The entertainment industry is one of the many which is adapting to the needs of millennials because of the change in viewing habits. Millennials are no longer tuning into live TV because they have access to lots of interesting content on different online platforms. Considering the case, entertainment influencers are being welcomed much more frequently into this industry. On this blog we introduce 5 of the “must follow” entertainment influencers.
Entertainment influencers’ engagement and reach are tapped into by brands to convert audiences to their channels, proving that the influencer marketing industry is continuing to boom in various fields. If you are a brand looking to use influencer marketing as a way of increasing traffic, awareness and ultimately boosting sales, then Keepface is the right platform to get in touch. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.
As an influencer marketing software, Keepface focuses on finding the right influencer for your brand with any niche and audience. With the access of over 350K influencers & content creators, you can find the perfect match for your business.
Tyler Oakley is not only just a top entertainment influencer, but also an activist and advocate for the LGBTQ community. He rose to fame thanks to his YouTube channel and has 7.1 million followers on his account. He also published a book, binge, which is a collection of humorous essays. At the height of his fame he collaborated with well known public figures such as Hillary Clinton and Ellen DeGeneres. Lately he started to launch a video series in which he talks about his fitness routine.
Orkun Ishitmak is a Turkish youtuber and social media influencer who creates entertaining and funny content for his audience. He shares his content with approximately 7.3 million of audience along with a 2.26% engagement rate. He is widely known for his youtube series where he goes to various most expensive or cheap restaurants or hotels, tries, compares and rates their food and services. He also collaborates with various celebrities on his youtube channel, and tried himself in the field of acting with the film named “Game” released in 2018.
Lele Pons is all over social media, with 42 million plus Instagram followers contributing to her 3.09% engagement rate , a healthy subscriber base on YouTube and a following on Twitter. The top entertainment influencer is also a comedian known for creating and posting funny sketch videos. Today, she stars in The Secret Life of Lele Pons, a YouTube Original docu series providing a look at her personal life. She also hosts her own Spotify-exclusive podcast titled “Best Kept Secrets with Lele Pons”.
Jenna Marbles, rose to YouTube fame when one of her videos went viral in 2010, “How to trick people into thinking you’re good looking.“ In the very first week of its release, the video got over 5 million views and Jenna became a recognizable icon. Today, you’re likely to find videos on her channel where her dog helps her pick lipstick, or her partner leads her on a lesson on makeup. Her instagram is followed by 6.1 million people and their engagement rate is 7.69 % on average. Fun fact about Jenna: she’s actually the very first social media star to have a wax figure displayed at Madame Tussauds Museum in New York City.
Liza Koshy’s captivating YouTube channel has built a very loyal following of almost 18 million subscribers and 3.8% engagement rate in total. There is no doubt that this content Queen is one of the most recognizable faces on the internet. Koshy’s videos are humorous, relatable, and enjoyable to binge-watch. And her efforts have paid off tremendously, she has won four Streamy Awards, four Teen Choice Awards, and a Kids’ Choice Award.