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Keepstar
Home Archive by Category "Keepstar"

Category: Keepstar

Influencer categoriesInfluencer marketingKeepstar

5 Steps To Start Your Career As Beauty Influencer

You may possibly have noticed that the beauty topic sits high on the list of people along with health and wellness. And this is not something we can hide that we want to stay looking young and beautiful as well as being healthy. 

We can say that beauty influencers shaped influencer marketing and quickly adapting to the latest influencer marketing trends.

If you are one of the people who saw themselves in the beauty field, more specifically if you want to be the one who will be the inspiration to the people, you are in the right place.

Following these steps, you can start a beauty influencer career from scratch and rock it. Let’s get to work, here are your tips.

Make Your “Content King”

deana-hanifa

Nobody expects you to be the genius of makeup or skincare guru from the first time but eventually, you will feel the need of it. If you want your audience to take you seriously you need to know the basic science behind skincare or the different ingredients that affect hair and skin.

How can I make my hair grow faster? How to clean makeup brushes? What should my skincare routine be? How to get rid of undereye circles? How can I make my nails stronger?

All the answers are a click away from you. Spend most of your time on researching then present it to your followers in a glamorous way. However, if you want to take up the limit you may take lessons, beauty conventions and even seminars, they will keep you up to date with the latest trends.  Pay attention to new research and technology in the beauty industry as well.

Being a beauty influencer is not just about looking stylish every time. It’s also about having excellent product and industry knowledge and staying updated with launches, beauty hacks, and latest hair and makeup trends. To become a successful influencer, you need to understand the tricks of marketing and get a grasp of social media platforms.

Choose Your Niche

makeup-skincare-guru

We all may agree that beauty is a broad topic and it is merely possible that one person could know every aspect of it. Having an overall knowledge is perfect but it is better to put your efforts into the aspect you are focused on.

You may want to sell some beauty products to earn extra money but if you focus your energy on skincare, haircare, or even narrower topics your audience will see you as the guru in that particular topic.

You need to know that beauty influencers with a niche audience are the ones cosmetic and fashion brands lookout for product promotion.

 

Develop Your Social Media Accounts

 

One of the most important questions is how will you reach your followers? For that question, you need to develop strong social media platforms.

Taking this part seriously is vital because if you want to make money out of it you have to work this as a business. First, sell yourself then sell your products and services.

Don’t limit yourself with Instagram. Spread your wings. You need to make yourself seen, useful, engaged, active, persistent, approachable and available. Your content should reflect your customer’s desires, and ease your conscience. Use your listening skills to give your buyers the content that they ask for.

Making yourself is a brand is a game-changing act. The color you choose, style, content etc. will make people think that you are special.

Make your content engaging and shareable. Encourage your followers to share your helpful tips. Additionally, hashtags will clear the clouds for you, they will help you categorize your posts and the right hashtags can instantly gain you more followers. A lot of beauty companies looking to collaborate with micro-influencers and most of the time they use #discoverunder10k. Imagine how this could help you. 

One more thing, using obvious #beauty,#makeup hashtags may not be helpful anymore. Instead of them, you can use hashtags such as #organic, #instamakeup, #skincarejunkie, #IGskincare. They will help your audience find you based on their specific interest rather than simply scrolling on Instagram.  

Which social media giant you choose doesn’t matter unless you mix up your post with facts, latest trends, product pics etc. Don’t forget the more platforms, the more people. Sharing daily posts, keeping yourself active will make you seem that you’ve committed yourself to this niche and because you take this job seriously, you are the person who deserves to be followed.

Stand Out Instead of Blending in

nadjiba

There are millions of people out there who claim to be a beauty influencer who had a vision in this sector. Then what makes you different from these people? Why are you special? Then use your brain to get creative, set yourself apart from the competitors. If the idea you want to try is used before then let me remind you a phrase Pablo Picasso stole once “ Amateurs borrow, professionals steal”.

Your uniqueness, relatable and doable tips and tricks, topical and trendy content, engaging and diversified topics, and regular flow of information are the things which distinguish you from the others.

 

Promote Your Brand

 

You may say “Oh Gee, I don’t have a brand”, my dear, you are a brand. Promote yourself religiously.

Don’t sacrifice your dignity for a handful of followers, always stay on people’s good graces. If your audience recognizes you they will recognize everything you do; good, bad, and ugly.

 

Start to Influence Now

 

What time is better than now?  Now you know how to become a beauty influencer so what are you waiting for? Roll up your sleeves and get busy.

 

Read More
Rumiya Mammadova September 22, 2020
150
KeepstarProduct update

Keepstar: Exclusive Partnership with Influencers

Although the term “Influencer” was one of the most popular marketing buzzwords of 2016, influencer marketing has seen a huge increase up till today. And there are already a huge number of influencers in various categories that collaborate with all types of brands.

