As Andres Tapia once said “ Diversity is the mix. Inclusion is making the mix work”. Hopefully 2021 will be the year that influencer marketing will be more focused on diversity and inclusion.

 

Unfortunately, we all have witnessed that Black influencers faced inequality and discrimination over the course of 2020’s social activism.  From symbolic effort to unfair pay, several brands hold responsible for their biased actions. 

 

Owing to the fact that representation can shift predetermined opinions, it is very vital in Influencer marketing as well as other creative industries. Just to create a better society, brands also need to do fulfil their duties and add building diversity and inclusion on campaigns to their new year resolutions.

 

Who will Run the World? TikTok.

TikTok was officially launched in 2016 and after four years it surpassed over 2 billion mobile downloads worldwide, I dare to say that app became an inseparable part of millions of young people’s lives. When a brand decides to start a campaign the first thing they need to do is to focus on the people who will influence your target customers. When you intend to work on a more youthful demographic, stop beating around the bush, give it a second thought to work with TikTok influencers.

 

The importance of user-generated content is far beyond noticeable. Moreover, it’s no secret that customers tend to trust user-generated content more than brand-sponsored posts. Just so you know, UGC is a TikTok marketing trend that brands shouldn’t ignore. Even Donald Trump lost a battle with it, therefore if anyone claims TikTok is going to lead Influencer Marketing, we wouldn’t be surprised at all.

 

Ultimate Secret of Art: Being Natural

No way!, you may think, but no, it’s really happening. Authenticity on social media is going to have its fluorescence turn in the incoming year. We all want to show flawless and perfect parts of ourselves on social media, yet revolution is around the corner.

 

Many influencers already start to share their post with #nofilter or #inthemoment taglines and most probably it is going to be huge trend in 2021. Although Instagram could be the platform which pays attention  to the visual attractiveness, if influencers want to stand out with their aesthetic posts they need to  pinpoint engaging captions more than ever.

 

The Rise of Micro Influencers

If you are interested in Influencer marketing you have already heard about them. The amount of these influencers’ followers is not as big as macro influencers or celebrities. More specifically, if you have less than 10,000 followers you will fall into the micro influencers category. In the past brands didn’t pay enough attention to them, but currently the situation is changing.

 

It’s the known fact that micro influencers are more affordable to work with and most of the time it is no trouble to find a micro influencer with a niche audience. So it is expected that renowned brands will open their eyes and start to collaborate with micro influencers who come with fewer demands and don’t make any fuss like bigger names.