The Lord of the Influencer Marketing: Artificial Intelligence
Beyond the AI hype
People assume that AI even replaces human in specific processes as AI can accelerate procedures. Moreover, it is crystal clear for everybody that AI can process data at a level impossible for human capabilities. Nevertheless, in Influencer marketing, human interaction is an essential part of the work, because it is a human-to-human process, while AI alone cannot provide that.
How Artificial Intelligence Can Be Transformed Into Influencer Marketing?
In the Search of Right Influencer
Marketers need to consider other factors such as the engagement level. Additionally, collaborating with an influencer who has a similar culture to the brands is likewise important. Here AI comes to our aid.
AI can analyze various data from an influencer’s social media profile. This goes into the scope of Natural Language Processing (NLP). Natural language processing is a form of AI that’s focused on analyzing, understanding, and using written or spoken human languages.
Conveying messages is tremendously important for Influencer Marketing, and of course, creating messages needed words. So, NLP has a powerful role in analyzing. NLP has the capacity to deal with unstructured data on social media. It analyses the content of influencer posts and generates interests, industries, demographics, and brand associations from them. Influencer platforms use these classifications in discovery search engines.
With that, Brand marketers can identify who the key influencers are in growth areas and can gain better insights about influencers. Likewise, marketers can determine what types of content will resonate with social media followers.
Catch Fraudulent Influencers If You Can
According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any tangible results. AI can help brands analyze and identify computer-generated influencers, social media bots, which is a real threat for brands.
The Creation of Content
Analyzing influencers is difficult without AI because every creator is different. If marketers want to get top-level insights in the data dump, only a machine/AI can deal with the mass amounts of big data.
Eternal Sunshine of the Keepface AI Tool
Brands cannot resist the power of AI on running successful influencer marketing. As I mentioned above, AI can support brands from various aspects. Keepface, which implements the latest innovations in its tool, certainly could not neglect AI technology. Keepface offers AI-powered influencer tools that will help brands to pursue their campaigns in the best way.
With the image recognition tool, Keepface analyzes accounts, for example, especially suspicious accounts, which can deceive companies causing a huge amount of damage to their business. It is tough for brands to recognize fraudulent figures by themselves without the help of pros.
So, sign in now to take advantage of AI technology and get the most out of your influencer marketing.