How to Make Your Influencer Marketing Campaign Successful During the Holiday Season
Psst! We have something for you
A Social media influencer or influencer marketing terms are far from being buzzwords. Right now almost every brand is aware of the fact that those right influencers are the ones who can reach their target audience, build trust, and drive engagement. Just to make it clear, meeting brands and audiences demands is not an easy process and clearly doesn’t happen overnight. Finding the right influencers to work with for your Christmas campaign can be as hard as giving the perfect present for your loved ones.
Word of Mouth is a Campaign Saver
We all may agree that during holidays, especially Christmas, marketing is mainly driven orally. A huge chunk of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this Christmas lies in word of mouth marketing. One of the key points to make your campaign successful is to boost influencers’ holiday contents across channels. Instagram is beyond successful, we agree, but it doesn’t mean that everybody is a fan of it.
Fake Social Activity Trend
Keepface is Here for You
Keepface influencer marketing software helps you identify, recruit, and negotiate with influencers in one platform. You can find influencers with any audience and engagement rates in Keepface database with spending less time. Filter influencers by category, country, engagement rate, followers, gender, budget as well as analyze their key metrics to find the best-fitting influencers for your campaigns. You also get an in-depth analysis of influencers’ social profiles, performance data, and audience. After finding the right influencer, your Christmas campaign is good to go. Keepface tracks metrics like reach, engagement and we ensure you that there is nobody who could direct your investments more effectively.
Countdown to Christmas
Engaging your audience on a deeper level is the best way to create a truly unique campaign. If you want to capture your customers attention and get more meaningful engagement with them, you need to start advertising with them, rather than advertise at them. Show your customers that what you are trying to get in this influencer marketing campaign doesn’t base on simple holiday purchases. You are selling them an experience, not just a product.
At last we would like to reveal one more secret. Oh, these magical, ravishing holidays. We wish they never end but as every beautiful thing you are also doom to end. First Christmas then New Year. Yet how about extending your marketing campaign beyond Christmas Day? Many customers expect lower prices beyond the holidays, so they would be delighted to continue their holiday shopping even after the holiday season. So here we all could say, after having the great influencer marketing you can cross one out from your New Year resolutions.
Ready to kick some goals this holiday season?
Get to work!
May your campaigns be merry and bright!