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Baku Electronics · Consumer electronics retail April 2026 · Seasonal awareness · Spring Bayram
How Bayrama Çevir
became 1.81M reach in 12 days.
A 15-creator Spring-Bayram push for Azerbaijan's largest electronics retailer, discovered, contracted, tracked and post-analysed end-to-end on Keepface.
12-day campaign window
15 creators · 64 posts
Instagram · TikTok
At a glance
12 days · 15 creators · 4 numbers that mattered.
Total reach
1.81M
Across all 64 posts
Avg. ER
7.57%
Industry benchmark: 1.5%
MROI
5.40×
EMV ₼171,775 / Cost ₼31,797
Total audience
4.28M
Cumulative followers · 15 creators
Market
Azerbaijan
Channels
IG · TT
Posts
64
Creators
15
Languages
AZ / EN
Status
Completed
01
Challenge
A Bayram window. A nationwide audience. One brand voice.
Spring Bayram is Azerbaijan's peak retail moment, and Baku Electronics needed mainstream consumer reach across age groups in a 2-week window. The brand wanted culturally-resonant creative that felt native to Azerbaijani feeds, without sacrificing reporting rigour or burning weeks on coordination.
- Hit 1M+ qualified reach across IG + TT in the AZ market within 12 days.
- Diversify creator mix, lifestyle, food, family, without losing brand-safety control.
- One reporting source-of-truth the team could share with the CFO post-campaign.
02
Approach
Four Keepface modules. One operator. Zero spreadsheets.
The entire campaign ran on Keepface, from initial shortlist to the AI post-mortem the brand presented to leadership.
Brief & contract
15 creators onboarded through a single offer flow. Bilingual brief (AZ+EN), quote-lock, content pre-approval gates.
Campaign Workflow
Track every post
Auto-pulled 64 posts across IG Reels, Stories, in-feed and TikTok. Likes, saves, shares, reach pulled at 24h + 7d.
Reporting
AI post-mortem
AI analysed every post for brand-safety, sentiment and reach efficiency. Flagged 1 underspent creator + 3 viral patterns to repeat.
AI Content Analysis
03
Results
Instagram drove volume. TikTok drove the engagement curve.
59 posts
Reach
1.60M
Engagement
32,019
Views
1.18M
Volume driver, stories + reels
TikTok
5 posts
Reach
211K
Engagement
42,418
Views
349K
Efficiency driver, 1.3× more engagement than IG with 12× fewer posts
Post-type mix
64 published, weighted toward Stories
Stories 49 · 76.6%
Reels 10 · 15.6%
Posts 5 · 7.8%
Stories carried frequency, Reels carried engagement per post, a mix the AI report now recommends rebalancing.
Media Return on Investment
₼171,775 earned · ₼31,797 paid = 5.40× MROI
Reach ₼30,774 · 17.9%
Engagements ₼63,272 · 36.8%
Views ₼77,729 · 45.3%
EMV formula: (reach × ₼17 CPM / 1000) + (eng × ₼0.85 EPE) + (views × ₼0.051 CPV), Keepface canonical rates (USD equivalents 10 / 0.50 / 0.03 at $1 = 1.70₼). Spend = sum of brand-paid offer fees. Regional benchmark MROI ≈ 3.5×.
The viral moment
A 66.12% engagement rate on TikTok,
one post, 26,527 engagements.
@vusal_ahmedzadeh's in-feed TikTok pulled more raw engagements than the next four creators combined. The Keepface AI flagged the pattern within 24h, same energy, smaller follower base, native cultural cues, and recommended the brand re-deploy budget into similar voices.
- ER
- 66.12%
- Eng
- 26,527
- Reach
- 22.5K
- Followers
- 44K
@vusal_ahmedzadeh
TikTok · in-feed
Engagement rate
66.12%
04
Insights
What the AI flagged, what worked, what we'd change next time.
Generated by Keepface AI from the campaign's 64 tracked posts.
Worked
Engagement way above benchmark
The average ER landed at 7.57%, which is well past the 3–5% you usually see in Azerbaijan. Bilingual creative (Azerbaijani copy on top of visual product cues) carried both halves of the audience without making either of them feel like an afterthought.
Worked
TikTok did the heavy lifting
@vusal_ahmedzadeh's in-feed TikTok hit a 66.12% engagement rate on 22.5K reach. That number alone outperformed every Instagram post in the campaign, by roughly 4×.
Worked
A handful of creators did the work
TikTok was a smaller share of posts but generated the top four engagement numbers in the whole campaign. @vusal_ahmedzadeh and @alimcafar between them ended up where most of the brand lift came from.
Watch-out
Organic momentum left on the table
@alimcafar's Instagram Reel pulled 113K reach and 8.3K engagements with zero paid amplification behind it. That's the kind of post you put a boost on within hours, and we didn't, until the report flagged it.
Next quarter
Three plays the AI report recommended.
-
01
Lean into TikTok
Next quarterly burst should put a bigger share of the budget behind the TikTok creators who already converted here, not split the spend evenly out of habit.
-
02
Reels before Stories
Stories carried the volume, 49 of 64 posts, but on engagement per post Reels won by a wide margin. Worth flipping the ratio on the next campaign.
-
03
Boost what is already working
When an organic post breaks out, like @alimcafar's did, the call is to greenlight paid amplification within 48 hours, not at the end of the campaign.
“We used to run a Bayram campaign in spreadsheets and three group chats. This year we ran it in one tab, and the AI told us where to put next quarter's budget before the campaign even closed.”
Marketing team · Baku Electronics
Your Bayram. Your launch.
Your numbers.
Discover the right creators, brief them in one flow, track every post and let the AI tell you what to repeat. Start free, bring your first campaign live in days, not months.
Data
Sourced from the Keepface platform, campaign #8 / 64 published posts / 15 activated creators. Metrics auto-pulled from each post via IG & TikTok public APIs. Videos served from the Keepface content pool (cdn.keepface.ai).Reviewed
Last reviewed 2026-06-14. Figures match the Keepface campaign-report Overview seen by Baku Electronics (admin.keepface.ai). Currency: AZN. MROI = EMV / brand spend. AI report generated 2026-04-21.Consent
Published with explicit consent from Baku Electronics. Spot a number that's drifted? Reach us at hello@keepface.com. 17 markets worldwide
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