Statistically, 40% of the world’s population, approximately 3 billion people are actively using social media and the majority of such active users are under the influence of social media influencers like you. The rest are looking for ways to become one.

You see there is an immense amount of noise on the Internet. So how break that noise, set yourself apart in your industry and make it easy for brands to reach you?

Being an influencer may seem the most attractive job to have, but regardless of the extent of your experience as an influencer, how many times have you struggled while communicating with brands?

Brands might not express their content ideas clearly, as a result, they don’t get satisfied with created content, or they change their requirements at the last minute, or you don’t get paid on time, or, … there are plenty of variations. That’s only a matter of chance that could occur to any influencer.

If you could relate, read on to see Keepface’s solution to free you from the common problems that most of the influencers face.

Exclusive Partnership Program – Keepstar

Keepstar

As a global influencer marketing platform, we’ve recently launched an exclusive partnership program with influencers to help them to stand out among the crowd, get noticed by brands, and most importantly, save their time and efforts while dealing with the brand representatives. Read on to find out more benefits of this program.

Save your time and energy

When you’re building up your online presence and start working with brands, approaching those brands can be tricky, finding the right person, knowing what to say and making sure that your emails won’t be lost in the inbox forever.

Besides taking the time for dialogue and briefing influencers is essential to get the best result of the collaboration. Both sides are often not aware of how time-consuming it is to start a collaboration. Rushing the campaign by pressuring the influencers into delivering only affects their quality.

So, joining this program frees influencers from dealing with time-consuming meetings and documentation and paperwork, which all will be handled by the Keepstar team. The team will provide you with all the details about the project. And you’ll invest all your time fully in your creativity.

Reach and negotiate with lovely brands

Behind all of the glamour of an influencer’s social media profile, there lies a truckload of hard work to do.

Doing brand research, understanding the brand’s “story”, what they want their users to feel, finding out what kind of posts are right for them is overwhelming for influencers.

Besides, oftentimes brands to be at the center of full attention, therefore they tend to put more restrictions and demands.

However, what is most interesting to the followers is the influencer’s life and personal events, etc. Keepstar team maintains and protects the interests of influencers, makes sure to keep a balance between the brand’s standards and influencer’s personal reflection on posts to increase the post’s authenticity and organic reach.

Keepstar’s expert team is in influencer marketing for years and knows exactly which type of content works for what kind of businesses.

The team handles all negotiation processes, gets a clear brief from brands, makes necessary consultancy and gets the best possible deal for influencers, as well as ensures the quality of implementation of the project.

Collaborate with Global Brands

The social media is pretty saturated right now and it can be pretty hard to stand out among the crowd. There are thousands of influencers on social media who are competing for the attention of their target audiences and, more importantly, brands.

You might have high-quality content, a huge audience and plenty of experience with local brands, but collaborating with global brands is another level in this industry.

So, with such cut-throat competition, as an influencer how you can get noticed by big brands?

The devil is in the details. Get recommended by industry experts (shoutout to the Keepstar team). It’ll be easier to pitch yourself to a brand if you’re collaborating with professionals.

Here at Keepface, we work with international brands such as P&G, Danone, McDonald’s, Pepsi, Toyota and create opportunities for thousands of influencers to collaborate with these giants. Why not join them?

Just-in-time and Secure payment

Getting paid for great work is one of the primary motivations of influencers and also a really sensitive area especially for new influencers. But what if the brand forgets making payments? Or too busy to make it on time? Even if you got paid how to handle tax reports and other legal issues?

As a Keepstar team, we make sure that you get paid just-in-time and straightforward! We assure the payment no later than a week after the successful completion of each campaign. Besides, the Keepstar team handles all legal issues, including the preparation of all tax reports for the Ministry.

Bonus

Influencer Academy. Keepstar program provides you with training programs to improve your social media activity on:

  • Digital content creation
  • Social media ads training

Professional photo and video shooting. Also being in the partnership program provides you with professional photo sessions to execute projects successfully, of course upon your request.

This is your opportunity to be a Brand Ambassador!

After letting go of all wearisome details to Keepstar Team, it’s your part to play. Keep in mind that becoming an influencer in your industry is not enough, to monetize your influence you need to be a good one.

Start with a passion for your topic and then it’s about 2 essential activities that require relentless effort. Creating content and building an audience that shares them.

As long as you create your own brand for yourself and have a targeted audience, own vibe, aesthetic and passion, you are solid. Following the right steps should eventually elevate you to ambassador status.

Now, are you convinced enough to get to the board? Get in touch with us for more details at keepstar@keepface.com.

Read More
Gulnar Ismayil November 22, 2019
182
Topics
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