75% of B2B buyers are influenced by information found on social media. As online customer conversations continue to evolve so drastically, social media influencers are playing a critical role in breaking online clutter, creating relevant customer dialogue and bringing trust to the table for brands and marketers alike.  

In an era where consumers have never been hungrier for reviews, ratings, and word-of-mouth recommendations, influencers are the key to unlocking their trust and dollars. Remember trust pays!

5 things for a successful influencer marketing strategy: 
  1. Knowing your target customers and understanding who impacts how they evaluate, discover and buy your product.
  2. Finding the right influencers who produce and share content that can impact your business or your buyer’s decision-making process.
  3. Monitoring influencers for opportunities.
  4. Following, sharing, and linking to your influencers will be the first step in a fruitful relationship.
  5. Measuring your results and keep track of your effectiveness. 

Influencer marketing is rapidly gaining popularity. No doubt marketers are catching on to the ROI and relationship-building potential. In 2015, Schlesinger Associates released a study in which 84% of marketers said they would launch at least one influencer campaign in the following year. Others have claimed that the industry of influencer marketing could soon expand to $5-10 billion dollars in spending.

Here at, we facilitate straightforward communications and collaborations for both brands and influencers. Through an automated platform, brands can reach the most relevant and matching influencers, negotiate and collaborate with them. At the same time, influencers can create their channels, negotiate with brands and choose their favorite brands for further partnerships. Keep up with the latest developments in influencer marketing by visiting our influencer marketing blog.

Read More