Employee Advocacy · Komandanızı əhatə mühərrikinizə çevirin, Keepface

Why now

Traditional marketing is expensive.
Employee advocacy is free and trusted.

Three problems every brand hits with paid social — and how a Keepface advocacy program flips each one into a tailwind.

01 · Problem

Paid ads lose trust

Ad fatigue and the privacy era have eroded the conversion lift of paid social. People scroll past brand creative.

Keepface way

Employees networks earn it

Posts from real people in your company reach warm, trusted audiences your paid budget never touches.

02 · Problem

Low internal engagement

Most advocacy programs die in week three. There is nothing to win and no one keeping score.

Keepface way

Monthly leaderboards

Gamified contests, seasonal rewards, and a public leaderboard turn participation into a shared sport.

03 · Problem

No visibility into employee posts

Without tracking, you cannot say which department drove reach, who is consistently active, or what content actually worked.

Keepface way

One dashboard for management

Live reporting across every employee, every group, every channel. Earned Media Value attached to each post.

Tam EA dövrü

Yeni işçidən ölçülə bilən əhatəyə

Post library

A library that ships ready-to-share posts

Marketing publishes pre-written copy, an image, and a destination URL. Employees grab the one that fits, hit share, done in five seconds.

Self-portal

Employees onboard themselves

Once HRIS sync brings someone in, they log in, hit Connect, and OAuth-link LinkedIn or X. Tokens stay on Keepface, nothing leaks to a spreadsheet.

Leaderboard

Behaviour, not vibes

Configurable score weights, append-only event log, monthly snapshots that auto-close on cron. Prizes disburse from your wallet on the 1st of next month.

How it works

Three steps. No complexity.

From invite link to first share in under a week — and from first share to leaderboard within the month.

Employees register

Each teammate gets a unique invite link, signs up in under a minute, and connects their LinkedIn, Instagram, and TikTok accounts.

Personalised invite link
Social accounts linked once
Profile lives in the employee panel

Campaigns are announced

Management creates campaigns scoped to any group: Marketing, Sales, Engineering, regional teams. Notifications fan out via email, WhatsApp, and Telegram.

Per-group campaign targeting
Email + WhatsApp + Telegram alerts
Full content brief attached

Share and get rewarded

Employees accept the task, post on their channels, submit the share link as proof. Top performers earn rewards based on Earned Media Value the post actually generated.

Submit a share link as the report
EMV calculated automatically
Top advocates earn the leaderboard prize

Notifications via Email WhatsApp Telegram

Two panels, one platform

Built for the people doing the work and the people running the program.

For the team

Employee panel

A simple, mobile-first view of every active campaign. Employees see what is open to them, what is due, and what they have earned this month.

See active campaign tasks
Accept or decline tasks
Read the full content brief
Upload share links as proof
Track personal points + rewards

For the program lead

Management panel

A live program command center. Group employees, scope campaigns, and read consolidated analytics across departments, regions, and channels.

View every employee with live analytics
Group employees into named lists
Launch different campaigns per group
Real-time consolidated reporting
Reward top advocates + run gamification

What you gain

Six reasons leadership says yes on the first demo.

Private Label

Every screen, email, and notification is branded as your company. Employees never see the Keepface logo unless you want them to.

Full Control

Orchestrate hundreds of employees from one dashboard. Groups, permissions, campaigns, payouts all in one place.

Built-in Gamification

Leaderboards, contests, and seasonal rewards keep participation high after the launch hype fades.

Scales With You

Start with one department, prove the lift, then roll out company-wide. The platform behaves the same at 20 or 20,000 employees.

Better Brand Knowledge

Employees engage with your products and messaging on a weekly cadence. Your brand voice spreads inside-out.

Audience Answers

Customer questions land in front of the people who can actually answer them. Sales, support, and product show up where the audience already is.

Your data stays yours.

No external access, no employee data sold, no surprise integrations. Your program data lives in your tenant only.

Dashboard preview

Real-time view of every advocate, every post, every dollar earned.

Management dashboard

Active advocates · This month

LIVE

Employee	Team	Posts	Engagement	EMV
CR Camille R.	Marketing	18	5,200	$2,800
AM Arjun M.	Sales	12	2,450	$1,200
YT Yuna T.	Support	8	980	$450
DF Diego F.	Engineering	6	720	$310

Showing 4 of 184 advocates Total EMV: $42,840

Leaderboard · September

🏆

Camille R.

Marketing · 5,200 engagement

#1
🥈

Arjun M.

Sales · 2,450 engagement

#2
🥉

Yuna T.

Support · 1,890 engagement

#3

Rewards auto-paid on the 1st of next month

İnsan resursları + marketinqin sevimlisi

Həqiqi komandalar, həqiqi rəqəmlər

"We had a Slack channel and a spreadsheet. Now we have a post library, a leaderboard, and an actual reach number on the EMV column."

Camille Rouse

VP Marketing · B2B SaaS

"Nightly BambooHR sync means new hires are enrolled before their first standup. By week two they have already filed a post. That used to take a quarter."

Arjun Mehta

Head of People Ops · scaleup

"UTM injection on every share let us prove the channel pays back inside the first month. The leaderboard kept people coming back the second month."

Yuna Tanaka

Brand Director · enterprise tech

İnteqrasiyalar

Üç şəbəkə. Bir kitabxana.

Ən çox istifadə edilən

Giriş üçün OpenID Connect + paylaşımlar üçün w_member_social. Hər işçinin OAuth tokeni öz sətirindədir. Token rotasiyasının üst-üstə düşməsi.

Hər işçi üçün OAuth bağlaması
/v2/ugcPosts vasitəsilə paylaşın
Token rotasiyasının üst-üstə düşməsi

Doğma

X (Twitter)

OAuth 2.0 PKCE, LinkedIn ilə eyni kitabxana və liderlik tablosu infrastrukturundan istifadə edir. İşçi paylaşım zamanı təyinatı seçir.

OAuth 2.0 PKCE
Eyni kitabxana, hər iki şəbəkə
HERALD tətbiqi ilə paylaşılır

HR səviyyəli

HRIS provayderləri

BambooHR (subdomain + API key), Personio (OAuth + səhifələnmiş), Workday (per-tenant URL + basic-auth). Gündəlik cron + əl ilə indi sinxronlaşdır.

Gündəlik 02:00 sinxronizasiya cronu
İşə qəbul / işdən çıxış deltası
Şöbə + vəzifə metadatası

FAQ

Ümumi suallar

İşçilər qeydiyyatdan keçmək üçün administratora ehtiyac duyurmu?

Xeyr. HRIS sinxronizasiyası onları sistemə daxil etdikdən sonra işçilər iş e-poçtları ilə /user/connections-a daxil olur və öz LinkedIn və ya X hesablarını əlaqələndirirlər. Adminlər heç vaxt etimadnaməni idarə etmir.

Hansı HR sistemlərini dəstəkləyirsiniz?

BambooHR (subdomain + API key), Personio (OAuth) və Workday (hər icarədar üçün URL + basic-auth). Hər hansı digər HRIS üçün manual CSV idxalı da mövcuddur.

Saxta paylaşma hiylələrinin qarşısını necə alırsınız?

Paylaşımlar OAuth ilə təsdiqlənmiş API çağırışı vasitəsilə qeydə alınır; öz-özünə hesabat sətri mövcud deyil. Sürət məhdudiyyətləri filial mühərrikindən istifadə edir, paylaşılan post URL-ləri isə şəbəkəyə görə sürəti məhdudlaşdırılır.

İşçi məlumatları PII kimi təsnif edilir?

Bəli. İşçi qeydlərində data_classification=pii var və müştəri qeydləri ilə eyni rol sərhədi arxasında yerləşir. Saxlama siyasəti konfiqurasiya edilmiş müddətdən sonra sistemdən çıxarılmış işçiləri avtomatik silir.

Bu nə qədərə başa gəlir?

İşçi müdafiəsi planınıza daxildir: işçi başına ödəniş yoxdur, paylaşım başına ödəniş yoxdur, HRIS sinxronizasiyası üçün əlavə xərc yoxdur. Siz yalnız faktiki olaraq ödədiyiniz mükafatlar üçün ödəyirsiniz.